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Appier unveils Generative AI integration across entire product suite to boost advertising, personalization, and data solutions

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LLM technology powers intelligent business strategies across platforms, reflecting a long-term commitment to R&D and sustained growth

TAIPEI, Nov. 21, 2024 /PRNewswire/ — Appier, a software-as-a-service (SaaS) company leveraging artificial intelligence (AI) to drive business decision-making, has announced the integration of generative AI (GenAI) technology across its entire product suite. This adoption of advanced Large Language Model (LLM) technology spans Appier’s three major platforms—Advertising Cloud, Personalization Cloud, and Data Cloud. These upgrades are set to improve customer acquisition, retention, conversion, and data insights, driving operational efficiency and supporting smarter business decisions. This latest update underscores Appier’s deep commitment to advancing R&D and reinforces its dedication to sustainable growth over the long term.

According to a McKinsey report, GenAI’s impact on productivity is expected to contribute US$2.6 trillion to US$4.4 trillion annually to the global economy. Additionally, Gartner projects that by 2026, over 100 million humans will engage robocolleagues to contribute to daily tasks, emphasizing GenAI’s swift transition into mainstream adoption, particularly in automation and content creation. In the future, advertising will evolve into a dynamic medium for meaningful dialogue between brands and potential customers. By leveraging real-time data insights and analysis, brands can generate timely ad creatives and compelling copy to foster stronger, two-way communication with their audiences. This innovative approach mitigates ad fatigue and drives greater marketing effectiveness.

To fully unlock GenAI’s commercial potential, Appier has embedded AI-driven automation across every stage of the advertising and marketing journey. From core processes like audience segmentation to highly-personalized content creation and strategic optimization, Appier’s AI-powered solutions adapt dynamically to the complex needs of today’s marketers. By leveraging its powerful data moat, proprietary algorithms, and deep domain expertise, Appier empowers clients to transform into AI-first organizations, achieving higher ROI and sustaining a competitive edge in their markets.

Key GenAI-powered innovations in Appier’s product suite include ad creative optimization and text variation, background image creation and image expansion, enhanced A/B message testing, knowledge bot, salesbot, customer journey copilot, onsite AI editor, and data analysis copilot for auto-generating reports within the customer data platform.

1. Advertising Cloud

Conversational advertising: Traditionally, creating ad content was time-consuming, often struggling to accurately predict users’ conditions and deliver the right content. Today, GenAI enables dynamic ad creative optimization, allowing ads to interact seamlessly with users in real-time. By leveraging user-ad interaction data, it provides precise insights into users’ psychological states and behavioral patterns, empowering brands to deliver the right message to the right audience at the right moment.

For example, concise and impactful ads can target working professionals during their morning commute, while rich, detailed carousel ads are more suited for evening relaxation hours. Powered by GenAI, conversational ads enhance advertising performance and reduce deployment costs, paving the way for more efficient and impactful marketing strategies.

Image generationBackground image creation: Previously, marketers had to rent photography studios to produce high-quality product images, customizing backgrounds for special occasions to drive e-commerce sales. GenAI can rapidly generate diverse, creative backgrounds based on product features, tailoring them to various advertising scenarios and target audiences. It can seamlessly integrate external data like location, weather, and holidays to enhance conversion rates. For example, it might create a mountain backdrop for UV-resistant hats or water-splashed imagery for waterproof shoes, subtly reinforcing the motivation to purchase.Adaptive smart image editing: Online advertising offers numerous ad placements. Traditionally, design teams had to create multiple ads in various sizes to meet platform requirements. GenAI empowers marketers to efficiently adapt images for numerous online ad spaces. By uploading an image and selecting dimensions or zooming into custom areas, the AI identifies the foreground and background, generating images that seamlessly fit various ad formats or close up an object to meet dynamic placement needs.

2. Personalization Cloud

Customer journey copilot: Marketers used to manually configure campaigns across various channels, including eDMs, instant messaging, and web or app push notifications, requiring substantial time and effort. With natural language prompts and a co-pilot feature, marketers can easily design omnichannel customer journeys. The system auto-generates high-impact marketing plans to optimize customer engagement with minimal resource investment. Fifteen pre-built templates support diverse scenarios, including new user registration, welcome messages, product promotions, and post-sale services, ensuring comprehensive customer interaction and enhanced retention.Enhanced message to show A/B testing: In the past, determining which push message resonated the best often required two weeks of testing. Now, an AI assistant intelligently distributes traffic across multiple push versions while maintaining a control group. Through attribution analysis, it identifies the version with the highest engagement – measured by views, clicks, and conversions – and automatically adjusts traffic distribution to prioritize top-performing pushes. GenAI integration simplifies multi-version testing, enriching the user experience. Future advancements will enable AI to predict optimal message outcomes based on user behavior and historical data, identifying the most effective message to show.Knowledge bot: Skilled customer service representatives depend on accumulated experience and continuous learning. Traditional chatbots, on the other hand, frequently fall short, providing irrelevant answers when not adequately trained. This intelligent knowledge bot, integrating LLMs with Appier’s proprietary technologies, can be trained on company information, product descriptions, FAQs, and campaign URLs to build a comprehensive understanding of the brand. It works seamlessly with human agents to provide accurate responses, while a customizable key system continuously improves its performance based on user feedback, enhancing response accuracy over time.Sales bot: Consumers exhibit diverse profiles and shopping behaviors that vary depending on the context. They can be classified as casual shoppers, impulse buyers, budget-conscious, research or gift-driven customers. Factors such as product awareness, purchase intent, price rage, urgency, brand loyalty, and emotional triggers all play a role in influencing the likelihood of conversion or transaction. Appier’s salesbot is designed to accurately identify and address consumers’ personalized needs. From recommending new products and offering special discounts to delivering time-sensitive deals and presenting gift suggestions, the salesbot acts as a virtual sales assistant for marketers. It not only guides purchasing decisions but also significantly boosts conversion rates and enhances the overall user experience.Onsite AI editor: Traditionally, updating website content required extensive design and IT support, often taking over a week to complete. With GenAI, marketers can now create website templates by simply inputting text or layouts, reducing cross-department collaboration time from weeks to seconds. The system includes ten pre-built templates, enabling the quick implementation of commonly used features such as new product launches, product recommendations, and countdown timers.

3. Data Cloud

Data analytics copilot: Marketers often spend hours analyzing reports to uncover business insights, and developing data analysts with specialized expertise in analytics has proven challenging. With GenAI, they can generate detailed reports in seconds using text prompts, providing precise analysis of campaign outcomes and allowing clients to focus on strategic decision-making. The data analysis copilot evaluates customer behavior from initial brand contact to purchase, assesses the impact of various channels on conversions, and supports real-time adjustments to optimize marketing strategies.

With the seamless integration of GenAI, Appier delivers a powerful, streamlined solution that reinforces its leadership in intelligent business decision-making. These innovations simplify workflows, enhance productivity, inspire creativity, improve user experiences, and, most importantly, strengthen brand competitiveness. Appier remains committed to advancing AI-driven solutions that foster sustainable growth and drive business breakthroughs in the rapidly evolving AI landscape.

About Appier

Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s mission is turning AI into ROI by making software intelligent. Appier has 17 offices across APAC, Europe and US and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more company information, and visit ir.appier.com/en/ for more IR information.

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Docking Drawer to Revolutionize Appliance Garage Safety at KBIS 2025

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Docking Drawer, the leader in in-drawer outlet solutions, is set to showcase its newly configured Safety Interlock Outlets for appliance garages at the Kitchen & Bath Industry Show (KBIS) in Las Vegas this February 2025.

SAN RAMON, Calif., Jan. 11, 2025 /PRNewswire-PRWeb/ — Docking Drawer’s Unwavering Dedication to Safety

“At Docking Drawer, we’re not just creating products; we’re setting new standards for safety and functionality.”

When it comes to safety, no one in the industry matches the focus and innovation of Docking Drawer. Their Safety Interlock Outlets for appliance garages bring a unique, forward-thinking solution to an often-overlooked area in kitchen design. These safety outlets automatically de-energize an appliance garage power source when the cabinet door is closed, ensuring that appliances are safely powered off when contained inside the cabinet.

Docking Drawer is also the only company dedicated to creating in-cabinet electrical solutions that meet the strict code requirements of the Canadian marketplace. Their Safety Interlock Outlets are designed to make in-cabinet electricity compliant in Canada while offering consumers in all regions an additional layer of safety for in-cabinet power.

Advanced Limit Switch Technology

Docking Drawer’s Safety Interlock Outlets for appliance garages utilize an advanced Limit Switch system, designed to work seamlessly with power outlets concealed by a cabinet door. This intuitive feature detects when the cabinet door is closed, instantly cutting power to the connected outlet and all powered appliances.

Now Compatible with Any Appliance Garage Door

An updated Limit Switch feature now offers different switch options to accommodate all appliance garage door types, including traditional cabinet doors, pocket door setups, and more. The newly designed Limit Switch now offers two functions to choose from:

Power Off When Limit Switch is Depressed: This state is ideal for traditional cabinet doors, where closing the door depresses the switch to cut power safely.Power On When Limit Switch is Depressed: This state is perfect for pocket doors, where the door being pushed back upon opening activates the switch, turning the power on.

Customizable Connectivity

The flexibility of Docking Drawer’s solutions also allows for connecting multiple limit switches to a single safety outlet or vice versa, offering customization options to adapt to the unique demands of any project.

“At Docking Drawer, we’re not just creating products; we’re setting new standards for safety and functionality,” states Scott Dickey, founder of Docking Drawer. “Our Safety Interlock Outlets represent the culmination of our dedication to innovation and empowering homeowners and professionals with safer, more organized spaces—even beyond the kitchen and bathroom.”

Join Us at KBIS 2025

Don’t miss the opportunity to experience the future of kitchen safety. Visit Docking Drawer at KBIS 2025 in Las Vegas this February to see firsthand how their Safety Interlock Outlets are revolutionizing appliance garage safety.

About Docking Drawer:

Founded in 2014, Docking Drawer offers a full array of ETL Listed electrical solutions. From our core in-drawer outlets developed specifically for use inside the drawer to our family of safety interlock outlets which add peace of mind to in-cabinet electrical setups, our products are designed to create more organized, functional and safer spaces.

Media Contact

Paul Hostelley, Docking Drawer, 1 530-362-5055, paul@dockingdrawer.com, dockingdrawer.com

View original content:https://www.prweb.com/releases/docking-drawer-to-revolutionize-appliance-garage-safety-at-kbis-2025-302347293.html

SOURCE Docking Drawer

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More than 85 Governments to Gather in Riyadh to Lead Global Action on Minerals at Fourth Future Minerals Forum

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RIYADH, Saudi Arabia, Jan. 11, 2025 /PRNewswire/ — Over 85 governments from key mineral-producing and consumer nations, including 16 countries from the leading G20 economies, and 50 ministers and 13 vice ministers – have confirmed they will join the 2025 FMF Ministerial Roundtable on January 14, 2025.

The Ministerial Roundtable, a multi-stakeholder, government-led initiative, is the traditional opener of FMF, spurring international action to increase investment in mineral supply and build capacity in the Super Region of Africa, Western and Central Asia, and other supply regions. It is set to be the largest and most senior gathering of mineral resources officials in the world

Discussion will cover progress made over the past year on the three Ministerial Roundtable initiatives:

Development of an International Critical Minerals FrameworkEstablishment of Centers of Excellence to build capacity in sustainability (Morocco), talent development (South Africa), and technology innovation (Saudi Arabia).Advancements in Certification Systems to ensure responsible mineral sourcing.

His Excellency Khalid Al-Mudaifer, the Vice-Minister for Mining Affairs of Saudi Arabia’s Ministry of Industry and Mineral Resources, emphasizes that, “The meeting is an important step towards achieving sustainable development in the minerals sector globally. It is an ideal platform for delivering solutions, developing legislation on best practices in the field of sustainable mining, and exploring ways to invest in mining projects to achieve economic and social development in producing countries.”

Joining him are high-profile leaders, including ministers from supplier and financing like Brazil, South Africa, DRC, India, Egypt, Italy, Nigeria, Qatar, Pakistan, Kazakhstan, Uzbekistan, Malaysia, Thailand, Morocco, Indonesia, France, USA and the United Kingdom, discussing opportunities for global cooperation.

 “This year, discussions will seek to enhance collaboration between governments, industry, and communities to drive more investment in minerals, and development through value addition in supplier countries. We want to support the pressing need for sustainable mining practices, resilient supply chains, and value-driven partnerships in the minerals industry.”

Importantly, the outcomes of the Ministerial Roundtable are not confined to the event itself but form an ongoing, year-round program. Regional Coordination Groups will continue to drive the implementation of key initiatives.

“FMF is emerging as the largest global hub for minerals collaboration and action – no other platform brings together government ministers and senior industry leaders at this scale.” Al-Mudaifer concluded.

 

SOURCE Future Minerals Forum

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LANDI Global Unveils Flagship Cx20: Elevating business efficiency and customer experience with a next-generation Windows-powered terminal

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SINGAPORE, Jan. 11, 2025 /PRNewswire/ — LANDI Global proudly announces the launch of the Cx20 terminal, our flagship next-generation smart Windows Desktop POS.

Engineered for businesses that seek advanced technology and refined design, the Cx20 delivers top-tier performance with seamless compatibility. This powerful Desktop POS empowers users to handle even the most challenging tasks with confidence, making it ideal for demanding environments.

Innovation driven by market needs

The Cx20 is designed to meet the growing global demand for Windows-based Desktop POS.

With a large Windows-installed base still in use and the end of support for Windows 10, many businesses are seeking an easy migration path to Windows 11-compatible POS solutions. The Cx20 integrates seamlessly with existing Windows-based applications and back-end systems, ensuring minimal disruption and maximum compatibility.

Build for Business Demand  

The Cx20 is built to meet the demands of businesses with its powerful performance, robust connectivity, and user-friendly design.

Equipped with advanced industrial control chips, running on Windows 11 IoT LTSC, the Cx20 benefits from Microsoft’s long-term support of up to 10 years+, delivering consistent performance for high-demand workloads and efficient multitasking.

Connectivity is seamless, with Wi-Fi 6e and 1000M Ethernet support, ensuring constant, reliable connectivity essential for uninterrupted business operations.

Its 15.6″ IPS with 1920×1080 resolution, multi-touch display ensures crystal-clear visuals and an intuitive user experience.

Outstanding performance and customer benefit

The Cx20 is powered by a Hexa-core Intel® i3-1215U processor, reaching speeds up to 4.4GHz. With compatibility for Windows 11 IoT, it excels at handling high-demand workloads and multitasking, making it the ideal POS solution for businesses.

Memory options range from 8GB + 256GB as a base, ensuring versatility to meet various operational needs while maintaining a seamless experience for complex tasks. The Cx20 is equipped with an integrated 80mm thermal printer featuring auto-cutter technology, ensuring efficient printing, and LANDI’s patented auto-recovery technology automatically resolves paper jams for uninterrupted service.

Distinct competitive advantages

The Cx20 stands out with its perfect blend of cutting-edge design and high-performance functionality.

Equipped with the latest Intel® processors and generous memory options, it delivers smooth operation and efficient multitasking, making it ideal for demanding retail and hospitality environments.

Cx20 features an ultra-slim triangular base for added stability and a sleek profile. With a body thickness of 4mm and a screen thickness of 8mm, it combines state-of-the-art technology.

Visit LANDI Global for more information!

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SOURCE LANDI Global

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