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Toys Market in Europe to Grow by USD 10.39 Billion (2025-2029), Expanding Product Portfolio Drives Premiumization, with Market Evolution Powered by AI – Technavio

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NEW YORK, Jan. 31, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The Toys market in Europe size is estimated to grow by USD 10.39 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  4.7%  during the forecast period. Expanding product portfolio influencing product premiumization is driving market growth, with a trend towards increasing number of strategic alliances. However, availability of low-quality counterfeit products  poses a challenge. Key market players include 4M Industrial Development Ltd., Clementoni Spa, Evertoys, First Celtic Toys and Learning Ltd., HABA Sales GmbH and Co. KG, Hamleys of London Ltd., Hasbro Inc., JWS Europe Ltd., Kids2 Inc., Learning Resources Ltd., LEGO System AS, Mattel Inc., MGA Entertainment Inc., Ravensburger AG, Simba Dickie Group GmbH, Thames and Kosmos LLC, Takara Tomy Co. Ltd., The Toy Co., Theo Klein GmbH, Vivid Imaginations UK, and VTech Holdings Ltd..

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Toys Market In Europe Scope

Report Coverage

Details

Base year

2024

Historic period

2019-2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 4.7%

Market growth 2025-2029

USD 10.39 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

4.3

Regional analysis

Europe

Performing market contribution

Europe at 100%

Key countries

UK, France, Germany, Italy, and Rest of Europe

Key companies profiled

4M Industrial Development Ltd., Clementoni Spa, Evertoys, First Celtic Toys and Learning Ltd., HABA Sales GmbH and Co. KG, Hamleys of London Ltd., Hasbro Inc., JWS Europe Ltd., Kids2 Inc., Learning Resources Ltd., LEGO System AS, Mattel Inc., MGA Entertainment Inc., Ravensburger AG, Simba Dickie Group GmbH, Thames and Kosmos LLC, Takara Tomy Co. Ltd., The Toy Co., Theo Klein GmbH, Vivid Imaginations UK, and VTech Holdings Ltd.

Market Driver

The European toys market is thriving, with a focus on providing children with toys that promote play, creativity, and learning. Trends include action figures, dolls, puzzles, board games, building blocks, electronic devices, and educational toys. These toys help develop motor skills, hand-eye coordination, problem-solving abilities, and cognitive skills. Social interaction toys, such as those that encourage sharing, cooperation, negotiation, and interactive features, are also popular. Traditional toys and technology-driven toys coexist, with e-commerce platforms reaching a global audience. Parents seek quality toys that align with societal values, such as STEM toys, movies, TV shows, and video games. Sustainability is a key consideration, with eco-friendly practices and recycled materials becoming more common. Sales channels include specialty stores, department stores, and online stores, offering enriching experiences for children while promoting physical, emotional, and intellectual growth. 

The European toys market is highly competitive, with numerous vendors offering diverse products. Crowdfunding platforms like Kickstarter play a significant role in facilitating the development and distribution of toys and games. Vendors partner with manufacturers and distributors to ensure a smooth product lifecycle and secure funding from the public. Hasbro, Inc. Recently announced a collaboration with Epic Games to introduce a Fortnite Snake Eyes Outfit, marking the first-ever character integration for Hasbro. Such strategic partnerships enable vendors to expand their business and maintain a competitive edge. 

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 Market Challenges

The European toys market is a significant sector, providing children with tools for play, entertainment, and creativity. Challenges in this industry include catering to children’s social interaction needs through action figures, dolls, puzzles, board games, and building blocks. Technology-driven toys, such as electronic devices, offer motor skill development, hand-eye coordination, and problem-solving abilities. Educational toys focusing on letters, numbers, shapes, and STEM subjects enrich cognitive skills. Cultural significance and societal values are reflected in toys, promoting social skills, sharing, cooperation, negotiation, and imaginative play. Parents seek quality toys for their children, with e-commerce platforms catering to a global audience. Urbanization influences living spaces, leading to a demand for indoor toys and outdoor play areas. Sustainability is crucial, with eco-friendly practices and recycled materials reducing packaging waste. Sales channels include specialty stores, department stores, and online stores, offering interactive features, digital interfaces, and critical thinking skills. Technology trends like augmented reality, virtual reality, and digital play balance physical activity and healthy lifestyles. Screen time management is essential for children’s well-being and development.Counterfeit toys, made from substandard materials, pose a risk to children’s safety. The rise of e-commerce has expanded the distribution network for these imitation products, making it difficult for consumers to distinguish authentic toys from fake ones. This market fragmentation leads to unstandardized pricing and decreases the profit margins for branded toy vendors. The increased availability of low-cost counterfeit toys negatively impacts the sales and pricing strategies of legitimate toy companies. This situation erodes brand equity and creates an uneven competitive landscape, potentially leading to market share loss.

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Segment Overview 

This toys market in Europe report extensively covers market segmentation by  

Product 1.1 Activity toys and accessories1.2 Soft toys and accessories1.3 Outdoor and vehicle toys1.4 Games and puzzles1.5 OthersDistribution Channel2.1 Specialty stores2.2 E-retailers2.3 Hypermarkets2.4 Department storesGeography 3.1 Europe

1.1 Activity toys and accessories-  The European toys market encompasses construction toys, activity toys, action figures, and accessories. Construction toys consist of building blocks, construction vehicles, sets, and worker models, primarily made of plastic, metal, or wood. Their low replacement cycle depends on usage. Activity toys, such as frisbees, hula hoops, and skipping ropes, are for recreation, sports, and fitness. Outdoor games are popular among children above two. The expanding middle-class population, increasing disposable income, decreasing child mortality, and rising birth rate fuel market growth. Consumers’ increasing spending power drives demand for premium and branded construction toys, particularly Lego sets, and outdoor toys like frisbees. These factors contribute to the growth of the European toys market, particularly the activity toys and accessories segment.

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Research Analysis

The European toys market is a vibrant and diverse industry, catering to the play and entertainment needs of children. Toys play a crucial role in the cognitive, emotional, and physical development of children, offering opportunities for intellectual growth, motor skills development, hand-eye coordination, and problem-solving abilities. From action figures and dolls to puzzles, board games, building blocks, and electronic devices, there is a vast array of toys available, each designed to foster creativity, social interaction, and imaginative play. Toys also hold cultural significance and instill societal values, such as sharing, cooperation, and emotional and physical growth. Educational toys, including those featuring letters, numbers, and shapes, provide a foundation for early learning and academic success. The European toys market continues to evolve, incorporating new technologies and trends to keep children engaged and entertained while supporting their overall development.

Market Research Overview

The European toys market is a vibrant and diverse industry that caters to the play and entertainment needs of children. It encompasses a wide range of products designed to foster creativity, social interaction, and skill development. Toys come in various forms, including action figures, dolls, puzzles, board games, building blocks, electronic devices, and more. They promote motor skills, hand-eye coordination, problem solving abilities, and imaginative play. Educational toys focus on cognitive skills, letters, numbers, shapes, and cultural significance. Societal values and social skills are also emphasized through toys, encouraging sharing, cooperation, negotiation, and interactive features. Digital interfaces, augmented reality, and virtual reality are increasingly popular in modern toys, while parents seek quality, STEM toys, and eco-friendly practices. The market reaches a global audience through various sales channels, including specialty stores, department stores, online stores, and e-commerce platforms. Toys contribute to physical, emotional, and intellectual growth, providing enriching experiences for children in urban and outdoor environments.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductActivity Toys And AccessoriesSoft Toys And AccessoriesOutdoor And Vehicle ToysGames And PuzzlesOthersDistribution ChannelSpecialty StoresE-retailersHypermarketsDepartment StoresGeographyEurope

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Ubiqconn Co-hosts APSCC 2025, Marking 31 Years of Excellence in Asia’s Satellite Industry

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TAIPEI, March 14, 2025 /PRNewswire/ — The Asia-Pacific Space Community Council (APSCC), the largest and most influential satellite industry alliance in Asia, has celebrated over 30 years of leadership, continuously connecting space and satellite professionals across the Asia-Pacific region. APSCC’s members span various sectors, including communications, Earth observation, satellite services, and emerging space technologies, serving as a key platform for industry leaders to exchange insights on policy, technology, and innovation. As a unified voice, APSCC actively advocates for policies, regulations, and technical advancements aimed at strengthening and expanding the development of the space industry in the region.

APSCC’s First Invitation to Taiwan, Promoting Regional Cooperation and Innovative Development

For the first time, APSCC is being invited by Ubiqconn to hold its annual conference in Taiwan, which carries special significance for the satellite industry in Taiwan. This event will provide local enterprises with valuable opportunities for international exchange, helping them move towards global markets and showcasing Ubiqconn’s commitment to enhancing Taiwan’s position in the satellite industry.

Ubiqconn, as a leading satellite solutions provider, is proud to be one of only two members of APSCC in the Taiwan region and will serve as the main co-host for the APSCC 2025 conference scheduled for November 4th – 6th, 2025, in Taipei. This conference will showcase Ubiqconn’s innovative technologies in satellite communications and offer the latest collaboration and exchange opportunities for the satellite industry.

Ubiqconn Drives Taiwan’s Satellite Industry Forward at APSCC 2025 Conference

Ubiqconn is dedicated to promoting the development of Taiwan’s satellite industry. The hosting of the APSCC 2025 conference will provide Taiwanese satellite industry manufacturers with a platform to connect with international counterparts, facilitating the exploration of global satellite market opportunities. The event will gather industry experts, technology leaders, and policymakers from around the world, allowing participants to share the latest insights, technological trends, and best practices to foster exchange and collaboration.

Ubiqconn believes that through collaborative efforts, a solid foundation for the continued growth and innovation of Taiwan’s satellite industry will be established, contributing to further developments in Asia’s global satellite landscape.

About Ubiqconn Technology

Ubiqconn Technology is a leading provider of rugged mobile solutions, focusing on key industries such as satellite communication, agriculture, logistics, maritime, transportation, and government projects. We are committed to delivering value-added ODM/OEM services to critical enterprises and startups across various vertical markets, while also providing innovative solutions through our own brand, RuggON.

Ubiqconn Technology is dedicated to listening to customer needs and thinking from the client’s perspective. Upholding the vision of “Seamless Connectivity,” we strive to design solutions that effectively address customer pain points. We connect with industries, users, materials, supply chains, and ecosystems, executing agile go-to-market operations to help our clients realize their visions.

For more information, please visit our website: www.ubiqconn.com.

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SOURCE Ubiqconn Technology

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LOWELL OBSERVATORY RECOGNIZED AS ONE OF THE WORLD’S 100 GREATEST PLACES BY TIME

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FLAGSTAFF, Ariz., March 13, 2025 /PRNewswire/ — Today, TIME recognized Lowell Observatory in its annual list of the World’s Greatest Places, which highlights 100 extraordinary destinations to visit and stay. 

“Each year, TIME solicits nominations of places—including hotels, cruises, restaurants, attractions, museums, parks, and more—from its international network of correspondents and contributors, as well as through an application process, with an eye toward those offering new and exciting experiences,” describes the introduction to the list. “The result: 100 extraordinary destinations to stay and to visit this year.” Special consideration is given to new experiences.

Lowell Observatory, included in the “Places to Visit” section of the list, is highlighted in the introduction, “In Flagstaff, Ariz., The Lowell Observatory—famous as the site of Pluto’s discovery—now features an open-air planetarium, where visitors can get live commentary on that night’s sky from the comfort of heated seats.”

Lowell Observatory has been a leading center of astronomical research and education since its founding in 1894. The open-air planetarium is part of Lowell’s new public education facility, the Marley Foundation Astronomy Discovery Center, which opened this past November.

This recognition from TIME comes on the heels of Lowell Observatory also being voted as Newsweek’s Best Science Museum on March 6.

“Congratulations to Lowell Observatory for being named by TIME as one of the world’s 100 greatest places this year,” said Arizona Senator Mark Kelly. “For more than a century, Lowell Observatory has been at the forefront of space exploration and scientific discovery, inspiring generations of astronomers and deepening our understanding of the universe. This well-deserved honor reflects its lasting contributions to science and education. I am proud that Arizona is home to this world-class institution, and I look forward to seeing Lowell Observatory continue to push the boundaries of discovery.”

Arizona Governor Katie Hobbs said, “Congratulations to Lowell Observatory on this well-deserved recognition. For over 130 years, Lowell has led the way in astronomical research and education. It stands as a crown jewel of Arizona, yet its impact reaches far beyond, shaping science, education, the economy, and culture worldwide.”

Lowell Observatory was the first permanent scientific organization established in Flagstaff and laid the groundwork for the community to grow into a major center for astronomical research and education that now includes Northern Arizona University, the United States Geological Survey Flagstaff Science Campus, the Naval Observatory Flagstaff Station, and Coconino Community College, as well as the Flagstaff Dark Sky Coalition.

“The world will now know what Flagstaff has known for more than 100 years,” said Flagstaff Mayor Becky Daggett. “Planetary scientists and astronomers at Lowell Observatory are not only conducting innovative research, but the observatory’s education team is translating it into thrilling firsthand programming. The new Astronomy Discovery Center at Lowell Observatory guarantees that future planetary scientists and astronomers will be created right here in Flagstaff.”

TIME’s announcement comes on the 170th anniversary of the birth of Lowell Observatory founder Percival Lowell, who was born on March 13, 1855, and the announcement of Lowell Observatory’s discovery of Pluto on March 13, 1930.

“We are honored to be named as one of the world’s greatest places,” said Lowell Observatory Executive Director Dr. Amanda Bosh. “We think of Lowell Observatory as a portal between our world and other places in our solar system, galaxy, and universe. Our research brings space closer to us through our understanding of it, and we invite the public to join us in exploring the wonders of our universe as well.”

Links:
Lowell Observatory: lowell.edu
TIME Listing for Lowell Observatory: time.com/collections/worlds-greatest-places-2025/7263157/lowell-observatory
TIME World’s Greatest Places Full List: time.com/worldsgreatestplaces
Newsweek Announcement: newsweek.com/readerschoice/best-science-museum-2025
Flagstaff, Arizona: discoverflagstaff.com 

About Lowell Observatory
Founded in 1894, Lowell Observatory in Flagstaff, Arizona, is a renowned nonprofit research institution. It is the site of historic and groundbreaking discoveries, including the first evidence of the expanding universe and the discovery of Pluto. Today, Lowell’s astronomers utilize global ground-based and space telescopes, along with NASA spacecraft, for diverse astronomical and planetary science research. The observatory hosts more than 100,000 visitors annually for educational tours, presentations, and telescope viewing through a suite of world-class public telescopes.

About Flagstaff, Arizona
Flagstaff is a four-season destination that provides an ideal home base for visitors to explore some of the most spectacular scenery in the world, including the Grand Canyon and other national parks and monuments, Route 66, a charming historic downtown with trains, shopping, art galleries, events, music, restaurants and nightlife. This mountain town is the world’s first international dark-sky city and is also in the world’s largest ponderosa pine forest and surrounded by Native American culture. Please stay and play responsibly.

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SOURCE Lowell Observatory

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Statement From the Minister of Energy and Natural Resources on Atlantic Canada’s Hydrogen Opportunity

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OTTAWA, ON, March 13, 2025 /CNW/ – Hydrogen is expected to play a key role in powering the economy going forward, and momentum is underway around the world to secure strong, reliable suppliers. Clean hydrogen has the potential as an efficient fuel source to revolutionize key sectors, including heavy industry, energy production and transportation. With the demand for clean hydrogen projected to increase — projections indicate at least a tenfold increase in demand over the next three decades — Canada is uniquely positioned to meet this need. Atlantic Canada in particular is already seeing significant movement to seize the economic opportunity this presents for the region and is expected to create thousands of jobs.

By building on Canada’s long expertise in this area, along with the federal government’s strong support in this space, including the release of Canada’s first-ever hydrogen strategy, and Canada’s natural position as a leader in the resources necessary for clean and efficient production, countries like Germany are looking to Canada as reliable supplier of hydrogen they need to power their economy.

In March 2024, Canada and Germany signed an agreement to establish a jointly supported bilateral window to accelerate commercial-scale hydrogen trade, secure early access for clean Canadian hydrogen producers in the German market and support the good jobs that come with it while strengthening our two countries’ efforts to fight climate change and enhance energy security. Since then, we have made significant progress toward realizing these goals. In July 2024, the Government of Canada committed up to $300 million to this initiative to support clean hydrogen trade with Germany, with a matching $300-million contribution from Germany.

Last fall, the proposed auction parameters for the Canada–Germany clean hydrogen window were submitted to the European Commission. Canada has since been working collaboratively with Germany and the European Commission to complete the review of these parameters and allow the competitive auction process to be launched as soon as possible.

To support a strong hydrogen industry in Atlantic Canada, the federal government, working with provinces, has taken significant strides over the last year. In fall 2024, the federal government passed Bill C-49, which will help unlock the enormous potential of offshore renewable energy, which will enable the development of hydrogen and generate thousands of jobs while attracting billions in investment and creating new economic opportunities in Nova Scotia and Newfoundland and Labrador.

This legislation built on work that had already been done to unlock the power of offshore wind in Atlantic Canada, including the regional assessments, which published final reports earlier this year, laying the foundation for development of offshore wind in the region. Nova Scotia has passed mirror legislation, which came into force at the end of January 2025, which will allow it to deliver on its goal of conducting a first call for bids for offshore wind in 2025. Similar legislation is making its way through the Newfoundland and Labrador legislature.

In addition, the federal government has made investments over the past year to spur development of Atlantic Canada’s vast offshore wind potential. Canada, Nova Scotia and Newfoundland and Labrador also joined the Global Offshore Wind Alliance, which will allow us to gather lessons learned from countries with long-established offshore wind industries and to accelerate development.  

Canada’s abundant natural resources, reliable economy, skilled workers, long history as a leader in the hydrogen space and commitment to sustainability give us a competitive advantage with our international partners. Momentum is underway, and Atlantic Canada hydrogen players are well positioned to seize on these export opportunities. They will use Atlantic Canada’s abundant and untapped wind resources and immediate proximity to Atlantic shipping routes to build on our history as a reliable supplier and continue to power the world with the energy it needs.

The Honourable Jonathan Wilkinson
Minister of Energy and Natural Resources

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SOURCE Natural Resources Canada

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