About us: Aurora Mobile (NASDAQ: JG) established in 2011, is a leading customer engagement and marketing technology service provider in China. Its business includes notification services, marketing growth, development tools, and data products. As its sub-brand, MoonFox Data is a leading expert in data insights and analysis services across all scenarios, aiming to help companies gain market insights and empower precise decision-making.

SHENZHEN, China, Dec. 26, 2024 /PRNewswire/ — “Seeking guidance from mysticism when in doubt” has become a daily routine for the younger generation. Amid growing social pressure, contemporary youth appear to embrace mysticism as a crucial outlet for emotional release and stress relief. According to official data, the number of university graduates in China is entering an expansion phase, with the total expected to reach 11.79 million in 2024 and 12.22 million in 2025. However, alongside this increase, the unemployment rate for those aged 16-24 remains significantly higher than for other age groups. This generation, overwhelmed by pressure, embodies anxiety itself. The commercialization of anxiety has undoubtedly intensified their struggles. What they need now is the power of solace.

National University Graduate Numbers

Unemployment Rate for Urban Labor Force by Age Group (Excluding Students)

Data Source: Ministry of Education, National Bureau of Statistics

I. The Trend of Mysticism Becoming More Popular among the Younger Generation Is Evident, with Young People Turning To Mysticism for Solace 

Faced with anxiety and uncertainty, contemporary young people seek to bridge the gap between reality and expectations through mysticism. According to data from MoonFox iMarketing, the group installing astrology and divination-related apps primarily consists of young individuals, with women making up 68.8% and 57.3% of users being 25 years old or younger. This demographic aligns closely with the high-pressure workforce, indicating a significant interest in mysticism content.

Portrait of Users Interested in Astrology and Divination Apps on the Mobile Internet

Data Source: MoonFox iMarketing, Data Cycle: October 2024

Comparing the current growth trends of popular astrology and divination apps, the “Cece” app recorded 2.49 million Monthly Active Users (MAU) in October 2024, reflecting a year-on-year growth of 57.3% and indicating a strong upward trend. In addition to the increase in user numbers, user stickiness has also shown positive signals. In the fourth quarter of 2024, “Cece” users averaged 14.8 minutes of daily usage time, marking a year-on-year increase of 5.5 minutes. This rise not only highlights the high engagement of young users with the app’s content but also suggests a growing dependence on astrology and divination apps among this demographic.

MAU Data for Popular Astrology and Divination Apps (Unit: 10,000)

Data Source: MoonFox iApp, Data Cycle: October 2023 – October 2024

Average Daily Usage Time (Minute) per User for Popular Astrology and Divination Apps (Quarterly)

Data Source: MoonFox iApp, Data Cycle: October 2023 – October 2024

Contemporary young people are not limited to electronic astrology or digital incense burning; they are also actively participating in rituals, choosing to burn incense between work and study. According to third-party data, topics related to popular temples like Lama Temple and Lingyin Temple on the Xiaohongshu (Little Red Book) platform continue to gain significant traction, with monthly interactions consistently increasing by over 100,000. Ctrip’s public data reveals a remarkable rise in ticket bookings for temple-related tourist attractions in 2023, with an increase of up to 310%. Notably, individuals born in the 1990s and 2000s account for nearly 50% of these bookings, positioning the younger generation as an emerging force in temple tourism. Unlike the older generation, who traditionally visited temples for religious beliefs or family customs, today’s youth increasingly view temple visits as a way to relieve stress, reconnect with nature, and find inner peace. Additionally, their enthusiasm for temple culture has spurred the popularity of related cultural and creative products, including temple-themed coffee, tea, handicrafts, and clothing inspired by temple aesthetics, all of which serve as avenues for seeking spiritual solace.

Partial Popular Temple Topics on Xiaohongshu

Data Source: XH Data, Data Cycle: As of December 4, 2024

II. Mysticism Marketing: Unlocking the Demand for Solace in the Modern Youth Economy

As the mindset of young people shifts, brand marketing must pivot to “selling solace.” According to a public report by JD.com, during the “2024 Chinese New Year Shopping Festival,” the popularity of mysticism-themed accessories, such as beaded bracelets, notably increased among young consumers. The purchasing volume of eighteen-seed beaded bracelets and yellow crystal beaded bracelets among those born in the 1990s grew over three times year-on-year, while the purchasing volume of Bodhi beaded bracelets among consumers born in the 2000s surged over 32 times. Additionally, the growth rates for golden rutilated quartz and obsidian beaded bracelets exceeded five times.

From temple tourism to mysticism-themed products, both demonstrate strong growth momentum. For brand marketing, this presents an opportunity to align with the evolving mindset of young consumers and their inclination toward solace. Mysticism marketing serves as a promotional method that assigns emotional value to products through content. The key lies in targeting specific group demands by segmenting products, integrating relevant objectives, and creating and conveying the corresponding value associated with those objectives.

The brand Dove strategically focused on the Gaokao (Nationwide Unified Examination for Admissions to General Universities and Colleges) and civil service exams. During the peak exam period in May and June, Dove launched the “Use Dove, Score More” campaign—a clever pun that links the brand name “Dove” with the Chinese phrase “Duo Fen,” meaning “more points” in exams. By collaborating with key opinion leaders (KOLs) to embed their product into real-life scenarios, Dove positioned itself as part of the pre-exam ritual associated with mysticism. Following the campaign launch, interactions related to Dove on Xiaohongshu increased by over 434%, and the number of popular posts surged by more than 242%.Hope Water taps into the Chinese pursuit of good fortune by using puns in its product names, such as “Wang Xing Fu” (Wishing for Happiness), “Wang Mei Hao” (Wishing for Good Luck), “Wang Tao Hua” (Wishing for Romance), “Wang Ji Li” (Wishing for Prosperity), and “Wang Yong Gan” (Wishing for Courage). These names are thoughtfully crafted to resonate with the symbolic meanings that align with the emotional needs of various customer groups.In high-frequency consumption sectors like milk tea and coffee, mysticism marketing has demonstrated considerable appeal. For example, the coffee brand M Stand launched a “Back-to-Work Set” after the Chinese New Year, which included a wooden fish toy with the meal. The brand capitalized on the trend of young people tapping wooden fish to stabilize their emotions, turning it into a marketing highlight. Similarly, HEYTEA introduced the “Start Work with Joy” campaign, aligning with the positive connotations of its brand name. Cotti Coffee featured a product made with black sesame, leveraging the symbolic meaning of “Like sesame flowers growing higher and higher” to enhance its marketing efforts.

For fast-moving consumer goods (FMCG) brands, including milk tea companies, facing challenges like high product substitutability, low consumer loyalty, and high mobility, mysticism marketing can serve as an effective differentiation strategy. By addressing and satisfying consumers’ spiritual needs, it helps strengthen the emotional connection between the brand and its audience. However, mysticism marketing has specific timeliness and situational aspects; it should be seen as a short-term marketing strategy rather than a long-term direction. As such, it can act as a supplementary tool within the marketing mix, aimed at generating topics and drawing attention to increase short-term brand exposure and sales, thereby fostering a positive brand image among consumers.

For today’s generation of young people, the significance of the mysticism economy and the solace economy lies not in their actual utility or tangible benefits, but in the peace of mind they offer during the mysticism experience. According to MoonFox iMarketing data, audiences interested in mysticism content, such as astrology and divination, exhibit emotional and self-focused behavior patterns in the mobile internet space, showing a higher preference for applications related to mental health, beauty, and body care.

Target Group Index (TGI) of Mobile Internet Astrology and Divination Interest Group Industry Preferences

Data Source: MoonFox iMarketing, Data Cycle: October 2024

As the year comes to a close, accompanied by curiosity and anticipation for the fortunes of the coming year, we can reasonably expect a cyclical rise in the popularity of mysticism-themed cultural tourism, mysticism consumption, and related activities. For today’s young people, mysticism serves primarily as an emotional outlet in a high-pressure environment; it is essentially a solace economy shrouded in mystery. As long as social pressures and challenges remain structurally unresolved, mysticism and other forms of the solace economy are likely to continue capturing the attention and minds of young people for the foreseeable future.

Our Information:

Website: https://www.moonfox.cn/
Contact number: 400-888-0936

Contact us:

Name: Felix
Title: Director of Sales, Industry Insight Division
Tel: +86-13366276383
Email: zhouzt@jiguang.cn
Address: 608/F, Tower B, Wintrust Center, No. 1 Xidawang Road, Chaoyang District, Beijing, China

Name: Janette Zhou
Title: Marketing Manager
Tel: +86-13928239332
Email: zhouxt@jiguang,cn
Address: 608/F, Tower B, Wintrust Center, No. 1 Xidawang Road, Chaoyang District, Beijing, China

View original content:https://www.prnewswire.com/news-releases/moonfox-analysis–as-the-year-end-approaches-can-the-mysticism-economy-of-selling-solace-drive-the-first-major-success-in-new-years-marketing-302339268.html

SOURCE Aurora Mobile Ltd

Indian Machine Tool Manufacturers’ Association (IMTMA) to Organise the 22nd Edition of IMTEX

Over 1,100 Exhibitors from 23 Countries Set to Showcase Cutting-Edge Manufacturing Technologies Across 90,000 Square Metres

BENGALURU, India, Dec. 26, 2024 /PRNewswire/ — India’s manufacturing ecosystem is undergoing rapid changes with the onset of new and emerging technologies to meet domestic and global needs. A technology enthusiast’s quench gets satisfied when he sees and experiences an innovative and revolutionary technology. IMTEX is where every technology enthusiast will have something to see, experience, and carry. 

Being a part of IMTEX is an amazing experience, as the exhibition creates a welcoming atmosphere for its visitors, showcasing the machine tool industry in a grand light. Every business visitor who attends IMTEX considers it a privilege to do business, and importantly, it is one of those top-notch exhibitions that showcases a new and confident India.

Organized by Indian Machine Tool Manufacturers’ Association (IMTMA), IMTEX, Tooltech & Digital Manufacturing 2025 will be held at Bangalore International Exhibition Centre (BIEC) in Bengaluru, Karnataka, from 23 to 29 January 2025.

IMTEX 2025 is very special as it is set to surpass all its previous editions, occupying 90,000 square meters of space in eight halls. Over 1,100 exhibitors from 23 countries showcasing new products and technologies in the form of live machines are expected to participate. Countries like Germany, Italy, Japan, Korea, Spain, Taiwan, and the United States of America have separate pavilions. IMTMA anticipates participation from around 2,000 trade delegations representing various user industries.

Tooltech, focusing on tools and dies, and Digital Manufacturing, showcasing Industry 4.0 and additive manufacturing advancements, will be held as concurrent shows. International Seminar on Machining Technologies, to be held on 24 and 25 January, will throw light on the emerging technologies in metal cutting technologies. International experts from various countries will deliberate upon the innovations and global best practices. 

The exhibition will have interesting parallel events, such as i2 Academia Square comprising Academia Pavilion with institutions presenting innovative projects undertaken by students, helping bridge the gap between academic and industrial circles. Manufacturing Technology Quiz Contest along with TechTalk will be added attractions.  

IMTMA will be holding the ‘Engagement with Overseas Buyers’ on 25 and 26 January, as part of the buyer-seller meet promoting exports of the Indian machine tool industry. Further, the Jagruti-IMTMA Youth Programme, an initiative to raise awareness about the latest advancements in the manufacturing industry, would help students stay updated with technological developments.

Two new seminars will be organized in IMTEX 2025 for the first time.

IMTMA, along with ACMA (Automotive Component Manufacturers Association of India), will be holding an Auto Components Industry Transformation Summit on 26 January. The seminar is expected to further buttress machine tool and auto component industry relations.

JMTBA Seminar on Export Controls for Japanese Machine Tools will be held at IMTMA Technology Centre in Bengaluru on 27 January 2025. The seminar will help strengthen business relations between India and Japan.

Engineering at its best

The kind of innovation that exists in industry at every level, small, medium, or large, finds its place in IMTEX. The exhibition has consistently showcased advancements in technologies, from traditional machines to cutting-edge CNC and digital manufacturing solutions, giving a first-hand view of the capabilities and potentials of technologies that are on display.

This results in facilitating technology transfer and collaborations and encourages foreign investments, driving innovation and development in the Indian and Asian machine tool and manufacturing industries.

“In this edition, exhibitors are expected to display cutting-edge technologies that are vital in addressing the need for quality and precision manufacturing in every industry sector,“ according to Mr. Jibak Dasgupta, Director General & CEO, IMTMA. “There is renewed enthusiasm among exhibitors and visitors to forge relations, enhance opportunities, and advance manufacturing to new levels,“ he adds.

For more information about IMTMA, please visit: https://www.imtma.in/

About IMTEX, Tooltech & Digital Manufacturing 2025

IMTEX, Tooltech & Digital Manufacturing 2025, organized by the Indian Machine Tool Manufacturers’ Association (IMTMA), is one of India’s premier exhibitions showcasing the country’s manufacturing prowess. Scheduled from 23–29 January 2025 at the Bangalore International Exhibition Centre (BIEC), Bengaluru, the event will feature over 1,100 exhibitors from 23 countries, across 90,000 square meters in eight halls. The exhibition will highlight cutting-edge technologies in machine tools, automation, and digital manufacturing, alongside concurrent events such as the Tooltech and Digital Manufacturing shows, international seminars, and buyer-seller meet programs. IMTEX serves as a global platform for technology exchange, fostering business collaborations, innovation, and export opportunities within the machine tool and manufacturing sectors.

For more information about IMTEX, please visit: https://www.imtex.in/

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News Lead: The opening of the world’s largest modular student residence has attracted widespread attention from public. The project was completed two years ahead of schedule, showcasing groundbreaking efficiency and advanced construction technology in educational infrastructure.

SHENZHEN, China, Dec. 26, 2024 /PRNewswire/ — A Benchmark in Global Educational Infrastructure

Recently, the City University of Hong Kong (CityU) held an opening and naming ceremony for the Lee Shau Kee Student Residence Village (hereinafter referred to as “the Residence Village”).

Recognized as the world’s largest modular student residence (calculated by the number of bed spaces), the Residential Village was built in partnership with main contractor Gammon Construction Limited and module supplier CIMC Modular Building Systems (CIMC MBS), a subsidiary of CIMC Group.

The Residential Village was opened in the third quarter of 2024 after commencing the construction work in 2022. Utilizing CIMC volumetric modular construction technology, completion was achieved two years ahead of the original schedule, setting a new benchmark for efficient construction speed and advanced technology in the field of global educational infrastructure.

The Residence Village covers a total construction area of approximately 48,000 square meters, consisting of six buildings ranging from 13 to 18 stories. The overall building complex involves over 1,300 modules and provides more than 2,000 bed-spaces for CityU’s undergraduate and graduate students.

In addition to hostel rooms, there are communal rooms, corridors, rest rooms and plant rooms constructed using the CIMC modular construction technology.

During the construction process, innovative MiMEP (Multi-trade Integrated Mechanical, Electrical and Plumbing) technology was adopted. The pre-assembled MEP cassettes were integrated and installed in the CIMC factory within the modules before being transported to the site for installation. This approach reduced overall installation time by 50%.

Up to 90% of the aluminum cladding system was also prefabricated and installed in the factory, including the projecting horizontal and vertical fins. The aluminum feature fins were designed to conceal all the external pipe works providing an attractive appearance whilst also providing access for future maintenance.

In addition, CIMC Modular utilizes its self-developed digital systems, such as project management cockpit and quality digital monitoring systems, to provide a “smart brain” for project construction. Through these systems, multiple production processes are monitored, achieving full digital management and process traceability for module production, transportation, and installation, thereby providing strong support for quality project delivery.

Modular Construction Technology Is Addressing Hong Kong’s Urban Development Challenges

For a long time, Hong Kong has faced multiple challenges, including restricted land resources, diversified construction demands, and an urgent desire for efficient and environmentally friendly building methods. Traditional construction methods have gradually revealed issues such as long construction periods, significant noise pollution, and excessive construction waste, making it difficult to meet Hong Kong’s rapidly evolving needs. The emergence of volumetric modular construction technology has brought new hope to address these challenges.

Off-site volumetric modular construction technology adopts the concept of ” factory assembly followed by on-site installation,” transfers 90% of on-site construction processes to a controlled factory environment. In this method, free-standing integrated modules (completed with finishes, fixtures, and fittings) are manufactured and assembled in a factory, buildings can be substantially completed off-site.

This significantly reduces construction time and minimizes the impact of weather conditions and site constraints, while also providing a great degree of production quality control, and can improve construction productivity, cost-effectiveness, safety, and sustainability.

In the construction of the Residence Village, this on-site installation method resulted in a 75% reduction in construction noise and a 68% decrease in construction waste. By using low-carbon concrete and rebar as building materials and replacing diesel generators on-site with grid-powered facilities, the project also significantly reduced the carbon footprint generated during its construction period. These figures clearly reflect the substantial environmental benefits of this technology, effectively minimizing its impact on the surrounding environment and residents’ lives and providing a successful example of green construction for global building projects.

It is worth noting that the successful implementation of the Residence Village project is an important milestone in promoting the development of volumetric modular construction technology in Hong Kong, offering valuable experiences for construction projects in Hong Kong and the worldwide, guiding the industry toward a more efficient, environmentally friendly, and intelligent future.

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SOURCE CIMC