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S&P Global Market Intelligence Initiates Coverage of Trua

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The new 451 Research report highlights Trua’s decentralized identity solutions for digital trust, enhancing security, privacy and efficiency across industries

MCLEAN, Va., March 18, 2025 /PRNewswire/ — Trua, a pioneer and leader in reusable, verified, digital trust credentials, announced today that 451 Research, a part of S&P Global Market Intelligence, published a new report on Trua, marking the initiation of coverage on the company’s innovative approach to reusable identity verification and trust screening. The report, titled “Trua Seeks to Address the Fragmented Identity Landscape,” spotlights how Trua’s reusable, secure credentials boost efficiency, privacy and trust—while slashing personal data storage and dramatically reducing the risk of breaches.1

“At Trua, we believe identity verification should be seamless, secure, and centered around the individual,” said Raj Ananthanpillai, founder and CEO of Trua. “Our reusable and decentralized approach reduces the costs, risks and inefficiencies of traditional identity management while giving people control over their own digital identities. By leveraging blockchain technology, proprietary scoring algorithms and mobile wallets, we empower individuals with a trusted, reusable and verified identity profile that simplifies employment screening, financial services and other critical transactions in today’s digital world.”

451 Research emphasizes the growing need for solutions like Trua as businesses and consumers demand greater control over personal data while complying with increasingly complex data privacy regulations. Unlike traditional identity verification models that rely on centralized databases, Trua enables individuals to own and control their identity credentials, selectively disclosing only the necessary information on demand to third parties.

“Trua aims to establish itself as a shared interorganizational trust layer for up-to-date identity data across the full spectrum of industries and case studies,” said Alex Johnston, senior research analyst at 451 Research, part of S&P Global Market Intelligence. “The startup provides first-party verification of background and screening data, which is designed to reduce downstream compliance and litigation costs for companies.” 1

Driving Adoption in Key Markets

Trua initially gained traction in employment screening, a sector where its identity verification technology has streamlined hiring processes for employers while ensuring accuracy and compliance. Now, the company is expanding into broader digital identity applications, including:

Online Marketplaces & Gig Economy: Providing trust scores for freelancers and buyers/sellers to enhance safety and credibility.Financial Services & Banking: Enabling faster, more secure identity verification for loan applications, account openings, and compliance.Gaming & Age-Restricted Services: Offering verified identity solutions to ensure compliance with age and regulatory requirements.

Trua’s technology stack includes TruaID, a decentralized identity solution, and TruaScore, a proprietary algorithm that generates trust scores based on verified credentials similar to a FICO score. Trua’s verified trust credential is continuously updated to reflect current status.

Positioned for Growth in a Competitive Landscape

As part of its analysis, 451 Research acknowledges the challenges of interoperability and adoption that face decentralized identity solutions but highlights Trua’s strategic positioning, multiple patents and experienced leadership team as key differentiators. The report also notes that Trua’s partnerships with major industry players, including one with Thomson Reuters, are a strong advantage in driving market adoption.

Decentralized identity represents a major shift in digital trust and verification. The report concludes that with a growing emphasis on data privacy and compliance, Trua is well-positioned to expand its footprint and address the inefficiencies of traditional identity verification and screening systems.

To download the report, visit https://truame.com/sp-global-market-intelligence-initiates-coverage-of-trua/.

1 451 Research, part of S&P Global Market Intelligence, “Coverage Initiation: Trua seeks to address the fragmented identity landscape” January 2025

About Trua
Trua is a pioneer and leader in reusable, verified digital trust credentials for identity verification, user authentication, fraud detection and background screening. TruaID™, TruaScore™, and Trua-CE™, Trua’s three flagship products, are the first digital verification solutions that are portable, reusable and continuously updated, allowing individuals to store and repeatedly share verified trust credentials securely across different organizations and platforms. Combining advanced encryption, novel authentication technologies, layered security and a comprehensive verification process, Trua holds several patents for its technological innovations and leverages blockchain technology to create an immutable identity record with an auditable chain of custody. Trua’s technology is proven to save organizations substantial costs in operations, risk mitigation, regulatory compliance and potential litigation costs. Trusted by Fortune 500 organizations in financial services and healthcare and providers of critical infrastructure, marketplaces and digital platforms, Trua is transforming how businesses and organizations interact with individuals to verify their identity and create trust credentials. Trua is based in the greater Washington, D.C. metro area. For more information, visit https://truame.com/.

Media Contact:
Michael Tebo
Gabriel Marketing Group (For Trua)
Phone: 571-835-8775
E-mail: michaelt@gabrielmarketing.com

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Pop Singer Kelly Yu Releases World’s First AI Anime Music Video for Song “Werewolf” in Collaboration with CreateAI

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TOKYO and BEIJING, April 15, 2025 /PRNewswire/ — In an unprecedented fusion of technology and artistry, renowned Chinese-Canadian Singer and Actress Kelly Yu has teamed up with CreateAI (OTCMKTS: TSPH) (“CreateAI” or the “Company”), a global artificial intelligence company, to produce a revolutionary music video for her new single “Werewolf.” The partnership signifies the first time a music video by a major recording artist has been created from concept to completion employing generative AI.

The collaboration also highlights the power of the combined efforts of human directors, production artists, and a cutting-edge generative AI model, bringing Ms. Yu’s creative vision to life in a way never seen before. Through leveraging CreateAI’s model, the creative team seamlessly integrated human drawn key-frames and direction with AI-generated videos, resulting in fine detail and nuance perfectly buttressing the song’s emotional depth and complexity.

The three-and-a-half-minute video presents an air of dark mystery, offering a shadowy theme of a fairy tale with elements such as castles, forests, werewolves, and romance. The male and female protagonists use dance to weave a story of desire. Unlike past AI-generated videos, the difficult dance moves in the film are presented in a more refined manner, with consistent and fine facial characteristics seen in the characters.

Kelly Yu said, “I’m thrilled to be at the forefront of this groundbreaking project. Collaborating with CreateAI has allowed us to really push the boundaries of what’s possible in music video production while also capturing the vision I’ve been wanting to present for quite some time. I hope audiences enjoy this work as much as I do.”

CreateAI is unique in offering an integrated approach at the intersection of generative AI and digital entertainment creation. The Company seeks to attract top tier creative talent and nurture a positive community ecosystem that benefits creative industries while generating long-term sustainable advantage. The technology employed for “Werewolf” shortened the video production time by nearly 50% while saving RMB millions in development costs.

“We are grateful to Kelly for working with us and allowing us to showcase our technology,” said Cheng Lu, CEO of CreateAI. “Our goal is to empower artists by providing them with the tools and technology needed to bring their creative visions to life. This music video is a perfect example of how generative AI can enhance human creativity and produce something unique and captivating.”

The “Werewolf” music video will be distributed across major music streaming platforms, making it accessible to a global audience. This innovative project sets a new standard for music video production and opens up exciting possibilities for future collaborations between artists and AI. At present, the work is being considered for award selection at the Beijing International Film Festival.

About CreateAI

CreateAI (formerly TuSimple) is a global applied artificial intelligence company with offices in the US, China, and Japan. The Company has developed leading AI technology for a number of end-use applications. The Company is pioneering the future of digital entertainment content production, seamlessly blending cutting-edge generative AI technology with the creativity of world-class talent. Our mission is to redefine the boundaries of what’s possible in digital storytelling by developing immersive, captivating, and visually stunning experiences that resonate with audiences on a global scale. 

CreateAI Media Contact:
Email: CreateAI.PR@icrinc.com  

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Glow Up – NetEase Cloud Music ‘Hearts’ Vol. 1: An International Collaboration Featuring MIYEON (G)I-DLE and Jike Junyi

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HANGZHOU, China, April 16, 2025 /PRNewswire/ — On April 16, MIYEON, lead vocalist of K-pop group (G)I-DLE, teams up with Jike Junyi, one of China’s most internationally styled pop icons, to release “Glow Up” – NetEase Cloud Music ‘Hearts’ Vol. 1. This two-track single, featuring both a duet and a solo version, makes its exclusive debut on NetEase Cloud Music, with a worldwide release across major international streaming platforms. 

Empowering Confidence and Transformation “Glow Up” is a dynamic anthem of self-confidence and fearless transformation. The song’s bold energy and uplifting themes recall the spirit of (G)I-DLE’s hits “Queencard” and “Klaxon”, while drawing inspiration from the vibrant tone of Jike Junyi’s acclaimed debut track, The Color of Black (Cai se de hei). MIYEON describes the track as “perfectly aligned with my mindset and (G)I-DLE’s attitude toward life,” emphasizing its message of loving oneself and embracing change.

The First Installment of the ‘Hearts’ Project. As the inaugural release of NetEase Cloud Music’s ‘Hearts’ Project, “Glow Up” highlights the artistic chemistry between MIYEON and Jike Junyi through two English-language tracks: a collaborative duet and MIYEON’s solo interpretation. On April 17, an exclusive behind-the-scenes video will be unveiled, offering fans an intimate glimpse into both artists’ performances while in the studio recording.

A Milestone in Chinese and Korean Pop Music. For Jike Junyi, the collaboration represents artistic growth and discovery. “This is my first time working with a Korean artist, and the experience has been exciting and refreshing,” she shared. “I was drawn to the song’s immersive energy, and hope listeners can embrace the freedom and joy it celebrates.” MIYEON reflected, “Collaborating with Jike Junyi was unforgettable, and I hope we can take this one step further by performing together in the future.” 

About NetEase Cloud Music ‘Hearts’ Project. The ‘Hearts’ Project is a visionary initiative by NetEase Cloud Music in 2025 aimed at uniting artists from different musical backgrounds to craft songs that inspire and resonate with music lovers. This project fosters collaboration and celebrates the boundless potential of music to connect music lovers all around the world.

NetEase Cloud Music is particularly beloved among younger audiences, with a significant majority of its listeners between 18 and 35. Known for its vibrant community of music enthusiasts, the platform has also expanded its K-pop catalog through partnerships with leading South Korean entertainment companies, including JYP, Kakao, CJ ENM, and Starship, enhancing its appeal to fans.

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Norwest Makes Investment in Power Exchange India Limited, Acquires 5% Stake

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Backs India’s energy future by investing in transparent, technology-led power markets amid strong macroeconomic and regulatory momentum

MUMBAI, India, April 16, 2025 /PRNewswire/ — Norwest Venture Partners acquired 5% stake in Power Exchange India Limited (PXIL), a leading power exchange in India, jointly promoted by National Stock Exchange (NSE) and National Commodity & Derivatives Exchange (NCDEX). The investment highlights Norwest’s confidence in India’s energy transition and the growing importance of transparent, technology-driven power markets.

India is one of the fastest-growing global energy consumers, driven by urbanization, industrial growth and rising per capita usage. As the country moves toward its ambitious economic and sustainability goals, building efficient, market-based infrastructure for electricity becomes increasingly important.

At the heart of this transformation are power exchanges like PXIL, which play a critical role in enhancing transparency, improving price discovery and reducing inefficiencies in how electricity is produced, traded and consumed. PXIL is well-positioned to lead India’s shift toward a more dynamic, technology-driven and decarbonized energy future with a strong track record, continuous rollout of new trading products and an innovation-led approach.

India’s energy sector is at an inflection point, and we believe transparent, market-driven platforms like PXIL will be critical in enabling the country’s transition to a more sustainable and efficient energy future,” said Niren Shah, Managing Director and Head, Norwest India.

“We are excited to partner with PXIL. The company has demonstrated strong execution under a forward-looking management team, with a clear focus on product innovation, digital transformation and alignment with India’s regulatory vision for a more efficient and sustainable energy market,” added Ankit Prasad, Principal, Norwest India.

Building the Technology Foundation for Modern Energy Exchanges

The Indian regulatory environment is transforming with policies that encourage market-based mechanisms, deepening liquidity and fostering competition. Initiatives such as market coupling are also gaining momentum, aiming to unify price discovery across platforms and enhance overall market efficiency. PXIL has been a key enabler of these developments, offering a trusted and transparent platform for buyers and sellers across the country.

Looking ahead, PXIL is actively working on launching forward-looking initiatives, including technological upgrades to its trading infrastructure, carbon credit markets, cross-border electricity markets, green energy corridors and peer-to-peer (P2P) rooftop solar trading platforms leveraging rooftop solar and blockchain-based technologies. These offerings aim to create deeper market access, drive decarbonization and promote energy democracy.

“We welcome Norwest as an investor and long-term partner,” said  Satyajit Ganguly, MD and CEO, PXIL. “This partnership comes at a time when the market is expanding rapidly, and with Norwest’s global insights and financial strength, we are confident in accelerating our innovation roadmap and enhancing market participation.”

PXIL is backed by institutions including the National Stock Exchange of India (NSE), NCDEX, and shareholders such as Power Finance Corporation, NVVN limited, Gujarat Urja Vikas Nigam Limited, MP Power Management Company Limited, West Bengal State Electricity Distribution Company Limited, Tata Power Trading Company Limited, GMR Energy, JSW Energy and others.

About Norwest Venture Partners
Norwest is a leading venture and growth equity investment firm that works side-by-side with the world’s top entrepreneurs, empowering them throughout their personal journey of professional growth. Managing more than $15.5 billion in capital, we have invested in over 700 early-to-late-stage companies, with more than 250 currently active. Focused primarily on consumer, enterprise, and healthcare, we provide businesses with the specialized resources, expertise, guidance, and connections to achieve their vision. Norwest has offices in Menlo Park and San Francisco, with subsidiaries in India and Israel. To learn more, visit norwest.com.

About Power Exchange India Limited (PXIL)
Power Exchange India Limited (PXIL) is a leading Power exchange in India, enabling efficient and transparent transactions for generators, utilities, industries, and traders. Providing innovative and credible solutions that have revolutionized the way Indian power markets operate since 2008, PXIL is promoted by a consortium of financial institutions and power sector entities, including the National Stock Exchange of India (NSE), National Commodity and Derivatives Exchanges (NCDEX). PXIL’s unique combination of local insights and global perspectives helps its members make better informed business and investment decisions, and improves the overall efficiency of power markets in India by accurately and seamlessly connecting buyers and sellers. For more information, visit www.powerexindia.in.

View original content:https://www.prnewswire.com/in/news-releases/norwest-makes-investment-in-power-exchange-india-limited-acquires-5-stake-302429623.html

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