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Pipeline360 Expands APAC Presence with Joseph McCarthy as Senior Account Director

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Experienced sales leader to accelerate growth in region

SINGAPORE, March 24, 2025 /PRNewswire-PRWeb/ — Pipeline360, Integrate’s media business, today announced the hire of Joseph McCarthy as Senior Account Director for APAC, strengthening its presence in the region as it targets global growth. This strategic hire follows a year of significant momentum in APAC, with Pipeline360 doubling its regional revenue and expanding its market reach.

“What drew me to Pipeline360 is its commitment to helping marketers streamline operations, refine strategy, and prioritise real, measurable outcomes.” – Joseph McCarthy, Senior Account Director, Pipeline360

Based in Singapore, McCarthy will play a pivotal role in delivering Demand-as-a-Service (DaaS) solutions, including Branded Demand and leading content services, to B2B marketers. He will be responsible for driving revenue and growing the company’s customer base in APAC, which includes industry leaders such as Adobe, RedHat, and Splunk.

“APAC is a key growth market for Pipeline360, and our continued investment in the region reflects our commitment to meeting the evolving needs of B2B marketers globally,” said Elizabeth D’Arcy-Potts, Commercial Managing Director of EMEA and Asia-Pacific at Pipeline360. “With a deep understanding of the APAC market, industry, and partner ecosystem, Joseph will be instrumental in driving customer engagement, expanding our market reach, and scaling our growth across the region.”

McCarthy brings a wealth of B2B marketing industry experience to Pipeline360, having most recently served as Sales Director for Enterprise Accounts at Madison Logic. His extensive background also includes key leadership roles as Account Director at TechTarget and Director of Sales at BrightTalk. At BrightTalk, McCarthy established a commercial presence in Asia Pacific as the first person on the ground; grew the Singapore, Hong Kong, and Australia markets; and led market expansion in the Association of Southeast Asian Nations (ASEAN: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam).

“Having spent the past six years in Singapore, I’ve seen firsthand the unique challenges APAC marketers face – from navigating multiple time zones, languages and cultural norms to managing market maturity, technology adoption, and data compliance,” said Joseph McCarthy. “What drew me to Pipeline360 is its commitment to addressing these pain points head-on by helping marketers streamline operations, refine strategy, and prioritise real, measurable outcomes.”

As part of its investment in the APAC region, Pipeline360 has commissioned in-depth market research on “The 2025 State of B2B Pipeline Growth,” which will include an analysis of the APAC B2B marketing landscape. The company will sponsor and host a panel discussion to discuss its findings at the B2B Marketing Leaders Forum APAC 2025 in Sydney, Australia in May as well as the B2B Marketing Leaders Forum Asia 2025 in Singapore in October.

About Pipeline360

Pipeline360 is the trusted partner for B2B marketers seeking predictable, scalable pipeline growth without added complexity. Our Demand-as-a-Service model, fueled by our powerful B2B marketplace, streamlines the entire pipeline generation process, delivering Branded Demand, advanced content syndication, targeted digital advertising, performance insights, and leading content and creative services.

Through data-driven intelligence and enabling technology, Pipeline360 takes a strategic, end-to-end approach tailored to today’s evolving B2B buying journey. Leading global brands, including Adobe, Red Hat, and Splunk, trust Pipeline360 to fuel their revenue and growth. Learn more at www.pipeline-360.com.

Media Contact

Erica Perng, Pipeline360, 1 866-478-0326, erica.perng@pipeline-360.com, www.pipeline-360.com

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SOURCE Pipeline360

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Microland announces the appointment of Meenu Bagla as Chief Marketing Officer

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BENGALURU, India, April 2, 2025 /PRNewswire/ — Microland, India’s leading IT infrastructure services company, has appointed Meenu Bagla as the Chief Marketing Officer. In this role, Bagla will be responsible to drive Microland’s strategic vision to being a preferred technology transformation partner for accelerating our global customer’s technology infrastructure transformation journey. She will be based in Microland’s Bangalore, India office.

Meenu Bagla has over 25 years of tech industry experience. She has a proven track record of delivering transformative marketing strategies, driving innovation and transformation at scale across industries and geographies. Prior to joining Microland, she was the Chief Marketing Officer of a global intelligent engineering solutions provider, where she drove market differentiation, growth acceleration and catalysed innovation, sustainability, culture for stakeholder value creation.

“I am thrilled to join Microland at this exciting juncture in its journey. With 35 years of deep expertise in infrastructure management and a bold vision for an AI-driven future, Microland stands on a strong foundation of excellence. The company is uniquely positioned to empower enterprises with AI and ML, driving competitive advantage and unlocking new business value. I look forward to collaborating with the exceptional Microland team, our clients, and partners to scale new heights of innovation and success,” said Bagla.

“We are delighted to welcome Meenu Bagla to our leadership team,” said Sam Mathew, President of Microland Limited. “Meenu brings deep expertise in global markets, brand building, digital marketing, and customer experience, and we are confident that she will play a pivotal role in shaping our next phase of growth and market leadership,” said Mathew.

About Microland

Microland is a pioneering IT Infrastructure services and consulting company headquartered in Bangalore, India, with a proven track record of delivering tangible business outcomes for 35 years. Today, as enterprises recognize that networks underpin the functionality and efficiency of modern digital systems and support innovation, we provide next-generation technologies such as AI, automated operations, and platform-driven solutions – which drive operational excellence, agility, and productivity for organizations worldwide. Our team of over 4,600 experts delivers services in over 100 countries across Asia, Australia, Europe, the Middle East, and North America, offering cutting-edge solutions in networks, cloud, data centers, cybersecurity, services management, applications, and automation. Recognized by leading industry analysts for our innovative strategies, Microland is committed to strong governance, environmental sustainability, and fostering an inclusive workplace where diverse talent thrives. When businesses work with Microland, they connect with the best talent, technologies, and solutions to create unparalleled value. For more information, visit www.microland.com

Contact: sobia.sahar@microland.com

Photo: https://mma.prnewswire.com/media/2649562/Microland_Meenu_Bagla.jpg
Logo: https://mma.prnewswire.com/media/2483706/Microland_Logo.jpg

 

View original content:https://www.prnewswire.co.uk/news-releases/microland-announces-the-appointment-of-meenu-bagla-as-chief-marketing-officer-302416664.html

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WePlay Launches Spring Fantasy Collaboration with Peach Cat, Bringing Players a New Kawaii Experience

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ISTANBUL, April 2, 2025 /PRNewswire/ — Recently, WePlay App, a highly popular platform in Turkey, announced a limited-time spring collaboration with the globally adored kawaii IP Peach Cat. Themed “Spring Fantasy Collaboration,” the partnership introduces immersive interactive activities, exclusive virtual items, and special welfare programs to create a festive experience blending spring romance with anime-inspired fantasy. This collaboration breaks boundaries between virtual and reality, focusing on “social interaction + kawaii culture” to deliver a novel entertainment experience for Gen Z users, embodying the youthful ethos of “Play with attitude, meet like-minded friends.”

As a beloved social platform favored by Gen Z, WePlay App is committed to bringing joy and connections to young people worldwide. Its mission is to “connect the world through play” and redefine online social entertainment. The collaborating IP, Peach Cat, has taken the global social media scene by storm with its adorable, healing persona and the spirit of “being yourself is cool,” amassing millions of fans. This partnership not only merges brand cultures but also aims to offer users a refreshed, kawaii-filled social experience.

To deepen the “kawaii” immersion, WePlay launched Peach Cat-themed PLAYSHOWS and stickers. Users can obtain exclusive PLAYSHOWs through gift activities, transforming into their favorite Peach Catt characters to celebrate a uniquely vibrant spring.

A WePlay App market representative stated: “Collaborating with Peach Cat marks a significant step in exploring the ‘IP + social’ model. We hope to use kawaii culture as a bridge, empowering Gen Z to express their individuality and forge genuine connections.” The Peach Cat team added: “This collaboration transcends virtual and real-world boundaries, integrating Peach Cat’s ‘sweet yet cool’ energy into daily life. Together with WePlay users, we’re creating unforgettable memories.”

WePlay is a next-gen social entertainment platform combining games, interactive features, and community-driven experiences under the mission of “making the world more vibrant through interaction.” Leveraging AI technology, immersive gameplay, and interest-based social scenarios, WePlay continuously enhances localized experiences across regions. Its innovative approach has attracted millions of loyal users, setting it apart in the competitive market. With a vision to “connect the world through play,” WePlay continues to lead global online social trends.

This spring, join WePlay App and Peach Cat to “peach out” of the ordinary! Dive into their kawaii collaboration today and craft your own unforgettable spring memories.

Photo – https://mma.prnewswire.com/media/2655133/Photo_Event.jpg

View original content:https://www.prnewswire.co.uk/news-releases/weplay-launches-spring-fantasy-collaboration-with-peach-cat-bringing-players-a-new-kawaii-experience-302417770.html

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China-Brazil Economic and Trade Forum Convenes in São Paulo, Strengthening Bilateral Ties

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SAO PAULO , April 1, 2025 /PRNewswire/ — The China-Brazil Economic and Commercial Forum took place in São Paulo, Brazil, on March 28, bringing together high-profile government officials and business leaders from both countries. Keynote speakers included Ren Hongbin, Chairman of the China Council for the Promotion of International Trade (CCPIT); Luiz Augusto de Castro Neves, President of the Brazil-China Business Council; and Yu Peng, Consul General of China in São Paulo.

In his address, Ren Hongbin highlighted the enduring partnership between China and Brazil, emphasizing CCPIT’s commitment to expanding economic collaboration under the Belt and Road Initiative (BRI). Leading a delegation of Chinese entrepreneurs, Ren engaged in high-level talks with Brazilian Vice President Geraldo Alckmin, exploring new opportunities in industrial integration, supply chain resilience, and multilateral innovation. China reiterated its support for Brazil’s 2024 BRICS presidency and the mutual goal of a “Golden 50 Years” of robust bilateral cooperation and solidarity among Global South nations.

Brazilian participants emphasized the resilience and complementary strengths of economic ties between the two nations in the face of global challenges, including rising protectionism, climate change transitions, and technological disruptions. Key opportunities were identified in green energy, high-value industries, and integrated supply chains, with calls for businesses to leverage platforms like the China International Supply Chain Expo (CISCE) to advance sustainable growth.

Co-organized by CCPIT and the Brazil-China Business Council, the forum attracted over 100 delegates from trade agencies, chambers, and companies, culminating in on-site agreements worth over US$2 billion spanning agriculture, mining, and CISCE participation.

During the visit, Ren Hongbin headed a delegation of over 40 companies, representing key sectors, including agriculture, food processing, finance, infrastructure, energy, telecommunications, and healthcare. The delegation engaged in strategic talks with Brazilian government and business leaders while touring local companies to identify and pursue collaborative opportunities.

For more information, please visit https://en.cisce.org.cn/

View original content to download multimedia:https://www.prnewswire.com/news-releases/china-brazil-economic-and-trade-forum-convenes-in-sao-paulo-strengthening-bilateral-ties-302417772.html

SOURCE China International Supply Chain Expo

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