Connect with us

Technology

New Year, New Sponsor: Presenting Alaska Airlines New Year’s at the Needle

Published

on

The West Coast’s beloved New Year’s Eve drone, fireworks, and light show returns with a new
sponsor and even bigger broadcast.

SEATTLE, Dec. 6, 2024 /PRNewswire/ — The Space Needle is proud to present Alaska Airlines New Year’s at the Needle, Seattle’s beloved pyrotechnic and light spectacular, to usher in 2025. Viewers up and down the West Coast will be dazzled as hundreds of drones take to the sky leading up to the largest structurally-launched firework show in North America. This year, San Diego will join the televised event in addition to Portland, Spokane, and Seattle.

“We are so excited to partner with Alaska Airlines to bring New Year’s at the Needle to even greater heights,” said Ron Sevart, Space Needle President & CEO. “Travel has the incredible power to inspire, and Alaska Airlines has been connecting the West Coast to the world for 92 years. As we ring in 2025, I can’t think of a better sponsor to help the entire Pacific Time Zone dream even bigger for the year ahead.”

The 18-minute show will begin seven minutes before midnight, when 500 drones take to the sky next to the Space Needle. The formations will take viewers around the wonders of the West Coast, from San Diego to the Pacific Northwest. A drone countdown leads into a thrilling pyrotechnic display as fireworks launch from the tower at midnight. Plus, partygoers at Seattle Center will watch the Space Needle become a canvas for the impressive 10-minute light shows happening at 10:00 PM PT, 10:30 PM PT, 11:00 PM PT, and 11:30 PM PT.

“As the only West Coast-based airline, we look forward to ringing in the New Year with our loyal guests, from Seattle to San Diego,” said Ben Minicucci, CEO of Alaska Airlines. “New Year’s at the Needle is one of Seattle’s most iconic celebrations and as the hometown airline, we’re honored to be a part of it.” Those in Seattle are invited to watch the skies light up in brilliant color at Seattle Center. The best viewing is at the International Fountain Lawn and the Fisher Pavilion. Attendees can also check out giveaways at Alaska Airlines’ pop-up booths at the Armory and surrounding outdoor areas, including a special giveaway for Alaska Airlines credit card holders.

Viewers at home can tune-in to the live broadcast starting at 11:30PM PT on KING 5 in Seattle, KGW 8 in Portland, KREM 2 in Spokane, and CW 8.2 in San Diego. Bonus coverage will begin at 11:00PM PT on streaming (KING5+, KGW8+, KREM2+, and over the air in San Diego on CW 8.2). Those watching the show in the surrounding area can tune in to a live simulcast of the soundtrack on HITS 106.1 in Seattle. The broadcast will include behind-the-scenes coverage of the New Year’s spectacular, and musical performances by Seattle-based band Sugar Bones live from the top of the Space Needle.

Please note, there are no New Year’s Eve events atop the Space Needle; however, the tower does have extended hours on December 31 and will be open from 9:00 AM to 8:00 PM.

For event updates, visit spaceneedle.com/newyears.

Schedule of Events (all Pacific Time):

10:00 PM – Light-only pre-show (10 minute performance)10:30 PM – Light-only pre-show (10 minute performance)11:00 PM – Light-only pre-show (10 minute performance)11:30 PM – Light-only pre-show (10 minute performance)11:53 PM – Show begins12:00 AM – Happy New Year!12:09 AM – Show ends

About Space Needle
Built as the centerpiece and inspiration for the 1962 Seattle World’s Fair, the Space Needle has since become a part of the Seattle experience and the globally-recognized icon for the city. The Space Needle’s recent $100 million renovation added more than 176 tons of glass to the structure offering unparalleled views of Seattle and features The Loupe—the world’s first revolving glass floor. Open year round, the Space Needle hosts more than a million visitors per year. For more information visit: spaceneedle.com/press

About Alaska Air Group
Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

About Sky Elements
Sky Elements delivers captivating drone light shows that immerse audiences and skyrocket brand awareness, putting accuracy, execution, and compliance first. For more information visit: skyelementsdrones.com.

About Pyro Spectaculars by Souza 
The Pyro Spectaculars Group of Companies is a third-generation family-owned and operated full-service pyrotechnic company. Pyro is one of the largest and oldest pyrotechnic companies in the western United States. Pyro helped initiate the tradition of New Year’s fireworks on the Space Needle in the mid1990s and has been the Space Needle’s partner for New Year’s at the Needle ever since. For more information visit: pyrospec.com.

About Illuminate Production Services Inc. 
With a mission to design, connect and enhance experience, Illuminate Production Services works to provide production quality audio, video lighting, staging and more to clients nationwide. For more information visit: lightingips.com.

For more information, contact:
Amy Cunningham, Public Relations Director
amyc@spaceneedle.com, (206) 295-6111 (mobile)

View original content to download multimedia:https://www.prnewswire.com/news-releases/new-year-new-sponsor-presenting-alaska-airlines-new-years-at-the-needle-302325072.html

SOURCE Space Needle

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

L’Oréal Hong Kong Wins Prestigious Gold Award at the Hong Kong Awards for Environmental Excellence

Published

on

By

Company Recognised for Outstanding Sustainability Achievements in the “Shops and Retailers” Sector

HONG KONG, Jan. 13, 2025 /PRNewswire/ — L’Oréal Hong Kong received the Gold Award in the “Shops and Retailers” sector at the annual Hong Kong Awards for Environmental Excellence (HKAEE). This esteemed award, organised by the Hong Kong Environmental Campaign Committee in collaboration with the Environment and Ecology Bureau and major chambers of commerce, highlights the company’s exceptional achievements in sustainability under its “L’Oréal For the Future” commitment.

As the beauty market leader in Hong Kong, L’Oréal has been accelerating sustainable transformation across its entire value chain, from product innovation, sourcing, transportation to retail and consumption.

Eva Yu, President and Managing Director of L’Oréal Hong Kong, expressed her gratitude for the recognition, “We are deeply honoured to receive the Gold Award at the Hong Kong Awards for Environmental Excellence. This is a testament to our unwavering commitment to sustainability. As the market leader, it is our responsibility to not only provide the best in beauty, but also lead in meaningful actions to protect the environment and contribute to the community we serve.”

The assessment of HKAEE award covered stringent criteria from green leadership, sustainability programs and performance, to partnerships. L’Oréal Hong Kong was recognised for the following sustainability achievements in the past year:

Green Office: L’Oréal Hong Kong’s office is LEED Platinum certified, uses 100% renewable energy, and has been reducing energy consumption year on year with different energy efficiency features.

Green Operations: All local packaging of L’Oréal products is plastic-free and all disposals from warehouse are recycled. The company also aims to minimise CO2 emissions in transportation by using sea and rail shipment as well as electric vehicle in local transport.

Green Retail: 100% of new stores under L’Oréal Hong Kong are eco-designed. The stores use sustainably sourced and certified materials, as well as reusable and recyclable materials.

Green Consumption: Through joint efforts by L’Oréal Hong Kong’s 17 brands, and its partnership with Watsons stores across the city, over 600,000 empty beauty bottles have already been collected from consumers for recycling. To further reduce packaging waste, the company is introducing more refillable beauty products to the Hong Kong market. Refillable products use less packaging, thus providing more sustainable options for environmentally conscious consumers.

L’Oréal Hong Kong continues to lead the beauty industry in sustainability efforts, proving that environmental responsibility and business success can go hand in hand.

For high-res photos, please see it here.

About L’Oréal

For 115 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality. With more than 90,000 committed employees, a balanced geographical footprint and sales across all distribution networks (e-commerce, mass market, department stores, pharmacies, perfumeries, hair salons, branded and travel retail), in 2023 the Group generated sales amounting to 41.18 billion euros. With 20 research centers across 11 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 6,400 Digital talents, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse. More information on https://www.loreal.com/en/mediaroom

About L’Oréal For the Future

“L’Oréal For the Future” is L’Oréal’s global sustainability programme that outlines the company’s vision and commitments for 2030. The initiative focuses on transforming L’Oréal’s operations to respect planetary boundaries by addressing key environmental challenges. Commitments include achieving 100% renewable energy for all operated sites by 2025, ensuring that by 2030 all water used in industrial processes will be recycled and reused, and that 100% of biobased ingredients for formulas and packaging materials will be traceable and sourced sustainably, with none linked to deforestation. L’Oréal also aims to reduce greenhouse gas emissions across all scopes by 50% per finished product by 2030.

For more information on “L’Oréal For the Future,” please visit: www.loreal.com/en/commitments-and-responsibilities/for-the-planet/    

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/loreal-hong-kong-wins-prestigious-gold-award-at-the-hong-kong-awards-for-environmental-excellence-302348856.html

SOURCE L’Oréal Hong Kong

Continue Reading

Technology

Pollo AI Releases Multi-Model Support, Offering All-in-One Video Generation Capabilities

Published

on

By

SINGAPORE, Jan. 12, 2025 /PRNewswire/ — Pollo AI, an innovative leader in AI-powered video generation, today announced the launch of a new feature that allows users to select from a range of well-known AI video models, making it an all-in-one AI video generation platform.

With the introduction of multi-model support, users can now choose from popular AI video models on Pollo AI, including Kling AI, Hailuo AI, Runway, Vidu AI, Luma AI, and PixVerse. The multi-model support is available on Pollo AI’s text to video and image to video generators. These model options enhance the versatility and customization of the Pollo AI platform, empowering creators to experience different technologies to produce their videos.

Camille Sawyer, CEO of HIX.AI, the parent company of Pollo AI, expressed her enthusiasm for the new feature, stating, “At Pollo AI, we believe in fostering creativity without limits. By integrating multiple AI models, Pollo AI has become an all-in-one platform enabling our users to explore diverse cutting-edge video generation technologies at one place.”

Each model offers distinct customization options that cater to various creative needs, such as output video style, video length, resolution, motion range, aspect ratio, and camera movement. This feature is designed to provide users with the flexibility to bring their visions to life in ways that best suit their projects on Pollo A.

It is seamless and intuitive to access and use the different models offered in this all-in-one AI video generator. After log in to your Pollo AI account, on the UI of the generators, you’ll find the option to select from the various available AI models. After choosing your preferred model, you can customize the settings it comes with and start your generation.

“We believe the multi-model support will ultimately enhance their storytelling capabilities,” Camille added. “This update is a testament to our commitment to innovation and our dedication to supporting creators in their artistic journeys.”

This multi-model support feature is now available to all users. For more information about this feature and to start creating with any of the models, visit https://pollo.ai/text-to-video or https://pollo.ai/image-to-video.

MEDIA CONTACT
Camille Sawyer
CEO, HIX.AI
support@pollo.ai 

View original content:https://www.prnewswire.com/news-releases/pollo-ai-releases-multi-model-support-offering-all-in-one-video-generation-capabilities-302348811.html

SOURCE Pollo AI

Continue Reading

Technology

SUS ENVIRONMENT, Global Leading WtE Corporation, Launches New Brand Identity

Published

on

By

SHANGHAI, Jan. 13, 2025 /PRNewswire/ — As the world’s population grows and industrialization accelerates, the conflict between energy and the environment is intensifying. The search for a balance between energy supply and environmental protection has become a crucial issue for global sustainable development.

In January 2025, SUS ENVIRONMENT launches new global brand identity. This renewal improves the brand image and enriches the brand connotation, bolstering its commitment to global sustainable development.

PART 1: Logo Renewal

The abbreviation “SUS”,” which is derived from “sustainable”,” emphasizes the company’s mission to create a cleaner and more friendly living environment through waste-to-energy solutions. Inspired by the traditional Chinese Tai Chi diagram, the graphic incorporates the concept of cyclic generation, shows the characteristics of energy recycling and expresses the brand endless vitality.

PART 2: Mission Connotation Expansion  

The refreshed brand highlights SUS ENVIRONMENT’S unwavering focus on stakeholder benefits:

Environmental Impact: Solving waste disposal challenges to create cleaner environments.Employee Well-Being: Promoting diversity, equity and inclusiveness to enhance employee satisfaction.Community Engagement: Building supportive environments to improve community living standards.Business Integrity: Establishing fair and transparent practices to strengthen partnerships.

PART 3: Brand Colors

The primary colors of SUS ENVIRONMENT are blue and green to symbolize technological innovation and environmental protection. They are complemented by metallic gold and technical silver to convey high quality and stability. Together, these colors embody the core values of the brand: Professionalism, Innovation, Vitality, and Trustworthiness.

The new global brand identity heralds the next chapter for SUS ENVIRONMENT. In the future, SUS ENVIRONMENT will leverage its strength to make the world a better place.

About SUS ENVIRONMENT

SUS ENVIRONMENT is the world’s largest provider of waste incineration equipment and technology, as well as one of the top three investors and operators of waste-to-energy projects (low-carbon Eco-industrial parks) globally. 

As of June 2024, SUS ENVIRONMENT has established 10 management centers worldwide, providing environmental and energy services to over 100 million people. It has invested in and constructed 84 waste-to-energy projects (low-carbon Eco-industrial parks), with a daily processing capacity 110,000 tons of municipal solid waste and annual green power generation of approximately 18,000 GWh. Its equipment and technology are applied in 277 waste-to-energy plants across the world, comprising 518 incineration lines, with a daily capacity 290,000 tons of municipal solid waste. 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/sus-environment-global-leading-wte-corporation-launches-new-brand-identity-302348819.html

SOURCE Shanghai SUS ENVIRONMENT Co.,Ltd.

Continue Reading

Trending