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Vectra AI 2025 Predictions Warns of Fatigue in AI, Calls for Strategic Rethink to Demonstrate Value

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SINGAPORE, Dec. 4, 2024 /PRNewswire/ — Vectra AI, Inc., the leader in AI-driven XDR (extended detection and response), has released its 2025 security predictions for Asia Pacific and Japan (APJ), highlighting the significant role Artificial Intelligence (AI) will play in cybersecurity and the growing focus on achieving measurable results.

While Gartner projects IT spending to reach US$5.74 trillion in 2025, and IDC forecasts AI-related technology spending to hit US$337 billion, the initial excitement around AI is shifting towards a more pragmatic approach. As organisations integrate AI capabilities into their core operations, they are increasingly focused on accessing the business value of these investments. These predictions aim to assist CISOs in effectively allocating resources and anticipating potential attack vectors in 2025.  

However, Vectra AI warns of a growing fatigue with AI co-pilots as organisations in the APJ region grapple with high costs and a lack of demonstrated value. Sharat Nautiyal, Director of Security Engineering for APJ at Vectra AI states, “Organisations are adopting AI tools without understanding their intended purpose, leading to confusion about how these solutions address specific issues.”

Nautiyal adds, “Although AI has great potential, it is simply a toolset not a cure-all for cybersecurity problems. Organisations must evaluate strategies to effectively leverage AI for real challenges.”

He also notes that AI will increasingly be used by threat actors in the coming year. “All attacks will likely involve Generative AI (GenAI), facilitating infiltration and identity-based attacks. Methods like deepfakes and remote code exploits will evolve. As AI matures, these tactics will continue to advance.”

Nautiyal emphasizes that while compliance is essential, it does not equate to security. “Compliance offers basic guardrails, but compliance alone doesn’t determine how a threat actor will behave. Good security posture is what matters.”

Lastly, Nautiyal comments that the marketing hype surrounding AI in cybersecurity has reached a peak – with many companies claiming to leverage AI capabilities without delivering on their promise. “Educating customers on genuine AI application is crucial as is rigorous testing to separate hype from reality. While AI drives innovation in threat detection and response, not all advancements are equally effective. Organizations must prioritize outcomes and stay focused, to avoid the pitfalls of marketing noise.”

Read on for more insights to Vectra AI’s 2025 predictions: 

Prediction 1: Fatigue and confusion around the overuse of the term “AI” will push vendors to focus on demonstrating value

The initial excitement about AI in cybersecurity will fade, leading to disillusionment among security leaders. While 87% plan to adopt more AI tools, there’s cautious optimism due to concerns about increased workload. Organisations within Asia Pacific must move beyond vague promises of “AI-driven security” to deliver tangible results like faster threat detection and improved accuracy. AI is a toolset, not a one-size-fits-all solution. Understanding specific challenges is crucial; cybersecurity is about minimising risks and preparing for threats. Good hygiene and proactive threat response are essential – organisations need to practise identifying and responding to threats, ensuring they have the right protocols in place to catch attackers quickly and effectively.

Prediction 2: Attackers are using AI to exploit vulnerabilities in security tools

As attackers increasingly leverage AI, a divide will emerge between those who use it skilfully for adaptive attacks and those who employ it more simplistically. By 2025, threat actors are expected to exploit AI for initial access through tactics like deepfakes and sophisticated phishing. While AI will evolve, core attacker behaviors, such as establishing foothold and establishing a command-and-control tunnel, abusing identity, moving laterally etc will persist. This highlights the need for robust tools like Network Detection and Response (NDR) solutions, to effectively counter these evolving threats and enhance organisational security.

Prediction 3: Focus on regulatory compliance overwhelms the defenders and provides advantages to the attackers

The growing emphasis on regulatory compliance is overwhelming cybersecurity defenders, giving attackers an advantage. Security teams are stretched thin, prioritizing compliance over dynamic threat detection, which undermines proactive security. By 2025, attackers are likely to exploit this imbalance further. While compliance is essential for meeting regulations, it does not equate to security and often diverts focus from effective threat mitigation. Analyzing usage logs is important, but the key is how these logs are used to identify and respond to threats. Compliance and security must collaborate to strengthen defenses; compliance alone cannot replace robust security measures.

Prediction 4: Identity will remain a critical attack vector

Identity-based attacks will be a major concern in 2025, with attackers leveraging the dark web and GenAI to enhance phishing and business email compromise (BEC). Organisations must prioritise continuous testing for identity compromises, using dedicated red teams or third-party services, rather than relying solely on annual assessments. Open-source tools can simulate identity compromises, helping organisations prepare for real threats. As generative AI becomes more prevalent, robust identity management and security practices are essential to prepare for these evolving attacks.

Prediction 5: Enterprise breaches will be traced back to AI agent abuse 

Agentic AI will increasingly analyse attack surfaces and existing threats, providing context and detecting natural-language based threats like phishing, which traditional models struggle with.

As reliance on these sophisticated tools grows, organisations must prioritise the security and responsible use of their AI systems. Implementing robust safeguards and ethical guidelines will be essential to prevent misuse. Ultimately, integrating of agentic AI will enhance threat detection but foster a proactive security culture, enabling organisations to stay ahead of evolving cyber threats and better protect their critical assets. 

As AI continues to evolve, organizations must stay ahead of emerging threats by adopting strategic, outcomes-focused approaches to cybersecurity. Proactive measures, such as real-time threat detection and actionable insights, are essential for optimizing resources and effectively mitigating risks in an increasingly complex digital landscape.

View original content:https://www.prnewswire.com/apac/news-releases/vectra-ai-2025-predictions-warns-of-fatigue-in-ai-calls-for-strategic-rethink-to-demonstrate-value-302321778.html

SOURCE Vectra AI

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TVCMALL Leads Wholesale Innovation for Simplified Online Retail Business Success at CES 2025

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LAS VEGAS, Jan. 11, 2025 /PRNewswire/ — CES 2025, one of the largest tech events globally, concluded with over 4,000 exhibitors showcasing breakthroughs in AI, digital health, and mobility. TVCMALL, a leading one-stop B2B wholesaler, made its second consecutive appearance at the event, delivering comprehensive solutions and introducing a new brand, LEMONDA. With a focus on eco-friendly products and AI-driven accessories, TVCMALL is redefining the wholesale experience for global entrepreneurs.

Revolutionizing Wholesale with AI and Sustainability
TVCMALL is a one-stop platform offering over 1 million SKUs, including mobile accessories, smart tech, and consumer electronics. At CES 2025, the company presented a range of cutting-edge products, from biodegradable phone cases to AI-driven gadgets like Meta Quest 3 headbands, wireless chargers, power banks, and gaming accessories. As part of its innovative approach, TVCMALL launched LEMONDA, a lifestyle brand focused on sustainability. Featuring lightweight, corrosion-resistant resin smartwatch straps and eco-friendly packaging, LEMONDA aligns with the growing demand for green solutions in tech, further cementing TVCMALL’s commitment to a sustainable future.

Comprehensive Solutions for Retailers
TVCMALL simplifies sourcing with an extensive catalog and AI-powered ordering systems, allowing businesses to streamline purchasing and make data-driven decisions. With no minimum order quantity (MOQ) on most products and a flexible dropshipping service, TVCMALL supports businesses with customized solutions tailored to their needs. Whether through personalized packaging or exclusive designs, TVCMALL helps entrepreneurs enhance their brand visibility and stay competitive. The platform also integrates with Amazon and custom APIs for a seamless experience.

Commitment to Quality and Global Growth
TVCMALL is dedicated to helping entrepreneurs succeed in both established and emerging markets. By offering competitive prices, fast delivery, and in-depth market insights, TVCMALL empowers businesses to expand into regions like Europe, Southeast Asia, and Brazil. The company works with trusted partners like Dux Ducis, CaseMe, and Nillkin, ensuring the reliability and quality of its offerings. Additionally, TVCMALL provides value-added services like product photography, factory inspections, and certifications (CE, RoHS), assisting clients with smooth market entry.

“At TVCMALL, our vision is to build a more generous and thriving world,” said Leo Chen, Founder and Chairman of TVCMALL. “CES 2025 is not just an exhibition for us; it’s an opportunity to collaborate, innovate, and inspire a new era of retail and technology.”

For more information, please visit www.tvcmall.com or contact sales@tvcmall.com.

Photo – https://mma.prnewswire.com/media/2593486/TVCMALL_booth_layout_at_CES_2025.jpg

View original content:https://www.prnewswire.co.uk/news-releases/tvcmall-leads-wholesale-innovation-for-simplified-online-retail-business-success-at-ces-2025-302345615.html

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The green power trading electricity volume in Turfan has surged significantly in 2024

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TURFAN, China, Jan. 11, 2025 /PRNewswire/ — On January 9, 2024, data released by Xinjiang Power Trading Centre Co., Ltd. indicated that the green power trading electricity volume in the Turfan region reached 0.97 billion kWh, representing a remarkable year-on-year increase of up to 14 times. This substantial growth underscores the region’s successful transition towards green energy.

State Grid Turfan Power Supply Company has taken proactive measures to expedite the development of the green power market. The company has facilitated the government’s introduction of a renewable energy consumption action plan, specifying new energy consumption ratios for key energy-consuming entities and establishing a market mechanism with a high proportion of new energy. These efforts have effectively promoted the “new energy participation in all trading varieties of the 24-hour curve” trading model and ensured continuous market opening on working days, thereby better accommodating the fluctuating characteristics of new energy output.

Furthermore, State Grid Turfan Power Supply Company established a green power certificate service station in Gaochang District, providing customers with convenient green power trading services and fostering a green consumption atmosphere throughout society. During the Autonomous Region Tourism Development Conference and the Turfan Grape Festival, the company achieved 100% green power supply and assisted three export-oriented enterprises in achieving low-carbon transformation, thereby enhancing the international influence of their brands.

Looking ahead, State Grid Turfan Power Supply Company will continue to implement measures to expand its “Power Supply + Energy Efficiency Bill” service, guiding society towards more efficient, economical, and environmentally friendly electricity usage, and contributing to the clean and low-carbon transformation of local energy resources.

View original content:https://www.prnewswire.com/apac/news-releases/the-green-power-trading-electricity-volume-in-turfan-has-surged-significantly-in-2024-302348525.html

SOURCE State Grid Turfan Power Supply Company

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Equipboard Unveils Sleek Redesign to Enhance Music Gear Discovery for Musicians Worldwide

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Redesign Introduces Modern Features, Streamlined Navigation, and Richer Content to Inspire and Support Music Makers Globally

AUSTIN, Texas, Jan. 11, 2025 /PRNewswire-PRWeb/ — Equipboard, the leading online community for musicians and gear enthusiasts, announces the launch of its newly redesigned website. With a modern look, streamlined navigation, and powerful new features, the redesign sets a new standard for connecting artists, producers, and hobbyists with the tools they need to create music.

Since its inception in 2013, Equipboard has grown into the world’s largest database of music gear used by professionals and amateurs alike. The redesign reflects the platform’s commitment to fostering creativity, offering transparent information, and making gear discovery and purchasing easier and more enjoyable for its global user base.

What’s New?

Equipboard’s redesign is more than just a fresh coat of paint. It introduces a host of improvements aimed at elevating the way users explore, share, and connect over their favorite gear:

    Modernized Design: A sleek, responsive layout ensures a seamless experience across all devices, with improved readability and accessibility.    Enhanced Navigation: Faster, more intuitive browsing helps users discover gear, artists, and inspiration effortlessly. Whether searching for a guitarist’s pedalboard or a producer’s go-to synth, the information is now at their fingertips.    Richer Content: Equipboard now features in-depth guides, expert-curated collections, and a revamped artist gear section to inspire and inform users at all levels of their musical journey.    Personalized Experience: Registered users can now enjoy a more tailored interface, saving their favorite gear and creating wishlists for their next creative adventure.    Price Comparisons Across Leading Retailers: Equipboard helps musicians make informed decisions by comparing prices on music gear from top retailers, ensuring they get the best value for their investment.    Community-Focused Features: New tools make it easier for users to contribute to Equipboard’s ever-growing database, ensuring the platform remains the most trusted source for music gear information.

“Equipboard has always been about empowering musicians by connecting them with the tools and insights they need,” said Michael Pierce, Co-Founder. “This redesign reflects our commitment to innovation and community, creating an experience that’s as inspiring as the gear our users discover. From in-depth artist insights to real-time price comparisons, we’re excited to see how these improvements help musicians worldwide make better gear choices and create amazing music.”

About Equipboard

Equipboard is the ultimate online resource for musicians and gear enthusiasts. With a mission to provide transparent, community-driven information about the gear used by artists and professionals, Equipboard has become a trusted destination for millions of music creators. The platform also simplifies the buying process with its innovative price comparison tool, helping users find the best deals from leading retailers. From electric guitars to studio monitors, Equipboard’s extensive database helps users make informed decisions about their music-making journey.

The redesigned Equipboard is now live at https://equipboard.com, offering a fresh look and enhanced tools to support music creators in exploring the gear behind their favorite artists’ sound.

Media Contact

Michael Pierce, Equipboard, 888-888-8888, contact@equipboard.com, https://equipboard.com/

View original content to download multimedia:https://www.prweb.com/releases/equipboard-unveils-sleek-redesign-to-enhance-music-gear-discovery-for-musicians-worldwide-302348502.html

SOURCE Equipboard

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