Connect with us

Coin Market

Crypto gaming and gambling ads ‘most expensive’ for onboarding users

Published

on

Crypto gaming and gambling campaigns are the most expensive way to acquire users with existing crypto wallets, ranking highest in cost among all sectors of the crypto industry, recent data shows.

“Gaming and gambling campaigns are the most expensive, with a median CPW of $8.74 and a lower quartile of $3.40,” Web3 marketing firm Addressable co-founder Asaf Nadler said in a recent report posted on X. CPW, or cost per wallet, is deemed a higher “quality” metric because it tracks the cost of website visitors with a crypto wallet already installed in their browser.

“Higher churn” rate may be to blame

Nadler previously told Cointelegraph that their analysis data showed that users with a wallet are more likely to convert to crypto products.

CPW across different regions during the bull markets in Q1 an Q4 of 2024. Source: Asaf Nadler

Nadler said the high cost-to-return ratio of crypto gaming and gambling might be due to “higher churn, speculative behavior, and intense competition.” He added:

“If Web3 gaming is truly “inevitable,” we need to find a more powerful UA engine to make it as sustainable as in Web2.”

However, Axie Infinity co-founder Jeff “JiHo” Zirlin said in an April 11 post on X that periods of high CPW are a good time to experiment.

“Create new games/product lines, consolidate our market share, and get ready for the next market expansion,” Zirlin said. “Know when it’s a coiling phase. Know when it’s time to explode,” he added.

Meanwhile, decentralized finance (DeFi) and Centralized Finance (CeFi) campaigns have it a lot easier with attracting new crypto users. “DeFi/CeFi campaigns are the most cost-efficient, with a median CPW of $2.79 and a lower quartile of just $0.10,” Nadler said.

The results are based on 200 programmatic campaigns run on Addressable by over 70 advertisers, claiming to target an estimated 9.5 million users globally.

CPW results across various sectors of the crypto industry. Source: Asaf Nadler

It tracks how CPW varies across market cycles, regions, campaign strategies, and audience segments.

Premium markets cost more to reach crypto users during downturns

Nadler said that while premium markets experience low-cost conversions for existing crypto wallet holders during bull runs, attracting their attention becomes significantly more expensive during market downturns. 

Related: Trump kills DeFi broker rule in major crypto win: Finance Redefined

He highlighted that in 2024, the US and Western Europe saw CPW increase by four times and 27 times, respectively, between Q1 and Q3, as the markets continued to consolidate and interest from crypto wallet holders waned.

“While these markets provide scale and quality during bull runs, they become significantly more expensive when sentiment turns bearish, making them less sustainable during downturns,” Nadler said.

Meanwhile, emerging markets like Latin America and Eastern Europe “offer exceptionally low CPW in favorable conditions but can experience extreme cost volatility.” 

Magazine: Bitcoin eyes $100K by June, Shaq to settle NFT lawsuit, and more: Hodler’s Digest, April 6 – 12

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Coin Market

UK court partially dismisses Bitcoin SV investor’s lawsuit against Binance

Published

on

By

The United Kingdom’s Court of Appeal partially dismissed a lawsuit brought by Bitcoin SV investors against major crypto exchanges, including Binance, for allegedly conspiring to delist the token in 2019.

In a judgment handed down on May 21, the court ruled that investors who held BSV through the delisting period (classified as “sub-class B”) were not entitled to billions in speculative damages based on BSV’s hypothetical growth.

These investors had claimed over 8.9 billion British pounds ($11.9 billion) in damages, asserting that Binance’s delisting deprived holders of the chance to profit from BSV’s potential rise to a “top-tier cryptocurrency” like Bitcoin (BTC) or Bitcoin Cash (BCH).

The court rejected this “foregone growth effect” theory, stating, “BSV was obviously not a unique cryptocurrency without reasonably similar substitutes,” pointing to the representative’s own use of Bitcoin and Bitcoin Cash as comparators.

Sub-class B’s central claim was that delisting led to a missed opportunity to benefit from price appreciation. However, the court determined that those investors had ample opportunity to mitigate losses by selling or reinvesting in other crypto assets.

“They had a duty to mitigate their losses,” wrote Master of the Rolls Sir Geoffrey Vos. “They cannot recover losses that they could reasonably have mitigated.”

UK court ruling against Bitcoin SV investor’s lawsuit. Source: Caselaw

Related: Bitcoin SV investors attempt to resurrect 2019 Binance lawsuit

Court strikes down “loss of a chance” argument

The appeal also challenged the Tribunal’s application of the “market mitigation rule,” arguing that such issues should be left for trial.

The court dismissed that notion, stating the rule clearly applies to freely tradable assets like BSV, and that the damages must be measured shortly after the delisting.

An additional argument concerning the “loss of a chance” to benefit from future price gains was also struck down. The court ruled it “flawed as a matter of principle,” noting that “cryptocurrencies are, by their nature, volatile investments.”

Binance’s limited strike-out application ultimately succeeded, with the court stating that even if some holders were unaware of the delisting, “they could never claim more than the total value of their holding before the delisting events plus any quantifiable consequential losses.”

Related: Binance wants arbitration for all members of securities class suit

Binance seeks to dismiss FTX lawsuit

On May 16, Binance filed a motion to dismiss a $1.76 billion lawsuit filed by the FTX estate, arguing that the claims are legally flawed and an attempt to shift responsibility for FTX’s collapse.

The exchange stated the downfall of FTX stemmed from internal fraud, not external manipulation, citing Sam Bankman-Fried’s conviction on multiple fraud charges.

Binance has asked the court to dismiss all claims with prejudice. The FTX estate has not yet filed its response.

Magazine: TradFi is building Ethereum L2s to tokenize trillions in RWAs: Inside story

Continue Reading

Coin Market

XRP futures OI rises 25% as price chart ‘bull flag’ targets $14

Published

on

By

Key takeaways:

XRP price has gained 4% over the last 24 hours to $2.43, and its open interest has risen by 25%.

Positive spot market activity flips the futures funding rate positive, suggesting a return of investor optimism.

XRP could rally to $14 if a classic bull flag pattern is confirmed.

XRP printed a “bull flag” triangle on the weekly chart, a technical pattern associated with strong upward momentum. Breaking above this technical setup and a surge in XRP futures demand could signal a rally to $14.

Increasing OI rising with XRP price

XRP (XRP) rose in tandem with the wider crypto market on May 22, fueled by Bitcoin’s rally to fresh all-time highs above $111,000

XRP price followed with as much as 5.5% gains to an intraday high of $2.45 on May 22 from a low of $2.33 on May 21. 

Its open interest (OI) climbed 25% over the last 24 hours to $4.95 billion on May 22, signaling the return of derivatives traders and more capital into the market.

XRP open interest. Source: CoinGlass

Historically, significant leaps in OI have preceded major rallies in XRP price. For example, the current scenario mirrors the XRP price rise when US President Trump directed the creation of a crypto strategic reserve to include XRP, Solana (SOL), and Cardano’s ADA (ADA) in early March, leading to a 46% jump in OI to $4.63 billion from $3.05 billion between March 2 and March 3.

Related: Why is the crypto market up today?

This accompanied a 36% rise in XRP price to a high of $2.96 from a low of $2.17 over the same period.

Meanwhile, XRP’s 8-hour perpetual contracts funding rate stood at 0.0126% on May 22, an improvement from the 0.0033% level observed on May 21. It is now significantly higher than the -0.0005% recorded three weeks ago. This suggests increasing bullishness among derivatives retail traders.

XRP funding rates. Source: CoinGlass

Is XRP price headed for double digits?

The XRP/USD pair is well-positioned to resume its bullish momentum as it paints a classic bullish pattern on the chart.

XRP’s price action has led to the formation of a bull flag pattern on the weekly chart since Nov. 5, 2025, as shown in the figure below. A weekly candlestick close above the flag’s upper boundary at $2.48 would produce another rally.

The target is set by the flagpole’s height, which comes to be around $14.50, an approximately 500% increase from the current price.

XRP/USD weekly chart featuring bull flag pattern. Source: Cointelegraph/TradingView

Other bullish indicators include the support provided by the simple moving averages sitting between $2.20 and $2.30 on the daily timeframe and the relative strength index resetting just above the 50 mark.

Several analysts have also predicted further gains for XRP, citing chart technicals and the price holding above key support levels. 

Market analyst Dom highlighted that XRP price has held perfectly above the monthly and quarterly volume-weighted average prices (VWAPs) of $2.32 and $2.27. 

The analyst emphasized that the altcoin must flip the all-time high VWAP at $2.47 to sustain a bullish continuation.

“The trigger for a leg up will be clearing the ATH VWAP (green). Watching closely for bulls to make this happen shortly.”XRP/USD eight-hour chart. Source: Dom

As Cointelegraph reported, XRP price could rise to between $5.24 and $17 in 2025 based on a symmetrical triangle target and Fibonacci projections.

This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.

Continue Reading

Coin Market

These 4 memecoins can outperform Bitcoin this cycle

Published

on

By

Key takeaways:

Memecoins like Fartcoin, WIF, SPX6900, and Popcat are outperforming Bitcoin in the short term amid renewed crypto market euphoria.

Bullish technical patterns signal more upside for top-performing memecoins.

Popcat stands out with a potential 350% rally, while Fartcoin and WIF also eye significant gains in the coming weeks.

Bitcoin (BTC) has surged 7.35% over the past three days, hitting a new all-time high near $112,000 on May 22, but memecoins are stealing the spotlight.

Fueled by BTC’s rally, several high-risk tokens are posting even larger gains, stoking possibilities that they could continue to outperform Bitcoin as the crypto bull run accelerates.

Fartcoin ascending channel hints at more gains

Solana-based Fartcoin (FARTCOIN) memecoin has surged 30% in the last three days to hit $1.57 as of May 22, its highest level in the last four months.

The rally extends Fartcoin’s strong year-to-date (YTD) performance—up 74.50%—amid the ongoing memecoin frenzy. In comparison, Bitcoin has risen 18% so far in 2025.

Technically, Fartcoin is trading within a well-defined ascending channel that began forming in early March, suggesting sustained bullish momentum.

FARTCOIN/USDT daily price chart. Source: TradingView

The memecoin has also broken above its 50-day exponential moving average (50-day EMA; the red wave), currently near $1.06, a key support level in uptrends.

FARTCOIN’s relative strength index (RSI) was hovering near 64 as of May 22, suggesting there is room to run before selling conditions emerge near the overbought threshold at 70.

If the uptrend holds, Fartcoin could retest the channel’s upper boundary near $2.74 by June, up 80% from the current price levels.

Dogwifhat price could double

Like FARTCOIN, Dogwifhat (WIF) has outperformed Bitcoin during the recent rally, up over 27% in the past three days. But the Solana memecoin has underperformed the top cryptocurrency year-to-date, down about 38%.

But a bull pennant formation may put Dogwifhat in a position to catch up in the coming weeks.

As of May 22, WIF’s price was testing the pennant’s upper trendline for a breakout, with its technical target at around $2.50, up about 125% from the current price levels.

WIF/USDT daily price chart. Source: TradingView

The upside target aligns with the 0.5 Fibonacci retracement line, which has served as resistance during WIF’s consolidation phase between November 2024 and January 2025.

SPX6900 eyes 50% gains following breakout

Ethereum-based SPX6900 (SPX6900) has surged 35% in the last three days, paring its 2025 losses. It is, therefore, underperforming Bitcoin on a YTD timeframe but, like WIF, shows the potential of outperforming BTC this cycle in percentage terms.

At the core of this bullish outlook is SPX6900’s ongoing bullish reversal attempts. As of May 22, the memecoin had entered the breakout stage of its prevailing ascending triangle pattern, eyeing a rally toward $1.34 by June.

SPX6900/USDT daily price chart. Source: TradingView

The upside target is up 50% from the current price levels, which was the resistance in January.

Popcat preps 350% rally setup

Solana’s Popcat (POPCAT) gained 30% during Bitcoin’s rally, reaching its record high, but it remains an underperformer YTD.

Related: Bitcoin ‘looks exhausted’ as next bear market yields $69K target

However, a convincing cup-and-handle formation on POPCAT’s daily chart increases its potential of outperforming Bitcoin in the coming weeks or months.

POPCAT/USDT daily price chart. Source: TradingView

As of May 22, the memecoin was testing the pattern’s neckline at $0.57 for a breakout toward $2.50, up by over 350%. This target is obtained by adding the neckline—a potential breakout point—to the cup-and-handle’s maximum height.

This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.

Continue Reading

Trending