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Vision Direct Ushers in a Bold New Era with a Striking Rebrand and Dynamic Website Launch

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Vision Direct, a leader in data-driven direct mail marketing, has unveiled a bold new brand identity and reimagined website, signaling a new era of innovation and growth. The refresh embodies the company’s fearless approach to tackling marketing challenges with its mantra: “Challenge Accepted.”

INDIANAPOLIS, March 21, 2025 /PRNewswire-PRWeb/ — Vision Direct, a leading provider of data-driven direct mail marketing solutions for more than three decades, has unveiled a new visual brand identity, one that marks a pivotal moment in the company’s evolution and paves the way for the next era of innovation, growth and exceptional service.

“Our new identity says fearlessness. It says confidence. It embodies our determination to do whatever it takes to get the job done.”

“Our new identity celebrates everything we’ve achieved over the past few decades, while boldly embracing the future,” said Doug Switzer, Vision Direct’s President and Founder. “We’re charting a course for unparalleled success in meeting and exceeding the marketing and communications needs of a vibrant and growing clientele.”

Developed in close collaboration with strategic branding and creative design agency, Square Root Creative, headquartered in New York, the revitalized brand and completely reimagined website at GoVisionDirect.com centers on a powerful company mantra: “Challenge Accepted.” “‘Challenge Accepted’ speaks volumes about us,” said Jack Switzer, Vision Direct’s Vice President. “Our new identity says fearlessness. It says confidence. It embodies our determination to do whatever it takes to get the job done.”

Known for their innovative, proprietary approach to planning, production and customer service, Vision Direct has made and continues to make significant investments in people, processes and technology — with high-speed inkjet printing and an automated carton assembly line being just two of their most recent additions. The company’s mission remains clear: to stay at the forefront of providing custom-crafted, data-driven direct mail solutions to marketers determined to maximize efficiency, streamline processes and achieve consistently exceptional ROI.

About Vision Direct:

With more than 30 years of experience in data-driven marketing, printing and fulfillment services, Vision Direct offers businesses expertise in direct mail, database management, list services, digital printing, inkjet printing, variable data printing, high-speed insertion and campaign implementation. Operating out of a 70,000 sq-ft state-of-the-art facility centrally located in Indianapolis, IN, the company is known for its hands-on approach to technology and proprietary solutions to client challenges.

GoVisionDirect.com

Media Contact

Doug Switzer, Vision Direct, 1 (317) 283-1700 222, dswitzer@govisiondirect.com, https://govisiondirect.com/

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SOURCE Vision Direct

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Microland announces the appointment of Meenu Bagla as Chief Marketing Officer

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BENGALURU, India, April 2, 2025 /PRNewswire/ — Microland, India’s leading IT infrastructure services company, has appointed Meenu Bagla as the Chief Marketing Officer. In this role, Bagla will be responsible to drive Microland’s strategic vision to being a preferred technology transformation partner for accelerating our global customer’s technology infrastructure transformation journey. She will be based in Microland’s Bangalore, India office.

Meenu Bagla has over 25 years of tech industry experience. She has a proven track record of delivering transformative marketing strategies, driving innovation and transformation at scale across industries and geographies. Prior to joining Microland, she was the Chief Marketing Officer of a global intelligent engineering solutions provider, where she drove market differentiation, growth acceleration and catalysed innovation, sustainability, culture for stakeholder value creation.

“I am thrilled to join Microland at this exciting juncture in its journey. With 35 years of deep expertise in infrastructure management and a bold vision for an AI-driven future, Microland stands on a strong foundation of excellence. The company is uniquely positioned to empower enterprises with AI and ML, driving competitive advantage and unlocking new business value. I look forward to collaborating with the exceptional Microland team, our clients, and partners to scale new heights of innovation and success,” said Bagla.

“We are delighted to welcome Meenu Bagla to our leadership team,” said Sam Mathew, President of Microland Limited. “Meenu brings deep expertise in global markets, brand building, digital marketing, and customer experience, and we are confident that she will play a pivotal role in shaping our next phase of growth and market leadership,” said Mathew.

About Microland

Microland is a pioneering IT Infrastructure services and consulting company headquartered in Bangalore, India, with a proven track record of delivering tangible business outcomes for 35 years. Today, as enterprises recognize that networks underpin the functionality and efficiency of modern digital systems and support innovation, we provide next-generation technologies such as AI, automated operations, and platform-driven solutions – which drive operational excellence, agility, and productivity for organizations worldwide. Our team of over 4,600 experts delivers services in over 100 countries across Asia, Australia, Europe, the Middle East, and North America, offering cutting-edge solutions in networks, cloud, data centers, cybersecurity, services management, applications, and automation. Recognized by leading industry analysts for our innovative strategies, Microland is committed to strong governance, environmental sustainability, and fostering an inclusive workplace where diverse talent thrives. When businesses work with Microland, they connect with the best talent, technologies, and solutions to create unparalleled value. For more information, visit www.microland.com

Contact: sobia.sahar@microland.com

Photo: https://mma.prnewswire.com/media/2649562/Microland_Meenu_Bagla.jpg
Logo: https://mma.prnewswire.com/media/2483706/Microland_Logo.jpg

 

View original content:https://www.prnewswire.co.uk/news-releases/microland-announces-the-appointment-of-meenu-bagla-as-chief-marketing-officer-302416664.html

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WePlay Launches Spring Fantasy Collaboration with Peach Cat, Bringing Players a New Kawaii Experience

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ISTANBUL, April 2, 2025 /PRNewswire/ — Recently, WePlay App, a highly popular platform in Turkey, announced a limited-time spring collaboration with the globally adored kawaii IP Peach Cat. Themed “Spring Fantasy Collaboration,” the partnership introduces immersive interactive activities, exclusive virtual items, and special welfare programs to create a festive experience blending spring romance with anime-inspired fantasy. This collaboration breaks boundaries between virtual and reality, focusing on “social interaction + kawaii culture” to deliver a novel entertainment experience for Gen Z users, embodying the youthful ethos of “Play with attitude, meet like-minded friends.”

As a beloved social platform favored by Gen Z, WePlay App is committed to bringing joy and connections to young people worldwide. Its mission is to “connect the world through play” and redefine online social entertainment. The collaborating IP, Peach Cat, has taken the global social media scene by storm with its adorable, healing persona and the spirit of “being yourself is cool,” amassing millions of fans. This partnership not only merges brand cultures but also aims to offer users a refreshed, kawaii-filled social experience.

To deepen the “kawaii” immersion, WePlay launched Peach Cat-themed PLAYSHOWS and stickers. Users can obtain exclusive PLAYSHOWs through gift activities, transforming into their favorite Peach Catt characters to celebrate a uniquely vibrant spring.

A WePlay App market representative stated: “Collaborating with Peach Cat marks a significant step in exploring the ‘IP + social’ model. We hope to use kawaii culture as a bridge, empowering Gen Z to express their individuality and forge genuine connections.” The Peach Cat team added: “This collaboration transcends virtual and real-world boundaries, integrating Peach Cat’s ‘sweet yet cool’ energy into daily life. Together with WePlay users, we’re creating unforgettable memories.”

WePlay is a next-gen social entertainment platform combining games, interactive features, and community-driven experiences under the mission of “making the world more vibrant through interaction.” Leveraging AI technology, immersive gameplay, and interest-based social scenarios, WePlay continuously enhances localized experiences across regions. Its innovative approach has attracted millions of loyal users, setting it apart in the competitive market. With a vision to “connect the world through play,” WePlay continues to lead global online social trends.

This spring, join WePlay App and Peach Cat to “peach out” of the ordinary! Dive into their kawaii collaboration today and craft your own unforgettable spring memories.

Photo – https://mma.prnewswire.com/media/2655133/Photo_Event.jpg

View original content:https://www.prnewswire.co.uk/news-releases/weplay-launches-spring-fantasy-collaboration-with-peach-cat-bringing-players-a-new-kawaii-experience-302417770.html

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China-Brazil Economic and Trade Forum Convenes in São Paulo, Strengthening Bilateral Ties

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SAO PAULO , April 1, 2025 /PRNewswire/ — The China-Brazil Economic and Commercial Forum took place in São Paulo, Brazil, on March 28, bringing together high-profile government officials and business leaders from both countries. Keynote speakers included Ren Hongbin, Chairman of the China Council for the Promotion of International Trade (CCPIT); Luiz Augusto de Castro Neves, President of the Brazil-China Business Council; and Yu Peng, Consul General of China in São Paulo.

In his address, Ren Hongbin highlighted the enduring partnership between China and Brazil, emphasizing CCPIT’s commitment to expanding economic collaboration under the Belt and Road Initiative (BRI). Leading a delegation of Chinese entrepreneurs, Ren engaged in high-level talks with Brazilian Vice President Geraldo Alckmin, exploring new opportunities in industrial integration, supply chain resilience, and multilateral innovation. China reiterated its support for Brazil’s 2024 BRICS presidency and the mutual goal of a “Golden 50 Years” of robust bilateral cooperation and solidarity among Global South nations.

Brazilian participants emphasized the resilience and complementary strengths of economic ties between the two nations in the face of global challenges, including rising protectionism, climate change transitions, and technological disruptions. Key opportunities were identified in green energy, high-value industries, and integrated supply chains, with calls for businesses to leverage platforms like the China International Supply Chain Expo (CISCE) to advance sustainable growth.

Co-organized by CCPIT and the Brazil-China Business Council, the forum attracted over 100 delegates from trade agencies, chambers, and companies, culminating in on-site agreements worth over US$2 billion spanning agriculture, mining, and CISCE participation.

During the visit, Ren Hongbin headed a delegation of over 40 companies, representing key sectors, including agriculture, food processing, finance, infrastructure, energy, telecommunications, and healthcare. The delegation engaged in strategic talks with Brazilian government and business leaders while touring local companies to identify and pursue collaborative opportunities.

For more information, please visit https://en.cisce.org.cn/

View original content to download multimedia:https://www.prnewswire.com/news-releases/china-brazil-economic-and-trade-forum-convenes-in-sao-paulo-strengthening-bilateral-ties-302417772.html

SOURCE China International Supply Chain Expo

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