OmniBrain Customers Can See Patient Engagement Metrics at Every Point in the Patient Journey
NASHVILLE, Tenn., Dec. 18, 2024 /PRNewswire-PRWeb/ — RevSpring, the leading provider of healthcare engagement and payment solutions, today announced that OmniBrain™—a powerful and advanced OmniChannel patient journey orchestration platform that engages patients based on provider goals and patient behavior—now includes self-service access for providers. Providers now can view patient journey configurations and analyze performance to gain a deeper understanding of their patients’ behavior and preference, and overall performance of engagement journeys.
“Seeing the performance of each persona group means providers instantly understand engagement rates, patient actions taken, and overall success of their journeys,” said Jacobsen.
OmniBrain executes intelligent, coordinated patient communications that inspire patients to act. It orchestrates precise, individualized journeys using a tailored combination of channels—including text, email, voice, and print—by understanding patients and the channels and messages that fit them. The release of self-service access for providers lets customers visualize performance metrics at every touchpoint. OmniBrain engages patient groups with similar characteristics and behavior patterns using personas, intelligently matching them to engagement strategies that fit them to optimize outcomes.
“Seeing the performance of each persona group means providers instantly understand engagement rates, patient actions taken, and overall success of their journeys,” said Kristen Jacobsen, vice president of omnichannel engagement and marketing at RevSpring. “With the release of client access, customers have the power of visibility into the performance of their campaigns, trending improvements, and opportunities for optimizations against the goal of the various engagement journeys.”
OmniBrain enables rapid onboarding of omnichannel journeys for RevSpring customers with proven strategies for a wide spectrum of engagement needs, including payments, forms completion, critical document delivery, surveys, and other engagement needs of the provider. OmniBrain uses intelligence about each patient such as propensity to pay, channel propensity and other demographic and behavioral characteristics to personalize engagement at scale. It provides detailed insights to optimize campaigns and improve performance.
RevSpring introduced OmniBrain to simplify the complexity of building highly personalized engagement campaigns, using advanced data analytics to understand the performance. The introduction of provider access puts the power of that insight into the hands of the customer so they have a deeper level of understanding of patient behavior and campaign performance.
About RevSpring
RevSpring leads the market in healthcare engagement and payment solutions that inspire patients to participate in and pay for their healthcare. We’ve built Engage IQ™, the industry’s only connected patient engagement suite designed to coordinate patient interactions from pre-care to post-care to payment. RevSpring’s intelligent, holistic platform puts patient understanding at the center of one connected personal experience, allowing providers to fully optimize patient satisfaction, data accuracy, staff efficiency and financial outcomes. The company’s OmniChannel communications and payment solutions are backed by intelligence, analytics, contextual messaging and user experience best practices. RevSpring was rated #1 for Most New Capabilities in Patient Engagement by KLAS in 2023 and Best in KLAS in Patient Communications in 2024. To learn more, visit revspringinc.com/healthcare. Follow RevSpring on LinkedIn and X (formerly Twitter).
Media Contact
Kristen Jacobsen, RevSpring, 7639235280, kjacobsen@revspringinc.com, www.revspringinc.com
Kellie Kennedy, The Harbinger Group, 3129334903, kelliek@theharbingergroup.com, www.theharbingergroup.com
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SOURCE RevSpring
