PITTSBURGH, March 24, 2025 /PRNewswire/ — Fred Rogers Productions has partnered with Milton Hershey School (MHS), a premiere Hershey, PA-based private school, on a six-month digital sponsorship for Mister Rogers’ Neighborhood. The collaboration is a natural fit for the school, where students in pre-K through 12th grade live and learn on campus, and the children’s media organization, which strives to foster an enthusiasm for learning. This marks the first digital sponsorship for the iconic series on MisterRogers.org, where fans can easily access their favorite episodes online. The partnership of the mission-focused organizations was born out of Milton Hershey School’s focus on social and emotional learning and developing critical thinking skills for children’s lifelong success, which are features of Mister Rogers’ Neighborhood. The sponsorship began in February and runs through July of this year.
“We’re very excited to join forces with a mission-aligned organization like Milton Hershey School,” said Paul Siefken, President & CEO of Fred Rogers Productions. “With the shared goal to provide children with opportunities to learn, follow their curiosity, and develop important lifelong skills, it is a natural fit for collaboration.”
“As Milton Hershey School grows to support even more students, we’re eager to share our life-changing mission with families everywhere through the wonderful programming of Mister Rogers’ Neighborhood,” said Shaun Turner, Senior Director of Enrollment Management and Family Relations at MHS. “This great partnership is not just about raising awareness, though—it’s an extension of our founders’ commitment to educate and empower children.”
The new digital sponsorship features banners and 15-second, pre-roll video on all Mister Rogers’ Neighborhood episodes on the brand’s official website plus social media engagement on Fred Rogers Productions’ owned channels. The campaign highlights the positive impact Milton Hershey School has on students by covering all costs for all who attend, and its long history of educating children in social and financial need to lead fulfilling and productive lives.
About Milton Hershey School
Milton Hershey School is one of the world’s best private schools, where qualifying students in pre-kindergarten through 12th grade live on campus and receive an exceptional educational experience—with all costs covered. For more information, visit mhskids.org.
About Fred Rogers Productions
Fred Rogers Productions was founded by Fred Rogers in 1971 as the non-profit producer of Mister Rogers’ Neighborhood for PBS. In the years that followed, it created hundreds of episodes of this much-loved program and extended Fred’s values and approach to other efforts in promoting children’s social, emotional, and behavioral health while supporting parents, caregivers, teachers, and other professionals in their work with children. Fred Rogers Productions continues to build on Fred’s legacy in innovative ways through a wide variety of media and engages new generations of children and families with his timeless wisdom. The company’s highly rated children’s series, including Daniel Tiger’s Neighborhood, Peg + Cat, Odd Squad, and Through the Woods, have earned 30 Emmy® Awards among other important honors. The company’s latest series are Donkey Hodie, the innovative puppet series inspired by characters from Mister Rogers’ Neighborhood, and Alma’s Way, an animated series created by Sonia Manzano. Fred Rogers Productions strives to inspire a lifelong enthusiasm for learning through its series as well as efforts beyond broadcast including games and interactive offerings, community engagement activities, and much more. For more information, visit www.fredrogers.org or follow us on Facebook, Instagram, and LinkedIn.
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SOURCE Milton Hershey School
