SAN JOSE, Calif., Dec. 30, 2024 /PRNewswire/ — Today, Cassia Networks, Inc., a leading provider of enterprise Bluetooth IoT products and solutions, announces strategic partnership with Augury, a global leader and pioneer in Machine Health and Process Health solutions.

Cassia Networks, a leader in enterprise Bluetooth IoT solutions, and Augury, a pioneer in AI-driven machine health solutions, have today announced a strategic partnership set to transform the industrial Internet of Things (IIoT) landscape.

This collaboration brings together Cassia’s expertise in long-range Bluetooth connectivity and Augury’s advanced AI-powered predictive maintenance technology, creating a powerful synergy that promises to elevate industrial condition monitoring and predictive maintenance to new heights.

Enhanced Connectivity: This partnership marries Cassia’s industrial-grade X-2000 Bluetooth gateway and IoT Access Controller software platform with Augury’s Machine Health monitoring sensors and AI-driven software solutions. The result is seamless long-range connectivity and simultaneous monitoring of multiple devices in challenging industrial environments.

Improved Reliability and Scalability: The combined solution tackles the issue of scaling traditional wired connections, proposing a more reliable and cost-effective alternative using Bluetooth IoT for extensive industrial monitoring. This strategy assists end customers in eliminating production downtime, enhancing process efficiency, maximizing yield, and reducing waste and emissions.

Proven Track Records: Over the years, Cassia has consistently aided numerous industrial customers in enhancing the reliability, scalability, and security of their predictive and preventive maintenance processes through its leading Bluetooth IoT products and solutions. This has resulted in significant cost savings and improved operational performance. Augury, a globally recognized leader and pioneer in Machine Health and Process Health solutions, has enabled hundreds of customers in eliminating production downtime, improving process efficiency, maximizing yield, and reducing waste and emissions. Augury’s global customers often achieve 3-10x ROI, typically within just a few months.

“We are incredibly excited to welcome Augury as a strategic partner for Cassia Networks,” said Felix Zhao, CEO of Cassia Networks. “The Cassia Networks-Augury partnership is poised to redefine industrial condition monitoring, offering a comprehensive solution that addresses the evolving needs of modern manufacturing and industrial operations.”

“We are excited to collaborate with Cassia Networks to expand the impact and reach of our purpose-built Machine Health solutions,” said Saar Yoskovitz, co-founder and CEO of Augury. “By integrating Cassia’s innovative X-2000 Bluetooth gateway with Augury’s Machine Health, we infuse high quality, AI-driven insights at every layer of the predictive maintenance stack, ensuring IoT is capable of handling every challenge production throws its way. We look forward to the future of this partnership as Cassia Networks and Augury continue to push the boundaries for IIoT innovation.”

To learn more about Cassia Networks, visit: www.cassianetworks.com.

To learn more about Augury, visit: www.augury.com.

About Cassia Networks

Cassia Networks is the leading provider of enterprise Bluetooth IoT products and solutions. Their patented technology provides the most reliable and easy to manage long-range, multiple device connectivity, edge processing and locationing for Bluetooth IoT networks. Their mission is to solve the IoT connectivity, locationing and management challenges faced by today’s enterprises and make IoT easy.

About Augury:

A leader in Machine Health and Process Health solutions, Augury uses purpose-built AI technology, trained by industry experts and the world’s largest data library, to help manufacturing and industrial companies eliminate production downtime, improve process efficiency, maximize yield, and reduce waste and emissions. Our global customers achieve 3-10x ROI, often in a matter of months. Together with our customers, we are pioneering Production Health to build a world where the combined work of people and machines makes life better in every way.

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SOURCE Cassia Networks

PRINCETON, N.J., Dec. 30, 2024 /PRNewswire/ — As the eCommerce landscape accelerates toward 2025, NetElixir, a leading eCommerce marketing agency, unveils 10 key trends that are poised to transform digital marketing strategies and redefine the future of online retail. These insights, spearheaded by CEO Udayan Bose, identify groundbreaking opportunities for businesses to achieve sustainable growth and innovation.

The Rise of Social Commerce
Social platforms currently contribute 7% of website commerce, a figure expected to surpass 10% in 2025 as platforms like Instagram and TikTok enhance shopping integrations. This shift underscores the growing role of social media in influencing purchasing decisions.

Voice-Activated Conversational Search
Voice search and AI-powered chatbots are set to replace traditional search bars, making interactions with online stores more intuitive. By 2025, 50% of all online searches are projected to be voice-activated, highlighting the need for businesses to optimize for conversational commerce.

Innovations in Unified and Hyper-Personalized Shopper Experiences
The convergence of AI/ML advancements, real-time data utilization, demand for customized experiences, and the rise of connected devices will drive groundbreaking innovations in personalization. Shoppers can expect engaging, efficient, and highly tailored experiences that align with individual preferences.

AI Shopping Agent-Led Marketing
AI shopping agents are set to revolutionize customer engagement, offering hyper-personalized recommendations that drive loyalty and conversion. This innovation will redefine how businesses connect with their audiences.

AI-Powered Marketing Experimentation
AI is enabling unparalleled advancements in content creation, campaign optimization, and budget allocation. Tools like NetElixir’s LXRInsights empower marketers to seamlessly integrate human expertise with AI-driven experimentation, resulting in smarter strategies and improved ROI.

Introduction of AI Agents in E-Commerce and Marketing
AI agents will increasingly manage complex tasks, reducing human dependency while boosting efficiency. By automating routine processes, businesses can focus on strategic growth.

More Conscious Commerce
Sustainability will take center stage as 70% of consumers globally prefer brands that align with their values. Conscious consumerism will become a key differentiator in building trust and loyalty.

AR/VR Integration
Immersive technologies like augmented and virtual reality are reshaping online shopping. By 2025, the AR market is projected to reach $50 billion, offering consumers interactive and memorable shopping experiences that enhance personalization.

Emergence of Luxury and Discount Marketplaces
Marketplaces are evolving into distinct segments to meet diverse consumer needs. Luxury platforms emphasize exclusivity, while discount-focused marketplaces thrive on affordability, reflecting shifting priorities.

Explosion of Creativity Driven by AI
AI-powered tools are unlocking new frontiers in creative storytelling and content creation. Businesses leveraging these tools will elevate their marketing strategies and brand presence, setting new standards for innovation.

“The eCommerce landscape is at a tipping point,” said Udayan Bose, CEO of NetElixir. “These trends highlight the transformative potential of AI, sustainability, and personalization. Businesses that adapt quickly will position themselves as leaders in this exciting new era.”

To learn more about how NetElixir is helping eCommerce businesses stay ahead of these trends, visit www.netelixir.com/consulting.

About NetElixir
NetElixir is a leading eCommerce marketing agency that empowers retailers to drive profitable growth through innovative strategies and cutting-edge technology. With over 20 years of experience and partnerships with more than 800 brands, NetElixir is at the forefront of shaping the future of eCommerce.

CONTACT: michelle.tomasian@netelixir.com

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SOURCE NetElixir

Empowering Women, Strengthening Partnerships, and Building a Brighter Future

NASHVILLE, Tenn., Dec. 30, 2024 /PRNewswire/ — As 2024 comes to a close, LinkUnite is proud to reflect on another year of growth and unwavering support for its members and partners. From dynamic mentorship programs to exclusive events and meaningful collaborations, LinkUnite continues to be a driving force in championing women in business.

We’re already buzzing about 2025! We’re rolling out an enhanced membership package packed with even more value and opportunities. And get ready for LinkUnite V – it’s shaping up to be our most epic event yet. We’ll spill the details on the location and dates soon, and trust us, it’s going to be unforgettable.

“2024 was a testament to the power of connection, collaboration, and community,” said Amanda Farris, CEO of LinkUnite. “We’ve seen women rise to new heights, and collaborate on new opportunities, supported by a network that believes in their potential. In 2025, we’re taking it even further – bigger events, stronger partnerships, and more opportunities for our members to thrive and grow their network.”

“We are especially grateful for the incredible partnership we’ve built with IntegriShield this year,” said Sara Malo, President of LinkUnite. “Their support, and the dedication of Gayla Huber and Ashleigh Arnaud, has played a vital role in our success. It’s partnerships like these that remind us of the strength and potential of our growing network. We are excited to continue building on these connections as we head into 2025.”

A special moment in LinkUnite’s journey will take place at Lead Generation World on Monday, January 6, 2025, when Gayla Huber will officially pass the torch as the First Lady of LinkUnite. This transition celebrates Gayla’s monumental impact and her role as a driving force in our mission. We’ll also welcome the next First Lady of LinkUnite, kicking off a new chapter that’s all about strength, legacy, and forward momentum. Learn more about the First Lady of LinkUnite.

Interested in joining our network of women leaders and innovators? Membership for 2025 is now open. Apply here and find out more.

Our success this year couldn’t have happened without our corporate members and partners. Their support has been a game changer, opening new doors and helping our community thrive. Dive into more about our corporate partners and see how you can connect: Learn more here.

“As 2025 nears, we’re more committed than ever to our work and mission. With new perks, bigger events, and stronger partnerships, we’re all set to take things to the next level. Stay tuned!”

About IntegriShield
Designed to protect companies’ reputations and brand recognition, IntegriShield monitors, tracks and enforces all applicable regulations to assure that our clients engage in consistent and compliant marketing activities. Located in Kansas City, IntegriShield launched in 2012 to provide cutting-edge compliance and remediation services to a diverse array of businesses. Since then, the IntegriShield team has been evolving and honing our technology to simplify workflow, streamline remediation, and track brand compliance across the web, through email monitor servicing, and audio monitoring. For more information about IntegriShield please visit their website here.

About LinkUnite
LinkUnite is an organization dedicated to empowering women in the business world through mentorship, networking, and professional development opportunities. With a focus on creating meaningful connections and fostering career growth, LinkUnite is committed to providing resources and support to help women thrive in their personal and professional lives. For more information about the LinkUnite mentorship program or to learn how to get involved, please visit our website here.

Stay connected and follow LinkUnite events here. Subscribe to our YouTube and follow us on LinkedIn to stay up to date!

For media inquiries or more information on LinkUnite’s 2025 membership and upcoming events, please contact:

Amanda Farris
Founder & CEO – LinkUnite
Email: Amanda@linkinite.live
Website: www.linkunite.live

Sara Malo
President & COO – LinkUnite
Email: Sara@linkinite.live
Website: www.linkunite.live

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SOURCE LinkUnite, LLC