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AliExpress Celebrates 15 Years of Affordability, Innovation, and Customer Satisfaction

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AliExpress’ continued growth fuelled by renewed commitment to value for money, greater selection, convenience and an enhanced shopping experience for consumers.Shopping trends reveal Brits spend more on sports, home décor and consumer electronicsAverage global delivery times have reduced by 50% in the past two yearsAnniversary Sale goes live from 17th March offering deals and discounts

LONDON, March 17, 2025 /PRNewswire/ — AliExpress, an international online retail marketplace under Alibaba International Digital Commerce Group, celebrates its 15th anniversary this month with a renewed commitment to affordability, innovation, customer satisfaction and an enhanced shopping experience for consumers.

Celebrating 15 Years of Global E-commerce Success

Since its launch in 2010, AliExpress has experienced remarkable growth, transforming the global e-commerce landscape by offering millions of products across diverse categories, improving logistics, and enhancing the customer experience through personalisation and new innovative shopping features. Today, the platform reaches more than 200 countries and regions and over 150 million consumers worldwide. In more recent years, AliExpress has made significant investment in Europe, with a focus on enriching product offerings and diversifying business models to meet the needs of local consumers.

2025 Consumer Trends

AliExpress data reveals that UK shoppers have a strong interest in categories such as kitchen gadgets, lighting, consumer electronics, beauty accessories, fashion & accessories, home storage and textiles, DIY and pet products. Over the years, consumers have turned to AliExpress for these categories, which represent the most sales by order volume among the top products sold on the platform. Burgeoning categories like sports & entertainment and home & garden indicate that Brits have a strong passion for fitness and sports and are prioritising improving their living space. Additionally, Brits are turning to AliExpress to care for their pets – the platform saw big demand for pet beds and toys, especially smart pet interactive toys.

Reflecting on 15 Years of Growth

Over the past 15 years, e-commerce has transformed the global retail landscape, driven by technological advancements, changing consumer behaviour, and improved logistics networks.

AliExpress has played a crucial role in shaping this evolution offering a vast selection of affordable and high-quality products, setting new standards for convenience, accessibility, and customer engagement, redefining how consumers shop online.

Some notable milestones include:

2013

The platform’s registered user base reached more than 200 countries and regions.

2017

The number of global buyers exceeded 100 million; a local team in Europe was established.

2023

AliExpress launched “Choice”, which offers consumers a curation of great-value products, as well as enhanced services such as free shipping, free returns and delivery guarantees. “Choice” is currently available to users in more than 50 markets including the UK.Launched the “fastest” edition in the history of global 11.11 Shopping Festival in terms of delivery efficiency – shortened cross-border delivery to as fast as five working days in several markets including the UK.Launched AliExpress Choice in March, offering free shipping, free returns and delivery guarantees on a curated selection of great-value products.

2024 

Launched livestream shopping into the UK via the It Girls by AliExpress campaign featuringLaunched Big Save, offering leading-edge technology products and high-quality household products at great prices.Launched a new interactive feature, “Shake & Win”. Shoppers can participate for a chance to win prizes and coupons by simply shaking their mobile devices within the AliExpress app.Became the official e-commerce partner to UEFA Euro 2024 and launched global campaign with David Beckham.As sponsor of the Paris 2024 Olympic Games, AliExpress launched its “Find Your Sport” campaign, to illustrate the spirit of sport and its ability to bring people together to create connections, shared experiences and memories.

“For 15 years, AliExpress has been committed to making online shopping more affordable, accessible, and enjoyable for millions of consumers worldwide. As we celebrate this milestone, we continue to invest resources and efforts in providing incredible value, innovation, and customer satisfaction. With up to 80% off a wide range of products, fantastic daily prizes through Shake & win and cashback offers, we invite shoppers to join the celebration and discover the best of AliExpress,” says Bonnie Zhao, General Manager at AliExpress UK.

Discounts and Interactive Features Await Shoppers

AliExpress invites customers to celebrate the brand’s milestone by taking part in the March Anniversary Sale, running from 17 March to 26 March, offering deals up to 80% off, coupons and prizes. In addition, consumers will be able to shop from close to 100 local influencers’ curated lists of products with the additional benefit of cashback shopping credits offers, including TV personality Rebecca Vieira and TV personality and former singer Kerry Katona.

To further mark the occasion and give back to the local community, AliExpress is funding the planting of 10,000 trees from April 2025 in the North East Community Forest, through cooperation with Veritree.

Enhanced Services for an Unmatched Shopping Experience

At AliExpress, customer satisfaction is the priority. As part of its ongoing efforts to improve service, the platform prioritises:

Fast Delivery Options: Reliable local and cross-border delivery options with a three-day delivery for local deliveries and seven-day delivery for cross-border shipments, ensuring that customers receive their orders promptly.Free Shipping and Returns: Customers can shop with confidence, knowing they can enjoy free shipping on qualifying orders and hassle-free returns.

Notes to Editors
Top product categories based on UK shoppers spending habits over the last 90 days on AliExpress:
Consumer Electronics
Phones & Telecommunications
Tools
Luggage & Bags
Fashion & Accessories
Lights & Lighting
Home Appliances
Toys & Hobbies
Home Improvement
Watches

About AliExpress

Launched in 2010, AliExpress is a global e-commerce platform dedicated to creating a better shopping experience for hundreds of millions of consumers in more than 200 countries and regions. In addition to the English version, the AliExpress platform is available in 15 other languages. AliExpress is part of Alibaba International Digital Commerce Group.

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Comviva Appoints Bhagwati Shetty as CHRO to Drive Global Talent and Culture Transformation

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Bhagwati steps into the role of CHRO with a focused agenda of strengthening the people strategy to support the company’s ambitious growth plans.

NEW DELHI, April 7, 2025 /PRNewswire/ — Comviva, a global leader in AI-driven digital solutions and intelligent platforms, today announced the appointment of Bhagwati Shetty as the Chief Human Resources Officer. This appointment is a strategic step in Comviva’s transformation journey as it strengthens its position as an agile and performance driven organization.

As Comviva accelerates its Comviva 2.0 vision, with expanded investments in developed markets like Europe and North America, Bhagwati’s diverse experience and leadership will be instrumental in aligning the people strategy with the company’s growth ambitions, enhancing workforce capabilities, and ensuring a future-ready organization which can scale at speed.

With over 16 years of rich experience across Manufacturing, Technology, Telecom, and Financial Services sectors, Bhagwati is a purpose-driven, highly adaptable thought leader recognized for her expertise in people leadership, her ability to create synergies and drive culture transformation.

Commenting on her appointment, Bhagwati Shetty, said, “I am honored to be part of Comviva’s global transformation journey. At the core of every organization’s success are its people, and I am committed to fostering an inclusive, high-performance culture that empowers our employees to thrive. By driving meaningful change, we aim to create an environment where talent flourishes and innovation thrives—delivering credible impact for our people, customers, and the organization. I look forward to embracing new challenges and contributing to Comviva’s continued growth as a people-first company.”

Rajesh Chandiramani, CEO, Comviva, said, “We welcome Bhagwati into this new role and we are confident that her expertise in cultural and HR transformation will be instrumental in cultivating a dynamic, people-centric work environment, driving Comviva’s vision on a global scale. As we move into the journey to become an AI-first company at an organizational level, we look forward to her expertise to help us in this transition. Her exceptional leadership abilities, seamless alignment with our organizational culture, and extensive industry experience position her as a valuable addition to the Comviva family.”

Prior to joining Comviva, Bhagwati held leadership roles at Mahindra Group and created significant impact across the Group companies with her work around ‘Diversity Equity & Inclusion (DEI)’. She has played a pivotal role in building future leaders, promoting a growth mindset, and fostering an inclusive culture. Prior to this, she has held strategic roles across organizations such as Vodafone India Limited, Wipro Ltd and Cummins India.

About Comviva Technologies Ltd.

Comviva empowers organizations to achieve transformative growth by delivering measurable business impact. Our innovative portfolio of AI-driven digital solutions and intelligent platforms enhances simplicity, agility, and speed, enabling businesses to meet evolving market demands effectively.

From maximizing customer lifetime value to enabling large-scale digital transformation, Comviva partners with global leaders in the Communications and Financial industries to solve complex challenges and prepare for the future. With solutions deployed by over 130 Communication Service Providers and Financial Institutions across 100+ countries, Comviva has brought the benefits of digital innovation and mobility to billions worldwide.

As a subsidiary of Tech Mahindra and a proud member of the Mahindra Group, Comviva is committed to driving growth, efficiency, and transformation for tomorrow.

For more information, visit us at www.comviva.com

Contact Details:
Sundeep Mehta
DGM, Corporate Communications
Email: Sundeep.mehta@comviva.com
Contact no.: +91()9910030732

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Fremantle Selects Prime Focus Technologies and Amazon Web Services to Build its Global Content Supply Chain

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LOS ANGELES, April 7, 2025 /CNW/ — Fremantle today announced it has selected Prime Focus Technologies (PFT) and Amazon Web Services (AWS) to build a future-proof, scalable, global content supply chain platform that adapts to the evolving demands of the industry.

The platform will seamlessly unify Fremantle’s operations across markets, provide real-time visibility into content workflows, and enable faster time-to-market and commercialization of assets to drive Fremantle’s digital transformation. The platform, which is being built on AWS, will use the latest cloud technologies, and will benefit from the scalability, security, and flexibility enabled by cloud computing. Fremantle will also use PFT’s flagship solution, CLEAR® Smart MAM, as part of the platform, which is also built on AWS. CLEAR®’s agentic AI capabilities will help Fremantle enrich content with contextual metadata, streamline workflows, and enhance efficiencies across its content operations.

Jens Richter, CEO Commercial and International, Fremantle said: “A robust content supply chain that will cater to the dynamic business requirements of monetizing content is paramount, and we look forward to working with PFT and AWS to see what we can achieve together. This collaboration will provide us with the agility, visibility, speed and scalability required across Commercial and International, Digital and Global channels to streamline our media supply chain and digital processes.”

Ramki Sankaranarayanan, Founder and Global CEO of Prime Focus Technologies said: “Our offering is designed to meet the most demanding needs of global content studios like Fremantle. We’re thrilled to partner with them on this transformative journey and enable their vision of a modern, AI-powered supply chain that fuels creativity and revenue.”

Andy Stephenson, Head of Broadcast, Media, and Sport, UK, at AWS said: “We are proud to support Fremantle on its digital transformation journey. By harnessing technologies like cloud computing and AI, Fremantle will be able to drive innovation across its business, scale quickly, easily, and securely, and extract new value from its content.”

The project will be overseen by Thalia Crone, Global Head of Media Supply Chain Operations, Fremantle. Fremantle’s Commercial and International division is responsible for maximizing the commercial value of Fremantle content. From selling content to international broadcasters and platforms, selling Fremantle formats, publishing content to digital platforms, and setting up and managing all Fremantle direct-to-consumer channels.

About Fremantle 
Fremantle is a leading global creator, producer and distributor of some of the world’s most successful content across Entertainment, Drama & Film, and Documentaries.   

Amplifying local stories on a global scale, Fremantle produces and delivers premium, multi-genre IP across the 27 territories it operates in. Fremantle is a proudly independent group of content creators, and home to some of the biggest entertainment formats, compelling international dramas, award-winning films and high-quality documentaries.  

From Got Talent to Sullivan’s Crossing, Family Feud to Poor Things, Fellow Travelers to Queens, Too Hot To Handle to Big Mood, Maxton Hall to Idols, and Queer to The Zelensky Story, our focus is simple – Fremantle creates and delivers irresistible entertainment.      

Fremantle also represents world-leading digital and branded entertainment, with more than 550 million fans and 360 billion views for its standout content across all platforms. Fremantle’s Global Channels unit consists of more than 20 FAST channels worldwide, including Buzzr, Rig TV, and Baywatch.  

Fremantle is part of RTL Group, a global leader across broadcast, streaming, content and digital, itself a division of the international media, services, and education company Bertelsmann.      

For more information, please visit www.fremantle.com, follow Fremantle on Twitter @FremantleHQ and Instagram @fremantle or visit Fremantle’s LinkedIn page. 

Media Enquiries:
Catherine New: catherine.new@fremantle.com | +447386655932

About Prime Focus Technologies
Prime Focus Technologies (PFT) is the creator of CLEAR®. It offers streaming platforms, studios, and broadcasters AI technology and media services powered by the cloud that help them enable creativity, efficiency, and, most importantly, revenue generation. PFT works with major companies like Channel 4, ITV, Sinclair Broadcast Group, A&E Networks, Warner Bros. Discovery, Paramount, Crunchyroll, Insight TV, JioStar, BCCI, Tegna, Amazon MGM Studios, and more.

For more information, visit: www.primefocustechnologies.com

Press Contact

T Shobhana
Senior Vice President and Global Head of Marketing
Prime Focus Technologies
Los Angeles, CA
t.shobhana@primefocus.com

 

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SOURCE Prime Focus Technologies

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WeBank Technology Services Launches Value Exchange Infrastructure to Boost Hong Kong’s Web3 Ecosystem

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HONG KONG, April 7, 2025 /PRNewswire/ — At the Hong Kong Web3 Festival 2025, Henry Ma, Executive Vice President and Chief Information Officer of WeBank, as well as Director of WeBank Technology Services, unveiled a blockchain-based inter-institutional “value exchange infrastructure” solution aimed at supporting the prosperity of Hong Kong’s Web3 ecosystem. As Hong Kong actively integrate Web3 into its traditional financial system, this solution, with a balance among efficiency, security, and compliance, strives to accelerate the implementation of innovative and regulated use cases such as stablecoins and real-world asset tokenization (RWA).

In recent years, Hong Kong has introduced a series of policies to guide the compliant development of Web3 and to attract global fintech institutions to actively engage in the Hong Kong Web3 ecosystem. As institutional trading models continue to evolve, the expanding market scale has begun to expose limitations in the current Web3 trading framework, making it increasingly difficult to meet the diverse needs of value exchange between institutions.

Ma analyzed the pain points of four existing models: (1) A single Layer 1 blockchain cannot support virtual assets other than its native cryptocurrency. (2) Over-the-counter (OTC) trading heavily relies on the credibility of counterparties. (3) Decentralized exchanges require assets wrapped from multiple chains onto a single chain, which reduces asset liquidity. (4) Centralized exchanges require users to relinquish control of their private keys, while user experience has to compromise with the complex trading processes.

Is there a feasible solution that balances the needs for efficiency, security, and compliance? Ma suggested the necessity of a common infrastructure to support the access of different types of assets, ensure transaction and asset security through an “atomic swap[1]” mechanism, and establish access protocols to ensure that both parties involved in transactions are compliant, licensed institutions within a regulated framework.

To implement this vision, blockchain technology serves as the backbone. Ma advocates that by returning to the core principles of blockchain technology, we can fully leverage its role as a trust machine and build a secure and reliable infrastructure for value exchange.

At the conference, WeBank Technology Services officially launched POTOS (Portal of the Orient Symposium for Web3), a blockchain infrastructure designed for Hong Kong’s Web3 ecosystem. At its initial stage, POTOS focuses on a “value exchange infrastructure” solution that provides three layers of assurance for institutional value exchange: (1) a high-performance underlying chain is built to connect different types of assets. (2) Trusted cross-chain protocols and smart contracts are introduced to enable atomic exchanges of assets across multiple chains between institutions. (3) Technologies such as multi-group structures and zero-knowledge proofs are integrated to create “value exchange group,” ensuring transaction security and regulatory compliance.

“We hope that this value exchange evolution, driven by the ‘trust machine,’ can truly solidify the foundation of trust for the advancement of Hong Kong’s Web3 ecosystem,” said Ma. He emphasized that WeBank Technology Services, a wholly-owned subsidiary of WeBank in Hong Kong, will continue to leverage WeBank’s extensive experience in the blockchain sector to support Hong Kong in upgrading its value exchange infrastructure. This effort aims to attract more institutions to position Hong Kong as a hub for compliant and innovative Web3 practices.

The technical foundation of POTOS comes from the FISCO BCOS blockchain platform, an open-source initiative led by WeBank. POTOS inherits its financial-grade performance and openness that define its core capabilities. Since its full open-sourcing in 2017, the platform has demonstrated a single-chain processing capacity of up to 200,000 TPS while supporting horizontal scalability. It has been successfully applied in over 500 digital transformation projects, including the “Shenzhen-Hong Kong Cross-border Data Verification Platform,” establishing an open-source community that includes more than 5,000 institutions and over 100,000 individuals. FISCO BCOS has become a de facto standard for blockchain technology.

About WeBank Technology Services

Launched in Hong Kong in June 2024, WeBank Technology Services sets out to leverage WeBank’s cutting-edge fintech capabilities and digital finance best practice to deliver a variety of superior digital finance and digital infrastructure solutions to digital banks, financial institutions, government agencies, and industry partners worldwide. In October 2024, WeBank Technology Services joined the Hong Kong Monetary Authority’s Ensemble framework working group, offering blockchain technology support to drive innovation and development in Hong Kong’s tokenization market.

About WeBank

Launched in 2014, WeBank Co., Ltd. (“WeBank”) is the first digital bank in China. WeBank provides convenient financial services to micro-, small- and medium-sized enterprises (MSMEs) and the public, and continuously improves the quality of services in response to customers’ specific needs. WeBank has served over 420 million retail customers and 5.8 million enterprises. As a digital bank, WeBank focuses on innovation and technology, and leads the industry in core technologies such as artificial intelligence (AI), blockchain, cloud computing, and big data.

[1] Atomic Swap is an asset exchange mechanism based on blockchain technology. It ensures that cross-chain asset exchanges are completed simultaneously, akin to a face-to-face cash-and-goods exchange, effectively eliminating the risk of counterparty default.

 

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SOURCE WeBank Technology Services

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