Knowledge’s new Buyer’s Journey feature boosts meeting conversion rates by 62% by combining person-level website tracking with verified contact data, giving sales teams unprecedented insight into buyer intent and behavior to personalize outreach and close more deals.

NEW YORK, April 16, 2025 /PRNewswire/ — Knowledge will release its updated Buyer’s Journey feature in mid-May 2025. This upgrade integrates individual website activity tracking with confirmed contact information, providing sales teams with unparalleled visibility into potential customers’ purchasing behaviors and research before initial contact.

By combining psychometric modeling, real-time buyer intent signals, and now verified contacts, Knowledge fills the void left by Apollo and Seamless, offering a smarter, more complete view of prospects without sacrificing accuracy or relevance.

“This feature completely transforms how sales teams understand their buyers,” said Chris Anzalone, CEO of Knowledge. “The Buyer’s Journey feature can be combined with database tools to show sales professionals exactly what their prospects care about, what websites they’re visiting, and how to start meaningful conversations from the first touch.”

Knowledge’s proprietary algorithm analyzes approximately 30 billion behavioral signals daily across 450,000+ domains, revealing precisely what prospects have been researching and enabling sales teams to tailor their approach based on genuine buyer interests rather than generic firmographic data.

The new feature enables sales teams to transform large prospect lists into actionable intelligence by revealing:

Websites prospects have recently visitedTopics they’re actively researchingContent they’re engaging withWhere they are in their buying journey

Early adopters report a 62% increase in meeting conversion rates and a 40% reduction in time spent on prospecting activities.

Dee Acosta, GTM Advisor and an initial beta tester of the tool said, “We’re overwhelmed with AI tools that just spit out basic info or free data. Knowledge gives you insight into your buyers’ personalities, motivations, and politics. It goes beyond prospecting to build trust and manage the entire buying committee. You’ll close deals using info you wouldn’t normally have. Knowledge is essential for everyone from SDRs to Strategic AEs.”

Sales development representatives using it benefit from:

First-person intent tracking to surface in-market buyersReduced time spent on unqualified prospectsIncreased connection rates through targeted outreachMore meaningful conversations with well-matched contactsHigher conversion rates and improved sales efficiency

Access these new capabilities by signing up for a free Knowledge account at http://www.knowledge.com/ www.knowledge.com .

Media Contact: Alexa Sharpe, Senior Content Strategist, Influent Social, alexa@influent.co, (724) 984-5774

**About Knowledge** :Knowledge provides AI-powered sales intelligence tools that help businesses identify and connect with their ideal customers through advanced psychometric modeling.

Check us out at http://www.knowledge.com or in the ZoomInfo Strategic Partner Marketplace: https://market.zoominfo.com/app/knowledge

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SOURCE Knowledge Technology

DALLAS, April 16, 2025 /CNW/ — Pariveda, a strategy and technology firm that helps companies make potential possible, has promoted two leaders to its executive team. Margaret Scovern has been named Chief Operating Officer (COO), and Stan Vlasimsky has been appointed Chief Commercial Officer (CCO), effective March 31.

These promotions highlight Pariveda’s dedication to nurturing internal talent and advancing leaders who embody the firm’s values and people-first culture.

As COO, Scovern will oversee operations and strategic priorities. Over her 15-year tenure, she has held several leadership roles, most recently as National Vice President, where she led Delivery & Customer Value and DEI initiatives. Her operational acumen and commitment to developing people have earned her respect across the organization.

“I’m honored to step into this role and continue building on the strong foundation we’ve created together. I’m excited to help scale our impact by aligning strategy with execution, always putting our people and clients at the center,” said Scovern. 

Vlasimsky, a veteran with over 35 years in professional services, will step into the newly created CCO role. He previously led Pariveda’s Customer Value and Experiences team and will now focus on driving go-to-market strategy, deepening client relationships, and accelerating commercial growth. He brings his global experience in business transformation and serving clients to his new role.

“I look forward to guiding Pariveda’s drive to bring even more value to the market through the deepening and broadening of our solutions and offerings and continued growth of meaningful, long-term client relationships. I am thankful for the opportunity to accelerate our growth and expand our impact, while staying true to our purpose,” said Vlasimsky.

CEO Margaret Rogers praised the appointments:

“This is an exciting moment in Pariveda’s journey. Margaret and Stan are exceptional leaders who bring clarity, conviction, and care to everything they do. Margaret’s ability to align strategy with execution and Stan’s strength in driving meaningful client partnerships position us for continued growth and impact.” 

These leadership appointments mark a significant step in Pariveda’s evolution as it continues to scale its purpose-driven approach to business and technology transformation. 

About Pariveda Solutions, Inc. 
Pariveda is a professional services firm providing strategy and technology services across industries. As a Certified B Corp, we enable clients to imagine and do more. Learn more at www.parivedasolutions.com. 

Media Contact: jillian.haynes@parivedasolutions.com 

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SOURCE Pariveda Solutions, Inc.

PITTSBURGH, April 16, 2025 /PRNewswire/ — “I wanted to create a simple way to enjoy freshly squeezed juice with the press of a button,” said an inventor, from Northcote, VIC, Australia, “so I invented the REFRIGERATOR JUICER. My design eliminates the hassle of using and storing a bulky juicer appliance.”

The patent-pending invention provides an improved design for a refrigerator. In doing so, it allows the user to easily access freshly squeezed juice. As a result, it saves time, effort, reduces cost and it could provide added health benefits. The invention features an innovative design that is easy to use so it is ideal for households.

The original design was submitted to the Brisbane sales office of InventHelp. It is currently available for licensing or sale to manufacturers or marketers. For more information, write Dept. 23-BRA-1200, InventHelp, 100 Beecham Drive, Suite 110, Pittsburgh, PA 15205-9801, or call (412) 288-1300 ext. 1368. Learn more about InventHelp’s Invention Submission Services at http://www.InventHelp.com.

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SOURCE InventHelp