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Startup ProFuse Launches Pioneering Drug Discovery Platform for the Prevention of Muscle Loss

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YOKNEAM ILLIT, Israel, April 3, 2025 /PRNewswire/ — Israeli startup ProFuse Technology, which specializes in the cultivation of muscle tissue in laboratory conditions, has launched a new technology and program for discovering drugs that prevent muscle mass loss caused by the growing use of GLP-1 weight-loss injections, aging, and cancer.

ProFuse’s technology is based on developing methods to generate highly mature muscle tissues that accurately reflect the structure and function of natural human muscle. The company is now applying this technology to discover new drug candidates and to predict with high accuracy which molecules have the potential to gain regulatory approval as new therapies for preventing and restoring muscle mass.

The process utilizes advanced automation to efficiently screen potential drug candidates. This represents a breakthrough compared to existing technologies, which rely on conventional models with limited predictive power—necessitating extensive animal testing. ProFuse’s technology enables precise testing of a large number of molecules, thereby streamlining the research process and significantly reducing time, resources, and costs.

The demand for muscle-preserving therapies is rapidly increasing. GLP-1 weight-loss treatments are expected to grow significantly by 2030, but unintended muscle loss associated with these drugs poses a significant health concern.

Another key area for muscle preservation drugs is sarcopenia, or age-related muscle loss, which affects approximately 10% to 16% of individuals over 50—equating to around 13 million to 20 million Americans. Sarcopenia contributes to increased frailty and is linked to significant healthcare costs. Additionally, a major indication for such therapies is cancer cachexia, a condition affecting a growing number of advanced-stage cancer patients. Cancer cachexia leads to severe muscle wasting, physical decline, and reduced treatment success.

ProFuse was founded in 2021 by Professor Eldad Tzahor and Dr. Tamar Eigler-Hirsh from the Weizmann Institute of Science (CTO), along with Guy Nevo-Michrowski, who serves as the company’s CEO. Dr. Eigler-Hirsh and Prof. Tzahor, in collaboration with Dr. Ori Avinoam, identified the natural process responsible for muscle regeneration and repair. This discovery paved the way for the development of an innovative technology that enables the efficient cultivation of highly mature muscle fibers under laboratory conditions.

Over four years, this technology positioned ProFuse as a leading company in the global cultivated meat industry. Two years ago, ProFuse began leveraging its muscle cultivation technology for additional applications, and it has recently expanded into drug discovery

ProFuse also announces today the appointment of Anat Naschitz to its Board of Directors. Naschitz is a prominent investor and entrepreneur in the life sciences field, with nearly 30 years of experience in founding, managing, and investing in companies and venture capital funds. Throughout her career, she has collaborated with leading industry players, from major pharmaceutical companies to cutting-edge biotech firms. Notably, Naschitz co-founded and co-led OrbiMed Israel, part of the global healthcare investment firm managing approximately $20 billion.

Anat Naschitz: “I am grateful to ProFuse for the opportunity to be part of the journey in discovering and developing drugs that prevent muscle mass loss —an important clinical need requiring a solution. I was impressed by the company’s and management’s ability to demonstrate resilience in the face of challenges requiring adaptation and change. This adaptability was evident both at the industry level—strategically pivoting toward new directions—and at the operational level, where the company exhibited remarkable flexibility, strategic decision-making, and an unwavering positive spirit.”

“ProFuse’s timing for entering the market is excellent,” said Guy Nevo-Michrowski, CEO and co-founder of the company. “Weight-loss drugs lead to muscle mass loss, prompting pharmaceutical companies to invest significant resources in developing innovative treatments that combine GLP-1 weight-loss drugs with muscle mass preservation therapies. As a result, several major deals in the muscle preservation drug sector have been signed in recent years, with transaction values reaching several billion dollars. This trend signals a significant window of opportunity for new technologies in this field, including ours.”

ProFuse was established under the Fresh Start incubator and has raised approximately $8 million to date, including $3 million in grants from the European Union and the Israel Innovation Authority, as well as $5 million from Israeli and U.S. funds (OurCrowd and Green Circle Capital), alongside investments from Tnuva, Tempo, and private investors.

Images can be downloaded here.

For more information about ProFuse: https://profuse-tech.com

Media contact:
Amir Ben Artzi
Meirovitch PR
amir@meirovitch.com

 

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SOURCE ProFuse Technology

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The New DePin: OKZOO’s Environmental AIoT Machine Network Leads New Tech Trend

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HO CHI MINH CITY, Vietnam, April 26, 2025 /PRNewswire/ — The “new DePin” (Decentralized Physical Infrastructure Network) trend is arising, as OKZOO’s AIoT devices see explosive growth and traction.

AIoT is short for AI combined with Internet of Things (AIoT), a new category that bridges physical hardware with decentralized network. OKZOO uses AIoT devices to gather environmental data such as noise pollution, air pollution, CO2 levels, and humidity.

OKZOO has already seen massive adoption with 12 million ecosystem users, primarily through its virtual AI pet apps OKZOO V1 and V2.

How AI Pets and Portal Devices Collect Environmental Data

OKZOO’s development began with an intriguing hypothesis: could engaging pet applications serve as the foundation for sophisticated real-world AIoT networks? The team systematically validated this concept through strategic platform iterations.

Their V1 release, a straightforward pet simulator, attracted 7 million users, demonstrating that emotional connections remain powerful in today’s digital landscape. Following this achievement, V2 introduced AI-powered pets capable of learning and evolution, gaining 700,000 users within its initial month.

This validated market traction led to the creation of the P-mini—a compact AIoT device that integrates digital pets with environmental monitoring technology. The P-mini o1 incorporates both sensor technology and an interactive AI companion that reacts to environmental conditions, enabling digital pets to exist in contexts beyond traditional screens.

Traditional environmental monitoring faces significant challenges: data sparsity, lack of real-time granularity, and verification difficulties. Government sensors provide only generalized data that misses hyperlocal variations in air quality, noise pollution, and other environmental factors that directly impact daily life.

This creates blind spots in urban environments where pollution levels can vary dramatically between neighborhoods or even streets.

The P-mini addresses these gaps by creating a grassroots network of sensors collecting street-level data. What sets OKZOO apart from conventional DePin networks is its innovative approach to user engagement. Rather than relying solely on financial incentives, the P-mini integrates virtual pets that respond to environmental surroundings, transforming data collection into an interactive, emotional experience.

In-House Manufacturing Capabilities

A key competitive advantage for OKZOO lies in its in-house manufacturing capabilities. Unlike many projects that rely on third-party manufacturers, OKZOO controls its hardware production process, ensuring scalability, quality control, and faster iteration based on user feedback. This vertical integration allows for rapid adaptation to market demands and technological advances.

The ecosystem operates on an incentive model that rewards users for running P-mini devices and contributing environmental data. These contributions establish a comprehensive database powering sophisticated AI applications ranging from customized health guidance to urban planning solutions.

As environmental awareness becomes increasingly important, OKZOO positions itself at the intersection of utility and engagement. By making data collection enjoyable through pet companions, the project creates sustainable user participation while addressing real environmental monitoring needs.

For a market seeking practical applications, OKZOO’s unique positioning across AI, environmental monitoring, and hardware manufacturing presents a compelling vision for addressing real-world challenges while creating engaging user experiences.

Website: https://okzoo.app/en
X: https://x.com/okzoo_app

 

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SOURCE OKZOO

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CCTV4: 20th China Film Huabiao Awards

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BEIJING, April 26, 2025 /PRNewswire/ — The latest data from the National Film Administration have revealed that the box office revenue of the mainland Chinese film market has already passed the 25 billion yuan (US$3.4 billion) mark in 2025. This compares to 42.5 billion yuan (US$5.8 billion) for the whole of last year, and shows that Chinese cinema is continuing to dominate the global film market. In 2025, the world is celebrating 130 years of cinema and China is marking the 120th anniversary of its own film industry. On April 27th Qingdao in Shandong Province is hosting the 20th China Film Huabiao Awards ceremony. Hundreds of industry luminaries will gather for the event, the theme of which is “Building Dreams through Film, Embracing the Spirit of the Era”. Together they will honor the collaborative and pioneering spirit of China’s filmmakers and celebrate the outstanding progress made by its film sector. The gala will be broadcast live on the CCTV-6 Movie Channel and the CCTV-4 Chinese International Channel, with simultaneous online coverage on China Media Group’s multi-platform networks, the Movie Channel’s own digital ecosystem, and other online platforms.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/cctv4-20th-china-film-huabiao-awards-302438895.html

SOURCE CCTV4

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Petal Ads Hosts “Think Tank 2025” Seminar in Japan to Empower Japanese Companies’ Global Expansion

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TOKYO, April 26, 2025 /PRNewswire/ — Petal Ads, Huawei’s leading global mobile advertising platform, today successfully hosted the “Think Tank 2025” seminar in Japan. The event convened prominent brands and domestic agencies from the travel, beauty, luxury goods and lifestyle services sectors to showcase Huawei’s all-scenario intelligent advertising solutions built on the HarmonyOS ecosystem, offering Japanese enterprises fresh digital-marketing strategies for entering the Chinese and wider global markets.

As a technology company deeply rooted in Japan for nearly two decades, Huawei leverages its global ecosystem and the innovation of HarmonyOS to continuously empower partners’ digital transformation. “Through in-depth local insights, we have built an intelligent advertising platform that connects global users,” said Zhou Rong, Director of Asia-Pacific Ecosystem Development and Operations at Huawei Consumer Business Group. “Petal Ads’ unique all-scenario solutions not only precisely reach segmented audiences but also help Japanese brands unlock commercial value in cross-cultural communication.”

At the seminar, Yang Yang, Global Marketing Director of Huawei Ads, presented an integrated marketing strategy within the HarmonyOS ecosystem. Syaliza Abd Aziz, Japan representative of the Malaysia Tourism Promotion Board, discussed her organization’s strategic partnership with Petal Ads on Visit Malaysia 2026. Colin Duan, Chief Product Officer of third-party data firm QuestMobile, used detailed analytics to decode Chinese internet users’ consumption patterns in travel, beauty and other industries, providing decision-making insights for Japanese companies’ local-market campaigns. Fukuzumi Ryo, co-founder of leading Japanese ad agency Unbot, shared multiple success stories on site, demonstrating Petal Ads’ technical strengths in precise customer acquisition and performance conversion in Japan.

The upgraded “Think Tank 2025” marks a significant milestone in Petal Ads’ globalization strategy. With three core advantages—intelligent ad technology, a premium global user base and customizable all-scenario solutions—the platform now delivers monetization services to 53,000 apps across more than 200 industries worldwide. Looking ahead, Petal Ads will deepen strategic collaborations with its Japanese partners and continue to foster more high-quality brands’ international growth through an innovative digital-marketing ecosystem.

For more information, please visit: https://ads.huawei.com/

About Petal Ads

Petal Ads is Huawei Terminal Cloud Services’ global commercial-service platform, dedicated to providing advertisers and developers with intelligent marketing and traffic-monetization solutions. As of March 2023, the platform spans over 200 industry verticals and operates in more than 170 countries and regions, continually empowering partners’ commercial growth and brand enhancement via HarmonyOS’s all-scenario intelligent distribution capabilities.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/petal-ads-hosts-think-tank-2025-seminar-in-japan-to-empower-japanese-companies-global-expansion-302438891.html

SOURCE Huawei Mobile Services

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