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Ovative Group and Meta Reveal Breakthrough Omni Optimization Strategies to Maximize Marketing ROI

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1 week ago

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MINNEAPOLIS, March 27, 2025 /PRNewswire/ — Ovative Group, a leading media and measurement firm, partnered with Meta to release a groundbreaking white paper, “Unlocking the Full Potential of Your Marketing Budget with Omni Optimization and Measurement.” The paper reveals how brands can unlock untapped revenue by shifting from e-commerce-only optimization to a holistic, omnichannel strategy.

Despite only 15% of retail sales occurring online between January and September 2024, 80% of brands continue optimizing media spend exclusively for e-commerce—leaving significant revenue on the table.

“Marketers who continue optimizing to digital-only KPIs are leaving significant revenue on the table. The shift to omni measurement isn’t just an option—it’s a necessity,” said Beth McKigney, SVP of Measurement at Ovative Group.

Ovative’s testing of Meta’s new Omnichannel Ads—which optimize for both online and offline conversions—showed a 39% to 53% increase in store sales compared to business-as-usual campaigns. However, some brands experienced a dip in e-commerce sales, highlighting the need for incrementality-based measurement to understand total omni impact.

Ovative’s EMRge™ technology enables this precise measurement through a triangulated approach combining in-market testing, MMM+, and bottom-up analytics—ensuring cross-functional trust in media’s impact.

Meta is also piloting Conversion Rules, a new tool allowing advertisers to balance online and offline conversions—helping omnichannel retailers minimize e-commerce declines while maximizing total revenue.

Key Takeaways:

85% of retail sales still happen offline, yet 80% of brands continue optimizing media spend for e-commerce only.Testing of Meta’s new Omnichannel Ads drove a 39% to 53% increase in store sales vs. standard campaigns—but also revealed e-commerce trade-offs, emphasizing the need for incrementality-based measurement.Ovative’s proprietary platform, EMRge™, enables brands to confidently measure total omni impact, combining in-market testing, MMM+, and bottom-up analytics.

This new approach empowers brands to confidently invest in strategies driving total business outcomes—not just digital metrics. The white paper also outlines how upcoming Meta product enhancements, including Conversion Rules, will further advance omnichannel results in 2025.

Learn how to unlock your marketing budget’s full potential by downloading the white paper.

About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging deep industry expertise, we help brands like Domino’s, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don’t just track data—we redefine success. How do we do it? Our proprietary MarTech platform, EMRge™, helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge™ is the first MarTech platform to measure businesses holistically. We raise the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

For more information about Ovative, visit our website or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter.

Media Contact:
Jasmin Stevens
VP, Marketing
jasmin.stevens@ovative.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/ovative-group-and-meta-reveal-breakthrough-omni-optimization-strategies-to-maximize-marketing-roi-302414451.html

SOURCE Ovative Group

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DATA BREACH ALERT: Edelson Lechtzin LLP Is Investigating Claims On Behalf Of Oracle Health Customers Whose Data May Have Been Compromised

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42 minutes ago

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April 4, 2025

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NEWTOWN, Pa., April 4, 2025 /PRNewswire/ — Edelson Lechtzin LLP, a national class action law firm, is investigating claims regarding data privacy violations at Oracle Health (“Oracle”). Oracle learned of the breach on or about February 20, 2025. To join this case, go HERE.

About Oracle Health

Oracle Corporation is a multinational computer technology company based in the United States. Oracle Health, a subsidiary of Oracle, specializes in healthcare software, with a focus on Electronic Health Records and hospital management solutions.

What happened?

Oracle recently experienced two separate data breach incidents. The first occurred around February 20, 2025, when Oracle Health discovered a security breach within its network. They initiated an investigation and found that on or after January 22, 2025, an unauthorized third party had accessed the company’s servers and copied patient data to an unknown external location.

The second incident involved Oracle Cloud servers. In this case, a hacker using the online alias rose87168 posted on a cybercrime forum, offering the data of 6 million Oracle Cloud customers. Although Oracle has denied this data breach, evidence suggests otherwise.

What type of information was stolen?

The personal information in the compromised files may have included:

Patient Information From Electronic Health Records

How can I protect my personal data?

If you receive a data breach notification concerning Oracle, you should take precautions to protect against potential misuse of your personal information, including identity theft and fraud, by regularly reviewing your account statements and monitoring your credit reports for any suspicious or unauthorized activity.

Edelson Lechtzin LLP is investigating a class action lawsuit to seek legal remedies for individuals whose sensitive personal data may have been compromised as a result of the Oracle data breach.

For more information, please contact:

Marc H. Edelson, Esq.
EDELSON LECHTZIN LLP
411 S. State Street, Suite N-300
Newtown, PA 18940
Phone: 844-696-7492 ext. 2
Email: medelson@edelson-law.com
Web: www.edelson-law.com 

About Edelson Lechtzin LLP

Edelson Lechtzin LLP is a national class action law firm with offices in Pennsylvania and California. In addition to cases involving data breaches, our lawyers focus on class and collective litigation in cases alleging securities and investment fraud, violations of the federal antitrust laws, employee benefit plans under ERISA, wage theft and unpaid overtime, consumer fraud, and catastrophic injuries.

This press release may be considered Attorney Advertising in some jurisdictions.

View original content to download multimedia:https://www.prnewswire.com/news-releases/data-breach-alert-edelson-lechtzin-llp-is-investigating-claims-on-behalf-of-oracle-health-customers-whose-data-may-have-been-compromised-302421202.html

SOURCE Edelson Lechtzin LLP

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DATA BREACH ALERT: Edelson Lechtzin LLP Is Investigating Claims On Behalf Of CDHA Management, LLC and Spark DSO, LLC d/b/a Chord Specialty Dental Partners Customers Whose Data May Have Been Compromised

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43 minutes ago

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April 4, 2025

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NEWTOWN, Pa., April 4, 2025 /PRNewswire/ — Edelson Lechtzin LLP, a national class action law firm, is investigating claims regarding data privacy violations at CDHA Management, LLC, and Spark DSO, LLC d/b/a Chord Specialty Dental Partners (collectively, “Chord”). Chord learned of suspicious activity on its network on or about September 11, 2024. To join this case, go HERE.

About CDHA Management, LLC and Spark DSO, LLC d/b/a Chord Specialty Dental Partners

Chord Specialty Dental Partners, based in Tennessee, is a network of dental practices with over 60 locations in six states. They focus on expanding access to dental services.

What happened?

On or around September 11, 2024, Chord was alerted to suspicious activity involving an employee’s email account on their network. They initiated an investigation and discovered that an unauthorized individual had accessed several accounts between August 19, 2024, and September 25, 2024. It is possible that certain personal information was obtained during this data breach.

What type of information was stolen?

The compromised files contained personal information, including:

NamesAddressesSocial Security NumbersDriver’s License NumbersBank Account InformationPayment Card InformationDates of BirthMedical InformationHealth Insurance Information

How can I protect my personal data?

If you receive a data breach notification concerning Chord, you should take precautions to protect against possible misuse of your personal information, including identity theft and fraud, by regularly reviewing your account statements and monitoring your credit reports for any suspicious or unauthorized activity.

Edelson Lechtzin LLP is investigating a class action lawsuit to seek legal remedies for individuals whose sensitive personal data may have been compromised by the Chord data breach.

For more information, please contact:
Marc H. Edelson, Esq.
EDELSON LECHTZIN LLP
411 S. State Street, Suite N-300
Newtown, PA 18940
Phone: 844-696-7492 ext. 2
Email: medelson@edelson-law.com
Web: www.edelson-law.com 

About Edelson Lechtzin LLP

Edelson Lechtzin LLP is a national class action law firm with offices in Pennsylvania and California. In addition to cases involving data breaches, our lawyers focus on class and collective litigation in cases alleging securities and investment fraud, violations of the federal antitrust laws, employee benefit plans under ERISA, wage theft and unpaid overtime, consumer fraud, and catastrophic injuries.

This press release may be considered Attorney Advertising in some jurisdictions.

View original content to download multimedia:https://www.prnewswire.com/news-releases/data-breach-alert-edelson-lechtzin-llp-is-investigating-claims-on-behalf-of-cdha-management-llc-and-spark-dso-llc-dba-chord-specialty-dental-partners-customers-whose-data-may-have-been-compromised-302421205.html

SOURCE Edelson Lechtzin LLP

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RiskOpsAI™ Welcomes Chris Murray, Former PwC Partner, London to its Cyber Advisory Board

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43 minutes ago

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April 4, 2025

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RiskOpsAI™ welcomes Chris Murray, Former PwC Partner, London to its Cyber Advisory Board to support its AI-Native Next Generation Risk Management.

SAN DIEGO, April 4, 2025 /PRNewswire-PRWeb/ — RiskOpsAI™, a pioneer in AI-Native Next Generation Risk Management, is pleased to welcome Chris Murray, Former PwC Partner to its Cyber Advisory Board.

“We are excited to announce the addition of Chris Murray to our expanding CXO advisory board, bringing valuable insights to revolutionize the GRC market with AI-native continuous GRC solutions. Chris will help us to expand our EU footprint. Welcome aboard, Chris!” said AJ Sarkar, CEO RiskOpsAI™.

Strategic Addition to Strengthen RiskOpsAI™ Growth and Innovation.

With a career spanning software development to Chief Technology Officer (CTO), Chris Murray brings deep expertise in AI, technology strategy and digital transformation. His experience includes:

Building SaaS businesses and leading enterprise software development.Driving AI, technology and alliance strategies across PwC’s global service lines.Scaling PwC’s technology alliances, including the first partner-led Workday implementation in EMEA.Leading AI adoption initiatives, including PwC’s #TrustInAI campaign.

His appointment strengthens RiskOpsAI™ commitment to AI-Native Risk Modeling and Decision Intelligence.

RiskOpsAI™: AI-Native Next Generation Risk Management.

RiskOpsAI™ pioneers AI-Native Continuous GRC, empowering Fortune 2000 enterprises to:

Identify, prioritize and remedy cyber risks – all in one platformMaintain governance, risk and compliance – all in one platform

“We are excited to announce the addition of Chris Murray to our expanding CXO advisory board, bringing valuable insights to revolutionize the GRC market with AI-native continuous GRC solutions. Chris will help us to expand our EU footprint. Welcome aboard, Chris!” said AJ Sarkar, CEO RiskOpsAI™.

With its integrated SaaS platform, RiskOpsAI™ delivers patented Cyber Risk Quantification and Continuous Threat Exposure Management (CTEM), providing actionable insights into the true impact of cyber risk on your business. Our solutions, including Continuous Compliance Automation and Thirdparty Threat Exposure Management™, ensure businesses stay secure, compliant and resilient.

For more information, visit https://optimeyes.ai.

RiskOpsAI™

Media Contact

Mainak Majumdar, RiskOpsAI, 1 (858) 585-3101, mainakm@optimeyes.ai, www.riskops.ai

Twitter, LinkedIn

View original content to download multimedia:https://www.prweb.com/releases/riskopsai-welcomes-chris-murray-former-pwc-partner-london-to-its-cyber-advisory-board-302420540.html

SOURCE RiskOpsAI

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