KANSAS CITY, Mo., Jan. 9, 2025 /PRNewswire-PRWeb/ — Vendux, the pioneer in fractional sales leadership, has unveiled its 2024 State of Fractional Sales Leadership Report. The report presents groundbreaking insights into one of the fastest-growing sectors in modern business. Drawing on data from more than 1,000 assignments and insights from experienced professionals, this annual report highlights the growing role of fractional sales leaders across different industries.
Fractional sales leadership is no longer an emerging concept – it’s a proven solution for businesses aiming to adapt swiftly in a competitive landscape. The growth we’ve documented reflects demand and trust in the fractional model.
Key Findings:
The number of fractional sales leaders in the U.S. and Canada surged from 5,000 in 2020 to 9,000 in 2024.Nearly 50% of these fractional sales professionals have 3+ years of experience, demonstrating growing maturity in the space.Software, cybersecurity, and technology continue to dominate fractional sales leadership. The healthcare, construction, media, and manufacturing sectors are rapidly adopting fractional roles.Compensation Trends: The industry is seeing 2024 average monthly fees rise to $9,651 (+15%), while hourly rates increased to $213/h.
Fractional Sales Leadership Moves Beyond Being an Industry “Trend”
As companies increasingly prioritize scalable and cost-effective solutions, fractional sales leadership emerges as an essential model. From revitalizing go-to-market strategies to driving revenue growth, fractional sales leaders deliver critical expertise without the overhead associated with full-time hires.
“Fractional sales leadership is no longer an emerging concept – it’s a proven solution for businesses aiming to adapt swiftly in a competitive landscape. The growth we’ve documented reflects demand and trust in the fractional model. Our report provides companies with the clarity they need to confidently engage these impactful professionals,” remarks Henning Schwinum, Co-Founder and Managing Partner of Vendux.
Key Trends Driving the Industry in 2024:
There has been a shift toward retainer-based agreements. Now comprising 67% of assignments, retainer agreements provide stability for both fractional leaders and businesses.There has been an expansion of fractional advisory roles, extending beyond traditional active sales management tasks.The rise of marketplaces like Vendux, which now account for nearly 20% of all assignments, indicating a growing reliance on structured platforms to connect clients with qualified professionals.
The 2024 State of Fractional Sales Leadership Report is now available to guide businesses and professionals in this evolving sector. Visit www.vendux.com for more information or to download the report.
Vendux helps companies enhance their sales leadership capital by matching them with the sales leader and team needed to transform their sales strategy, increase revenue, and elevate their business to the next level. Vendux’s proprietary PerfectMatch™ system identifies the ideal sales leader tailored to the business’s unique needs with utmost precision and assurance to achieve sales objectives. Vendux clients choose a sales leadership model that meets their current requirements, whether fractional, interim, or full-time sales resources.
Founded in 2019, Vendux has established itself as the leading provider of highly vetted sales leaders for growth-minded companies throughout North America.
Media Contact
Henning Schwinum, Vendux LLC, 1 9136200807, henning.schwinum@vendux.org, https://www.vendux.org/
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SOURCE Vendux LLC
