Technology

Shiru Launches Global Search for Beverage Partner to Discover and Scale Natural Sugar Replacement with AI-Powered Ingredient Discovery

Published

5 hours ago

January 15, 2025

BERKELEY, Calif., Jan. 15, 2025 /PRNewswire/ — Shiru, the leader in AI-powered ingredient discovery, today announced the launch of a global Request for Partners (RFP) aimed at finding a mission-aligned beverage partner to jointly discover and scale a natural sugar replacement. The partnership will leverage Shiru’s proprietary ProteinDiscovery.ai platform, which has already distilled over 450 million natural proteins into 33 million uniquely valuable candidates for applications in food, beverage, and beyond.

“The future of food isn’t about reinventing what we eat—it’s about enhancing the foods we already love.”

“The future of food isn’t about reinventing what we eat—it’s about enhancing the foods we already love,” said Dr. Jasmin Hume, founder and CEO of Shiru. “We believe the key to unlocking scalable, sustainable sweeteners lies in ingredient innovation at the molecular level, and AI is the driving force behind it. Our platform has made previously unimaginable advancements possible, and we’re ready to partner with an industry leader to accelerate the feedback loop enabling us to bring validated solutions to market much faster.”

Why This Matters

The demand for natural sugar replacements has never been higher. With global sugar reduction mandates intensifying and consumer preferences shifting toward healthier, sustainable options, the beverage industry is under increasing pressure to adapt. However, consumers are not asking for radical change—they want the flavors and experiences they already know, enhanced by better ingredients.

Shiru’s AI-powered discovery mirrors this evolution, identifying and refining nature-identical sweeteners that offer the taste, functionality, and scalability necessary to meet the needs of modern food systems. By unlocking these innovations at the ingredient level, Shiru enables brands to elevate existing products without disrupting consumer behavior or supply chains.

This RFP represents more than just the development of new sweeteners—it’s part of a larger movement to rewrite the future of food by addressing health, sustainability, and taste simultaneously.

The Ideal Partner

Shiru is seeking a partner that recognizes the transformative potential of ingredient innovation and shares a commitment to health-driven progress.

The ideal partner will have:

Global Scale Ambition – A proven ability to commercialize beverages globally.Technical Expertise – Strong R&D capabilities in food & beverage science and product development.Mission Alignment – A shared vision for sustainability, health, and the reinvention of food from the inside out.

Partnership Framework

Selected partners will gain access to Shiru’s proprietary discovery technology through flexible licensing agreements, customizable by geography and product line. The collaboration will focus on scaling validated sweetener molecules, with market readiness targeted for 2026. This partnership model reflects a core belief that transformative innovation emerges when technology pioneers and industry leaders join forces to bring breakthrough solutions to scale – ultimately accelerating the shift toward a more sustainable, healthier food system.

This initiative reflects Shiru’s broader ambition to bridge the gap between food innovation and everyday consumption. By embedding better ingredients directly into the food system, Shiru helps leading brands drive change from the inside out—enhancing rather than replacing the foods consumers love.

Interested parties can learn more by visiting shiru.com/sweetenerrfp/.

About Shiru, Inc.
Shiru is transforming product innovation through AI-powered ingredient discovery, unlocking the next generation of natural, scalable, and high-performance ingredients. In 2024, Shiru’s ProteinDiscovery.ai platform gained significant momentum, partnering with global leaders across food, beverage, skincare, and agriculture by accelerating ingredient innovation from years to months. Named a TIME Best Invention of 2024, Shiru’s technology enhances the products consumers already love—developing natural, scalable proteins, sweeteners, bioactives, and sustainable fats that promote health and sustainability without compromising quality. Backed by investors like S2G Ventures, Nourish Ventures, and CPT Capital, Shiru is scaling commercial production of novel ingredients in 2025 while expanding into industries beyond food and beverages. With partners including Ajinomoto, Puratos, and Griffith Foods, Shiru is leading the next wave of ingredient innovation—delivering scalable solutions that improve products and protect the planet. Visit shiru.com and ProteinDiscovery.ai for more.

Media contact
media@shiru.com

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SOURCE Shiru, Inc.

Technology

StorageUnits.com: 4 in 10 Americans Are Stockpiling Goods in Fear of Tariffs

Published

2 hours ago

January 15, 2025

Americans prepare for anticipated economic shifts under President-elect Donald Trump.

SEATTLE, Jan. 15, 2025 /PRNewswire-PRWeb/ — StorageUnits.com, a reliable and user-friendly platform for finding the best and most convenient storage facilities, recently published findings from a December 2024 survey examining Americans’ preparedness in response to anticipated economic shifts under President-elect Donald Trump. The survey of 1,750 U.S. residents highlights significant stockpiling activity and large purchases.

According to the survey, 28% of Americans are actively stockpiling goods, with another 17% planning to start soon. Household essentials (78%) and non-perishable foods (78%) rank as the most commonly stockpiled items, while 20% of respondents say they are stockpiling a year’s supply or more. Among active stockpilers, 15% have already spent over $1,000, and 7% are using rental storage units to manage their surplus goods.

Fear of tariffs is a key driver behind this behavior, with 9 in 10 respondents expressing concern about how Trump’s proposed tariffs will impact the cost of goods. The survey also reveals that 1 in 3 Americans have made or plan to make large purchases—such as electronics, appliances, and cars—before Trump takes office, citing his election as a significant influence on their decisions.

This survey, commissioned by StorageUnits.com and conducted online via Pollfish in December 2024, collected responses from 1,750 U.S. residents. To view the study write-up, please visit: https://www.storageunits.com/4-in-10-americans-are-stockpiling-goods-in-fear-of-tariffs/

StorageUnits.com is an emerging startup dedicated to helping consumers across the United States discover the best and most convenient storage options in their local communities. The website provides comprehensive resources and tools for traditional self-storage, full-service storage, and moving solutions. For more information, please visit http://www.storageunits.com.

Media Contact

Amanda Baker, StorageUnits.com, 000-0000, amanda@storageunits.com

View original content:https://www.prweb.com/releases/storageunitscom-4-in-10-americans-are-stockpiling-goods-in-fear-of-tariffs-302350222.html

SOURCE StorageUnits.com

Technology

InventHelp Inventors Develop New Solar Phone Charging Resort Table (LOS-249)

Published

2 hours ago

January 15, 2025

PITTSBURGH, Jan. 15, 2025 /PRNewswire/ — “We thought there should be a way to charge your phone or other mobile device while lounging at the pool,” said one of two inventors, from Newbury Park, Calif., “so we invented the SOLAR PHONE CHARGING RESORT TABLE. Our convenient and environmentally-friendly design eliminates the need to find a traditional outlet or power source for charging your phone.”

The patent-pending invention provides an improved poolside table for resorts, hotels, and cruise ships. In doing so, it allows users to charge their smartphones and other mobile devices. As a result, it increases convenience, and it could enhance the guest experience. The invention features a durable and waterproof design that is easy to use so it is ideal for hotels, resorts, cruise lines, etc.

The original design was submitted to the Los Angeles sales office of InventHelp. It is currently available for licensing or sale to manufacturers or marketers. For more information, write Dept. 23-LOS-249, InventHelp, 100 Beecham Drive, Suite 110, Pittsburgh, PA 15205-9801, or call (412) 288-1300 ext. 1368. Learn more about InventHelp’s Invention Submission Services at http://www.InventHelp.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/inventhelp-inventors-develop-new-solar-phone-charging-resort-table-los-249-302348150.html

SOURCE InventHelp

Technology

National Business Research Institute recognizes OHIO PETERBILT

Published

2 hours ago

January 15, 2025

OHIO PETERBILT earns a place in NBRI’s Circle of Excellence

PLANO, Texas, Jan. 15, 2025 /PRNewswire-PRWeb/ — The National Business Research Institute (NBRI) is pleased to welcome OHIO PETERBILT to the NBRI Circle of Excellence!

The NBRI Circle of Excellence Award recognizes organizations that demonstrate high levels of Customer Experience through rigorous, science-based customer research. Organizations must score at or above Stretch Performance at the 75th percentile of their industry or improve by five (5) or more percentiles over the previous year, which is no small feat.

OHIO PETERBILT is compared to or benchmarked against its industry, which is a subset of NBRI’s robust database of survey answers. OHIO PETERBILT is performing at the 71st percentile. NBRI commends the leadership of OHIO PETERBILT for their commitment to science-based Customer research and continuous improvement of its Customer Experience.

OHIO PETERBILT embraces the Best Practice of continually assessing and targeting the variables that drive Overall Satisfaction and Intent to Return. NBRI’s advanced statistical modelling of OHIO PETERBILT’s data, provides OHIO PETERBILT with the keen insight and actions necessary for the continuous improvement of Customer attitudes, behavior, and experience.

“Great business leaders understand how exceptional Customer experiences improve business performance. They take the time to listen to their Customers, identify and tackle important business issues, and create interactions that build customer loyalty,” says Steve Moylan, President at NBRI. “OHIO PETERBILT PETERBILT’s high achievement in earning this distinguished award is a direct result of OHIO PETERBILT PETERBILT’s dedication to measuring and improving its Customer Experience.”

About OHIO PETERBILT

OHIO PETERBILT, a division of Ohio Machinery Co., is a leading Peterbilt dealership with ten locations across the state. It serves the trucking industry with a commitment to quality service, sales, and support and provides a wide range of solutions for fleets and owner-operators, from conventional diesel trucks to the latest in electric vehicle technology.

About NBRI

NBRI conducts science-based Employee, Customer, and Market Research for businesses, and uses this data to help organizations leverage these human insights to make improvements to operations and strategy. With extensive experience across industries, NBRI’s research teams provide clients a combination of deep industry knowledge and expert advice. NBRI’s mission is to help its clients set new standards of Ohio Peterbilt in their industries. NBRI offers full-service business research and consulting ensuring NBRI clients focus on the most impactful issues to improve performance and unlock growth.

National Business Research Institute, Inc.

3300 Dallas Parkway; Suite 200

Plano, TX, 75093

972-612-5070

1-800-756-6168

www.nbrii.com

OHIO PETERBILT

900 Ken Mar Industrial Pkwy,

Broadview Heights, OH 44147

(440) 526-0520

ohiopeterbilt.com

Media Contact