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Content Marketing Market to Grow by $654.78 Million (2024-2028), Driven by Rising Social Media Users, with Market Evolution Powered by AI – Technavio

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NEW YORK, Nov. 18, 2024 /PRNewswire/ — Report on how AI is driving market transformation – The global content marketing market  size is estimated to grow by USD 654.78 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  16.01%  during the forecast period. Rise in number of users on social media is driving market growth, with a trend towards use of ai with social media management software. However, frauds related to digital advertisements  poses a challenge.Key market players include Adobe Inc., Alma Media, Brafton Inc., ClearVoice Inc., Contentoo B.V., Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., Contently Inc., CoSchedule LLC,  Interact Marketing, Kenscio, and Vendasta Technologies Inc..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

End-user (Retail, Automotive, Financial services, Telecom, and Others), Platform (Blogging, Videos, Infographics, Case studies, and Others), Objective (Lead generation, Brand awareness, Thought leadership, and Others), and Geography (APAC, North America, Europe, South America, and Middle East and Africa)

Region Covered

APAC, North America, Europe, South America, and Middle East and Africa

Key companies profiled

Adobe Inc., Alma Media, Brafton Inc., ClearVoice Inc., Contentoo B.V., Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., Contently Inc., CoSchedule LLC,  Interact Marketing, Kenscio, and Vendasta Technologies Inc.

Key Market Trends Fueling Growth

Content Marketing is a trending business strategy in the Digital Transformation era, focusing on creating and sharing valuable, relevant, and consistent content to attract and engage a clearly defined audience – Internet users. Enterprises are shifting from Traditional channels to Digital platforms for Marketing strategies, involving more Client involvement efforts. Consumer behavior drives this change, as people spend more time online for Digital communications and Online engagement. Skills like Data analysis, AI-powered automation, and Content marketing systems are essential. Generative AI platforms and Content marketing software streamline Digital content creation. Brands aim for Brand visibility, targeting specific Demographics through various Content formats. Marketing agencies and Advertising agencies adapt, offering Social media posts, Video platforms, and Cloud deployment options. IT providers and Technology journals publish recognized articles by certified authors for a Consumer-centric market, focusing on Customer experience, Retention of customers, and Brand loyalty. AI and Machine Learning (ML) components like Cloud computing, Cybersecurity Ventures, and Streaming platforms are integral to Content Marketing systems. Large-sized Enterprises in sectors like Healthcare and Pharmaceutical, Media and Entertainment, Travel and Tourism, and Charities/nonprofit organizations leverage these tools for On-premise deployment or Cloud deployment. Content Marketing software is a significant Software component in this landscape. In summary, Content Marketing is a vital Digital communications strategy for businesses, focusing on creating valuable content for specific audiences, leveraging AI and ML tools, and adapting to the Consumer-centric market. 

In today’s digital business landscape, companies are focusing on creating connected platforms and generating new revenue streams. To gain a competitive edge, industries invest in IT infrastructure and analytical solutions in real-time. Advanced Business Intelligence (BI) is increasingly important for modern businesses. Artificial Intelligence (AI) significantly enhances content marketing with innovative technologies such as virtual agents, chatbots, targeted advertising, and suggestive web searches. AI offers a comprehensive perspective on business operations and related information, enabling businesses to make informed decisions. 

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Market Challenges

In today’s digital transformation, enterprises face challenges in reaching and engaging their target audience through traditional channels. With over 4.66 billion internet users, digital platforms have become essential for marketing strategies. However, creating high-quality content for various formats like textual, graphical, audio, and video requires specific skills and resources. Client involvement efforts and data analysis are crucial for effective content marketing systems. AI-powered automation through generative AI platforms and content marketing software streamline digital communications and online engagement. Brands aim for brand visibility in a competitive landscape, including marketing agencies and advertising agencies. Understanding consumer behavior, demographics, and content formats is essential. Large-sized enterprises in sectors like healthcare and pharmaceutical, media and entertainment, travel and tourism, and charities/nonprofit organizations leverage technology providers and IT for content marketing software. AI and Machine Learning (ML) components, such as Cloud computing and cybersecurity, ensure data security and efficient on-premise or cloud deployment. In the consumer-centric market, content marketing software retains customers and builds brand loyalty. Stay updated with technology journals, certified publications, recognized authors, and audience preferences to optimize your content advertising strategy.Digital platform content advertisements, a form of online advertising, have evolved over time to promote products or services to consumers. However, concerns regarding digital advertisement fraud have emerged. This issue involves deceitful practices such as displaying advertisements when users are not engaged, utilizing content-scraping websites to generate false traffic, and creating fake delivery mechanisms for advertisements that consumers do not view. Digital advertisement fraud was first recognized over a decade ago with the increasing demand for search engine marketing. Industry professionals must remain vigilant to safeguard their investments from these fraudulent activities.

Insights into how AI is reshaping industries and driving growth- Download a Sample Report

Segment Overview 

This content marketing market report extensively covers market segmentation by

End-user 1.1 Retail1.2 Automotive1.3 Financial services1.4 Telecom1.5 OthersPlatform 2.1 Blogging2.2 Videos2.3 Infographics2.4 Case studies2.5 OthersObjective 3.1 Lead generation3.2 Brand awareness3.3 Thought leadership3.4 OthersGeography 4.1 APAC4.2 North America4.3 Europe4.4 South America4.5 Middle East and Africa

1.1 Retail-  The retail segment, including omnichannel companies and traditional retailers, significantly benefits from content marketing. This marketing strategy increases website traffic, establishes authority and trust, creates brand awareness, develops brand personality, fuels social media engagement, supports the conversion funnel, and improves conversion rates. With the growing retail industry and the increasing use of mobile devices for shopping, content marketing becomes essential for retailers to connect with their audience. Retailers can share brand stories and product information, fostering customer engagement and attracting potential customers. Notable retailers, such as Walmart Inc., Costco Wholesale Corp., and Hudson Bay Co., have adopted content marketing, creating demand in the global content marketing market, particularly in North America. The benefits of content marketing will continue to drive growth in the retail sector during the forecast period.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data (2018 – 2022) 

Research Analysis

The Content Market is a dynamic and ever-evolving landscape where enterprises create and distribute digital content to engage with Internet users. With the digital transformation, traditional channels are being replaced by digital platforms, leading to new marketing strategies and client involvement efforts. Consumer behavior is a key factor in content creation, with skills in digital content creation becoming increasingly important. Cloud computing plays a significant role in content storage and delivery, while cybersecurity is a top concern for content providers. Cybersecurity Ventures predicts that the global cybersecurity workforce shortage will reach 3.5 million by 2021. Technology providers and IT journals are valuable resources for staying informed about the latest trends and best practices in the Content Market. Certified publications, articles from recognized authors, and various forms of content such as textual, graphical, audio, and video, are essential components of a successful content marketing strategy. On-premise deployment remains an option for some enterprises, but the future lies in the cloud.

Market Research Overview

The Content Market is a dynamic and evolving landscape where enterprises meet the demands of Internet users for engaging and personalized digital content. Traditional channels are being replaced by digital platforms, necessitating marketing strategies that prioritize client involvement efforts and consumer behavior. Skills like data analysis and content marketing systems are essential for success in this arena. AI-powered automation and generative AI platforms are revolutionizing content marketing, enabling businesses to create and distribute textual, graphical, audio, and video content at scale. Content marketing software facilitates digital communications and online engagement, enhancing brand visibility and reaching target audiences effectively. Demographics and content formats are crucial considerations for enterprises in various industries, including healthcare and pharmaceutical, media and entertainment, travel and tourism, charities/nonprofit organizations, and IT technology providers. Brand loyalty and customer experience are key drivers in the consumer-centric market, with retention and advertising strategies playing a significant role. Cybersecurity Ventures predicts that the Internet will have 5.3 billion users by 2022, underscoring the importance of a strong online presence. Cloud computing, streaming, and on-premise deployment are popular options for content marketing software, catering to the needs of large-sized enterprises. Marketing agencies and advertising agencies are essential partners in content marketing, offering expertise in social media posts, video platforms, and digital content creation. Technology journals and certified publications are valuable resources for staying informed about the latest trends and best practices in the industry.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userRetailAutomotiveFinancial ServicesTelecomOthersPlatformBloggingVideosInfographicsCase StudiesOthersObjectiveLead GenerationBrand AwarenessThought LeadershipOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Technology

ZENVIA Reports Q3 2024 and 9M 2024 Results

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Double-digit growth in both top-line and profitability, with strong EBITDA and Cashflow

LTM Normalized EBITDA of BRL 135.2 million, on track to meet 2024 guidance 

Official launch of Zenvia Customer Cloud in October 2024

SÃO PAULO, Nov. 18, 2024 /PRNewswire/ — Zenvia Inc. (NASDAQ: ZENV), the leading cloud-based CX solution in Latin America empowering companies to craft personal, engaging and fluid experiences throughout the customer journey, today reported its operational and financial metrics for the third quarter and nine months of 2024.

Cassio Bobsin, Founder & CEO of ZENVIA, said: “The highlight this quarter was the conclusion of the strategic plan we initiated back in 2018, that allowed us to officially launch the Zenvia Customer Cloud, a significant milestone in our commitment to enhancing customer relationships through practical, AI-driven solutions. Early adopters have already seen improvements in lead quality, conversion rates, and customer satisfaction, demonstrating the immediate value of this technology. At the same time, this launch is the foundation stone for Zenvia’s CX SaaS strategy for the next five years. Alongside this milestone, we have made strides in streamlining our operations and becoming more efficient, resulting in a notable YoY reduction in G&A expenses as a percentage of revenue. The rollout of Zenvia Customer Cloud and our increased operational efficiency together reflect our focus on enabling more informed and personalized customer interactions while delivering value both to our clients and shareholders.”

Shay Chor, CFO & IRO of ZENVIA, said: “This quarter, we accelerated our organic expansion with double-digit growth in both revenue and profitability. We were able to capitalize on unique temporary revenue opportunities in our CPaaS segment, while in the SaaS segment we saw significant growth with SMBs. At the same time, the combination of stronger revenues and strict expense control resulted in our highest quarterly EBITDA in three years, putting us on track to meet our full year guidance. Last but not least, we continue to take advantage of working capital opportunities to ensure EBITDA is converted into cash.”

Key Financial Metrics (BRL MM and %)

Q3 2024

Q3 2023

YoY

9M 2024

9M 2023

YTD

Revenues

284.4

218.6

30.1 %

728.2

590.6

23.3 %

Gross Profit

89.8

70.9

26.6 %

258.2

220.3

17.2 %

Gross Margin

31.6 %

32.5 %

-1.1p.p.

35.5 %

37.3 %

-2.1p.p.

Non-GAAP Adjusted Gross Profit(1)

102.5

83.8

22.3 %

296.3

259.5

14.2 %

Non-GAAP Adjusted Gross Margin(2)

36.0 %

38.3 %

-2.3p.p.

40.7 %

43.9 %

-3.2p.p.

Operating Income/Loss (EBIT)

17.9

-6.8

n.m

18.2

-26.1

n.m

Adjusted EBITDA(3)(5)

41.2

15.7

162.7 %

87.8

38.4

128.8 %

Normalized EBITDA(4)(5)

41.2

16.3

153.1 %

98.1

39.0

151.3 %

Income/Loss of the Period

52.4

-11.9

n.m

(19.7)

(43.8)

-54.9 %

Cash Balance

102.7

116.5

-11.9 %

102.7

116.5

-11.9 %

Net Cash Flow from (used in) Operating Activities

56.6

16.1

252.3 %

61.9

148.4

-58.3 %

Total Active Customers(6)

12,152

13,624

-10.8 %

12,152

13,624

-10.8 %

(1)

For a reconciliation of our Non-GAAP Gross Profit to Gross Profit, see Selected Financial Data section below.

(2)

We calculate Non-GAAP Gross Margin as Non-GAAP Gross Profit divided by revenue.

(3)

For a reconciliation of our Adjusted EBITDA to Loss for the Period, see Selected Financial Data section below.

(4)

For a reconciliation of our Normalized EBITDA to Loss for the Period, see Selected Financial Data section below.

(5)

In December 2023, the Company identified that the allowance for expected credit losses and cost with amortization of intangibles was understated. The calculation was reassessed in the annual financial statements and Management has retrospectively revised the first six months of 2023 for comparison purposes.

(6)

We define an Active Customer as an account (based on a corporate taxpayer registration number) at the end of any period that was the source of any amount of revenue for us in the preceding three months. We classify a customer from which we generated no revenue in the preceding three months as an Inactive Customer. The consolidated number of Total Active Customers doesn’t reflect the sum of SaaS and CPaaS Clients, as there is cross selling between them.

Highlights Q3 2024

Revenues totaled BRL 284.4 million, up 30% when compared to BRL 218.6 million in Q3 2023 as a result of both SaaS (+16%) and CPaaS (+37%) YoY expansion. CPaaS saw abnormally high temporary volumes with certain customers, while SaaS grew mainly from small and medium businesses.Non-GAAP Adjusted Gross Profit of BRL 102.5 million was up 22% YoY, while Non-GAAP Adjusted Gross Margin was down by 2.3 percentage points landing at 36.0%. This decrease is mainly due to:

(i)  Higher CPaaS mix in the period due to the specific one-off volumes, which were opportunistic for revenue. We don’t expect this same volume level in Q4 2024.
(ii)  Lower SaaS margins due to tighter margins from enterprises, which continue to reflect a very competitive environment, more than offsetting the better small and medium business mix.

Total active customers were 12.2k, being 6.4k from SaaS and 6.0k from CPaaS. As mentioned last quarter, this YoY decrease reflects a client-base cleanup which took place in Q2 2024.Normalized EBITDA was positive BRL 41.2 million in the quarter, up 153.1% from Q3 2023, benefiting from higher revenues and strict expense control. This was our highest quarterly EBITDA in three years.Cash Balance of BR 102.7 million, a sequential increase of BRL 13.3 million as a direct result of our focus on cash preservation without jeopardizing our sustainable growth, including the continued use of working capital instruments.On October 15, Zenvia announced the official launch of Zenvia Customer Cloud, its comprehensive AI-powered solution designed to transform the customer experience by integrating solutions across all customer journey stages—from marketing and sales to service and relationship management. The Zenvia Customer Cloud allows companies to manage customer interactions across multiple channels, including WhatsApp, email, SMS, and apps, within a single, centralized platform. This unified approach streamlines processes, reducing the need for multiple software solutions, while increasing productivity through intelligent automation. The platform leverages AI-enabled automation to enhance productivity and efficiency, positioning Zenvia for strong, profitable growth while providing deeper insights into customer behavior.

Highlights 9M 2024

Revenues totaled BRL 728.2 million, up 23% when compared to BRL 590.6 million in 9M 2023 as a result of both SaaS (+15%) and CPaaS (+28%) YoY expansion.Non-GAAP Adjusted Gross Profit of BRL 296.3 million was up 14% YoY while Non-GAAP Adjusted Gross Margin was down 3.2 percentage points YoY to 40.7%, due to a higher mix of CPaaS in revenues, combined with lower margins with large enterprises in the SaaS business and an increase in infrastructure costs related to the final phase of the integration of acquired companies.Normalized EBITDA was positive BRL 98.1 million in the period, up 151% from 9M 2023, which is in line with our expectations and on track to deliver the full year guidance of BRL 120 million to BRL 140 million.

SaaS Business

SaaS Key Operational & Financial Metrics
(BRL MM and %)

Q3 2024

Q3 2023

YoY

9M 2024

9M 2023

YTD

Revenues

87.6

75.3

16.3 %

243.2

211.4

15.0 %

Gross Profit

37.9

33.1

14.5 %

98.1

95.2

3.1 %

Gross Margin

43.3 %

44.0 %

-0.7p.p.

40.3 %

45.0 %

-4.7p.p.

Non-GAAP Adjusted Gross Profit(1)

50.6

46.0

10.0 %

136.2

134.4

1.3 %

Non-GAAP Adjusted Gross Margin(2)

57.7 %

61.0 %

-3.3p.p.

56.0 %

63.6 %

-7.6p.p.

Net Revenue Expansion (NRE)

110 %

102 %

8.0p.p.

110 %

102 %

8.0p.p.

Total Active Customers(3)

6,427

6,780

-5.2 %

6,427

6,780

-5.2 %

(1)

For a reconciliation of the Non-GAAP Adjusted Gross Profit of our SaaS business segment to Gross Profit of our SaaS business segment, see Selected Financial Data section below.

(2)

We calculate Non-GAAP Adjusted Gross Margin of our SaaS business segment as Non-GAAP Gross Profit of our SaaS business segment divided by revenue of our SaaS business segment.

(3)

We define an Active Customer as an account (based on a corporate taxpayer registration number) at the end of any period that was the source of any amount of revenue for us in the preceding three months. We classify a customer from which we generated no revenue in the preceding three months as an Inactive Customer.

Our SaaS business Revenue went up 16% YoY in Q3 2024 to BRL 87.6 million from BRL 75.3 million in Q3 2023, primarily from small and medium sized customers. Year-to-date, the increase was similar, of 15%.

It is worth noting that new clients are now onboarded directly to the Zenvia Customer Cloud, enhancing value not only on channel options but also by leveraging SaaS solutions.

Q3 2024 Non-GAAP Adjusted Gross Profit was up 10% YoY to BRL 50.6 million from BRL 46.0 million, primarily driven by higher-margin SMBs. Despite this, Non-GAAP Adjusted Gross Margin from SaaS went down 3.3 percentage points to 57.7%, as we saw tighter margins from large enterprises amid continued fierce competitive market dynamics in this segment.

Year-to-date, while our Non-GAAP Adjusted Gross Profit went up 1.3%, our Non-GAAP Adjusted Gross Margin was down 7.6 percentage points, mainly from the same impact of large enterprises with lower margins coupled with the increased infrastructure costs related to the final integration phase of the acquired companies.

CPaaS Business

CPaaS Key Operational & Financial Metrics
(BRL MM and %)

Q3 2024

Q3 2023

YoY

9M 2024

9M 2023

YTD

Revenues

196.8

143.3

37.4 %

485.1

379.2

27.9 %

Non-GAAP Adjusted Gross Profit(1)

51.9

37.8

37.2 %

160.1

125.1

28.0 %

Non-GAAP Adjusted Gross Margin(2)

26.4 %

26.4 %

33.0 %

33.0 %

Total Active Customers(3)

6,053

7,248

-16.5 %

6,053

7,248

-16.5 %

(1)

For a reconciliation of the Non-GAAP Adjusted Gross Profit of our CPaaS business segment to Gross Profit of our CPaaS business segment, see Selected Financial Data section below.

(2)

We calculate Non-GAAP Adjusted Gross Margin of our CPaaS business segment as Non-GAAP Gross Profit of our CPaaS business segment divided by revenue of our CPaaS business segment.

(3)

We define an active customer as an account (based on a corporate taxpayer registration number) at the end of any period that was the source of any amount of revenue for us in the preceding three months. We classify a customer from which we generated no revenue in the preceding three months as an inactive customer.

We recorded abnormally high volumes from large enterprise customers in the CPaaS business in this third quarter, in line with the trend we saw in Q2 2024. While we consider this to be temporary and do not expect it to continue into the fourth quarter, it was an opportunistic move to our top line.

The segment reported Net Revenues of BRL 196.8 million in Q3 2024, up 37% YoY, while Non-GAAP Adjusted Gross Profit increased at a similar rate to BRL 51.9 million from BRL 37.8 million in Q3 2023. Non-GAAP Adjusted Gross Margin was flat at 26.4%, when compared to Q3 2023.

Year-to-date, our CPaaS business reported Net Revenues of BRL 485.1 million, up 28% YTD, with our Non-GAAP Adjusted Gross Profit increasing at a similar rate, leading to a flat Non-GAAP Adjusted Gross Margin of 33.0%, when compared to the same period last year. 

Regarding Total Active Customers, as we mentioned in the last quarter, the YoY decrease was primarily due to the clean-up and removal held in Q2 2024 of smaller CPaaS clients who were not generating revenue. These moves reflect our focus on retaining customers that contribute with revenues and EBITDA generation, as attested by the more than 30% increase in both CPaaS top line and Non-GAAP Adjusted Gross Profit in this quarter. It is also worth noting the sequential increase in total CPaaS active customers  to 6,053 in Q3 2024 from 5,506 in Q2 2024, also leveraged by the primary onboarding of new SMB customers to Zenvia Customer Cloud.

Consolidated Financial Result Analysis

Revenue
In this quarter, consolidated revenues were positively impacted by both segments, but especially by CPaaS which recorded higher-than-expected volumes that were opportunistic for revenue and cash balance. This resulted in a higher share of CPaaS in the revenue mix, of 69.2% in Q3 2024 compared to 65.5% in Q3 2023.

These effects are reflected in the 37% increase in CPaaS Non-GAAP Adjusted Gross Profit, accompanied by a 10% increase in SaaS Non-GAAP Adjusted Gross Profit, which jointly brought the Consolidated Non-GAAP Adjusted Gross Profit up 22%.

Looking at our consolidated Non-GAAP Adjusted Gross Margin, it declined 2.3 percentage points year-over-year to 36.0% in Q3 2024 from 38.3% in Q3 2023. As we always explain, a higher CPaaS mix impacts margins, but this quarter we also saw lower margins from some enterprise customers in SaaS and the impact on cost of services from the increase in infrastructure costs tied to the final phase of acquired companies’ integration.

Nonetheless, Adjusted EBITDA in Q3 2024 was positive BRL 41.2 million, compared to BRL 15.7 million in Q3 2023. The combination of higher revenues, stricter expense control and operating efficiencies allowed our EBITDA to multiply by 2.6 times in the period, reaching the highest quarterly level of the last three years. Year-to-date, our G&A Expenses went down to BRL 95.2 million, or -3.4% YoY, which led the G&A as a percentage of revenues to 13.1%, a 3.6 percentage point decrease from the 16.7% reported in the same period of 2023. When compared to two years ago, right before we started our streamlining efforts, this decrease was of 5.4 percentage points, from 18.5%.

Normalized EBITDA, which excludes the earn-outs and non-recurring events, amounted to BRL 98.1 million in 9M 2024, which compares to BRL 39.0 million in the same period of 2023.  As a result, our LTM Normalized EBITDA reached BRL 135.2 million at the end of September 2024, putting us on track to meet our 2024 guidance.

Net Income in Q3 2024 amounted to BRL 52.4 million, an increase of BRL 64.3 million from Q3 2023. This includes a positive non-cash impact of BRL 43.8 million in Financial Income as a result of the mark-to-market of a derivative instrument related to the equity raise made by Cassio Bobsin in Q1 2024. Excluding this impact, we estimate Net Income would be positive at BRL 8.7 million, mostly due to the strong operating results.

Reiterating FY 2024 Guidance

FY 2024 Guidance

Revenue

BRL$930 – $970 million

     Y/Y Growth

15% – 20%

Non-GAAP Adjusted Gross Margin

42% – 45%

Normalized EBITDA

BRL$120 – $140 million

Conference Call
The Company’s senior management team will host a webcast to discuss the results and business outlook on Tuesday, November 19, 2024, at 10:00 am ET. To access the webcast presentation, click here

Additional information regarding Zenvia can be found at https://investors.zenvia.com.

Contacts

Investor Relations

Caio Figueiredo

Fernando Schneider

ir@zenvia.com

Media Relations – FG-IR

Fabiane Goldstein – (954) 625-4793 – fabi@fg-ir.com

 

 

About ZENVIA
Zenvia (NASDAQ: ZENV) is a technology company dedicated to creating a new world of experiences. It focuses on enabling companies to create personalized, engaging and fluid experiences across the entire customer journey, all through its unified, multi-channel customer cloud solution. Boasting two decades of industry expertise, over 13,000 customers and operations throughout Latin America, Zenvia enables businesses of all segments to amplify brand presence, escalate sales, and elevate customer support, generating operational efficiency, productivity and results, all in one place. To learn more and get the latest updates, visit our website and follow our social media profiles on LinkedIn, Instagram, TikTok and YouTube.

Forward-Looking Statements
The preliminary quarter and year-to-date operating results set forth above are based solely on currently available information, which is subject to change. These preliminary operating results constitute forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are made as of the date they were first issued and were based on current expectations, estimates, forecasts, and projections, as well as the beliefs and assumptions of management. Words such as “expect,” “anticipate,” “should,” “believe,” “hope,” “target,” “project,” “goals,” “estimate,” “potential,” “predict,” “may,” “will,” “might,” “could,” “intend,” variations of these terms or the negative of these terms and similar expressions are intended to identify these statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond Zenvia’s control. Zenvia’s actual results could differ materially from those stated or implied in forward-looking statements due to several factors, including but not limited to: our ability to innovate and respond to technological advances, changing market needs and customer demands, our ability to successfully acquire new businesses as customers, acquire customers in new industry verticals and appropriately manage international expansion, substantial and increasing competition in our market, compliance with applicable regulatory and legislative developments and regulations, the dependence of our business on our relationship with certain service providers, among other factors.

SELECTED FINANCIAL DATA
The following selected financial information are preliminary, unaudited and are based on management’s initial review of operations for the third quarter of 2024.

Income Statement

Q3

9M

2024

2023

Variation

2024

2023

Variation

(non-audited)

(restated)

(non-audited)

(restated)

(in thousands of R$)

( %)

(in thousands of R$)

( %)

Revenue

284,449

218,597

30.1 %

728,244

590,563

23.3 %

Cost of services

-194,639

-147,662

31.8 %

-470,042

-370,293

26.9 %

Gross profit

89,810

70,935

26.6 %

258,202

220,270

17.2 %

Selling and marketing expenses

-28,075

-29,252

-4.0 %

-81,435

-81,501

-0.1 %

General and administrative expenses

-30,602

-29,696

3.1 %

-95,165

-98,491

-3.4 %

Research and development expenses

-12,514

-14,898

-16.0 %

-41,381

-40,011

3.4 %

Allowance for expected credit losses

-4,559

-2,654

71.8 %

-11,454

-24,631

-53.5 %

Other income and expenses, net

3,812

-1,237

-408.2 %

-10,594

-1,773

497.5 %

Operating gain (loss)

17,872

-6,802

-362.7 %

18,173

-26,137

-169.5 %

Financial expenses

-32,649

-19,885

64.2 %

-137,782

-55,734

147.2 %

Finance income

62,962

8,520

639.0 %

70,434

15,132

365.5 %

Financial expenses, net

30,313

-11,365

-366.7 %

-67,348

-40,602

65.9 %

Income/Loss before taxes

48,185

-18,167

-365.2 %

-49,175

-66,739

-26.3 %

Deferred income tax and social contribution

7,335

7,323

0.2 %

37,429

26,962

38.8 %

Current income tax and social contribution

-3,071

-1,013

203.2 %

-7,998

-4,019

99.0 %

Income/Loss for the period

52,449

-11,857

-542.3 %

-19,744

-43,796

-54.9 %

Income/Loss attributable to Company Owners

52,621

-11,943

-540.6 %

-19,798

-44,008

-55.0 %

Non-controlling interests

172

-86

-300.0 %

-54

-212

-74.5 %

Balance Sheet

December 31, 2023

(audited)

September 30, 2024

(non-audited)

(in thousands of reais)

Assets

Current assets

250,331

342,601

Cash and cash equivalents

63,742

102,662

Trade and other receivables

148,784

195,882

Recoverable assets

28,058

29,585

Prepayments

5,571

5,755

Other assets

4,176

8,717

Non-current assets

1,461,233

1,503,868

Restricted cash

6,403

6,072

Prepayments

1,109

561

Other assets

10

10

Deferred tax assets

91,971

129,400

Property, plant and equipment

14,413

19,685

Intangible assets

1,347,327

1,323,744

Judicial deposits

24,396

Total assets

1,711,564

1,846,469

December 31, 2023

(audited)

September 30, 2024

(non-audited)

Liabilities

Current liabilities

607,374

691,498

Trade and other payables

353,998

437,435

Loans, borrowings and Debentures

36,191

69,855

Liabilities from acquisitions

134,466

100,994

Employee benefits

50,085

49,081

Tax liabilities

18,846

17,969

Lease liabilities

2,056

1,769

Deferred revenue

11,547

14,325

Taxes to be paid in installments

185

70

Non-current liabilities

215,243

269,142

Liabilities from acquisitions

160,237

179,750

Loans, borrowings

51,605

47,072

Provisions for tax, labor and civil risks

1,721

Lease liabilities

752

1,484

Employee Benefits

615

1,961

Derivative financial instruments

38,599

Taxes to be paid in installments

313

276

Equity

888,947

885,829

Capital

957,525

1,007,522

Reserves

247,464

215,762

Foreign currency translation reserve

3,129

1,446

Other components of equity

283

283

Accumulated losses

(319,591)

(339,389)

Non-controlling interests

137

205

Total equity and liabilities

1,711,564

1,846,469

Indebtness

Interest

December 31, 2023

(audited)

September 30, 2024

(non-audited)

(in thousands of R$)

Working capital

100% CDI+2.51% to
6.55% and 8.60%

69,667

103,330

Debentures

18.16 %

18,129

13,597

Total

87,796

116,927

Cash Flow

Q3

9M

2024

(non-audited)

2023

(restated)

2024

(non-audited)

2023

(restated)

(in thousands of R$)

Net cash from (used in) operating activities

56,583

16,063

61,852

148,381

Net cash used in investing activities

-14,886

-15,632

-48,393

-33,070

Net cash from (used in) financing activities

-29,276

-28,283

25,517

-98,197

Exchange rate change on cash and cash equivalents

830

1,780

-56

-850

Net (decrease) increase in cash and cash equivalents

13,251

-26,072

38,920

16,264

Special Note Regarding Non-GAAP Financial Measures
This press release presents certain Non-GAAP financial measures, which are not recognized under IFRS, specifically Non-GAAP Adjusted Gross Profit, Non-GAAP Adjusted Gross Margin, Non-GAAP Adjusted Gross Profit for our SaaS business segment, Non-GAAP Adjusted Gross Profit for our CPaaS business segment, Non-GAAP Adjusted Gross Margin for our SaaS business segment, Non-GAAP Adjusted Gross Margin for our CPaaS business segment, Adjusted EBITDA and Normalized EBITDA. A Non-GAAP financial measure is generally defined as one that purports to measure financial performance but excludes or includes amounts that would not be so adjusted in the most comparable GAAP measure. Non-GAAP financial measures do not have standardized meanings and may not be directly comparable to similarly titled measures adopted by other companies. These Non-GAAP financial measures are used by our management for decision-making purposes and to assess our financial and operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. We also believe that the disclosure of our Non-GAAP Adjusted Gross Profit, Non-GAAP Adjusted Gross Margin, Non-GAAP Adjusted Gross Profit for our SaaS business segment, Non-GAAP Adjusted Gross Profit for our CPaaS business segment, Non-GAAP Adjusted Gross Margin for our SaaS business segment, Non-GAAP Adjusted Gross Margin for our CPaaS business segment, Adjusted EBITDA and Normalized EBITDA provides useful supplemental information to investors and financial analysts and other interested parties in their review of our operating performance. Potential investors should not rely on information not recognized under IFRS as a substitute for the IFRS measures of earnings, cash flows or profit (loss) in making an investment decision.

The following table shows the reconciliation for our consolidated Non-GAAP Gross Profit and consolidated Non-GAAP Gross Margin:

Q3

9M

Consolidated

2024

(non-audited)

2023

(non-audited)

2024

(non-audited)

2023

(non-audited)

(in thousands of R$)

Gross profit

89,810

70,935

258,202

220,270

(+) Amortization of intangible assets acquired from business combinations

12,653

12,850

38,092

39,211

Non-GAAP Adjusted Gross Profit(1)

102,463

83,785

296,294

259,481

Revenue

284,449

218,597

728,244

590,563

Gross Margin(2)

31.6 %

32.5 %

35.5 %

37.3 %

Non-GAAP Adjusted Gross Margin(3)

36.0 %

38.3 %

40.7 %

43.9 %

(1)

We calculate Non-GAAP Adjusted Gross Profit as gross profit plus amortization of intangible assets acquired from business combinations.

(2)

We calculate gross margin as gross profit divided by revenue.

(3)

We calculate Non-GAAP Adjusted Gross Margin as Non-GAAP Adjusted Gross Profit divided by revenue.

The following tables shows the reconciliation for the Non-GAAP Gross Profit and Non-GAAP Gross Margin for our SaaS and CPaaS business segments:

Q3

9M

SaaS Segment

2024

(non-audited)

2023

(non-audited)

2024

(non-audited)

2023

(non-audited)

(in thousands of R$)

Gross profit

37,904

33,105

98,082

95,166

(+) Amortization of intangible assets acquired from business combinations

12,653

12,850

38,092

39,211

Non-GAAP Adjusted Gross Profit(1)

50,557

45,955

136,174

134,377

Revenue

87,632

75,324

243,174

211,373

Gross Margin(2)

43.3 %

44.0 %

40.3 %

45.0 %

Non-GAAP Adjusted Gross Margin(3)

57.7 %

61.0 %

56.0 %

63.6 %

(1)

We calculate Non-GAAP Adjusted Gross Profit for our SaaS business segment as gross profit for our SaaS business segment plus amortization of intangible assets acquired from business combinations for our SaaS business segment.

(2)

We calculate gross margin for our SaaS business segment as gross profit for our SaaS business segment divided by revenue of our SaaS business segment.

(3)

We calculate Non-GAAP Adjusted Gross Margin for SaaS business segment as Non-GAAP Adjusted Gross Profit for our SaaS business segment divided by revenue for our SaaS business segment.

 

Q3

9M

CPaaS Segment

2024

(non-audited)

2023

(non-audited)

2024

(non-audited)

2023

(non-audited)

(in thousands of R$)

Gross profit

51,906

37,830

160,120

125,104

(+) Amortization of intangible assets acquired from business combinations

0

0

0

0

Non-GAAP Adjusted Gross Profit(1)

51,906

37,830

160,120

125,104

Revenue

196,817

143,273

485,070

379,190

Gross Margin(2)

26.4 %

26.4 %

33.0 %

33.0 %

Non-GAAP Adjusted Gross Margin(3)

26.4 %

26.4 %

33.0 %

33.0 %

(1)

We calculate Non-GAAP Adjusted Gross Profit for our CPaaS business segment as gross profit for our CPaaS business segment plus amortization of intangible assets acquired from business combinations for our CPaaS business segment.

(2)

We calculate gross margin for our CPaaS business segment as gross profit for our CPaaS business segment divided by revenue of our CPaaS business segment.

(3)

We calculate Non-GAAP Adjusted Gross Margin for CPaaS business segment as Non-GAAP Adjusted Gross Profit for our CPaaS business segment divided by revenue for our CPaaS business segment.

The following table shows the reconciliation for our Adjusted EBITDA and Normalized EBITDA:

Q3

9M

2024

(non-audited)

2023

(non-audited)

2024

(non-audited)

2023

(non-audited)

(in thousands of R$)

Income/Loss for the period

52,449

-11,857

-19,744

-43,796

Current and Deferred Income Tax

-4,264

-6,310

-29,431

-22,943

Financial expenses, net

-30,313

11,365

67,348

40,602

Depreciation and Amortization

23,288

22,468

69,667

64,536

Adjusted EBITDA(1)

41,160

15,666

87,840

38,399

Earn-outs

-84

-631

– 10,245

– 631

Normalized EBITDA(2)

41,244

16,297

98,085

39,030

(1)

We calculate Adjusted EBITDA as loss for the period adjusted by income tax and social contribution (current and deferred), financial expenses, net, depreciation and the goodwill impairment.

(2)

We calculate Normalized EBITDA as the Adjusted EBITDA adjusted by non-recurring events and non-cash impacts from earn-out adjustments.

View original content:https://www.prnewswire.com/news-releases/zenvia-reports-q3-2024-and-9m-2024-results-302309184.html

SOURCE Zenvia

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GHIT Fund Awarded Open Philanthropy Grant to Expand Funding Sources for Global Health R&D

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TOKYO, Nov. 18, 2024 /CNW/ — The Global Health Innovative Technology (GHIT) Fund is pleased to announce that Open Philanthropy, a grantmaking organization based in San Francisco, California, has awarded funding for efforts to cultivate new partnerships and secure resources from the private sector and individual champions for global health R&D innovation, primarily in Japan, and will join GHIT as a new sponsor.

Dr. Osamu Kunii, CEO of the GHIT Fund, said, “We truly welcome Open Philanthropy’s support to expand our capacity to secure resources for transformational global health R&D, specifically by engaging new stakeholders in our work, aligned with GHIT 3.0, our third five-year plan.”

This new support from Open Philanthropy will enable GHIT to further amplify its impact, fostering innovative collaborations and accelerating the development of life-saving global health solutions for those who need them most.

About Open Philanthropy
Open Philanthropy is a philanthropic funder whose mission is to help others as much as it can with the resources available to them. It stresses openness to many possibilities and has chosen its focus areas based on importance, neglectedness, and tractability. Open Philanthropy has concentrated on selecting focus areas in two broad categories: Global Health & Wellbeing and Global Catastrophic Risks. 
For more information, please visit https://www.openphilanthropy.org/.

About the GHIT Fund
The GHIT Fund is a Japan-based international public-private partnership (PPP) fund that was formed between the Government of Japan, multiple pharmaceutical companies, the Bill & Melinda Gates Foundation, the Wellcome, and the United Nations Development Programme (UNDP). The GHIT Fund invests in and manages an R&D portfolio of development partnerships aimed at addressing neglected diseases, such as malaria, tuberculosis, and neglected tropical diseases, which afflict the world’s vulnerable and underserved populations. In collaboration with global partners, the GHIT Fund mobilizes Japanese industry, academia, and research institutes to create new drugs, vaccines, and diagnostics for malaria, tuberculosis, and neglected tropical diseases.
https://www.ghitfund.org/en

For more information, contact:
Katy Lenard at + 1-202-494-2584 or klenard@burness.com
Mina Ohata at +81-36441-2032 or mina.ohata@ghitfund.org

View original content:https://www.prnewswire.com/news-releases/ghit-fund-awarded-open-philanthropy-grant-to-expand-funding-sources-for-global-health-rd-302307596.html

SOURCE Global Health Innovative Technology Fund (GHIT Fund)

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Preferred Networks Chooses Digital Realty’s Data Center in Japan for Scalable, Cutting-Edge AI Platform

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SINGAPORE, Nov. 19, 2024 /PRNewswire/ — Digital Realty (NYSE: DLR), the largest global provider of cloud- and carrier-neutral data center, colocation, and interconnection solutions, today announced that Japanese artificial intelligence (AI) company Preferred Networks, Inc. (PFN) has chosen NRT12, Digital Realty’s latest data center in Tokyo, Japan, to host its advanced AI computing platform.

PFN is one of Japan’s most highly valued AI and deep learning companies. The company develops advanced software and hardware technologies in a vertically integrated approach, covering AI solutions, generative AI foundation models to supercomputers and chips. PFN supports corporations, research institutions, and government agencies tackle challenges in fields such as manufacturing, materials, retail, healthcare, and more.

In October, PFN unveiled its Preferred Computing Platform, a cloud service tailored for deep learning and AI workloads. The platform is powered by PFN’s proprietary accelerator MN-Core™ series of processors that deliver high AI computing power and efficiency. To meet the service’s demands, PFN required robust and reliable digital infrastructure.

NRT12 was selected for its advanced, flexible design and ability to provide scalable rack power capacity – up to 150 kilowatts (KW) – to support high-performance servers. Digital Realty’s expertise in data center operations and direct liquid cooling also played a significant role in PFN’s decision. NRT12 is operated by MC Digital Realty: A Mitsubishi Corporation and Digital Realty Company.

As a part of PlatformDIGITAL®, Digital Realty’s global data center platform, MC Digital Realty offers its customers access to a global network of 300+ state-of-the-art, adaptable, and future-ready data centers and solutions. Spanning more than 50 metros across 25+ countries on six continents, this network is ideal for building next-generation AI infrastructure. This provides PFN with a data meeting place for its customers to create a dynamic ecosystem  for business and data exchange, fueling their innovation and growth.

PFN has commenced development of its AI computing environment at NRT12 and plans to start full-scale operations in January 2026.

“As AI demand grows worldwide, having the right infrastructure is vital for delivering reliable AI services,” said Yusuke Doi, VP of Computing Infrastructure at PFN. “Conventional data centers may not meet the rising thermal and power densities of AI chips. We’re eager to leverage Digital Realty’s data center platform to support our future business.”

“We’re thrilled that PFN has selected PlatformDIGITAL for its AI computing platform,” said Serene Nah, Managing Director and Head of Asia Pacific at Digital Realty. “As Japan rapidly embraces AI, the need for swift and efficient service deployment is paramount. Digital Realty has a proven track record of supporting AI deployments around the world, and we’re delighted to share our global experience and expertise to provide the advanced, AI-ready infrastructure that will enable PFN to deliver high-performance computing and energy efficiency to their clients.”

About Digital Realty
Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation and interconnection solutions. PlatformDIGITAL®, the company’s global data center platform, provides customers with a secure data meeting place and a proven Pervasive Datacenter Architecture (PDx®) solution methodology for powering innovation and efficiently managing Data Gravity challenges. Digital Realty gives its customers access to the connected data communities that matter to them with a global data center footprint of 300+ facilities in 50+ metros across 25+ countries on six continents. To learn more about Digital Realty, please visit digitalrealty.com or follow us on LinkedIn and X.

For Additional Information

Media Contacts
Sin Huay Ho
Digital Realty
+65 8125 8380
shho@digitalrealty.com 

Investor Relations
Jordan Sadler / Jim Huseby
Digital Realty
+1 415 275 5344
InvestorRelations@digitalrealty.com 

Safe Harbor Statement
This press release contains forward-looking statements which are based on current expectations, forecasts and assumptions that involve risks and uncertainties that could cause actual outcomes and results to differ materially, including the company’s strategy, the Asia-Pacific market, sustainability program and goals, the role of artificial intelligence, expected growth in digital transformation, and customer demand. For a list and description of such risks and uncertainties, see the reports and other filings by the company with the U.S. Securities and Exchange Commission. The company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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