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Computer Accessories Market to Grow by USD 4.29 Billion (2025-2029), Driven by E-Sports Popularity and AI’s Impact on Trends – Technavio

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NEW YORK, Jan. 3, 2025 /PRNewswire/ — Report on how AI is redefining market landscape – The global computer accessories market size is estimated to grow by USD 4.29 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  5.3%  during the forecast period. growing popularity of e-sports is driving market growth, with a trend towards advances in technology. However, shift of casual gamers toward mobile phones and tablets  poses a challenge. Key market players include A4TECH, ASUSTeK Computer Inc., AZIO Corp., Corsair Gaming Inc., COUGAR, Dell Technologies Inc., GN Store Nord AS, HP Inc., Lexmark International Inc., Logitech International SA, Mad Catz Global Ltd., Microsoft Corp, Mionix, Razer Inc., Seagate Technology LLC, Seiko Epson Corp., Sony Group Corp., Toshiba Corp., and Western Digital Corp..

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Computer Accessories Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 5.3%

Market growth 2025-2029

USD 4292.6 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

5.1

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 36%

Key countries

US, China, Japan, Canada, India, South Korea, UK, Germany, France, and Brazil

Key companies profiled

A4TECH, ASUSTeK Computer Inc., AZIO Corp., Corsair Gaming Inc., COUGAR, Dell Technologies Inc., GN Store Nord AS, HP Inc., Lexmark International Inc., Logitech International SA, Mad Catz Global Ltd., Microsoft Corp, Mionix, Razer Inc., Seagate Technology LLC, Seiko Epson Corp., Sony Group Corp., Toshiba Corp., and Western Digital Corp.

Market Driver

The PC Accessories market is thriving, catering to the needs of personal computer users and computer households. With the rise of mobile devices, wireless mice and keyboards with long battery life and internet connectivity have gained popularity. Broadband networks and 5G technology enable seamless wireless access for PC users. Game console makers and VR game creators are driving demand for microdisplays and VR headsets. Laptop accessories like stands, cases, and chargers are essential for remote work and learning. E-sports and process automation in corporate offices fuel the demand for basic peripherals. Ergonomic gadgets, privacy screens, and webcam covers prioritize user comfort and security. Smart home devices, docking stations, and USB hubs offer convenience and connectivity. Consumer preferences shape the market, with Wi-Fi and Bluetooth remaining the most sought-after wireless technologies. USB C ports and adapters ensure compatibility with various devices. Overall, the PC Accessories market continues to evolve, meeting the diverse needs of PC users and industries. 

The PC accessories market is set to experience significant growth due to several technological innovations. One such advancement is the introduction of hybrid devices, such as the Shogun Bros. Chameleon X-1 mouse-cum-gaming controller. This device combines the functions of a mouse and a gaming controller into a single unit, catering specifically to the needs of gamers. Another exciting development is the TransluSense keyboard, which utilizes cameras and infrared lights to project images of the keys onto an object, enabling users to see and input data even in low-light conditions. Despite some bugs that the manufacturer is working on, the demand for this product is expected to increase. These innovations reflect the industry’s commitment to enhancing user experience and productivity. 

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Market Challenges

The PC Accessories market faces various challenges in catering to the needs of PC users and computer households. With the increasing use of personal computers and mobile devices, the demand for wireless mice, chargers, and keyboards with extended battery life and internet connectivity is on the rise. The adoption of broadband networks and 5G technology by game console makers and VR game creators is driving the market for microdisplays and VR headsets. Laptop accessories, such as stands, cases, and replacement keyboards, are popular among remote workers and students using online learning platforms. The shift towards remote work and learning has led to an increase in demand for Wi-Fi and Bluetooth-enabled peripherals, including webcams, speakers, and pointing devices. Industrialization, healthcare, and e-sports industries also contribute to the market growth, requiring process automation and ergonomic gadgets like privacy screens, webcam covers, and USB C ports. E-commerce platforms and smart home devices further expand the market, offering a wide range of basic peripherals and accessories. Consumer preferences for wireless access, ergonomic design, and affordable prices continue to shape the PC Accessories market. Companies must adapt to these trends and offer innovative solutions to meet the evolving needs of their customers.In today’s digital age, smartphones have emerged as the primary device for accessing the internet, surpassing the need for desktop computers. Annual releases of advanced and powerful mobile devices, such as tablets and smartphones, have made gaming applications more accessible than ever before. Cloud computing is a significant factor contributing to this trend, allowing users to access their favorite applications from anywhere, at any time, without the need for a desktop computer. Smartphones offer the convenience of portability and Wi-Fi accessibility, enabling users to connect to the internet in various Wi-Fi zones. This flexibility sets smartphones apart from computers, which can only access the internet when connected to a specific location via an internet cable or fixed broadband connection.

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Segment Overview 

This computer accessories market report extensively covers market segmentation by  

Product 1.1 External HDDs1.2 Gaming accessories1.3 Portable speakers1.4 Pointing devices1.5 OthersEnd-user 2.1 Business sector2.2 Consumer sectorGeography 3.1 North America3.2 APAC3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 External HDDs-  The external hard drive (HDD) segment is expected to generate the largest revenue in the global computer accessories market in 2023. External HDDs are essential equipment that connect to computers to expand storage capacity. Their significance lies in data backup and transfer between systems. The growth of the external HDD segment can be attributed to the increasing data usage and the need for backup in case of internal HDD crashes. The expansion of e-commerce platforms and the availability of external HDDs online fuel the segment’s growth. Additionally, the rise in data storage requirements for gaming accelerates the demand for external HDDs. Managing storage is crucial for optimal computer performance, especially for large files like games that can impact system responsiveness. External HDDs offer a solution by enabling the storage of large game files and expanding storage capacity. For instance, Toshiba Corp’s Canvio gaming portable hard drive provides up to 4TB of storage and can hold up to 100 games, enhancing the gaming experience by reducing loading times and improving system performance. The growing popularity of metaverse and multiplayer gaming further boosts the demand for external HDDs, making it a significant contributor to the global computer accessories market during the forecast period.

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Research Analysis

The Computer Accessories market caters to the needs of PC users and computer households, providing essential and advanced peripherals for Personal Computers and Mobile devices. Wireless mice, keyboards, and headsets offer users the freedom of wireless connectivity, with long battery life ensuring uninterrupted use. Internet connectivity, whether through Wi-Fi or Bluetooth, is crucial for remote work and learning, making high-speed routers and modems essential accessories. Laptop accessories, such as screen protectors, replacement keyboards, and batteries, are popular among users. E-sports enthusiasts seek ergonomic gadgets and privacy screens, while corporate offices invest in automation tools for process efficiency. Consumer preferences drive the demand for basic peripherals and advanced Wi-Fi and Bluetooth devices, ensuring the Computer Accessories market remains dynamic and innovative.

Market Research Overview

The Computer Accessories market caters to the needs of PC users and computer households, providing essential and advanced peripherals for Personal Computers and Mobile devices. Wireless mice and keyboards offer convenience with long battery life and wireless connectivity through Wi-Fi and Bluetooth. Broadband networks and 5G technology enable faster internet access for online learning, remote work, and gaming experiences. Game console makers and VR game creators utilize microdisplays and advanced pointing devices for gaming experiences. Laptop accessories such as stands, holders, protective cases, and replacement keyboards cater to the needs of remote employment and learning. Basic peripherals like chargers, mouse pads, and speakers are essential for enhancing productivity and comfort. Industrialization, healthcare, and consumer preferences drive the demand for ergonomic gadgets, privacy screens, webcam covers, and USB C ports. Smart home devices, docking stations, USB hubs, and adapters provide seamless connectivity and automation for corporate offices and personal use.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductExternal HDDsGaming AccessoriesPortable SpeakersPointing DevicesOthersEnd-userBusiness SectorConsumer SectorGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Retail’s New Revenue Frontier: SOLUM Showcases AI-Enhanced Display Solution for In-Store Advertising

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LAS VEGAS, Jan. 8, 2025 /PRNewswire/ — As retailers seek new revenue streams, in-store digital displays are emerging as powerful advertising platforms. According to Statista, the retail media network market is projected to reach $156 billion globally by 2026. Leading retailers are transforming their physical stores into advertising platforms – Insider Intelligence reports that Walmart Connect, Walmart’s retail media arm, has become the company’s fastest-growing revenue segment.

“The retail landscape is evolving beyond traditional product displays,” said Sungho Jeon, CEO at SOLUM. “Our integrated digital display solution helps retailers transform their physical spaces into dynamic advertising platforms while delivering personalized customer experiences.”

At CES 2025, SOLUM demonstrates how its Vision AI-enabled digital signage and Electronic Shelf Labels (ESL) can create new advertising opportunities within physical stores. The system analyzes customer behavior patterns in real-time to display targeted advertisements. When a customer shows interest, connected ESL tags illuminate to drive purchase conversion through synchronized product information and promotions.

Recent privacy regulations have made first-party data collected from physical stores increasingly valuable for retailers. SOLUM’s solution addresses this shift by enabling real-time measurement of advertising effectiveness and customer engagement in physical stores, providing metrics previously only available in digital commerce.

”Our solution turns retail spaces into dynamic advertising platforms, enhancing the customer experience with personalization,” said Jeon. “Connecting digital signage with ESL enables stores to create more engaging customer experiences while developing new revenue opportunities.” said Jeon. “Connecting digital signage with ESL enables stores to create more engaging customer experiences while developing new revenue opportunities.”

Early adopters of SOLUM’s retail solution have reported remarkable results. A major convenience store chain reported a 7% increase in purchase conversion rates after implementing the synchronized digital signage and ESL system. The solution not only improved operational efficiency by eliminating manual price updates but also created new revenue streams through targeted advertising capabilities.

Visit SOLUM at CES 2025

– Location: Las Vegas Convention Center, West Hall #9615

– Exhibition Highlights:

Recreated retail environment demonstrating advertising platform capabilitiesVision AI-powered digital signage with real-time customer behavior analyticsBar-type digital signage synchronized with ESL tagsInteractive Touch Finding solution that guides shoppers to their desired products instantly

About SOLUM

SOLUM, established in 2015 as a spin-off from Samsung Electro-Mechanics, operates three core business divisions: power solutions, display technologies, and Electronic Shelf Labels (ESL). Building on its technological foundation, the company continues to expand its portfolio into smart lighting, sensors, and healthcare sectors.

Since its inception, SOLUM has pursued excellence through continuous innovation and quality enhancement, establishing itself as a trusted global enterprise. The company maintains market leadership through advanced technologies aligned with sustainable energy and digital transformation initiatives. SOLUM’s commitment to customer success is reflected in its delivery of customized solutions and premium products that maximize value through innovative development.

Media Contact
SOLUM
Sophia Shim
sjh@solu-m.com (+82) 31-8006-7723

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Industry leaders define deliverable benefits and digital transformation best practices in latest season of video series

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Executive interviews feature innovators and visionaries explaining the critical role that digital technologies play in sustainability, growth, and employee empowerment

BRUSSELS, Jan. 8, 2025 /PRNewswire/ — Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and digital transformation, has extended its highly informative ROKStudios video series, looking at how digital technologies are proving essential to realizing business-critical outcomes across multiple applications.

From exciting sustainability start-ups, through established chocolate and steel production, and on to digitally transformed pharmaceutical operations, the new ROKStudios episodes are a compendium from the company’s Automation Fair 2024 event. The discussions include interviews with founders, managing directors, CEOs, business development managers and team leaders, all of whom face unique challenges, but still unite under a common drive towards more sustainable operations – not just for them, but for their customers, too.

“Digital technologies, by their very nature, are highly adaptable and create firm, yet scalable foundations from which all elements of a business can flourish and grow,” said Gustavo Zecharies, president, Europe, Middle East and Africa, Rockwell Automation. “The diverse range of attendees at Automation Fair highlighted how every facet of the global manufacturing universe sees digitalization as the future, and these ROKStudios interviews showcase how industry leaders and visionaries have achieved their outcomes.”

Eloisa de Castro and Dr. Samer Nameer explain how their company, Enerpoly, is set to have a huge impact in the renewable energy market thanks to innovative, more sustainable and easily accessible battery chemistry, in combination with highly scalable automation solutions that cater for rapid growth across a global footprint.

Also under the sustainability banner, Nicolas Heuzé, CEO of Sweetch Energy, talks about the huge potential of his company’s osmotic energy technology, which will revolutionize clean-energy production. Heuzé goes on to explain how scalable automation and control is critical for start-ups as they leave the lab and head out on their journey to commercialization.

Antonio Ambra, managing director of AIC Group, North America, explains how his company, a leading systems integrator for the steel industry, is helping traditional steel companies leverage modern technologies and how they can bring these technologies and people together to not just address sustainability challenges, but also drive real-time improvement through data capture and analytics.

Dermot Carragher and Peter McGinnity, founders of Irish company ControlSoft Automation Systems, discuss how outdated systems can hinder progress and share how a transition to solutions that unify people and technology is essential for modernization and growth, and how this single-plan-based collaboration is just as critical in the supply chain too.

A global confectionery company representative explains how essential digitalization is in business continuity, not just for handling supply-chain disruptions and the effects of global events, but also for absorbing the pressures of organic and inorganic expansion. He goes onto explain his company’s digital transformation mindset.

Finally, Marti Cortada, U.S. business development manager for Adasoft, a company that specializes in factory management and industry 4.0, explains what best-in-class pharmaceutical operations look like and how his company’s mantra “because people empower factories” makes a real impact.

These video interviews – and more than 100 others – are available at the ROKStudios portal, which contains inspirational insights from industry leaders, technology experts, domain specialists and visionary innovators.

About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 27,000 problem solvers dedicated to our customers in more than 100 countries as of fiscal year end 2024. To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com.

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Seeing Machines to showcase world-leading interior sensing solutions at CES 2025

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CANBERRA, Australia, Jan. 8, 2025 /PRNewswire/ — Seeing Machines Limited (AIM: SEE), the advanced computer vision technology company that designs AI-powered operator monitoring systems to improve transport safety, will showcase its world-leading interior sensing technology at the Consumer Electronics Show (CES) 2025 in Las Vegas.

CES, the biggest event in the consumer technology calendar, runs from 7 January through 10 January 2025. Seeing Machines’ immersive technology demonstrations will be held by appointment at a private suite in the Westgate Las Vegas Resort and Casino and in a purpose built test car, showcasing the Company’s next generation software and algorithm developments for its FOVIO driver and occupant monitoring system (DMS/OMS) technology. In addition, following the Company’s recent announced collaboration agreement with Mitsubishi, both companies will be presenting the growth opportunities created by the strategic combination of technologies at the official Seeing Machines suite.

Seeing Machines’ DMS and OMS technology can be found integrated into a range of Tier 1 customer and partner demonstrations, who will also be showcasing at CES. This includes the Company’s Guardian Generation 3 software which will be featured at Ambarella’s invitation-only exhibition. Seeing Machines’ next-generation aftermarket driver-safety solution leverages Ambarella’s CV25 AI SoC to deliver an industry-leading AI performance per watt, enabling the Company to enhance the overall performance of Guardian for commercial vehicles, while improving road safety globally and helping its customers meet emerging regulations, including those now in effect in Europe.

Working with QNX, Seeing Machines is integrating its interior sensing technology with QNX® Cabin, where the Company’s advanced algorithms will be leveraged to enable OEMs to monitor for driver drowsiness and distraction, mitigating risks associated with unsafe driving and enabling compliance with international safety regulations.

As new laws come into place across a range of jurisdictions mandating the use of technology inside the vehicle to monitor drivers for distraction and fatigue, Seeing Machines continues to leverage this building regulatory momentum, having won a total of 18 automotive programs for 11 individual OEMs, underpinned by over 18 billion kilometers of driving data and delivered with some of the world’s leading automotive manufacturers. Seeing Machines also leads the way as a trusted partner in discussions with regulators and consumer safety bodies around the globe with the Company’s world class human factors team and AI-powered data as part of its relentless determination to reduce road fatalities to zero.

Seeing Machines’ leadership and technical subject matter experts will be on hand throughout CES to explain how new regulations are driving innovation toward enhanced road safety and what this means for the future of the automotive industry.

Seeing Machines (AIM:SEE) is revolutionising global transport safety, developing and licensing proprietary technology to some of the world’s leading automotive manufacturers and partnering with some of the largest automotive and aviation industry brands. The Company uses advanced machine vision technology to precisely measure and analyse head pose, eyelid movements and eye gaze under a full spectrum of demanding lighting conditions, including through sunglasses. This data is processed to interpret driver attention state, drowsiness and impairment levels to provide critical inputs in real-time to advanced driver assistance systems (ADAS), as well as to vehicle cockpit, comfort and convenience systems.  Seeing Machines continues to expand its growing list of occupant monitoring features as Tier-1 and OEM customers add new safety and comfort and convenience functions with the move to higher resolution wide field of view cameras. www.seeingmachines.com 

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