First-ever athlete and fan-owned network boasts 2,200 Fan Owners and 70+ superstar athlete investors and partners by the likes of Chris Paul, Travis Kelce, Dwayne Wade, Chiney Ogwumike, Kyrie Irving, Damian Lillard, Natasha Cloud, Alysha Clark, Carmelo Anthony, and many more

LOS ANGELES, Dec. 20, 2024 /PRNewswire/ — PlayersTV, the first athlete and fan-owned media company, today announced the acquisition of Cloud Media Center, an AI-driven sports adtech and media distribution company. This strategic year-end move boosts PlayersTV’s reach to a total of 500 million monthly ad impressions, solidifying its position as a trailblazer in athlete-driven lifestyle entertainment while broadening its ability to connect with advertiser and inventory networks.

PlayersTV empowers athletes to control their narratives while giving brands access to engagement opportunities with an expansive global audience. It is known for its groundbreaking athlete-fan ownership model, supported by more than 70 high-profile athlete investors and partners across the NFL, NBA, WNBA, and MLB, and a community of more than 2,200 Fan Owners (shareholders in the company). The network features high-profile athletes, including Travis Kelce, Chris Paul, Damian Lillard, Dwyane Wade, Chiney Ogwumike, Carmelo Anthony, Allen Iverson, Natasha Cloud, Kyrie Irving, Ken Griffey, Jr., Vernon Davis, Austin Ekeler, DeAndre Jordan, CJ McCollum, AJ Andrews, Angel McCoughtry, Alysha Clark, and more.

PlayersTV currently reaches more than 300 million households via OTT and CTV via DirecTV, YouTube TV, Sling TV, Amazon Fire TV, and Philo. Its proprietary ad network called Players360 generates an additional 500 million monthly ad impressions. Through the acquisition of Cloud Media Center, PlayersTV now owns technologies responsible for more than 1 billion combined monthly ad impressions.

“This is a transformative moment for PlayersTV and the future of sports media,” said Deron Guidrey, co-founder of PlayersTV. “The acquisition of Cloud Media Center catapults us into a new era of innovation, expanding our reach to an astounding 500 million monthly ad impressions. With cutting-edge AI technology now at the core of our operations, we are setting the gold standard for athlete-driven media, revolutionizing how athletes connect with fans and how brands engage with audiences worldwide. This is more than an acquisition, it’s a declaration of our vision to lead the global sports media industry.”

PlayersTV Co-founder Collin Castellaw added, “This acquisition is a monumental step forward for our organization. By integrating Cloud Media Center’s AI-driven tech we’re significantly expanding our reach while revolutionizing how athletes and sports content is created, distributed and consumed. This is an exciting time for our company and the future of athlete media and sports media.”

Cloud Media Center’s innovative platform brings state-of-the-art AI technology to PlayersTV, enabling more precise audience targeting, dynamic content distribution, and scalable adtech. With this acquisition, PlayersTV is poised to deliver highly personalized and impactful content experiences, meeting the growing demand for athlete-centered stories and authentic fan connections.

About PlayersTV
PlayersTV is the first-ever athlete-owned media network and content provider. As the premier athlete lifestyle content destination, PlayersTV empowers athletes to own their stories while engaging fans with authentic and meaningful connections, bridging the worlds of sports, lifestyle, and entertainment. PlayersTV’s 24/7 channel can be found on DirecTV, YouTube TV, Sling TV, Amazon Fire TV, and Philo. See more at https://playerstv.com/.

About Cloud Media Center
Cloud Media Center (CMC), based in Ponte Vedra, FL, sells digital advertising inventory through a cloud-based, analytically driven distribution platform that seamlessly connects advertisers with content providers and publishers. The result maximizes collaboration — unleashing next-level ad campaign synergies. CMC’s next-gen platform and best-in-class dashboards — built by next-generation premier developers — provide AI-based microtargeting on the frontend, and real-time, easy-to-understand analytics on the back end. Content producers, advertisers, and publishers will have all the tools and data needed to optimize campaigns — and do it with speed and granular accuracy. Visit the CMC website at https://cloudmc.us/.

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SOURCE PlayersTV

JD Martin is awarded new territory beginning December 1st, 2024.

CHARLOTTE, N.C., Dec. 20, 2024 /PRNewswire/ — JD Martin is proud to announce the expansion of its partnership with Dialight, the global leader in industrial LED lighting technology, into North and South Carolina. This growth strengthens JD Martin’s commitment to delivering industry-leading lighting solutions across the Southeast.

JD Martin has been a trusted partner for Dialight in multiple territories, and this latest expansion enables the company to extend its reach, bringing Dialight’s innovative and energy-efficient LED lighting products to distributors, contractors, and end users in these rapidly growing markets.

“We are excited to expand our partnership with Dialight into the Carolinas,” said Lance Holmes, JD Martin RVP of the Carolinas and Virginia. “Dialight’s unmatched LED lighting solutions align perfectly with the needs of our customers in these regions who are prioritizing safety, energy efficiency, and operational reliability. We look forward to continuing to drive value and growth for our partners.”

Dialight’s industrial and hazardous location lighting solutions are renowned for their durability, sustainability, and performance in even the most challenging environments. By combining JD Martin’s proven market expertise with Dialight’s cutting-edge technology, businesses across the Carolinas will benefit from exceptional service and product availability.

To learn more about Dialight’s industrial LED lighting products, visit www.dialight.com.

About JD Martin
JD Martin is a premier electrical manufacturer representative agency, serving 17 states with an extensive portfolio of solutions, including lighting, wire, cable, and EV infrastructure products. With a strong focus on customer service and expertise, JD Martin partners with industry leaders to deliver innovative electrical solutions to distributors, contractors, and end users.

View original content to download multimedia:https://www.prnewswire.com/news-releases/jd-martin-expands-representation-of-dialight-into-north-and-south-carolina-302337510.html

SOURCE JD Martin Co.

WASHINGTON, Dec. 20, 2024 /PRNewswire/ — Liechtenstein signed the Artemis Accords Friday during a ceremony hosted by NASA Deputy Administrator Pam Melroy at the agency’s headquarters in Washington, becoming the 52nd nation to commit to the responsible exploration of space for all humanity.

“Today, as Liechtenstein signs the Artemis Accords, we take another step forward together, united by the promise of international cooperation and discovery,” said Melroy. “Liechtenstein’s commitment strengthens our vision, where space is explored with peace, transparency, and sustainability as guiding principles. With each new signatory, the Artemis Accords community adds fresh energy and capabilities to ensure the benefits of space reach the entire world.”

Director of Liechtenstein’s Office for Communications Rainer Schnepfleitner signed the Artemis Accords on behalf of Liechtenstein. The Ambassador of the Principality of Liechtenstein to the United States Georg Sparber and U.S. Ambassador to the Swiss Confederation and the Principality of Liechtenstein Scott Miller also participated in the event. 

“With its participation in the Artemis Accords, Liechtenstein looks forward to advancing space exploration among a strong group of like-minded countries committed to the peaceful use of space for the benefit of all humanity,” Sparber said.

The United States, led by NASA and the U.S. Department of State, and seven other initial signatory nations established the Artemis Accords in 2020, identifying a set of principles promoting the beneficial use of space for humanity. Since then, signatories have expanded to represent a quarter of the world’s countries, with 19 countries signing in 2024.

In addition to an increase in numbers, the Artemis Accords signatories, representing every region of the world, continued to build consensus this year and make significant progress in implementing the accords principles.

NASA co-chaired the Artemis Accords Principals’ Meeting in October, which brought together 42 nations and furthered discussions on the safe and responsible use of space. They agreed on recommendations for non-interference, interoperability, release of scientific data, long-term sustainability guidelines, and registration of space objects to advance implementation.

The Artemis Accords are grounded in the Outer Space Treaty and other agreements including the Registration Convention, the Rescue and Return Agreement, as well as best practices for responsible behavior that NASA and its partners have supported, including the public release of scientific data. 

Learn more about the Artemis Accords at:

https://www.nasa.gov/artemis-accords/

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SOURCE NASA