~ ShemarooVerse, exclusively launching on PWR Chain, merges Shemaroo Entertainment’s extensive content library with advanced blockchain technology. ~

MUMBAI, India, Nov. 19, 2024 /PRNewswire/ — Shemaroo Entertainment, a leader in India’s media and entertainment industry for over six decades, has announced a strategic partnership with PWR Chain, an advanced Layer 0 blockchain infrastructure. Through this alliance, PWR Chain becomes the official blockchain partner for ShemarooVerse, Shemaroo Entertainment’s immersive platform set to deliver next-generation immersive content. This partnership is a landmark step in India’s entertainment and technology landscape, combining Shemaroo’s vast content offerings with PWR Chain’s scalable and environmentally efficient blockchain capabilities.

With an expansive digital footprint across more than 50 content channels on YouTube, Shemaroo Entertainment commands over 200 million subscribers and garners 100 million views daily across diverse categories, including Bollywood, regional, television, devotional, and children’s entertainment. ShemarooVerse will leverage PWR Chain’s high-speed, decentralized infrastructure to create an immersive, interactive digital experience for audiences in India and beyond.

PWR Chain’s blockchain technology is among the most sustainable, operating with minimal carbon footprint. Unlike conventional blockchains that require high energy resources, PWR Chain achieves high throughput with minimal power, processing over 300,000 transactions per second while using only a single CPU core per validator node. This efficiency allows ShemarooVerse to scale seamlessly without environmental impact, setting a new standard in green blockchain technology for the entertainment industry.

As Shemaroo Entertainment transitions its expansive IP portfolio onto the blockchain, PWR Chain’s infrastructure offers creators unique opportunities to monetize their content through tokenization and digital collectibles, a pivotal innovation in India’s content landscape.

The advanced interoperability and scalability of PWR Chain enables ShemarooVerse to leverage PWR Chain’s developer-friendly design, the first blockchain that allows deploying full software applications in traditional coding languages. By leveraging PWR Chain’s instant finality and quantum-resistant security, ShemarooVerse offers users a secure, dynamic, and immersive digital space for authentic engagement with Shemaroo’s iconic content.

Arghya Chakravarty, COO of Shemaroo Entertainment, said, “Partnering with PWR Chain marks a transformative leap in digital engagement for Shemaroo Entertainment. ShemarooVerse will benefit from the speed, scalability, and sustainability of PWR Chain’s blockchain infrastructure, offering audiences a more immersive, secure entertainment experience. We are thrilled to bring ShemarooVerse to life in a way that resonates with the evolving preferences of digital consumers.”

Melanie Mohr, CEO at PWR Labs, added, “Shemaroo Entertainment’s leadership in Indian entertainment provides an ideal platform to demonstrate PWR Chain’s high-performance, eco-friendly blockchain technology. This partnership not only underscores the potential of blockchain for enhancing digital experiences but also positions PWR Chain to drive growth and create engaging opportunities within India‘s entertainment industry.”

This partnership highlights Shemaroo’s commitment to digital innovation and sets a precedent for India’s entertainment industry by bridging traditional media with Web3. By exclusively hosting ShemarooVerse on PWR Chain, Shemaroo Entertainment and PWR Chain are set to reshape India’s digital landscape, offering creators and fans new, dynamic ways to engage with content.

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HANGZHOU, China, Nov. 19, 2024 /PRNewswire/ — Cainiao, a global leader in e-commerce logistics, showcased its end-to-end green logistics solutions at the 29th Conference of the Parties to the United Nations Framework Convention on Climate Change (COP29), covering the entire value chain from order generation and warehousing to packaging, delivery, and recycling.

As one of the pioneers in China’s express delivery industry to prioritize sustainability, Cainiao has integrated cutting-edge digital and smart technologies into its green logistics strategy. According to Cainiao’s 2024 ESG report, the company has reduced carbon emissions by 458,000 tons across its operations and value chain in FY 2024, driven by its digital solutions for sustainable growth.

A key highlight in the event was the Cainiao Green Circular Box, which uses an embedded RFID chip for digital tracking and management. This innovation improves efficiency and provides data to support carbon reduction. In FY 2024, Cainiao’s green packaging initiatives—including original box shipping, optimized packing algorithms, reduced packaging volumes, and e-waybills—helped cut down 156,000 tons of carbon emissions.

In FY 2024, Cainiao warehouse workers routinely sorted, recycled, and reused a total of 47.6 million cardboard boxes. The company also installed 47.9 MW of PV systems across 13 parks, with clean electricity contributing to a reduction of 298,000 tons of carbon emissions.

Cainiao is also committed to low-carbon transportation. In 2024, 99% of Cainiao Express’s self-operated delivery trips in urban areas were made using new energy vehicles. Cainiao’s self-developed smart unmanned vehicles has delivered over 41 million parcels across school campuses.

Looking ahead, Cainiao reiterated its commitment to leveraging digital technology to drive continuous innovation in green logistics. The company remains focused on the sustainable development of its ESG operations and will continue to collaborate with stakeholders across its value chain to deliver long-term value for clients, employees, partners, and society as a whole.

About Cainiao Group

Founded in 2013, Cainiao Group is a global leader in e-commerce logistics. Drawing on our deep e-commence insights, purposely built technology and a proven commitment to sustainability, we offer three core services, including global express, global supply chain, and logistics technology solutions. 

With a network that spans over 200 countries and territories worldwide, our global express division excels in various segments, including cross-border express delivery and nationwide express services in markets such as China, Europe, and the Americas.

With a long-term mission to achieve nationwide delivery within 24 hours and worldwide delivery within 72 hours, Cainiao Group bridges global markets, empowering businesses and individuals to seize global trade opportunities.

For more information about Cainiao, please visit cainiao.com.

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SOURCE Cainiao

BEIJING, Nov. 19, 2024 /PRNewswire/ — China’s continuous improvement of air quality and reduction of greenhouse gas emissions has benefited not only the country itself, but also the rest of Asia and the world, foreign scholars said Monday at an event held in Beijing, calling for more success stories like “China Blue” to spread across the Asian region and help countries reduce air pollution.  

Representatives from authorities and research institutions from China, Indonesia, Vietnam, Thailand, Mongolia, the Philippines, totaling nearly 50 participants, attended the event.

At the opening ceremony of the Asian Regional Exchange for Clean Air held in Beijing on Monday, Lei Yu, director of Atmospheric Environmental Planning Institute, Chinese Academy of Environmental Planning of the Ministry of Ecology and Environment, said that since the implementation of the Air Pollution Prevention and Control Action Plan in 2013, China has implemented a series of measures, including adjustments to the energy structure, industrial restructuring, and major emission reduction projects. These efforts have led to significant progress and notable achievements in air pollution prevention and control.

“Beijing–Tianjin–Hebei is renowned for turning smog into blue skies, much like what we are seeing today on such a beautiful autumn day,” Glynda Bathan-Baterina, deputy executive director of Clean Air Asia, an international NGO, said at the event, hailing China’s impressive results in this regard.

The deputy executive director noted that China has achieved 40 percent reduction of PM2.5 in merely seven years, a similar feat accomplished by the US in three decades.

“We need more success stories across Asia like this and having those spread throughout the region,” Glynda said.

Gantuya Ganbat, a professor of Environmental Engineering at the German-Mongolian Institute for Resources and Technology, told the Global Times that Mongolia, particularly its capital Ulaanbaatar, is facing severe air pollution challenges due to the burning of fossil fuels, especially in winter. Insufficient financial resources, a shortage of skilled professionals, policy instability, as well as a lack of technological advancements are the major causes for the problem.

“Mongolia has a lot to learn from China’s experience and expertise in environmental planning,” Ganbat said. For example, Mongolia could learn how China’s specialized institutions, such as the Chinese Academy of Environmental Planning, operate, the processes they use to develop strategies, and how they approach issues like air pollution and carbon neutrality.

Sharing China’s experiences and methodologies could not only support Mongolia, but also provide valuable insights for other countries, fostering broader regional cooperation, Ganbat told the Global Times.

Ririn Radiawati Kusuma, Indonesia director of Clean Air Asia, told the Global Times that in Indonesia, the main challenges regarding air pollution are the lack of government commitment and weak law enforcement.

China can coordinate with Indonesia to address these issues in several ways, Kusuma said. First, regional exchanges are essential for facilitating knowledge sharing between local and national governments. Second, partnerships with Chinese entities, including universities and institutions, can facilitate the R&D of environmental programs. Furthermore, Chinese green investments such as electric vehicle manufacturers in Indonesia can accelerate its effort to combat air pollution in the country.

A report was also released at Monday’s seminar as part of the “China Air” report series. The report said that as many Asian developing countries are still in the midst of rapid urbanization and industrialization, they are facing grave challenges in air pollution control and greenhouse gas emission reduction. Being the largest economy in Asia, China’s continuous improvement of air quality and reduction of greenhouse gas emissions has benefited not only the country itself, but also the rest of the region and the world.

In 2023, countries in East Asia, South Asia, and Southeast Asia have shown great economic growth momentum, but this has also been accompanied by increased energy consumption and emission intensity. Countries in South Asia face more severe air pollution challenges, as PM 2.5 exposure concentration in Bangladesh, India, Nepal, and Pakistan have nearly doubled the global average.

China, undergoing green transition, has shown a new development trend after encountering the situations seen in other countries, the report reads. As China’s GDP per capita exceeded the $10,000 mark and crossed the inflection point, the relationship between the country’s economic development and environmental quality improvement have turned from being “a compromise” to a “win-win situation,” according to the report. 

According to the latest data released by the MEE, in the first three quarters this year, the percentage of days with good or excellent air quality across 339 Chinese cities at the prefecture level and above reached 85.8 percent, an increase of 1.6 percentage points year-on-year. The average concentrations of PM 2.5, PM 10, ozone, and nitrogen dioxide were 27, 47, 147, and 18 micrograms per cubic meter, respectively, representing year-on-year reductions of 3.6 percent, 7.8 percent, 0.7 percent, and 10 percent.

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SOURCE Global Times