Global superstar Joe Jonas and some of the world’s most-followed content creators joined forces at an exclusive event in New York City last night to demonstrate that connecting in real life is one of the easiest ways to disconnect from the sometimes overwhelming world of social media

NEW YORK, April 25, 2025 /PRNewswire/ — GRAMMY® Award-nominated singer, songwriter, actor and producer, Joe Jonas teamed up with Dude With Sign (Seth Phillips) in New York City last night to create their latest social post – only this time they did so completely off their socials.

Stepping away from their online feeds and into the real world, Jonas and Phillips – who have over 35 million followers between them – were joined by Victoria’s Secret models Martha Hunt and Graice Carvalho, Yankees pitcher Luke Weaver, socialite Ivy Getty and high-profile influencers including Lil Cherry and Paul Olima at the ‘Off Socials’ event at Bleecker Street Bar.

In an ironic slant on the digital sphere they dominate, Jonas and Phillips posed in windows decked out to look like Instagram reels to highlight a simple message: the best way to disconnect from the sometimes overwhelming world of social media is to connect in real life.

The event celebrated the launch of a new HeinekenⓇ campaign – #SocialOffSocials – following the revelation that half of adults globally (52%) are overwhelmed by the pressure to keep up with social media. In fact, 62% (and 75% of Gen Z) say despite being able to connect with anyone instantly via their phone, they can feel lonely.

In the spirit of going offline, Joe Jonas debuted his new track ‘Heart by Heart’ at the event – using the world’s oldest social network, the bar – ahead of releasing it on digital channels. He also filmed part of the new music video at the event in front of the offline crowd to showcase the power of real-life moments over digital ones.

HeinekenⓇ has joined forces with Jonas and the creators in its latest advertising campaign – launching next week – dramatizing how they would react to empty social media feeds if more people were out having a good time IRL.

Speaking at the event, Joe Jonas said: “It’s so easy to fall into the habit of doomscrolling on your phone – I’ve definitely been there. We live in a world where everyone’s glued to their social media feeds, so I’m excited to be part of this Heineken campaign encouraging people to put their phones down and connect in real life. I chose to debut my new song offline and in-person because it felt like the perfect time to return to what music is really about: connecting with people. The crowd was so real, so present, and completely locked into the music – that is something you can’t experience by watching on social media.”

By teaming up with figures like Jonas and Dude with Sign whose lives are deeply embedded in online culture, HeinekenⓇ – which has always championed quality socializing – playfully conveys that stepping away from social media makes for a more rewarding social life.

Studying the screen time of 17,000 adults worldwide*, HeinekenⓇ uncovered that the average person now spends approximately 5 hours and 48 minutes per day looking at their device. That equates to a massive 127,020 minutes a year – a full 88 days.

The global report into scrolling and socializing habits found that three in five people (59%) across all age-groups say that the amount of time they spend on their phone has increased in the past year. Additional analysis by global research company Statista found that time spent socializing IRL has decreased by 35% over the past 24 years, whereas since the introduction of mobile based social media platforms such as Instagram (2010) and Snapchat (2011), the time we’ve spent scrolling has more than doubled (+54%)**.

Now, nearly half of all adults (47%) would describe themselves as ‘always online’ according to the HeinekenⓇ report and that the stream of notifications they receive is “constant” (60%). As a result, half (51%) agree that their social battery can feel drained by the amount of time they spend speaking to people online – rising to almost two-thirds (62%) among Gen Z.

However, an overwhelming 79% agreed that when they are out socializing they look at their phone less, proving that disconnecting from social media is easier when you are engaging in a more refreshing social life. Two thirds (64%) of people said they wish they could go back to a time when people socialized without smartphones.

Nabil Nasser, Global Head of HeinekenⓇ, said: “At HeinekenⓇ, we’ve always believed that the best connections are created in real life. I’m a big fan and participant on social media, but it’s also important to take a break and experience things IRL too. This campaign is a gentle reminder that stepping away from our screens can lead to more refreshing and meaningful social experiences, and help us feel less overwhelmed by the constant notifications on our phones. Working with creators – who are by their nature always online – to highlight the solution may seem ironic, but they too realize it’s about balance and were as eager as us to encourage IRL socializing. So many people feel overwhelmed by the pressure of constant online engagement, so we want to show how easy it can be to take a break from social media.”

When you get social, you get off your socials. To find out more visit: https://youtu.be/99GzxjjyRs8 

To download imagery of the event visit: https://dam.gettyimages.com/selects/heineken-brand-activation-with-joe-jonas

Research:

*HeinekenⓇ commissioned survey of 17,000 adults of legal drinking age across the USA, UK, Spain, Vietnam, South Africa, Brazil, Germany, India and the UAE. Research conducted by OnePoll, March 2025. Research can be broken down by country and further demographics on request

**Worldwide Mobile Phone Usage and Socialization Data, modelled by Statista, March 2025

About Heineken®

HEINEKEN® is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through “Brewing a Better World”, sustainability is embedded in the business. HEINEKEN® has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken® N.V. and Heineken® Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN® has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken® N.V. (OTCQX: HEINY) and Heineken® Holding N.V. (OTCQX: HKHHY)

Photo: https://mma.prnewswire.com/media/2673139/Heineken_and_Joe_Jonas.jpg
Photo: https://mma.prnewswire.com/media/2673140/Heineken_and_Joe_Jonas_in_NYC.jpg
Photo: https://mma.prnewswire.com/media/2673141/Joe_Jonas_Heineken_campaign.jpg

View original content to download multimedia:https://www.prnewswire.com/news-releases/heineken-joins-forces-with-joe-jonas-and-global-influencers-to-help-tackle-digital-overload-and-get-social-off-socials-302438125.html

SOURCE Heineken

Supercharged Performance Meets Super Hero Style in Limited-Time Promotions on all 2025 LG gram Laptops

ENGLEWOOD CLIFFS, N.J., April 25, 2025 /PRNewswire/ — LG Electronics is thrilled to announce limited-time promotions on LG gram Laptops in collaboration with Marvel™, and exclusively available on LG.com. Continuing to bring value to its customers and Marvel fans alike, LG is offering a Marvel branded mouse, responsive J.A.R.V.I.S.-style wallpaper, 1TB Portable SSD (SK Hynix) and one free year of cloud AI services1 to those purchasing a 2025 LG gram Laptop through June 1, 2025.

As part of the collaboration, LG is offering a Marvel co-branded mouse, with purchase of a 2025 LG gram Laptop exclusively through LG.com. Designed to match the aesthetic of LG grams and evoke the power of the Avengers, this mouse blends precision tracking, ergonomic comfort, and collectible style. The mouse, designed with the iconic Marvel logo, comes with an exclusive Iron Man J.A.R.V.I.S.-style dynamic wallpaper, transforming your desktop into a S.H.I.E.L.D.-inspired command center. Additionally, customers who purchase any of the new 2025 LG gram models– including the LG Gram, gram Pro, and gram Pro 2-in-1– will also receive a one-year subscription to LG gram chat Cloud, powered by GPT-4o along with a 1TB Portable SSD (SK Hynix).

The Power of Hybrid AI: Inspired by Marvel’s Greatest Heroes
Just as the Avengers combine their strengths to protect the world, LG’s gram AI laptops channel hybrid AI capabilities to provide cutting-edge performance:

Innovation in Action: Like Iron Man’s Innovative Armor, the LG gram’s sleek and minimal design conceals groundbreaking tech, including real-time adaptive system optimization and intelligent performance.Security You Can Trust: Enhanced AI-powered threat detection and privacy safeguards as strong as Captain America’s Shield ensure users stay protected. Externally, MIL-STD-certified durability reinforces the laptop’s toughness, meeting strict military-grade standards for reliability.Time Travel Made Possible: The new AI-powered “Time Travel” features, like Doctor Strange’s time stone, allow LG gram users to instantly revisit previous workflows, documents, or conversations in seconds.Knowledge is Power: Wield the power of knowledge like Thor’s Hammer with the LG gram chat Cloud, powered by GPT-4o – your AI assistant for content creation, research coding help and more.Performance Without Limits: Powered by the latest Intel® Core™ Ultra processors and equipped with advanced cooling technology, the LG gram handles heavy Hulk-sized multitasking and creative workloads effortlessly. 

This collaboration brings together fan-favorite Marvel elements with LG’s most advanced laptop technology to date – resulting in a gram that is not only smart, but super.

For more information on LG’s premium lineup of LG gram Laptops, visit LG.com.

1 LG gram chat Cloud is available on 2025 LG gram models at no cost for the first year after user registration. gram Chat Cloud is provided by Swit, Inc. By using gram Chat Cloud, you agree to Swit, Inc.’s Terms of Use and Privacy Policy. After one year, users may subscribe to gram chat Cloud as a paid service. Visit https://swit.io/gram for more info.

About LG Electronics USA
LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a smart life solutions company with annual global revenues of more than $60 billion. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year. www.LG.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/lg-and-marvel-assemble-with-limited-time-promotions-on-2025-lg-gram-laptops-302437846.html

SOURCE LG Electronics (LG)

CHICAGO, April 25, 2025 /PRNewswire/ — Telephone and Data Systems, Inc. (NYSE: TDS) and United States Cellular Corporation (NYSE: USM) will be webcasting their first quarter operating results conference call on May 2, 2025, at 9:00 a.m. Central Time.

The companies will release their financial results on May 2, 2025.

To listen to the webcast, please visit the events & presentations pages of investors.tdsinc.com or investors.uscellular.com. The presentations will be webcast both live and on-demand. It is recommended that you register at least 15 minutes before the beginning of the presentation to register, download and install any necessary multimedia streaming software.

About TDS
Telephone and Data Systems, Inc. (TDS) provides wireless, broadband, video and voice services to approximately 5.5 million connections nationwide through its businesses, UScellular and TDS Telecom. Founded in 1969 and headquartered in Chicago, TDS employed approximately 7,900 associates as of December 31, 2024.

For more information about TDS and its subsidiaries, visit:
TDS: www.tdsinc.com  
UScellular: www.uscellular.com  
TDS Telecom: www.tdstelecom.com

View original content:https://www.prnewswire.com/news-releases/tds-and-uscellular-to-release-first-quarter-operating-results-and-host-conference-call-on-may-2-2025-302437883.html

SOURCE Telephone and Data Systems, Inc. and United States Cellular Corporation