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Meta Reports Fourth Quarter and Full Year 2024 Results

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MENLO PARK, Calif., Jan. 29, 2025 /PRNewswire/ — Meta Platforms, Inc. (Nasdaq: META) today reported financial results for the quarter and full year ended December 31, 2024.

“We continue to make good progress on AI, glasses, and the future of social media,” said Mark Zuckerberg, Meta founder and CEO. “I’m excited to see these efforts scale further in 2025.”

 

Fourth Quarter and Full Year 2024 Financial Highlights

Three Months Ended December 31,

 % Change

Twelve Months Ended December 31,

% Change

In millions, except percentages and

per share amounts                                                    

2024

2023

2024

2023

Revenue

$     48,385

$     40,111

21 %

$   164,501

$   134,902

22 %

Costs and expenses

25,020

23,727

5 %

95,121

88,151

8 %

Income from operations

$     23,365

$     16,384

43 %

$     69,380

$     46,751

48 %

Operating margin

48 %

41 %

42 %

35 %

Provision for income taxes

$       2,715

$      2,791

(3) %

$       8,303

$       8,330

— %

Effective tax rate

12 %

17 %

12 %

18 %

Net income

$     20,838

$    14,017

49 %

$     62,360

$     39,098

59 %

Diluted earnings per share (EPS)

$         8.02

$        5.33

50 %

$       23.86

$       14.87

60 %

 

Fourth Quarter and Full Year 2024 Operational and Other Financial Highlights

Family daily active people (DAP) – DAP was 3.35 billion on average for December 2024, an increase of 5% year-over-year.Ad impressions – Ad impressions delivered across our Family of Apps increased by 6% and 11% year-over-year for the fourth quarter and full year 2024, respectively.Average price per ad – Average price per ad increased by 14% and 10% year-over-year for the fourth quarter and full year 2024, respectively.Revenue – Revenue was $48.39 billion and $164.50 billion, representing increases of 21% and 22% year-over-year for the fourth quarter and full year 2024, respectively. Revenue on a constant currency basis would have increased 21% and 23% year-over-year for the fourth quarter and full year 2024, respectively.Costs and expenses – Total costs and expenses were $25.02 billion and $95.12 billion, representing increases of 5% and 8% year-over-year for the fourth quarter and full year 2024, respectively. The fourth quarter costs and expenses included a favorable impact of $1.55 billion due to a decrease in the accrued losses for certain legal proceedings.Capital expenditures – Capital expenditures, including principal payments on finance leases, were $14.84 billion and $39.23 billion for the fourth quarter and full year 2024, respectively.Capital return program – Share repurchases of our Class A common stock were nil and $29.75 billion, and total dividend and dividend equivalent payments were $1.27 billion and $5.07 billion for the fourth quarter and full year 2024, respectively.Cash, cash equivalents, and marketable securities – Cash, cash equivalents, and marketable securities were $77.81 billion as of December 31, 2024. Free cash flow was $13.15 billion and $52.10 billion for the fourth quarter and full year 2024, respectively.Long-term debt – Long-term debt was $28.83 billion as of December 31, 2024.Headcount – Headcount was 74,067 as of December 31, 2024, an increase of 10% year-over-year.

 

CFO Outlook Commentary

We expect first quarter 2025 total revenue to be in the range of $39.5-41.8 billion. This reflects 8-15% year-over-year growth, or 11-18% growth on a constant currency basis as our guidance assumes foreign currency is an approximately 3% headwind to year-over-year total revenue growth, based on current exchange rates. This also reflects the effect of lapping leap day in the first quarter of 2024. While we are not providing a full year 2025 revenue outlook, we expect the investments we are making in our core business this year will give us an opportunity to continue delivering strong revenue growth throughout 2025.

We expect full year 2025 total expenses to be in the range of $114-119 billion. We expect the single largest driver of expense growth in 2025 to be infrastructure costs, driven by higher operating expenses and depreciation(1). We expect employee compensation to be the second-largest factor as we add technical talent in the priority areas of infrastructure, monetization, Reality Labs, generative artificial intelligence (AI), as well as regulation and compliance.

We anticipate our full year 2025 capital expenditures will be in the range of $60-65 billion. We expect capital expenditures growth in 2025 will be driven by increased investment to support both our generative AI efforts and core business. The majority of our capital expenditures in 2025 will continue to be directed to our core business.

Absent any changes to our tax landscape, we expect our full year 2025 tax rate to be in the range of 12-15%.

In addition, we continue to monitor an active regulatory landscape, including legal and regulatory headwinds in the EU and the U.S. that could significantly impact our business and our financial results.

________________________

(1) In January 2025, we completed an assessment of the useful lives of certain servers and network assets, which resulted in an increase in their estimated useful life to 5.5 years, effective beginning fiscal year 2025. Based on the servers and network assets placed in service as of December 31, 2024, we expect this change in accounting estimate will reduce our full year 2025 depreciation expense by approximately $2.9 billion. This is factored into our outlook.

 

Webcast and Conference Call Information

Meta will host a conference call to discuss the results at 2:00 p.m. PT / 5:00 p.m. ET today. The live webcast of Meta’s earnings conference call can be accessed at the Meta Investor Relations website at  investor.atmeta.com, along with the earnings press release, financial tables, and slide presentation.

Following the call, a replay will be available at the same website. Transcripts of conference calls with publishing equity research analysts held today will also be posted to the investor.atmeta.com website.

 

Disclosure Information

Meta uses the investor.atmeta.com and about.fb.com/news/ websites as well as Mark Zuckerberg’s Facebook Page (facebook.com/zuck), Instagram account (instagram.com/zuck) and Threads profile (threads.net/zuck) as means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD.

 

About Meta

Meta is building the future of human connection and the technology that makes it possible. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

 

Contacts

Investors:
Kenneth Dorell
investor@meta.com / investor.atmeta.com

Press:
Ashley Zandy
press@meta.com / about.fb.com/news/

 

Forward-Looking Statements

This press release contains forward-looking statements regarding our future business plans and expectations. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors including: the impact of macroeconomic conditions on our business and financial results, including as a result of geopolitical events; our ability to retain or increase users and engagement levels; our reliance on advertising revenue; our dependency on data signals and mobile operating systems, networks, and standards that we do not control; changes to the content or application of third-party policies that impact our advertising practices; risks associated with new products and changes to existing products as well as other new business initiatives, including our artificial intelligence initiatives and metaverse efforts; our emphasis on community growth and engagement and the user experience over short-term financial results; maintaining and enhancing our brand and reputation; our ongoing privacy, safety, security, and content and advertising review and enforcement efforts; competition; risks associated with government actions that could restrict access to our products or impair our ability to sell advertising in certain countries; litigation and government inquiries; privacy, legislative, and regulatory concerns or developments; risks associated with acquisitions; security breaches; our ability to manage our scale and geographically-dispersed operations; and market conditions or other factors affecting the payment of dividends. These and other potential risks and uncertainties that could cause actual results to differ from the results predicted are more fully detailed under the caption “Risk Factors” in our Quarterly Report on Form 10-Q filed with the SEC on October 31, 2024, which is available on our Investor Relations website at investor.atmeta.com and on the SEC website at www.sec.gov. Additional information will also be set forth in our Annual Report on Form 10-K for the year ended December 31, 2024. In addition, please note that the date of this press release is January 29, 2025, and any forward-looking statements contained herein are based on assumptions that we believe to be reasonable as of this date. We undertake no obligation to update these statements as a result of new information or future events.

For a discussion of limitations in the measurement of certain of our community metrics, see the section entitled “Limitations of Key Metrics and Other Data” in our most recent quarterly or annual report filed with the SEC.

 

Non-GAAP Financial Measures 

To supplement our condensed consolidated financial statements, which are prepared and presented in accordance with generally accepted accounting principles in the United States (GAAP), we use the following non-GAAP financial measures: revenue excluding foreign exchange effect, advertising revenue excluding foreign exchange effect, and free cash flow. The presentation of these financial measures is not intended to be considered in isolation or as a substitute for, or superior to, financial information prepared and presented in accordance with GAAP. Investors are cautioned that there are material limitations associated with the use of non-GAAP financial measures as an analytical tool. In addition, these measures may be different from non-GAAP financial measures used by other companies, limiting their usefulness for comparison purposes. We compensate for these limitations by providing specific information regarding the GAAP amounts excluded from these non-GAAP financial measures.

We believe these non-GAAP financial measures provide investors with useful supplemental information about the financial performance of our business, enable comparison of financial results between periods where certain items may vary independent of business performance, and allow for greater transparency with respect to key metrics used by management in operating our business.

Our non-GAAP financial measures are adjusted for the following items:

Foreign exchange effect on revenue. We translated revenue for the three months and full year ended December 31, 2024 using the prior year’s monthly exchange rates for our settlement or billing currencies other than the U.S. dollar, which we believe is a useful metric that facilitates comparison to our historical performance.

Purchases of property and equipment; Principal payments on finance leases. We subtract both purchases of property and equipment, and principal payments on finance leases in our calculation of free cash flow because we believe that these two items collectively represent the amount of property and equipment we need to procure to support our business, regardless of whether we procure such property or equipment with a finance lease. We believe that this methodology can provide useful supplemental information to help investors better understand underlying trends in our business. Free cash flow is not intended to represent our residual cash flow available for discretionary expenditures.

For more information on our non-GAAP financial measures and a reconciliation of GAAP to non-GAAP measures, please see the “Reconciliation of GAAP to Non-GAAP Results” table in this press release.

 

META PLATFORMS, INC.

CONDENSED CONSOLIDATED STATEMENTS OF INCOME

(In millions, except per share amounts)

(Unaudited)

Three Months Ended December 31,

Twelve Months Ended December 31,

2024

2023

2024

2023

Revenue

$            48,385

$            40,111

$          164,501

$          134,902

Costs and expenses:

Cost of revenue

8,839

7,695

30,161

25,959

Research and development

12,180

10,517

43,873

38,483

Marketing and sales

3,240

3,226

11,347

12,301

General and administrative (1)

761

2,289

9,740

11,408

Total costs and expenses

25,020

23,727

95,121

88,151

Income from operations

23,365

16,384

69,380

46,751

Interest and other income, net

188

424

1,283

677

Income before provision for income taxes

23,553

16,808

70,663

47,428

Provision for income taxes

2,715

2,791

8,303

8,330

Net income

$            20,838

$            14,017

$            62,360

$            39,098

Earnings per share:

Basic

$                8.24

$                5.46

$              24.61

$              15.19

Diluted

$                8.02

$                5.33

$              23.86

$              14.87

Weighted-average shares used to compute earnings per share:                                

Basic

2,529

2,566

2,534

2,574

Diluted

2,599

2,630

2,614

2,629

____________________________________

(1) The fourth quarter 2024 general and administrative expenses include a favorable impact of $1.55 billion due to a decrease in the accrued losses for certain legal

proceedings.

 

META PLATFORMS, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(In millions)

(Unaudited)

December 31, 2024

December 31, 2023

Assets

Current assets:

Cash and cash equivalents

$                  43,889

$                  41,862

Marketable securities

33,926

23,541

Accounts receivable, net

16,994

16,169

Prepaid expenses and other current assets

5,236

3,793

Total current assets

100,045

85,365

Non-marketable equity securities

6,070

6,141

Property and equipment, net

121,346

96,587

Operating lease right-of-use assets

14,922

13,294

Goodwill

20,654

20,654

Other assets

13,017

7,582

Total assets

$                276,054

$                229,623

Liabilities and stockholders’ equity

Current liabilities:

Accounts payable

$                    7,687

$                    4,849

Operating lease liabilities, current

1,942

1,623

Accrued expenses and other current liabilities                                                                                                                           

23,967

25,488

Total current liabilities

33,596

31,960

Operating lease liabilities, non-current

18,292

17,226

Long-term debt

28,826

18,385

Long-term income taxes

9,987

7,514

Other liabilities

2,716

1,370

Total liabilities

93,417

76,455

Commitments and contingencies

Stockholders’ equity:

Common stock and additional paid-in capital

83,228

73,253

Accumulated other comprehensive loss

(3,097)

(2,155)

Retained earnings

102,506

82,070

Total stockholders’ equity

182,637

153,168

Total liabilities and stockholders’ equity

$                276,054

$                229,623

 

META PLATFORMS, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(In millions)

(Unaudited)

Three Months Ended
December 31,

Twelve Months Ended
December 31,

2024

2023

2024

2023

Cash flows from operating activities

Net income

$       20,838

$       14,017

$       62,360

$       39,098

Adjustments to reconcile net income to net cash provided by operating activities:                                 

Depreciation and amortization

4,460

3,172

15,498

11,178

Share-based compensation

4,262

3,424

16,690

14,027

Deferred income taxes

(1,332)

(1,161)

(4,738)

131

Impairment charges for facilities consolidation

94

1,091

383

2,432

Data center assets abandonment

7

(224)

Other

169

124

87

635

Changes in assets and liabilities:

Accounts receivable

(2,978)

(2,843)

(1,485)

(2,399)

Prepaid expenses and other current assets

(530)

700

(698)

559

Other assets

(200)

(111)

(270)

(80)

Accounts payable

568

595

373

51

Accrued expenses and other current liabilities

1,523

(274)

323

5,081

Other liabilities

1,114

663

2,805

624

Net cash provided by operating activities

27,988

19,404

91,328

71,113

Cash flows from investing activities

Purchases of property and equipment

(14,425)

(7,592)

(37,256)

(27,045)

Purchases of marketable securities

(10,898)

(1,171)

(25,542)

(2,982)

Sales and maturities of marketable securities

3,817

2,359

15,789

6,184

Acquisitions of businesses and intangible assets

(9)

(64)

(270)

(629)

Other investing activities

17

(4)

129

(23)

Net cash used in investing activities

(21,498)

(6,472)

(47,150)

(24,495)

Cash flows from financing activities

Taxes paid related to net share settlement of equity awards

(3,857)

(2,223)

(13,770)

(7,012)

Repurchases of Class A common stock

(5,942)

(30,125)

(19,774)

Payments for dividends and dividend equivalents

(1,269)

(5,072)

Proceeds from issuance of long-term debt, net

10,432

8,455

Principal payments on finance leases

(411)

(307)

(1,969)

(1,058)

Other financing activities

72

71

(277)

(111)

Net cash used in financing activities

(5,465)

(8,401)

(40,781)

(19,500)

Effect of exchange rate changes on cash, cash equivalents, and restricted cash 

(714)

396

(786)

113

Net increase in cash, cash equivalents, and restricted cash

311

4,927

2,611

27,231

Cash, cash equivalents, and restricted cash at beginning of the period

45,127

37,900

42,827

15,596

Cash, cash equivalents, and restricted cash at end of the period

$       45,438

$       42,827

$       45,438

$       42,827

Reconciliation of cash, cash equivalents, and restricted cash to the

condensed consolidated balance sheets

Cash and cash equivalents

$       43,889

$       41,862

$       43,889

$       41,862

Restricted cash, included in prepaid expenses and other current assets

353

99

353

99

Restricted cash, included in other assets

1,196

866

1,196

866

Total cash, cash equivalents, and restricted cash

$       45,438

$       42,827

$       45,438

$       42,827

META PLATFORMS, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(In millions)

(Unaudited)

Three Months Ended
December 31,

Twelve Months Ended
December 31,

2024

2023

2024

2023

Supplemental cash flow data

Cash paid for income taxes, net

$         2,227

$         4,591

$       10,554

$         6,607

Cash paid for interest, net of amounts capitalized

$            131

$            146

$            486

$            448

Non-cash investing and financing activities:

 

Property and equipment in accounts payable and accrued expenses and

other current liabilities

$         7,127

$         4,105

$         7,127

$         4,105

Acquisition of businesses and intangible assets in accrued expenses and

other current liabilities and other liabilities

$            172

$            119

$            172

$            119

Repurchases of Class A common stock in accrued expenses and other

current liabilities

$               —

$            474

$               —

$            474

 

Segment Results

We report our financial results for our two reportable segments: Family of Apps (FoA) and Reality Labs (RL). FoA includes Facebook, Instagram, Messenger, WhatsApp, and other services. RL includes our virtual, augmented, and mixed reality related consumer hardware, software, and content.

The following table presents our segment information of revenue and income (loss) from operations: 

 

Segment Information

(In millions)

(Unaudited)

Three Months Ended
December 31,

Twelve Months Ended
December 31,

2024

2023

2024

2023

Revenue:

Advertising

$           46,783

$           38,706

$          160,633

$          131,948

Other revenue

519

334

1,722

1,058

Family of Apps

47,302

39,040

162,355

133,006

Reality Labs

1,083

1,071

2,146

1,896

Total revenue

$           48,385

$           40,111

$          164,501

$         134,902

Income (loss) from operations:

Family of Apps

$           28,332

$           21,030

$           87,109

$           62,871

Reality Labs

(4,967)

(4,646)

(17,729)

(16,120)

Total income from operations

$           23,365

$           16,384

$           69,380

$           46,751

Reconciliation of GAAP to Non-GAAP Results

(In millions, except percentages)

(Unaudited)

Three Months Ended
December 31,

Twelve Months Ended
December 31,

2024

2023

2024

2023

GAAP revenue

$           48,385

$           40,111

$          164,501

$         134,902

Foreign exchange effect on 2024 revenue using 2023 rates

65

874

Revenue excluding foreign exchange effect

$           48,450

$          165,375

GAAP revenue year-over-year change %

21 %

22 %

Revenue excluding foreign exchange effect year-over-year change %

21 %

23 %

GAAP advertising revenue

$           46,783

$           38,706

$          160,633

$         131,948

Foreign exchange effect on 2024 advertising revenue using 2023 rates

81

880

Advertising revenue excluding foreign exchange effect

$           46,864

$          161,513

GAAP advertising revenue year-over-year change %

21 %

22 %

Advertising revenue excluding foreign exchange effect year-over-year change %     

21 %

22 %

Net cash provided by operating activities

$           27,988

$           19,404

$           91,328

$           71,113

Purchases of property and equipment

(14,425)

(7,592)

(37,256)

(27,045)

Principal payments on finance leases

(411)

(307)

(1,969)

(1,058)

Free cash flow

$           13,152

$           11,505

$           52,103

$           43,010

 

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Technology

Crunchie Meltz Champions Women Leaders at Her Courage Leaders Summit 2025

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SINGAPORE, March 14, 2025 /PRNewswire/ — Homegrown artisanal brownie brand Crunchie Meltz is stepping up to support women in leadership as an official partner of the Her Courage Leaders Summit 2025 by Class Living, happening on April 5, 2025. The summit, which celebrates resilience, leadership, and empowerment among women, aligns with Crunchie Meltz’s vision of creating a positive community impact beyond just sweet treats.

The event will bring together inspiring women leaders, entrepreneurs, and change-makers to share their stories, and Crunchie Meltz will be contributing in a special way—crafting exclusive brownies for the summit’s participants as a symbol of encouragement and perseverance. This partnership marks a significant moment for the artisanal brand, highlighting its commitment to not only baking but also creating meaningful connections within the community.

Beyond Brownies: Crunchie Meltz Expands Community Initiatives

This latest collaboration underscores Crunchie Meltz’s growing commitment to using baking as a force for good. Co-founders Simon Yio and Chef Evon Chan are not only passionate about their artisanal brownies but also about fostering meaningful experiences through baking. Their vision is to create more than just a business; they aim to craft memories, inspire change, and build connections through the simple joy of delicious, thoughtfully made treats.

Building on this momentum, Crunchie Meltz is also partnering with a local training company, ThinkBox Solutions and Class Living to develop an innovative Parent-Child Bakery Program. The initiative, set to launch later this year, will give families the opportunity to bond over shared experiences in the kitchen, learning the secrets behind the brand’s signature brownies. “We believe baking is more than just a craft — it’s a way to bring people together,” says Simon Yio, Co-Founder of Crunchie Meltz. “Whether it’s supporting women leaders at Her Courage Leaders Summit or creating meaningful parent-child experiences, we want to make an impact beyond our brownies.”

Customer Review: A Sweet Success

Crunchie Meltz’s focus on quality and flavour continues to win the hearts of dessert lovers. Here’s what one of our loyal customers, Amar Kumar, had to say about our signature brownie:

“This brownie with a cookie top is amazing! The brownie is rich, fudgy, and perfectly sweet, while the cookie on top is warm, chewy, and golden on the edges. The combination of the soft brownie and the slightly crisp cookie is just perfect. Each bite is a delicious mix of flavors and textures, with the chocolatey brownie and buttery cookie blending so well. It’s a sweet, satisfying treat that’s hard to resist—one of the best desserts you’ll ever try!”

Such enthusiastic responses from customers have fuelled Crunchie Meltz’s success and reinforced its mission to spread joy through every bite.

A Growing Brand with a Heart

Since its launch in September 2024, Crunchie Meltz has garnered over 60 positive reviews across Google and Facebook, with foodies and dessert enthusiasts praising the brand’s dedication to quality, taste, and presentation. The brand’s signature treats, including CookieCrunch, ChocoCrunch, CrunchieDark brownies and FlorenCrunch, a healthy snack baked with nuts and seeds, continue to delight customers, offering a delightful balance of textures and flavours.

Looking ahead, Crunchie Meltz has exciting plans for further expansion, including the launch of its “Bake for Hope” CSR program in early 2026. This initiative aims to use baking as a platform to support social causes and give back to the community. As the company grows, Crunchie Meltz remains committed to making a lasting, positive impact — one brownie at a time.

About Crunchie Meltz

Crunchie Meltz is a homegrown artisanal brownie brand celebrated for its rich, chocolatey treats crafted with care and the finest ingredients. From the classic ChocoCrunch to the decadent CrunchieDark and the innovative CookieCrunch, each brownie is baked to perfection with a unique touch.

Whether for corporate gifting, special occasions, or personal indulgence, Crunchie Meltz delivers moments of sweetness and joy to customers across Singapore. With a focus on quality, community, and connection, Crunchie Meltz continues to grow and inspire, proving that a small business with a big heart can create a lasting impact.

For more information, visit www.crunchiemeltz.sg

 

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Wat Arun Beyond Reality Step into a Virtual Journey Like Never Before

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BANGKOK, March 14, 2025 /PRNewswire/ — In a bid to promote cultural tourism, a team led by researchers from Chulalongkorn University has incorporated cutting-edge Virtual Reality (VR) technology to bring Wat Arun to life. Through the “Temple of Dawn VR Game” project, visitors can explore exclusive, restricted areas of the temple and appreciate the historical, cultural, and architectural beauty of one of Thailand’s most prominent landmarks.

Wat Arun VR Game: Revealing Unseen Experiences 

Among Thailand’s iconic landmarks, Wat Arun, also known as the Temple of Dawn, holds immense cultural and historical significance. The temple’s mesmerizing corn-shaped stupa rises dramatically from the bank of Chao Phraya River, captivating all who visit.   

Wat Arun is one of the major landmarks I usually bring foreign friends and international guests to visit. Many were impressed when I shared the temple’s historical and cultural details. This made me realize that without a guide, many tourists would miss enticing information about the temple’s history and architecture,” shared Dr. Ratchaneekorn Ratchatakorntrakoon, researcher at the Institute of Thai Studies, Chulalongkorn University

As the mastermind behind the project, Dr. Ratchaneekorn hopes the VR game will enrich visitors’ experiences while promoting learning and cultural tourism. 

A New Perspective Through Virtual Reality 

Building on her previous experience in creating VR applications at Chulalongkorn University’s Memorial Hall, Dr. Ratchaneekorn recognized VR technology’s potential to revolutionize storytelling.  

“This project aims to provide an immersive storytelling experience, bringing the temple’s stories and heritage to life,” she explained. 

According to the project’s tagline, “Reveal Unseen Experiences”, the Temple of Dawn VR Game allows tourists exclusive access to areas typically off-limits. These include: 

The top of the central corn-shaped stupa  The interiors of the directional pavilions housing Buddha images A bird’s-eye view of Wat Arun, offering new perspectives on its intricate architecture 

The project employs cutting-edge 3D scanning technology to recreate a virtual space of Wat Arun, enabling users to:  

Explore restricted areas Learn about the stupa’s architecture Discover stories of Buddha’s life depicted within the temple 

Overcoming Challenges: Technology Meets Tradition 

Dr. Ratchaneekorn identified two key challenges in developing the Temple of Dawn VR Game:     

Technical Limitations: Large 3D files slowed development process. The engineering team had to compress files and adjust textures for compatibility. Cultural Understanding: Tourists unfamiliar with Thai cultural norms sometimes behaved inappropriately at the temple.  

Despite these challenges, the project was successfully completed and had been introduced to tourists for trial. “Tourists gave positive feedback during the testing phase, appreciating the opportunity to engage with Wat Arun in previously unavailable ways,” Dr. Ratchaneekorn noted.  

How to Play: The Temple of Dawn VR Game  

Designed as a multi-player game, The Temple of Dawn VR experience mirrors real-life tourist dynamics, as visitors often come in pairs or groups.  Solo visitors can team up with on-site project coordinators.

The Temple of Dawn VR game includes four sub-games: 

The Old Sermon Hall (Vihan-Noi)  The Old Ordination Hall (Ubosot-Noi) The Directional Pavilions The Central Prang 

Each sub-game includes an introduction, game rules, missions to accomplish, knowledge gained, and knowledge summaries.   

Each game session lasts approximately 5-7 minutes. Players can choose one or multiple sub-games. After completing the VR experience, visitors return the document.

Educational Opportunities and Cultural Impact 

Dr. Ratchaneekorn concluded that the Temple of Dawn VR Game provides significant educational and cultural benefits:   

For Tourists: Enhances their understanding of Thai culture and encourages respectful behavior in temples. For Tour Guides: Equips guides with deeper insights to enrich visitor experiences. For Students: Supports academic research and offers practical experience in VR development. For Society: Serves as an educational tool to explore the biography of the Lord Buddha. 

Looking Ahead: A Sustainable Cultural Asset

The final version of the VR application will be soon handed over to Wat Arun. Plans are underway to train temple staff on system operation. Although set to be available for visitors this November, access to the VR game may initially be limited due to the high cost of VR headsets and specialized equipment.  

“Our long-term goal is to make this innovative tool a sustainable asset that preserves cultural heritage while engaging a global audience,” said Dr. Rachaneekorn. 

For more information about the Temple of Dawn VR game, contact: Dr. Ratchaneekorn Ratchatakorntrakoon at ratchaneekorn.r@chula.ac.th or the Institute of Thai Studies, Chulalongkorn University at 02-218-7494. 

Read the full article at https://www.chula.ac.th/en/highlight/218322/

About Chulalongkorn University

Chulalongkorn University has made the world’s top 50 university list for employment outcomes, which reflects both the high employment rate and work ability of Chula graduates. The university is also listed as the best in Thailand for the 15th Consecutive Year (since 2009), according to the newly released QS World University Rankings 2024, putting Chula at 211th in the world, up from 244th last year.

Social Media: 
Facebook: https://www.facebook.com/ChulalongkornUniversity
Youtube: https://www.youtube.com/chulauniversity
Linkedin: https://www.linkedin.com/school/15101896/

 

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SOURCE Chulalongkorn University

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Agoda Offers Free Tickets for Hong Kong Fans to See NCT WISH, THE BOYZ, n.SSign and More at Seoul Spring Festa

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HONG KONG, March 14, 2025 /PRNewswire/ — Digital travel platform Agoda is giving K-pop fans in Hong Kong a reason to cheer with an exclusive offer to attend the Seoul Spring Festa’s opening concert, WONDER SHOW, which will take place on Wed, Apr. 30 at Seoul World Cup Stadium.

Fans from Hong Kong, Mainland China, Taiwan, and Japan can snag two free tickets per booking to the highly anticipated event featuring K-pop artists NCT WISH, THE BOYZ, n.SSign, TWS, NMIXX, god, STAYC, ALL(H)OURS, NEXZ, KickFlip, Hearts2Hearts, NouerA, KiiiKiii and more to be announced*. Travelers can secure the free tickets through the ‘Agoda x Wonder Show’ special room package available via participating properties on Agoda. The offer will be available starting March 17 to April 11, 2025, for check-ins between April 21-30, 2025, and includes an additional discount of up to 15% off accommodations.

The Seoul Spring Festa, a city-wide celebration of Korean culture, food, and entertainment, culminates in the Wonder Show on April 30, 2025. This year’s lineup promises an unforgettable evening with performances by NCT WISH, known for their electrifying stage presence; THE BOYZ, celebrated for their dynamic choreography; and n.SSign, the rising stars captivating fans across Asia, and many more. Pre-sale tickets for the event have already sold out, making Agoda’s offer a golden opportunity for fans to experience the magic of K-pop live.

Jay Lee, Country Director, South Korea at Agoda, shared, “K-pop is more than just a genre—it’s an experience, and Agoda is making it even more accessible for fans in Hong Kong. With free tickets to the Seoul Spring Festa Wonder Show featuring NCT WISH, THE BOYZ, n.SSign, and others, plus amazing hotel discounts, we’re making it easier than ever to turn a love for K-pop into an unforgettable adventure in Seoul.”

In addition to the Wonder Show, travelers can enhance their Seoul experience by booking the Discover Seoul Pass on Agoda. This all-in-one pass is designed for travelers looking to make the most of their time in Seoul with access to major attractions, transportation, and connectivity, ensuring visitors can explore the city with ease and convenience.

With over 5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities available, Agoda offers everything travelers need to plan their perfect trip. For more information on this exclusive offer and to book your stay, visit Agoda.com or download the Agoda mobile app for the best deals.

* The lineup for the Seoul Spring Festa Wonder show is subject to change.

— ENDS —

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