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Point of Purchase (POP) Display Market To Reach USD 30,482.16 million By 2032, Growing At A 9.61% CAGR – Credence Research

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PUNE, India, March 31, 2025 /PRNewswire/ — The Point of Purchase (POP) Display Market is witnessing substantial growth, driven by evolving retail strategies and increasing brand competition. As companies seek innovative ways to capture consumer attention, POP displays have become a vital component of in-store marketing, enhancing product visibility and influencing purchasing decisions. The rise of organized retail, particularly in emerging markets, is further propelling demand for these displays. Technological advancements such as digital and interactive POP displays are also transforming the industry, providing brands with new opportunities to engage customers effectively. Additionally, the growing preference for eco-friendly and sustainable display materials is shaping market trends, as retailers and manufacturers align with global sustainability goals.

The Point Of Purchase (POP) Display Market is projected to expand significantly, from USD 14,630 million in 2024 to USD 30,482.16 million by 2032, reflecting a CAGR of 9.61% over the forecast period. This growth is fueled by the increasing adoption of POP displays across various sectors, including food & beverage, cosmetics, electronics, and pharmaceuticals. The shift toward experiential retail and omnichannel marketing strategies is further reinforcing the demand for dynamic and customizable display solutions. North America and Europe remain key markets, supported by high retail penetration and a strong focus on brand differentiation, while Asia-Pacific is emerging as a lucrative region due to expanding retail infrastructure and rising consumer spending.

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Key Growth Determinants

Rising Demand for Retail Merchandising and Brand Differentiation

The increasing need for effective in-store marketing strategies is a primary driver of the Point of Purchase (POP) Display Market. As brands compete for consumer attention, retailers are leveraging visually appealing and strategically placed POP displays to enhance product visibility and drive impulse purchases. The rapid expansion of organized retail, particularly in emerging markets, is further fueling demand. Additionally, the adoption of digital and interactive displays is transforming traditional merchandising, offering brands innovative ways to engage shoppers and influence purchasing behavior.

Technological Advancements and Customization Trends

The integration of advanced display technologies, such as digital screens, augmented reality, and motion-sensor displays, is significantly boosting market growth. Brands are increasingly investing in customized and interactive POP displays that enhance customer engagement and improve sales conversion rates. The demand for modular and reusable displays is also rising, allowing retailers to adapt marketing campaigns dynamically. These innovations are not only improving consumer experience but also driving higher returns on marketing investments.

Growing Preference for Sustainable and Eco-Friendly Displays

The shift toward environmentally sustainable retail solutions is shaping the POP display market, with brands and retailers prioritizing eco-friendly materials like recycled paper, biodegradable plastics, and sustainable wood. Stricter environmental regulations and increasing consumer awareness of sustainability issues are encouraging manufacturers to develop greener display solutions. This trend is expected to accelerate as companies align their retail strategies with global sustainability goals and corporate social responsibility initiatives.

Expansion of E-commerce and Omnichannel Retailing

While traditional brick-and-mortar stores remain the primary users of POP displays, the integration of omnichannel strategies is creating new opportunities for market expansion. Retailers are leveraging in-store displays to complement digital marketing efforts, offering seamless shopping experiences that connect physical and online channels. The rise of direct-to-consumer (DTC) brands and e-commerce-driven experiential retail is further driving demand for innovative and immersive in-store displays, ensuring continued market growth.

Key Growth Barriers

High Initial Investment and Maintenance Costs

One of the primary challenges in the Point of Purchase (POP) Display Market is the significant initial investment required for customized, digital, and interactive displays. While traditional cardboard and plastic displays remain cost-effective, advanced solutions incorporating LED screens, augmented reality, and motion sensors come with high production, installation, and maintenance expenses. Small and medium-sized retailers often struggle to allocate budgets for such high-end display solutions, limiting widespread adoption. Additionally, frequent updates and the need for technological integration add to operational costs, impacting market penetration.

Limited Shelf Space and Retail Constraints

Retailers, particularly in highly competitive markets, face space limitations that restrict the placement of large or elaborate POP displays. Supermarkets, hypermarkets, and convenience stores prioritize maximizing product assortment and stock availability, making it difficult for brands to secure prime display locations. Moreover, retailers often have strict guidelines on display placement and duration, which can hinder flexibility for brands looking to execute long-term promotional strategies. These constraints pose a challenge for manufacturers aiming to expand their footprint in high-traffic retail environments.

Environmental Concerns and Regulatory Compliance

The growing emphasis on sustainability and waste reduction is creating hurdles for the POP display market, particularly for single-use and non-recyclable materials. Governments worldwide are enforcing stricter regulations on plastic waste, carbon emissions, and sustainable sourcing, prompting brands to invest in eco-friendly alternatives. However, sustainable materials such as biodegradable plastics, FSC-certified wood, and recycled paper often come with higher production costs, which can limit affordability for mass adoption. Additionally, the transition to green solutions requires supply chain adjustments and compliance with evolving regulations, creating challenges for manufacturers.

Rising Shift Toward Digital Retail and E-commerce

The accelerated growth of e-commerce and direct-to-consumer (DTC) models is reducing foot traffic in physical retail stores, impacting the demand for in-store POP displays. Consumers increasingly prefer online shopping for its convenience, discounts, and personalized recommendations, leading retailers to shift their marketing investments toward digital advertising, influencer marketing, and AI-driven promotions. As omnichannel retailing evolves, brands are required to balance physical and digital marketing strategies, making traditional in-store displays less central to consumer engagement. This shift may slow the market’s expansion, particularly in regions with strong e-commerce penetration.

Segmentation

By Product TypeCounter DisplayFloor DisplayGravity Feed DisplayPallet DisplayFull Pallet DisplayHalf Pallet DisplayQuarter Pallet DisplaySide Kick DisplayDump Bin DisplayClip StripOthersBy Material TypeCorrugated BoardFoam BoardPlastic SheetExpanded PVCAcrylicPolycarbonateOthersGlassMetalBy Sales ChannelHypermarket & SupermarketDepartmental StoreSpecialty StoreConvenience StoreOthersBy ApplicationFood & BeveragesCosmetics & Personal CarePharmaceuticalsPrinting & StationaryElectronicsAutomotiveOthers

Based on region

North AmericaThe U.S.CanadaMexicoEuropeGermanyFranceUK.ItalySpainRest of EuropeAsia PacificChinaJapanIndiaSouth KoreaSouth-east AsiaRest of Asia PacificLatin AmericaBrazilArgentinaRest of Latin AmericaMiddle East & AfricaGCC CountriesSouth AfricaThe Rest of the Middle East and Africa

 

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Regional Analysis

North America: Established Market with High Brand Investments

North America remains a dominant player in the Point of Purchase (POP) Display Market, driven by the region’s well-established retail sector and high consumer spending. The presence of leading brands, coupled with the growing focus on experiential retail and in-store marketing, is boosting demand for innovative display solutions. The United States and Canada have a strong presence of supermarkets, hypermarkets, and specialty stores, where retailers invest heavily in customized and digital POP displays to enhance brand visibility. Additionally, sustainability regulations in the region are pushing companies to adopt eco-friendly materials for display production. The rising shift toward omnichannel strategies and interactive shopping experiences is further fueling market growth.

Europe: Strong Sustainability Focus and Retail Modernization

Europe’s POP display market is experiencing steady growth, supported by strict environmental regulations and the region’s commitment to sustainable retailing. Countries like Germany, France, and the United Kingdom are seeing increased demand for biodegradable and reusable POP displays, as retailers align their strategies with green marketing initiatives. The expansion of organized retail, particularly in Central and Eastern Europe, is also contributing to market expansion. Additionally, the integration of digital screens, AR-based displays, and AI-powered solutions in department stores and malls is enhancing customer engagement. However, high compliance costs for sustainability measures could pose a challenge to small retailers.

Asia-Pacific: Rapid Retail Expansion and Growing Consumer Base

Asia-Pacific is emerging as the fastest-growing region in the POP Display Market, fueled by rising urbanization, increasing disposable incomes, and the expansion of modern retail formats. Countries like China, India, and Japan are witnessing a surge in demand for cost-effective and visually appealing display solutions, particularly in the food & beverage, cosmetics, and consumer electronics sectors. The region’s rapidly growing e-commerce industry is also influencing the adoption of phygital (physical + digital) strategies, where brands use POP displays to bridge the gap between offline and online shopping experiences. However, price sensitivity and logistical challenges in developing economies may impact the adoption of premium POP display solutions.

Latin America: Emerging Market with Growth Potential

Latin America’s POP display market is gradually expanding due to increasing investments in the retail sector and the rise of modern shopping malls and supermarkets. Countries like Brazil, Mexico, and Argentina are witnessing growing demand for low-cost, reusable, and eco-friendly display solutions. The region’s retail sector is evolving, with international brands entering the market and local retailers embracing in-store promotions to drive sales. However, economic fluctuations, high import tariffs, and currency volatility may pose challenges for the market’s growth, particularly for advanced and tech-driven POP displays.

Middle East & Africa: Expanding Retail Infrastructure and Luxury Branding

The Middle East & Africa (MEA) region is witnessing an increase in demand for luxury retail displays and high-end brand promotions, particularly in countries like the United Arab Emirates (UAE), Saudi Arabia, and South Africa. The expansion of shopping malls, hypermarkets, and specialty stores is driving investments in customized POP displays to enhance customer engagement. Additionally, the region’s growing tourism industry and rising disposable income levels are boosting demand for premium retail marketing solutions. However, challenges such as limited retail penetration in rural areas and high dependence on imports for display materials could impact market growth in certain regions.

Credence Research’s Competitive Landscape Analysis

Credence Research’s competitive landscape analysis of the Point of Purchase (POP) Display Market highlights the presence of key global and regional players focusing on innovation, sustainability, and digital transformation to gain a competitive edge. Leading companies such as Menasha Packaging, Sonoco Products, Smurfit Kappa, WestRock, Georgia-Pacific, Pratt Industries, and FFR Merchandising dominate the market by offering customized, high-impact, and eco-friendly display solutions. The industry is witnessing a strong shift toward sustainability, with companies investing in biodegradable and reusable materials to comply with environmental regulations. Additionally, technological advancements, including digital signage, AR-based displays, and motion-sensing technologies, are reshaping in-store marketing strategies. Players are expanding into emerging markets like Asia-Pacific and Latin America, where retail infrastructure is growing rapidly. Mergers, acquisitions, and strategic partnerships are common as companies seek to strengthen their market positioning. However, high production costs, limited retail space, and increasing e-commerce penetration pose challenges, requiring businesses to balance physical and digital marketing investments. The market’s future growth will be driven by innovation, sustainability efforts, and omnichannel retail strategies.

Tailor the report to align with your specific business needs and gain targeted insights. Request    https://www.credenceresearch.com/report/point-of-purchase-pop-display-market  

Key Player Analysis

DS Smith PlcSmurfit Kappa GroupInternational Paper CompanyWestRock CompanySonoco Products CompanyMenasha Packaging Company, LLCPratt Industries, Inc.Georgia-Pacific LLCMondi GroupFujifilm Holdings Corporation

Recent Industry Developments

October 2023: Ricola and Tetley, two leading Canada-based brands, announced a marketing collaboration to introduce innovative point-of-purchase (POP) displays featuring products from both companies. These pop-ups include Tetley’s ‘Super Teas’ canisters alongside Ricola’s fast-acting cough drops.November 2024: Royal Containers Ltd., a provider of premium corrugated packaging and retail display solutions, established a strategic partnership with Proprint Services, a marketing print, merchandising, and packaging solutions provider. This collaboration aims to enhance both companies’ capabilities in corrugated packaging, POP displays, retail displays, and folding carton manufacturing, delivering greater value to clients.September 2024: L’Occitane Travel Retail launched a Sol de Janeiro pop-up at London Heathrow Airport as part of its summer campaign in global travel retail. The immersive 360-degree activation transformed the space into a tropical-themed experience celebrating summer and inclusivity.June 2024: SPAR China opened a new supermarket at Zhanjiang World Trade Center, covering a 4,000m² area. The store offers competitive pricing across various product categories. Additionally, the Asia-Pacific region is witnessing an increasing influx of international brands entering the market.

Reasons to Purchase this Report:

Gain a comprehensive understanding of the market through qualitative and quantitative analyses, considering both economic and non-economic factors, with segmentation and sub-segmentation details provided in terms of market value (USD Billion).Identify regions and segments expected to experience the fastest growth or dominate the market, with a detailed analysis of geographic consumption patterns and the factors driving or hindering market performance in each region.Stay informed about the competitive environment, with rankings of major players, recent product and service launches, partnerships, business expansions, and acquisitions from the past five years.Access detailed profiles of major market players, including company overviews, insights, product benchmarking, and SWOT analysis, to understand competitive advantages and market positioning.Explore the present and forecasted market landscape, with insights into growth opportunities, market drivers, challenges, and constraints for both developed and emerging regions.Benefit from Porter’s Five Forces analysis and Value Chain insights to evaluate various market perspectives and competitive dynamics.Understand the evolving market scenario, including potential growth opportunities and trends expected in the coming years.

Browse the report and understand how it can benefit your business strategy –  https://www.credenceresearch.com/report/point-of-purchase-pop-display-market  

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Thermo King Launches Flagship LEGEND Trailer Refrigeration Unit with Asian-based Production

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April 11, 2025

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SHANGHAI, April 11, 2025 /PRNewswire/ — Thermo King, a strategic brand of Trane Technologies (NYSE: TT), a global climate innovator, has announced the launch of its first Asian-made trailer refrigeration unit production line at the new smart plant in Wujiang, China. This production line is dedicated to the LEGEND series – the flagship products developed by Thermo King Asia Pacific. These units will be supplied to markets across Aian, marking a strategic milestone in Thermo King’s localization efforts in R&D and manufacturing.

In line with the company’s Future Factory Initiative, the highly automated and intelligent new production line has increased the localization rate of the LEGEND supply chain by 60%, significantly shortened the delivery cycle, and greatly enhanced the stability and flexibility of the refrigeration equipment supply chain across the Asia Pacific region. This development propels the cold chain logistics industry towards a more efficient, intelligent and sustainable future.   

“The localized production of LEGEND products is a key milestone for Thermo King to deepen its presence in the Asia Pacific market.” said Helen Ling, vice president of Trane Technologies Asia Pacific, “We have achieved a breakthrough in the entire process of independently developed a product, from design to large-scale manufacturing. We also worked with local suppliers to create the industry-leading ‘three-in-one’ motor technology through a series of technical advancements. This accomplishment marks our completion of a full cycle from independent R&D to mass production. Moving forward, Thermo King will continue to invest in cutting-edge technologies and work with our partners to drive greater quality and efficiency in regional cold chain logistics. “

The new LEGEND series is built on Thermo King’s world-leading Trailer platforms, specially designed for high-frequency road transportation in Asia Pacific, combining three advantages – precise temperature control, efficient energy saving, and intelligent operation and maintenance. With its advanced electrical architecture and independent airflow control technology, it enables precise all-zone temperature management tailored to cargo types and transportation conditions. This ensures the consistency of temperature control throughout the transportation process, and delivering uniform temperature distribution even at low engine speed, which effectively avoids local temperature variations for high-value goods such as fresh food and medicine, and significantly reduces the cargo damage rate.

For high efficiency and energy saving, the LEGEND series adopts the breakthrough “three-in-one” motor technology, integrating the motor, permanent magnet generator, and active rectifier. Compared with the traditional mechanical drive solution, the LEGEND series uses 27% fewer components, saving installation space while improving the unit’s fuel efficiency by 15%. Simultaneously, with the coordinated operation of brushless fans, smart control algorithm and electronic engine speed control (ECO Governor), the unit can deliver up to 20% fuel efficiency in actual scenario. Besides, the LEGEND series can also achieve fast pull down and consistent capacity output across all conditions. Its ability to monitor engine load ensures reliable operation, cutting overall maintenance needs by 30% and reducing downtime losses by 52%.

In addition, the LEGEND series enjoys improved product reliability thanks to the intelligent operation and management system. It features an IP67 HMI with multi-language support, live fuel consumption data display, and automated Pretrip self-check function to avoid unexpected downtime. The standard Tbox telematics solution can continuously track the operating status of the unit, ensuring a fully controlled refrigeration transportation process.

The LEGEND series has ovtained the certification for China GB IV emission regulation. The first batch of products will be applied mainly in the inter-city highway refrigerated transport market, with planned expansion into railway applications and compliance with EU stage V emission regulation. In the future, Thermo King will continue the green manufacturing practice, driving the high-quality development of the Asia-Pacific refrigeration logistics industry through intelligent upgrades of production lines and R&D efforts on high-efficiency energy-saving technologies.

About Trane Technologies

Trane Technologies is a global climate innovator. Through our strategic brands Trane® and Thermo King®, and our portfolio of environmentally responsible products and services, we bring efficient and sustainable climate solutions to buildings, homes and transportation. For more on Trane Technologies, visit www.tranetechnologies.com.

About Thermo King

Thermo King – by Trane Technologies (NYSE: TT), a global climate innovator – is a worldwide leader in sustainable transport temperature control solutions. Thermo King has been providing transport temperature control solutions for a variety of applications, including trailers, truck bodies, buses, air, shipboard containers, and railway cars since 1938. For more information, visit www.tranetechnologies.cn or www.thermoking.com.cn.

 

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FPG Fortune Prime Global – Awarded “Best Forex Broker” & “Best Low Spread Broker”

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HANOI, Vietnam, April 10, 2025 /PRNewswire/ — In the highly competitive forex industry, FPG Fortune Prime Global (FPG) has stood out with its top-tier trading environment, razor-sharp spreads, and outstanding customer service. These strengths earned FPG the 2023 “Global Forex Broker Of The Year” award from WikiFX and 2024 “Best Trading Liquidity” award from BrokersView. More recently, FPG has reinforced its position as a leading forex broker in Asia by winning two prestigious awards from International Business Magazine: Best Forex Broker in Southeast Asia 2025 and Best Low Spread Broker in Asia 2025, further validating its position as a leader in deep liquidity and lightning-fast trade execution.

FPG offers cutting-edge trading platforms (MT4 & MT5) and runs a high-performance global server network, ensuring traders enjoy a seamless and efficient experience. By partnering with top-tier liquidity providers, FPG delivers ultra-low spreads, helping traders reduce costs. In addition, multi-jurisdictional regulatory oversight provides a secure and transparent trading environment.

With these advantages, FPG serves traders worldwide, helping them reach their financial goals. For more details, visit fortuneprime.com or contact us at support@fortuneprime.com.

About FPG Fortune Prime Global

Founded in 2011, FPG Fortune Prime Global has been a trusted name in financial trading for over a decade. The company has offices and business representatives across Australia, Thailand, Cyprus, Vietnam, India, Indonesia, the Philippines, and Europe, ensuring global coverage for its clients.

FPG is backed by the financial strength of FPG Capital Group, which operates in real estate development, construction, lending, trade & export, and logistics. With over 30 years of steady growth and innovation, the group provides a solid foundation for FPG’s expansion. This strong backing has helped FPG Fortune Prime Global become a top choice for traders worldwide.

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CCV Capital’s Founding Managing Partner Wei Zhou Attends the 2025 Harvard College China Forum

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April 11, 2025

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CAMBRIDGE, Mass., April 10, 2025 /PRNewswire/ — From April 4th to April 6th, 2025 (Eastern Time), the 28th Harvard College China Forum was successfully held on the campus of Harvard University. Wei Zhou, Founding Managing Partner of CCV Capital, Former Managing Partner of KPCB China, was invited to attend the forum and participated in a roundtable discussion themed “Business Development,” sharing insightful perspectives and forward-thinking views on the topic of “Cross-border Innovation and Venture Capital.”

Wei Zhou has long focused on early-stage investments in intelligent technologies, sustainability, globalization, and cutting-edge global technologies, especially demonstrating extensive experience and unique insights in artificial intelligence and innovative technologies. During the forum, he emphasized the pivotal role of AI technologies in driving cross-border innovation, stating:

“Deepseek has sounded a global alarm, demonstrating a groundbreaking approach to large models, while Manus has set a global benchmark for application developers, illustrating how applications should be built. Both have offered enlightening revelations, albeit at different layers—the foundational and the application layers.”

He further highlighted:

“It’s no longer appropriate to evaluate application-layer products by foundational-layer standards. Without robust application-layer support, foundational technologies risk becoming self-indulgent. Only by truly moving towards practical applications can AI deliver universal value.”

Wei Zhou’s insights not only provide fresh perspectives for the future development of AI technologies but also inject practical inspiration into cross-border innovation and global collaboration.

Discussing the significant structural changes in the venture capital industry over the past eighteen months, Wei Zhou noted:

“The venture capital landscape has undergone dramatic structural shifts in the past two years. Silicon Valley’s VC industry has become fiercely competitive, leading to significant turnover and a notable decline in fundraising. However, AI has emerged as a standout growth area and a focal point for global investments.”

To entrepreneurs navigating these changes, Wei Zhou offered three key recommendations:

“First, maintain the advantage of rapid iteration and continuous improvement. Second, entrepreneurs should strategically align their ventures with large enterprises, as major corporations will consistently acquire innovative startups to keep pace with AI advancements. Third, entrepreneurs should target global markets, particularly emerging regions with less competition, such as Mexico, where abundant opportunities exist.”

At the conclusion of the roundtable, Wei Zhou also shared valuable advice for aspiring young venture capitalists:

“First, venture capital is inherently social; building extensive networks and relationships is essential for accessing high-quality investment opportunities. Second, successful VC practitioners must possess sharp insights into future trends and quickly identify market sparks. Individuals who rely solely on cautious, analytical approaches may find this dynamic and rapidly evolving field unsuitable.”

The Harvard College China Forum, organized entirely by students, is the largest and longest-running China-focused summit globally. Under the theme “Navigating Changing Times,” this year’s forum aimed to foster dialogue among leaders and thought pioneers across political, business, and academic circles from both China and the United States, exploring opportunities and building consensus for mutually beneficial long-term cooperation.

During the forum, prominent figures from the business, political, and academic communities worldwide gathered to engage in in-depth discussions on frontier topics such as international relations, economics, biotechnology, and artificial intelligence. Distinguished guests included Kevin Rudd, former Prime Minister of Australia; Xavier R. Rolet, former CEO of the London Stock Exchange Group; Alexis Tsipras, former Prime Minister of Greece; Hu Wei, President of Bank of China USA and Chairman of the China General Chamber of Commerce-USA; and George Church, Professor of Genetics at Harvard University and Member of the U.S. National Academy of Sciences.

Established in 1997, the Harvard College China Forum is devoted to building bridges between China and the world, exploring the role and contributions of Chinese enterprises within the global context. In their opening speeches on April 5th, several guests highly praised the stabilizing role of China’s economy in the global market, Chinese enterprises’ commitment to developing new productivity paradigms, and the promising prospects of China’s vast market.

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