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FY Ads Singapore: The Business Matchmaker Behind Trip.com, Haidilao Singapore, and Sichuan Airlines’ Iconic Chengdu Campaign

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SINGAPORE, March 28, 2025 /PRNewswire/ — What happens when you bring together the excitement of travel, the irresistible appeal of hotpot, and the dynamic energy of Chengdu? You get a campaign that’s not only memorable but legendary. At FY Ads Singapore, we didn’t just organize an event – we acted as the business matchmaker between Trip.com, Haidilao Singapore, and Sichuan Airlines, creating an unforgettable cross-brand collaboration that captivated audiences both online and offline. Here’s how we brought this groundbreaking partnership to life.

Transforming Ideas into Impactful Experiences

Our mission was simple: establish Chengdu as a must-visit destination while highlighting the experiences offered by Trip.com, the culinary excellence of Haidilao Singapore, and the seamless travel service of Sichuan Airlines. The real challenge? Fostering a collaboration between these three brands and bringing their visions together. That’s where FY Ads came in as the business matchmaker, aligning their unique strengths to create a unified and powerful campaign.

The Strategy Behind the Success

Dream Big, Plan Smart

The foundation of our approach was based on creating synergy between the brands, with careful planning and attention to detail:

Thematic Brilliance: A campaign theme that intertwined Chengdu’s rich culture, exciting travel possibilities with Trip.com and Sichuan Airlines, and the vibrant dining culture of Haidilao Singapore.Business Matchmaking: As the catalyst for this cross-brand collaboration, FY Ads played a crucial role in connecting the right brands at the right time, ensuring their offerings complemented each other perfectly.Meticulous Planning: We took charge of every aspect, ensuring that each brand’s vision came to life seamlessly across all touchpoints, from online to offline engagement.

Creating Visuals That Captivate

The visuals were essential in driving the campaign’s success. Here’s how we brought it all together:

Immersive Event Designs: The physical event spaces were designed to reflect the unique aspects of each brand, with interactive setups that highlighted the cultural richness of Chengdu, the travel experience offered by Sichuan Airlines and Trip.com, and the mouthwatering dining experiences from Haidilao Singapore.Co-branded Landing Page: A dynamic and user-friendly landing page that integrated the campaign theme while showcasing the collaboration between the three brands.Social Media Masterpieces: High-quality videos, photos, and content that were perfectly tailored for platforms like Instagram and Xiaohongshu, amplifying the reach of the campaign online.

Flawless Execution On-Site and Online

When it comes to delivering an event that blends both physical and digital experiences, we take no shortcuts. Here’s how we ensured success:

On-Site Precision: We managed every detail of the offline event with precision – from the initial setup to real-time coordination, ensuring a smooth flow that highlighted the contributions of all three brands.Online Amplification: We didn’t stop at the physical event – FY Ads ensured that the campaign reached a global audience through strategic online initiatives. By partnering with influencers, securing media placements, and driving content through social media, we maximized online engagement and visibility for Trip.com, Haidilao Singapore, and Sichuan Airlines.

Amplifying the Buzz Online and Beyond

To ensure the campaign had a far-reaching impact, we focused on both online and offline amplification:

Influencer Partnerships: We worked with influencers who authentically represented the campaign’s spirit, helping to drive genuine excitement for the collaboration between Trip.com, Haidilao Singapore, and Sichuan Airlines.Media Placements: We secured high-value media placements in leading publications, ensuring the campaign was showcased in front of the right audiences both offline and online.Social Media Campaigns: By curating engaging content and encouraging user-generated posts, we made sure the campaign stayed top of mind for audiences long after the event.

The Power Behind the Campaign’s Success

This wasn’t just an event – it was a powerful cross-brand collaboration made possible by FY Ads. By blending the strengths of Trip.com, Haidilao Singapore, and Sichuan Airlines, we were able to:

Showcase Chengdu as a must-visit destination, merging travel and dining in an innovative way.Elevate the visibility of Trip.com, Haidilao Singapore, and Sichuan Airlines, ensuring each brand’s unique offering was front and center.Drive sustained buzz and engagement, both online and offline, through strategic planning, influencer partnerships, and media placements.

Why FY Ads is Your Ideal Partner

At FY Ads, we don’t just plan events – we create extraordinary, cross-brand collaborations that resonate with audiences. Acting as the business matchmaker, we connect the right brands and bring their visions together in ways that are impactful and memorable. From crafting visually captivating experiences to amplifying campaigns online and offline, we ensure every project achieves its full potential.

Ready to create a campaign that will make waves? Let’s chat about how we can bring your vision to life and turn your next project into an unforgettable experience.

 

View original content:https://www.prnewswire.com/apac/news-releases/fy-ads-singapore-the-business-matchmaker-behind-tripcom-haidilao-singapore-and-sichuan-airlines-iconic-chengdu-campaign-302407829.html

SOURCE FY ADS Singapore

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BlackDoctor.org Announces Inductees in First Hall of Fame, BDOs Highest Distinction, Recognizing Lifetime Achievements in the US Healthcare Industry

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CHICAGO, April 4, 2025 /PRNewswire/ — In a historic moment, BlackDoctor.org (BDO) inducts its first class into the inaugural TBH Hall of Fame, BDOs highest distinction. This milestone, to be announced during the 10th anniversary of the Top Blacks in Healthcare Awards Ceremony, honors those who have made groundbreaking contributions and impacted the lives of generations to come.

A Key Partner to Healthcare Stakeholders, BDO Prepares Unforgettable Experience at Fontainebleau Miami April 9-10, 2025.

The inductees, selected through a rigorous and thoughtful process, have demonstrated unwavering dedication to improving and saving lives. Their innovations, leadership, and advocacy have transformed the lives of millions of Black Americans.

“It is our honor and pleasure to recognize 11 exceptional individuals who are industry leaders in healthcare. Their long-lasting impact should never be forgotten,” said Reggie Ware, CEO, BlackDoctor.org. “The TBH Hall of Fame is a first for BDO, and we felt it was the perfect time given it’s our 10th anniversary for Top Blacks in Healthcare and our 20th anniversary for BlackDoctor.org.” 

Added Executive Editor Jade Curtis, “The TBH Hall of Fame inductees leave a legacy that will continue to inspire future generations, and we remain committed to sharing their stories because we know that where there is no vision, the people perish.”

Introducing: The Inaugural class of 2025 TBH Hall of Fame Inductees

The Hall of Fame honors 11 medical giants to cement their rich legacy in their rightful place in history. In addition to the Hall of Fame, BDO recognizes this year’s 12 distinguished TBH honorees for innovative thinking, contributions and leadership that inspire greatness in our industry – for now and for generations to come.

Vanessa Broadhurst, EVP, Global Corporate Affairs, Johnson & Johnson, Zoetis Board Member
Craig Emmitt Cole, MD, Hematologist, Karmanos Cancer Institute    
Tony Ezell, Executive Vice President, President of the Americas, BD (Becton, Dickinson and Company)
Reshema Kemps-Polanco, Executive Vice President and Chief Commercial Officer, Novartis
Michael LeNoir, MD, F.A.A.P, F.A.A.A.A Pediatrician, allergist
Freda Lewis-Hall, MD, Life Sciences Leader
Ted Love, MD, Chair, BIO Board of Directors
Myrtle Potter, Chair and CEO, Director, Former Chair & CEO, Sumitomo Pharma America
Reed Tuckson, MD, FACP, Managing Director of Tuckson Health Connections
Mitzi Joi Williams, MD, Founding Medical Director at Joi Life Wellness Group Neurology Center in Atlanta, GA
Richard Allen Williams, MD, Founder and President of the Minority Health Institute and Association of Black Cardiologists (ABC)

Hall of Fame inductees offer advice for aspiring leaders:

“Innovate with empathy.  When empathy is combined with transformational science and excellent business acumen, the remarkable is possible,” said Reshema Kemps-Polanco, Executive Vice President and Chief Commercial Officer, Novartis. “Seek to understand the lived experiences of those you aim to serve- patients, caregivers, healthcare systems, and those who invest in your endeavors.”

“Be prepared to work hard,” advised Ted Love, MD, Chair, BIO Board of Directors. “The path to success in this field is competitive. However, if you genuinely love the work, you’ve already won half the battle.”

“Keep your mentors but secure sponsors, who are senior individuals who take actions on your behalf,” advised Myrtle Potter, Chair and CEO, Director, Former Chair & CEO Sumitomo Pharma America

“Be authentic. Apply your unique insights, perspectives and experiences to your work. You will then bring truly novel solutions,” said Freda Lewis-Hall, MD, Life Sciences Leader.

“My best advice for future generations of Black doctors is not to let anyone define you and tell you what you can or cannot do,” said Richard Allen Williams, MD, Founder and President of the Minority Health Institute and Association of Black Cardiologists (ABC).

About BlackDoctor.org (BDO)  

BlackDoctor.org is the leading health and wellness destination for people of color, leveraging culture, content and technology to transform people’s lives for the better.

Celebrating its 20th year, BDO has a monthly audience reach of 26 million on social media and 6.5 million monthly visitors to its website. BlackDoctor.org boasts the largest online database of Black physicians and dentists as part of its free doctor search tool.  BDO has leveraged AI to create the “BlackDoctor Chat bot” which is the first AI tool providing culturally relevant answers to Black consumers’ most pressing health questions.  Consumers can ask it anything they want!

View original content to download multimedia:https://www.prnewswire.com/news-releases/blackdoctororg-announces-inductees-in-first-hall-of-fame-bdos-highest-distinction-recognizing-lifetime-achievements-in-the-us-healthcare-industry-302421282.html

SOURCE Black Doctor.org

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Axon Global CEO Israel Martinez Named Security Expert of the Year at HMG Strategy Summit in Dallas

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Israel Martinez, CEO and Global CTO of Axon Global, was named Security Expert of the Year at the HMG Strategy Summit in Dallas, the largest network of CIOs and CISOs in the U.S. with over 300,000 technology executives globally. Martinez was honored for his groundbreaking work in AI-driven cybersecurity and a 20-year track record of zero reportable breaches across high-risk, high-impact environments. He also spoke on a featured panel addressing the escalating threat of geopolitical cyberattacks and the critical need for global cyber resilience.

DALLAS, April 4, 2025 /PRNewswire-PRWeb/ — Israel Martinez, CEO and Global CTO of Axon Global, was honored with the HMG Global Leadership Institute Award for Security Expert of the Year at the HMG Strategy Executive Leadership Summit in Dallas. The event brought together top technology executives from across the country for a day of thought leadership, innovation, and strategic insights.

“Israel is fearlessly committed to innovation and integrity—and when lives are on the line, his team shows up.” — August Pelliccio, Executive Editor, Digital, HMG Strategy,

Martinez also took the stage as a featured speaker during the Executive Panel: Securing the Future Against Geopolitical Cyber Risks, joining Mignona Cote (CISO, Infor Global Solutions) and Art Harvey (CISO, Dovenmuehle) for a dynamic conversation on the rising threat of state-sponsored cyberattacks and the critical importance of international collaboration, proactive threat intelligence, and executive-led cyber resilience.

During the award presentation, HMG Strategy highlighted Martinez’s exceptional track record:

“Israel has helped protect everything from billion-dollar enterprises to space programs, with a track record of zero reportable breaches—by the way—across twenty years and countless high-risk clients.

Right now he’s pioneering an AI agent-driven model, building out a team of two hundred LLM-powered experts that already compete and win against the best in the world.

How’s this for a case study? One of the teams he worked with monetized IT for the Olympics, turning it into a profit engine rather than just a cost center. They increased media revenue by 300% and eliminated redundant global oversight.

Israel is fearlessly committed to innovation and integrity, and when lives are on the line, his team shows up. As one Commander put it, ‘Thank you for pulling so many technology resources together to rescue my daughter.’

There are only so many clips I can share in the brief time we have on stage, but I hope what I’ve shared expresses some of the gravity of the work Israel has done—and how deserving he is of this honor.”

HMG Strategy is recognized as the largest network of CIOs and CISOs in the United States, with over 300,000 IT executives globally. Its Executive Leadership Summits are known for convening top-tier professionals to tackle the most urgent challenges in technology and business.

Media Contact

Kaitlyn Procter, Axon Global, 1 2027055053, kaitlynpr@axoncyber.com, https://axoncyber.com

View original content to download multimedia:https://www.prweb.com/releases/axon-global-ceo-israel-martinez-named-security-expert-of-the-year-at-hmg-strategy-summit-in-dallas-302421119.html

SOURCE Axon Global

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Ramki Sankaranarayanan Receives EGA’s Hermes Lifetime Achievement Award for Pioneering Innovation in Global Content Operations

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LOS ANGELES, April 4, 2025 /CNW/ — The Entertainment Globalization Association (EGA) has honored Ramki Sankaranarayanan, Founder and Global CEO of Prime Focus Technologies (PFT), with the 2025 Hermes Lifetime Achievement Award. The accolade recognizes Ramki’s visionary leadership and transformative impact on entertainment localization and media technology worldwide.

Presented at the prestigious Hermes Awards for Entertainment Localization Excellence, the honor celebrates Ramki’s role in reimagining global media supply chains—seamlessly blending AI innovation with human creativity to enable scalable, culturally authentic storytelling across geographies.

A trailblazer in media tech for over two decades, Ramki spearheaded the launch of the industry’s first Media ERP, laying the foundation for cloud-based Supply Chain that subsequently was articulated within the MovieLabs 2030 Vision. Under his leadership, PFT has continuously pushed the boundaries of localization—leveraging AI-assisted subtitling, dubbing, and metadata solutions through its CLEAR® and CLEAR® AI platforms. Early innovations such as automated subtitle retiming and hybrid AI pipelines have redefined scale and speed in global content delivery.

PFT’s localization capabilities span an impressive 150 unique languages globally, including 92 European, 24 African, 18 from the Indian subcontinent, 10 East Asian, and 6 Central Asian languages, showcasing unparalleled depth and reach. Today, PFT supports over 2 million subtitled minutes and 1 million dubbed minutes annually for leading platforms including Star TV, Netflix, Disney+, Amazon Prime Video, Warner Bros. Discovery, Crunchyroll, etc.

With 13+ patents and seven NAB Product of the Year Awards, including a 2023 win for AI-led localization, CLEAR® AI exemplifies contemporary Agentic AI, defined by its autonomous Localization Agents capable of independent decision-making, real-time collaboration, and continuous improvement. CLEAR® AI leverages Multi-Agent Collaboration, orchestrating agents specialized in several tasks across content lifecycle. This market-defining approach dramatically improves accuracy, accelerates time-to-market, and reduces manual intervention, reflecting a strategic shift towards intelligent, collaborative AI in localization.

PFT’s latest breakthrough, CLEAR® AI Content Studio, further exemplifies this momentum by turning dormant archives into dynamic, revenue-generating content libraries.

“This award is deeply meaningful,” said Ramki. “It honors not just my journey, but the passion and relentless innovation of our PFT team & the pivotal role clients have played in embracing the innovation—and the vibrant localization community driving global storytelling forward.”

EGA’s recognition underscores the rising strategic importance of AI-led, human-enhanced localization—and the visionaries who are shaping its future.

About the Entertainment Globalization Association (EGA)
The EGA is the leading professional body for executives driving content globalization. Its Hermes Awards celebrate excellence in localization and the innovators behind cross-cultural storytelling.

About Prime Focus Technologies (PFT)
Prime Focus Technologies (PFT) is the creator of CLEAR®. It offers streaming platforms, studios, and broadcasters AI technology and media services powered by the cloud that help them enable creativity, efficiency, and, most importantly, revenue generation. PFT works with major companies like Channel 4, ITV, Sinclair Broadcast Group, A&E Networks, Warner Bros. Discovery, Paramount, Crunchyroll, Insight TV, JioStar, BCCI, Tegna, Amazon MGM Studios, and more.

For more information, visit: www.primefocustechnologies.com.

Press Contact
T Shobhana
Senior Vice President and Global Head of Marketing
Prime Focus Technologies
Los Angeles, CA
t.shobhana@primefocus.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/ramki-sankaranarayanan-receives-egas-hermes-lifetime-achievement-award-for-pioneering-innovation-in-global-content-operations-302421174.html

SOURCE Prime Focus Technologies

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