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Tata Elxsi to Accelerate SDV Adoption for Next Generation Mobility with Qualcomm’s Snapdragon Automotive Platforms

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Tata Elxsi aims to collaborate with Qualcomm to create VSoCs for the Snapdragon Digital Chassis, which will be utilized for cloud-native application development.At CES 2025, Tata Elxsi will showcase a live demonstration of the company’s AVENIR™ SDV suite of solutions integrated with Qualcomm Technologies’ Snapdragon Ride Flex SoC that implements a cloud-native and virtualized approach to automotive software development.

LAS VEGAS and BENGALURU, India, Jan. 3, 2025 /PRNewswire/ — Tata Elxsi, Inc. has announced its plans to work with Qualcomm Technologies, Inc. to develop and leverage virtual models of Snapdragon® Digital Chassis™ solutions for cloud-native application development. Through the intended technology collaboration, which will be demonstrated at the Consumer Electronics Show (CES) 2025, Tata Elxsi will develop a virtual electronic control unit (ECU) platform for automakers and Tier-1 suppliers using Snapdragon virtual system-on-chips (VSoCs) for the next generation of mobility solutions for passenger, commercial, and off-highway vehicle segments.

Tata Elxsi aims to utilize the Snapdragon Digital Chassis VSoCs to help revolutionize the Software-Defined Vehicle (SDV) development process, enabling R&D teams to accelerate software development and validation. By reducing the dependency on hardware availability, this initiative aims to streamline and speed up product development lifecycles, ensuring that advanced mobility solutions reach the market faster and more efficiently.

At CES 2025, Tata Elxsi will showcase this process using the company’s AVENIR™ SDV suite of solutions integrated with Qualcomm Technologies’ Snapdragon Ride™ Flex SoC. The demonstration will highlight real-world use cases, including mixed-critical workloads for infotainment and advanced driver assistance systems.

“Our planned work with Qualcomm Technologies reflects Tata Elxsi’s leadership and investments in SDV technologies and the future of cloud-native automotive software development. Tata Elxsi’s AVENIR suite with Snapdragon Digital Chassis solutions offer a high performance, scalable solution for automakers to realize next generation of SDVs. This unique combination of world-class software and system expertise, virtualised models and ready-to-adopt SDV software offers OEMs a compelling and future-ready path to SDVs and next generation mobility,” said Shaju S, Vice President & Head of Transportation Business Unit, Tata Elxsi.

“Tata Elxsi’s demonstration of enabling Snapdragon virtual SoCs for early development in a cloud-native environment leveraging their AVENIR SDV suite offers the developer community a cost effective, early access to target hardware and reduces time to market for new application development. Access to leading edge, high performance heterogeneous compute environment in the cloud truly enables the future of pre-and post-production approaches to software development. It also facilitates continuous updates of new features throughout the lifecycle of the vehicle, enabling our partners to deliver a rich experience to the end consumer and build new business models,” said Laxmi Rayapudi, VP of Automotive Software Product Management, Qualcomm Technologies, Inc.

About Tata Elxsi

Incorporated in 1989, Tata Elxsi is amongst the world’s leading providers of design and technology services in select industries, including Automotive, Media & Telecom, Healthcare, and Transportation. Tata Elxsi works with leading OEMs and suppliers in the automotive and transportation industries for R&D, design, and product engineering services from architecture to launch and beyond. It combines domain experience across Autonomous, Electric, and Connected vehicle technologies and Software-defined vehicles (SDV). It is supported by a worldwide network of design studios, development centres, offices, and a global pool of over 13000 engineers and specialists.

For more information, visit www.tataelxsi.com

Qualcomm and Snapdragon products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Snapdragon, Snapdragon Ride and Digital Chassis are trademarks or registered trademarks of Qualcomm Incorporated.

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Retail’s New Revenue Frontier: SOLUM Showcases AI-Enhanced Display Solution for In-Store Advertising

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LAS VEGAS, Jan. 8, 2025 /PRNewswire/ — As retailers seek new revenue streams, in-store digital displays are emerging as powerful advertising platforms. According to Statista, the retail media network market is projected to reach $156 billion globally by 2026. Leading retailers are transforming their physical stores into advertising platforms – Insider Intelligence reports that Walmart Connect, Walmart’s retail media arm, has become the company’s fastest-growing revenue segment.

“The retail landscape is evolving beyond traditional product displays,” said Sungho Jeon, CEO at SOLUM. “Our integrated digital display solution helps retailers transform their physical spaces into dynamic advertising platforms while delivering personalized customer experiences.”

At CES 2025, SOLUM demonstrates how its Vision AI-enabled digital signage and Electronic Shelf Labels (ESL) can create new advertising opportunities within physical stores. The system analyzes customer behavior patterns in real-time to display targeted advertisements. When a customer shows interest, connected ESL tags illuminate to drive purchase conversion through synchronized product information and promotions.

Recent privacy regulations have made first-party data collected from physical stores increasingly valuable for retailers. SOLUM’s solution addresses this shift by enabling real-time measurement of advertising effectiveness and customer engagement in physical stores, providing metrics previously only available in digital commerce.

”Our solution turns retail spaces into dynamic advertising platforms, enhancing the customer experience with personalization,” said Jeon. “Connecting digital signage with ESL enables stores to create more engaging customer experiences while developing new revenue opportunities.” said Jeon. “Connecting digital signage with ESL enables stores to create more engaging customer experiences while developing new revenue opportunities.”

Early adopters of SOLUM’s retail solution have reported remarkable results. A major convenience store chain reported a 7% increase in purchase conversion rates after implementing the synchronized digital signage and ESL system. The solution not only improved operational efficiency by eliminating manual price updates but also created new revenue streams through targeted advertising capabilities.

Visit SOLUM at CES 2025

– Location: Las Vegas Convention Center, West Hall #9615

– Exhibition Highlights:

Recreated retail environment demonstrating advertising platform capabilitiesVision AI-powered digital signage with real-time customer behavior analyticsBar-type digital signage synchronized with ESL tagsInteractive Touch Finding solution that guides shoppers to their desired products instantly

About SOLUM

SOLUM, established in 2015 as a spin-off from Samsung Electro-Mechanics, operates three core business divisions: power solutions, display technologies, and Electronic Shelf Labels (ESL). Building on its technological foundation, the company continues to expand its portfolio into smart lighting, sensors, and healthcare sectors.

Since its inception, SOLUM has pursued excellence through continuous innovation and quality enhancement, establishing itself as a trusted global enterprise. The company maintains market leadership through advanced technologies aligned with sustainable energy and digital transformation initiatives. SOLUM’s commitment to customer success is reflected in its delivery of customized solutions and premium products that maximize value through innovative development.

Media Contact
SOLUM
Sophia Shim
sjh@solu-m.com (+82) 31-8006-7723

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Industry leaders define deliverable benefits and digital transformation best practices in latest season of video series

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Executive interviews feature innovators and visionaries explaining the critical role that digital technologies play in sustainability, growth, and employee empowerment

BRUSSELS, Jan. 8, 2025 /PRNewswire/ — Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and digital transformation, has extended its highly informative ROKStudios video series, looking at how digital technologies are proving essential to realizing business-critical outcomes across multiple applications.

From exciting sustainability start-ups, through established chocolate and steel production, and on to digitally transformed pharmaceutical operations, the new ROKStudios episodes are a compendium from the company’s Automation Fair 2024 event. The discussions include interviews with founders, managing directors, CEOs, business development managers and team leaders, all of whom face unique challenges, but still unite under a common drive towards more sustainable operations – not just for them, but for their customers, too.

“Digital technologies, by their very nature, are highly adaptable and create firm, yet scalable foundations from which all elements of a business can flourish and grow,” said Gustavo Zecharies, president, Europe, Middle East and Africa, Rockwell Automation. “The diverse range of attendees at Automation Fair highlighted how every facet of the global manufacturing universe sees digitalization as the future, and these ROKStudios interviews showcase how industry leaders and visionaries have achieved their outcomes.”

Eloisa de Castro and Dr. Samer Nameer explain how their company, Enerpoly, is set to have a huge impact in the renewable energy market thanks to innovative, more sustainable and easily accessible battery chemistry, in combination with highly scalable automation solutions that cater for rapid growth across a global footprint.

Also under the sustainability banner, Nicolas Heuzé, CEO of Sweetch Energy, talks about the huge potential of his company’s osmotic energy technology, which will revolutionize clean-energy production. Heuzé goes on to explain how scalable automation and control is critical for start-ups as they leave the lab and head out on their journey to commercialization.

Antonio Ambra, managing director of AIC Group, North America, explains how his company, a leading systems integrator for the steel industry, is helping traditional steel companies leverage modern technologies and how they can bring these technologies and people together to not just address sustainability challenges, but also drive real-time improvement through data capture and analytics.

Dermot Carragher and Peter McGinnity, founders of Irish company ControlSoft Automation Systems, discuss how outdated systems can hinder progress and share how a transition to solutions that unify people and technology is essential for modernization and growth, and how this single-plan-based collaboration is just as critical in the supply chain too.

A global confectionery company representative explains how essential digitalization is in business continuity, not just for handling supply-chain disruptions and the effects of global events, but also for absorbing the pressures of organic and inorganic expansion. He goes onto explain his company’s digital transformation mindset.

Finally, Marti Cortada, U.S. business development manager for Adasoft, a company that specializes in factory management and industry 4.0, explains what best-in-class pharmaceutical operations look like and how his company’s mantra “because people empower factories” makes a real impact.

These video interviews – and more than 100 others – are available at the ROKStudios portal, which contains inspirational insights from industry leaders, technology experts, domain specialists and visionary innovators.

About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 27,000 problem solvers dedicated to our customers in more than 100 countries as of fiscal year end 2024. To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com.

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Seeing Machines to showcase world-leading interior sensing solutions at CES 2025

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CANBERRA, Australia, Jan. 8, 2025 /PRNewswire/ — Seeing Machines Limited (AIM: SEE), the advanced computer vision technology company that designs AI-powered operator monitoring systems to improve transport safety, will showcase its world-leading interior sensing technology at the Consumer Electronics Show (CES) 2025 in Las Vegas.

CES, the biggest event in the consumer technology calendar, runs from 7 January through 10 January 2025. Seeing Machines’ immersive technology demonstrations will be held by appointment at a private suite in the Westgate Las Vegas Resort and Casino and in a purpose built test car, showcasing the Company’s next generation software and algorithm developments for its FOVIO driver and occupant monitoring system (DMS/OMS) technology. In addition, following the Company’s recent announced collaboration agreement with Mitsubishi, both companies will be presenting the growth opportunities created by the strategic combination of technologies at the official Seeing Machines suite.

Seeing Machines’ DMS and OMS technology can be found integrated into a range of Tier 1 customer and partner demonstrations, who will also be showcasing at CES. This includes the Company’s Guardian Generation 3 software which will be featured at Ambarella’s invitation-only exhibition. Seeing Machines’ next-generation aftermarket driver-safety solution leverages Ambarella’s CV25 AI SoC to deliver an industry-leading AI performance per watt, enabling the Company to enhance the overall performance of Guardian for commercial vehicles, while improving road safety globally and helping its customers meet emerging regulations, including those now in effect in Europe.

Working with QNX, Seeing Machines is integrating its interior sensing technology with QNX® Cabin, where the Company’s advanced algorithms will be leveraged to enable OEMs to monitor for driver drowsiness and distraction, mitigating risks associated with unsafe driving and enabling compliance with international safety regulations.

As new laws come into place across a range of jurisdictions mandating the use of technology inside the vehicle to monitor drivers for distraction and fatigue, Seeing Machines continues to leverage this building regulatory momentum, having won a total of 18 automotive programs for 11 individual OEMs, underpinned by over 18 billion kilometers of driving data and delivered with some of the world’s leading automotive manufacturers. Seeing Machines also leads the way as a trusted partner in discussions with regulators and consumer safety bodies around the globe with the Company’s world class human factors team and AI-powered data as part of its relentless determination to reduce road fatalities to zero.

Seeing Machines’ leadership and technical subject matter experts will be on hand throughout CES to explain how new regulations are driving innovation toward enhanced road safety and what this means for the future of the automotive industry.

Seeing Machines (AIM:SEE) is revolutionising global transport safety, developing and licensing proprietary technology to some of the world’s leading automotive manufacturers and partnering with some of the largest automotive and aviation industry brands. The Company uses advanced machine vision technology to precisely measure and analyse head pose, eyelid movements and eye gaze under a full spectrum of demanding lighting conditions, including through sunglasses. This data is processed to interpret driver attention state, drowsiness and impairment levels to provide critical inputs in real-time to advanced driver assistance systems (ADAS), as well as to vehicle cockpit, comfort and convenience systems.  Seeing Machines continues to expand its growing list of occupant monitoring features as Tier-1 and OEM customers add new safety and comfort and convenience functions with the move to higher resolution wide field of view cameras. www.seeingmachines.com 

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