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Soul App Unveils 2024 Gen Z Double 11 Consumption Behavior Report: “Happy Consumption” Surges, with Over 40% Valuing “Emotional Value”

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SHANGHAI, Nov. 12, 2024 /PRNewswire/ — The 2024 edition of Double 11 graced us earlier than anticipated. During this “Double 11,” Just So Soul Research Institute, a think tank dedicated to the youth, embarked on a “Double 11 consumption” survey via the social networking platform Soul App. The initiative garnered 3,014 responses, with the Gen Z demographic comprising over 70% of participants. As the epicenter of social networking for Chinese youth, Soul App has become a hub for the articulation and deliberation of consumer choices, brand inclinations, and a myriad of life perspectives.

The report reveals a noteworthy trend for 2024: the proportion of young individuals engaging in Double 11 has seen another uptick, with a staggering 90% partaking with fervor. “Happy consumption” has emerged as a dominant theme, capturing the hearts of over 40% who now prioritize paying for “emotional value,” redefining the consumption ethos of the younger generation. In a shift of traditional narratives, the “He Economy” demands a fresh appraisal, with the average consumption budget for men eclipsing that of women during this year’s shopping extravaganza.

“Longest Double 11 in History” and the Perceived Fatigue: A Misconception

In the recent past, a search for “Double 11” on social platforms yielded a plethora of strategies and how-tos, interspersed with the occasional lament that “Double 11 hasn’t ended yet.” On October 14th, with platforms like Tmall initiating the first wave of promotional activities, the “Double 11 battle line” was drawn earlier than ever, anointing this year’s event as the “longest Double 11 in history.”

How does Gen Z perceive this elongated sales marathon? Are they more immersed or simply exhausted? The research indicates that a mere 15.8% of young people expressed distaste, with 4.9% of Gen Z feeling “exhausted” and 10.9% “mildly annoyed, worrying merchants would go back on what they’ve promised.”

Conversely, over 80% of young people maintained a neutral or positive stance towards the “longest Double 11.” A significant 38% considered it “irrelevant,” ceasing their participation after securing their desired items. An additional 15.8% stood in support, appreciating the absence of post-promotional FOMO (Fear Of Missing Out).

Amidst reports that “Double 11 is becoming less thrilling,” the research illuminates that compared to 2021 (81.3%) and 2023 (88.1%), the proportion of young people participating in Double 11 has reached a new zenith at 90.6% in 2024.

It’s particularly striking to note that only 10.3% of young people were newcomers to Double 11, with a majority having partaken in two or more iterations. Notably, 16.7% of Gen Z join the fray every year, and 10.6% have been part of over a decade of Double 11 events. This signifies that engaging in Double 11 has transcended into a pivotal aspect of youth culture.

When it comes to the battlegrounds of this event, Taobao/Tmall, Douyin, JD.com, and Pinduoduo were the preferred shopping platforms among the young. “Substantial discounts offering the most cost-effective prices” (39.9%), “a seamless return/refund process alleviating worries” (39.9%), and “an extensive range of products for purchase” (34.9%) are the top three factors influencing Gen Z’s platform selection.

Moreover, the resurgence of offline shopping is palpable in 2024. During this Double 11, 37.1% of young people were more attentive to offline promotions, with 44.3% balancing their offline and online spending and 14.5% spending more offline than online.

Consumption Downgrading or Upgrading? “Emotional Value” Took Center Stage

Survey results indicate that compared to 2023, 35.5% of young people increased their Double 11 budget, a stark contrast to the 25.5% who decreased it. The primary driver of budget changes is “shifts in consumption needs” (42.5%), followed by “fluctuations in personal economic status” (40%) and “evolution in consumption mentality” (35.1%).

The consumption paradigm of the youth has undergone a significant transformation, with “paying for emotional value” emerging as a mainstream trend. In terms of consumption mentality, “happy consumption, spending for emotional value/interest” (40.1%) garnered the most votes, surpassing “consumption upgrading, focusing more on quality” (37.1%), “minimalist consumption, no unnecessary spending” (36.9%), and “consumption downgrading, prioritizing cost-effectiveness” (30.2%).

This explains the popularity of companion plush toys like Jellycat and a variety of cultural and creative products from different regions among the youth. In this year’s “happy consumption” expenses, travel-related such as booking flights and hotels (42.3%), gaming consumption (38.9%), cultural and entertainment consumption such as music festivals/stand-up comedy (29.6%), cultural and blind box toys (27.7%), and IP-related consumption such as purchasing Chiikawa, butter bear joint-name products (27.3%) are the predominant categories.

During the Double 11 period, the proportion of “happy consumption” among young people is also remarkable. Approximately 30% of young people had a “happy consumption” ratio exceeding half, with 12.8% spending nearly all of their Double 11 budget on “happy consumption.” Furthermore, 53% of respondents allocated over 30% of their total Double 11 expenditure to “happy consumption.”

“He Economy” Gained Momentum: Men’s Double 11 Budget Surpassed Women’s

The classic jest that women, children, the elderly, and pets dominate the consumption power hierarchy, relegating men to the bottom, has been turned on its head. The research reveals that in 2024, men’s Double 11 consumption budget has overtaken that of women, with men allocating RMB 4,805 and women allocating RMB 4,307.8.

This shift may be attributed to the national consumption subsidy policy, offering men the opportunity to upgrade their focus on products like cars, home appliances, mobile phones, and digital products. 44.78% of men “consumed as expected,” while 19.63% “exceeded their budget” during Double 11.

Interestingly, men’s interest in medical beauty is on the rise. For instance, 12.8% of men opted for medical beauty in the category of “happy consumption.”

The report also highlights the ascendancy of domestic products, particularly in high-end sectors like mobile phones and digital products.

In terms of brand preference, nearly 60% of young people opted for domestic products in 2024. Especially in beauty and skincare, mobile phones, sports/outdoor products, home appliances, and toys, young people’s preference for domestic brands has surged – this is also the top 5 areas showing a clear growth trend compared to 2023.

The preference for domestic beauty and skincare brands has skyrocketed from 24.8% in 2023 to 38.3% this year. The rapid sales of domestic beauty brands like Proya, which surpassed 100 million yuan within the first 10 minutes of the first wave of Tmall Double 11 pre-orders, demonstrate that domestic brands have been diligently building their product and brand strength, earning recognition from young people. The successful expansion of domestic brands to Gen Z is now manifesting in an array of domains.

 

View original content:https://www.prnewswire.com/news-releases/soul-app-unveils-2024-gen-z-double-11-consumption-behavior-report-happy-consumption-surges-with-over-40-valuing-emotional-value-302302155.html

SOURCE Soul App

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Thermaltake Black Friday and Cyber Monday Sale Offers Savings of Up to 250 Dollars on Gaming PCs and 35 Percent on PC Cases Starting November 21

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56 minutes ago

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November 14, 2024

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Shop Exclusive Deals on Gaming Desktops, PC Cases, Coolers, and Power Supplies at Amazon, Best Buy, Newegg, and Thermaltake website for a Limited Time Through December 2

WALNUT, Calif., Nov. 14, 2024 /PRNewswire-PRWeb/ — Thermaltake, a global leader in PC gaming hardware, is excited to announce its highly anticipated Black Friday and Cyber Monday sales event, running from November 21 to December 2, 2024. Just in time for the holiday season, this event offers exclusive discounts on around 60 top-rated gaming products, including savings of up to 35 percent on PC cases and up to 250 dollars off select gaming desktops. Customers can also take advantage of additional deals on cooling solutions, power supplies, and accessories. 
Highlighting this promotion are flagship prebuilt gaming desktops powered by the latest Intel® Core processors and NVIDIA® GeForce RTX™ 40 series graphics cards, premium PC cases, cooling fans, and AIO liquid coolers. These unbeatable offers will be available through major online retailers, including Amazon, Best Buy, Newegg, and Thermaltake Website, providing gamers and enthusiasts the perfect opportunity to upgrade their setups with high-performance, reliable gear just in time for the holidays.

“Thanksgiving, Black Friday, and Cyber Monday have become a celebrated tradition for shoppers across the nation. Thermaltake is excited to be part of this festive season, offering an array of special deals as a token of appreciation to our valued customers and the gaming community,”

“Thanksgiving, Black Friday, and Cyber Monday have become a celebrated tradition for shoppers across the nation. Thermaltake is excited to be part of this festive season, offering an array of special deals as a token of appreciation to our valued customers and the gaming community,” said Michael Guo, Vice President of Thermaltake USA. “We invite every gamer to take advantage of these special offers. Our promotion, available through major e-tailers like Amazon, Best Buy, and Newegg, offers a great opportunity for enthusiasts to enhance their gaming experience.”

Gaming Desktop PC Special Deals:

Thermaltake LCGS Quartz i460 R4 Gaming Desktop (https://reurl.cc/adpnLG)
Now $799.99

Intel® Core™ i5-13400F processorNVIDIA® GeForce RTX™ 4060 graphics cardToughRAM DDR4 3600Mhz 16GB RGB memory1TB NVMe M.2 SSD600W 80+ Gold ATX 3.0 PSUWindow 11 Home preinstalled

Thermaltake Vista i350 R4 Gaming Desktop (https://reurl.cc/0dVp9k)
Now $699.99

Intel® Core™ i5-13400F processorNVIDIA® GeForce RTX™ 3050 graphics cardToughRAM DDR4 3600Mhz 16GB RGB memory1TB NVMe M.2 SSD600W 80+ Gold ATX 3.0 PSUWindow 11 Home preinstalled

PC Case Special Deals:

20% off Tower 300 Mid Tower Black Edition (https://reurl.cc/4dk1jV)
Now $119.99

Motherboard supports: Mini-ITX, Micro-ATXTempered glass panels for a panoramic viewPreinstalled 2 x CT140 ARGB fanRadiator supports: Up to 420mm radiatorOptional purchase items:3.9 inches LCD display screen kitHorizontal display enabled chassis stand kit

20% off View 380 TG ARGB ATX Mid Tower Black (https://reurl.cc/Nl5AQq)
Now $79.99

Compatible with Mini-ITX, Micro-ATX, and ATX motherboards.Front and side tempered glass panels with Dual-chamber chassis designGraphics card clearance: Up to 415mm length in maxPreinstalled 4 x 120mm ARGB fansLiquid cooler radiator supports:Up to 360mm radiator on the top240mm/280mm radiator on the sideUp to 360mm radiator on the bottom120mm radiator at the rearStorage supports: Up to 2 x 2.5″ SSDs or 3.5″ HDD in total

25% off View 270 Plus TG ARGB E-ATX Mid Tower Black (https://reurl.cc/dyd2nk)
Now $59.99

Compatible with Mini-ITX, Micro-ATX, ATX, and E-ATX motherboards.Front and side tempered glass panelsPreinstalled 3 x 120mm ARGB fansLiquid cooler radiator supports: Up to 360mm radiator on the topStorage supports: Up to 2 x 2.5″ SSDs or 2 x 3.5″ HDD in total

21% off View 170 TG ARGB M-ATX Mini Tower Black (https://reurl.cc/LlvmW9)
Now $54.99

Compatible with Mini-ITX and Micro-ATX motherboards.Front and side tempered glass panelsPreinstalled 3 x 120mm ARGB FansLiquid Cooler Radiator Supports:240mm/280mm radiator on the Top120mm radiator at the rearStorage supports: Up to 2 x 2.5″ SSDs or 2 x 3.5″ HDD in Total

35% off Thermaltake Level 20 RS Mid Tower Black (https://reurl.cc/VMGDMN)
Now $84.99

Compatible with Mini-ITX, Micro-ATX, and ATX motherboardPreinstalled 2 x 200mm ARGB FansLiquid cooler radiator supports:360mm/240mm/120mm at the front360mm/240mm/120mm on the top120mm at rareStorage supports: Up to 5 x 2.5″ SSDs, 3 x 3.5″ HDDsGraphics card clearance: Up to 400mm length in max

Power Supply Unit Special Deals:

31% off ToughPower GF3 ATX 3.0 80+ Gold 850W PSU (https://reurl.cc/8XroXb)
Now $89.99

PCIe Gen.5 ready and PCIe5 12VHPWR connector includedFully compatible with Intel® ATX 3.0 standardsUltra-quiet 135mm fluid dynamic bearing FanBuilt-in industrial-grade protection100% Japanese high-quality capacitors80 PLUS Gold certified and C6/C7 states ready

20% off Smart W3 ATX 3.1 80+ 500W PSU (https://reurl.cc/dyd2yk)
Now $39.99

PCIe 6+2PIN readyFully compatible with Intel® ATX 3.1 standardsDC to DC high amperage +12V rail designUltra-quiet 120mm fluid dynamic bearing fanBuilt-in Industrial-grade protection80 PLUS certified and C6/C7 states ready

Coolers Special Deals:

20% off TH240 ARGB Sync V2 CPU AIO Liquid Cooler (https://reurl.cc/E6qrgg)
Now $79.99

Compatible Sockets:Intel® LGA 2066/2011-3/2011/1700/1200/1156/1155/1151/1150AMD AM5/AM4/AM3+/AM3/AM2+/AM2/FM2/FM1240mm radiatorCT120 ARGB cooling fans sync with motherboard RGB software360-degree rotational waterblock cap.Copper waterblock base plate

25% off ASTRIA 600 ARGB CPU AIR Cooler (https://reurl.cc/7dZDK1)
Now $44.99

Compatible with Intel® LGA 1700 and AMD AM5 CPU socketDual-tower heat pipe design supports up to 265W TDPARGB fans and the top cover featuring meteor shower lighting effectsHigh-performance U-shape copper heat pipesAirflow: 65 CFM, static pressure: 2.56 mm-H2O, PWM500-1800RPM

33% off UX200 ARGB Sync CPU Air Cooler (https://reurl.cc/Klyb9p)
Now $19.99

Compatible with Intel® LGA 1700 and AMD AM5 CPU socket120mm 2000RPM high static pressure ARGB Sync PWM fanARGB Fan: Built-in 15 high-lumen addressable LEDs with 16.8 million colorsHigh-performance U-shape copper heat pipes

Cooling Fan Special Deal:

20% off CT120 EX ARGB Sync Cooling Fan 3-Fan Pack (https://reurl.cc/XROjQE)
Now $47.99

MagForce 2.0, a new magnetic connection design for optimized fan daisy-chaining9 addressable LEDs controlled by 5V motherboard sync softwareOptimized hydraulic fan bearing for reliable and silent operationAnti-vibration mounting system embedded

Availability

Thermaltake offers over 60 discounted items for the holiday season, including Black Friday and Cyber Monday, from November 21st to December 2nd. For more details on these exclusive deals, please visit the links below:

Amazon Special Deals: https://reurl.cc/vvyxmN Best Buy Special Deals: https://reurl.cc/A2E79jNewegg Special Deals: https://reurl.cc/oyN1vv Thermaltake Website Special Deals: https://thermaltakeusa.com/collections/sale

All Thermaltake pre-built gaming desktop PCs and PC DIY components are backed by the comprehensive Thermaltake USA warranty program, ensuring consumers with reliable performance and peace of mind through trusted warranty coverage. To learn more: https://support.thermaltake.com/csWarranty.aspx

About Thermaltake
Thermaltake Technology was established in 1999 and has been marketed worldwide under the Thermaltake brand name ever since. With the mission to “Deliver the perfect user experience,” Thermaltake has since become the leading brand in Gaming Computer Hardware: from chassis, power supply units, cooling systems, and memory modules to gaming PCs, gaming peripherals, and gaming furniture. Thermaltake is the leader in the PC DIY, Case Mod & Gaming Market and is the number one choice for Gamers, Modders & PC DIY Enthusiasts worldwide.

Official website: https://www.thermaltakeusa.com

Follow Thermaltake USA
Facebook: https://www.facebook.com/ThermaltakeNA
Instagram: https://www.instagram.com/thermaltake_NA/
Twitter: https://twitter.com/Thermaltake_NA
YouTube: https://www.youtube.com/c/ThermaltakeNorthAmerica
TikTok: https://www.tiktok.com/@thermaltakena

Media Contact

Andrew Ouyang, IDEE Creatives, 8182824968, andrewouyang@ideecreatives.com, www.ideecreatives.com

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SOURCE Thermaltake

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Agora Launches Smart Questionnaire to Simplify the Onboarding and Subscription Process For Real Estate Investors

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56 minutes ago

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November 14, 2024

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The new tool converts complex signature documents into personalized, interactive, and simple questionnaires.

NEW YORK, Nov. 14, 2024 /PRNewswire/ — Agora, a leading real estate investment management platform with offices in New York City and Tel Aviv, is announcing the launch of its Smart Questionnaire. This tool is designed to help real estate LPs complete subscription agreements, and ultimately empower GPs to raise capital faster. Agora’s Smart Questionnaire reduces the complexity of the subscription process, helping convert complex signature documents into simple, personalized interactive questionnaires.

What the Smart Questionnaire does:

Transforms Complex Documents: Converts subscription documents into simple, interactive questionnaires that investors can complete with ease.Personalizes Content for Investors: Allows GPs to create interactive, pre-filled questionnaires that are simple and efficient for LPs to complete.Facilitates Seamless Collaboration: Supports multi-user input, allowing LPs, GPs, family offices, and others to complete sections collaboratively.Supports Efficient Revisions: Allows investors to correct only the necessary fields without redoing the entire form, minimizing back-and-forth.Streamlines Key Processes: Simplifies creation and completion of subscription agreements, operating agreements, and limited partnership agreements, making onboarding faster and more user-friendly.

“Agora has cracked the code for investor onboarding with our Smart Questionnaire. The tool turns complex subscription agreements into digital, interactive questionnaires that investors can complete in a few clicks,” stated Lior Dolinski, Co-Founder and Chief Product Officer of Agora. “This solution not only simplifies the process for investors but also enhances collaboration between LPs and GPs, creating a smoother, more efficient experience for real estate investment firms.”

Agora’s Smart Questionnaire offers the opportunity to enhance investors’ experiences with personalized workflows, simplify and speed up onboarding and investor commitments, and make for easier collaboration – similar to many of its other tools designed specifically for real estate professionals. Further, the launch of the Smart Questionnaire comes shortly after the launch of Agora’s Report Builder, a first-of-its-kind tool that helps real estate professionals create custom reports for clients, such as distribution notices, quarterly reports, and more, and is similar to website-building tools such as Wix or Squarespace, incorporating drag-and-drop functionality and dynamic fields. Additionally, Agora also launched its Waterfall Tool, which helps professionals navigate waterfall distributions – a method of allocating capital gains or returns among investors.

Book a demo to learn more about Agora here: https://agorareal.com/

About Agora:
Agora, a fintech and SaaS company based in New York City and Tel Aviv, offers an innovative real estate investment management platform designed for modern real estate investment businesses. This comprehensive software solution combines technology, automation, and real estate expertise to streamline investment management. Agora transforms how firms raise and preserve capital, delivering a seamless, efficient experience for both managers and investors by automating back-office tasks, enhancing investor satisfaction, and providing advanced tools to optimize operational efficiency. Core services include investor portals, CRMs, data rooms, automated investor onboarding, and expert CPA for bookkeeping and tax management, giving clients comprehensive control over their financial operations. Additionally, Agora delivers powerful data insights, enabling clients to make informed, data-driven decisions across a wide range of asset classes, including multifamily, residential, industrial, office, agriculture, and debt and equity funds.

View original content to download multimedia:https://www.prnewswire.com/news-releases/agora-launches-smart-questionnaire-to-simplify-the-onboarding-and-subscription-process-for-real-estate-investors-302304705.html

SOURCE Agora Real Estate

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Millimeter Wave Technology Market is expected to generate a revenue of USD 14.8 Billion by 2031, Globally, at 9.5% CAGR: Verified Market Research®

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57 minutes ago

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November 14, 2024

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Verified Market Research® a leading provider of business intelligence and market analysis is thrilled to announce the release of its comprehensive and authoritative report on the, “Millimeter Wave Technology Market Size and Forecast.” This in-depth market research report is designed to provide industry leaders, decision-makers, and technology experts with critical insights into the expanding world of millimeter wave technology, emphasizing its pivotal role in future communication and industrial applications.

LEWES, Del., Nov. 14, 2024 /PRNewswire/ — The Global Millimeter Wave Technology Market Size is projected to grow at a CAGR of 9.5% from 2024 to 2031, according to a new report published by Verified Market Research®. The report reveals that the market was valued at USD 2.6 Billion in 2024 and is expected to reach USD 14.8 Billion by the end of the forecast period.

The global market for millimeter wave technology is on a trajectory of substantial growth, driven by the surge in demand for high-speed, data-intensive communication networks, particularly in 5G and beyond. Our report offers a complete view of the market landscape, covering key segments, competitive dynamics, emerging trends, and the opportunities that lie ahead.

Key Insights and Opportunities:

Market Trends: Analysis of current trends driving the adoption of millimeter wave technology, including its increasing integration in telecommunications, automotive radar systems, and industrial automation.Technology Landscape: In-depth examination of advancements in millimeter wave components such as antennas, transceivers, and sensors that are reshaping the industry.Competitive Analysis: Insightful profiling of leading companies and their market strategies, innovation roadmaps, and R&D investments.Regional Insights: Comprehensive coverage of market dynamics in North America, Europe, Asia-Pacific, and other regions, highlighting the growth potential in developing and mature markets.Future Outlook: Forecasting market size, potential challenges, and opportunities to help businesses navigate this rapidly evolving sector.

This report is a crucial resource for professionals involved in the fields of telecommunications, semiconductor manufacturing, defense, and IoT (Internet of Things), providing actionable intelligence to drive informed strategic decisions. Companies seeking to stay ahead of the curve will find detailed competitor benchmarking, key investment pockets, and insights into technology partnerships that can lead to competitive advantages.

Why Industry Leaders Should Consider This Report:

Gain a clear understanding of the market’s growth drivers and restraints.Uncover new revenue streams in the dynamic millimeter wave technology space.Benchmark your position against industry competitors and recognize areas for improvement.Make data-driven investment decisions backed by a reliable forecast and detailed market analysis.

Stay ahead of the curve in the ever-evolving Millimeter Wave Technology Market. For more information or to request a sample copy of the report, please visit: https://www.verifiedmarketresearch.com/download-sample?rid=3287

Browse in-depth TOC on “Global Millimeter Wave Technology Market Size“

202 – Pages
126 – Tables
37 – Figures

Report Scope

REPORT ATTRIBUTES

DETAILS

STUDY PERIOD

2021-2031

GROWTH RATE

CAGR of 9.5% from 2024 to 2031

BASE YEAR FOR VALUATION

2024

HISTORICAL PERIOD

2021-2023

FORECAST PERIOD

2024-2031

QUANTITATIVE UNITS

Value in USD Billion

REPORT COVERAGE

Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis

SEGMENTS COVERED

ComponentFrequency BandProductLicense TypeEnd-User

 

REGIONS COVERED

North AmericaEuropeAsia PacificLatin AmericaMiddle East & Africa

 

KEY PLAYERS

Qualcomm Technologies, Inc., NEC Corporation, L3 Technologies, Inc.,, Millimeter Wave Products Inc.,, Keysight Technologies

CUSTOMIZATION

Report customization along with purchase available upon request

Global Millimeter Wave Technology Market Overview

Rising Demand for High-Speed Data Transmission: The increase in mobile data traffic and the expansion of 5G networks are driving the Millimeter Wave Technology Market. Rapid data transfer is essential for facilitating next-generation communication. This transition facilitates uninterrupted streaming, IoT integration, and smart city development, increasing investment in millimeter wave technologies, improving network efficacy, and creating a profitable market for telecoms companies.

Advancements in Automotive and Autonomous Technologies: The automotive and autonomous vehicle industries are progressively integrating millimeter wave technologies to improve radar and communication systems. These technologies provide accurate object identification, collision prevention, and lane guidance. As the automotive sector advances towards autonomous driving solutions, millimeter wave technology becomes crucial, facilitating market growth. Manufacturers and suppliers in automotive electronics are anticipated to witness significant demand growth.

Growth in Military and Defense Applications: Military and defense sectors are heavily investing in advanced millimeter wave technology for secure and high-speed communication, radar systems, and surveillance. Its superior bandwidth and low interference make it ideal for defense communications. The focus on modernizing defense capabilities in developed and developing nations is expected to drive market growth. Defense contractors and technology developers will find abundant opportunities in this evolving sector.

To Purchase a Comprehensive Report Analysis: https://www.verifiedmarketresearch.com/select-licence?rid=3287

High Infrastructure and Equipment Costs: Notwithstanding its benefits, the substantial initial expenses associated with millimeter wave technology infrastructure hinder widespread implementation. The establishment of network infrastructure and specialized equipment requires substantial expenditure, constraining market entry in price-sensitive areas. Companies must evaluate the advantages relative to the significant investment, which may impede market expansion for cost-sensitive sectors such as telecommunications and manufacturing.

Signal Attenuation Challenges: Millimeter wave signals are prone to attenuation, particularly when encountering obstructions like buildings, trees, or inclement weather. This constraint affects the efficacy of the device in densely populated or difficult areas. Mitigating signal loss necessitates increased network densification and the installation of repeaters, hence complicating deployment and escalating expenses. Service providers must devise strategies to alleviate these constraints for sustained market expansion.

Limited Availability of Spectrum: The Millimeter Wave Technology Market is hindered by the restricted availability of spectrum, essential for 5G and high-frequency applications. Regulatory constraints and rivalry for spectrum allotment among companies may impede expansion initiatives. Telecommunications companies and allied sectors encounter challenges in obtaining adequate spectrum to sustain their services, which may affect the velocity and magnitude of future installations.

Geographical Dominance

North America occupies a preeminent position in the Millimeter Wave Technology Market, propelled by early 5G implementation, substantial R&D investment, and a flourishing technological ecosystem. The involvement of critical stakeholders and a robust defense sector further enhances progress. This regional supremacy propels technological advancements and establishes global benchmarks, stimulating demand for millimeter wave solutions internationally. North America’s leadership encourages investment in other regions, enhancing total market growth.

Key Players

The “Global Millimeter Wave Technology Market” study report will provide a valuable insight with an emphasis on the global market.  The major players in the market are Qualcomm Technologies, Inc., NEC Corporation, L3 Technologies, Inc., Millimeter Wave Products Inc., Keysight Technologies.

Millimeter Wave Technology Market Segment Analysis

Based on the research, Verified Market Research has segmented the global Millimeter Wave Technology Market into Component, Frequency Band, Product, License Type, End-User and Geography.

Millimeter Wave Technology Market, by ComponentFrequency Sources & Related ComponentsCommunication & Networking ComponentsMillimeter Wave Technology Market, by Frequency Band24-57 GHz57-95 GH2Millimeter Wave Technology Market, by Vehicle TypeScanning SystemsRadar and Satellite Communication SystemsMillimeter Wave Technology Market, by License TypeLight LicensedUnlicensedMillimeter Wave Technology Market, by End UserCellular & TelecomConsumer & CommercialMillimeter Wave Technology Market, by GeographyNorth AmericaU.SCanadaMexicoEuropeGermanyFranceU.KRest of EuropeAsia PacificChinaJapanIndiaRest of Asia PacificROWMiddle East & AfricaLatin America

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Global Mobile And Wireless Backhaul Market Size By Equipment (Test And Measurement Equipment, Millimeter Equipment), By Service (Professional Services, Network Services), By Geography, And Forecast

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Visualize Millimeter Wave Technology Market using Verified Market Intelligence -:

Verified Market Intelligence is our BI Enabled Platform for narrative storytelling in this market. VMI offers in-depth forecasted trends and accurate Insights on over 20,000+ emerging & niche markets, helping you make critical revenue-impacting decisions for a brilliant future.

VMI provides a holistic overview and global competitive landscape with respect to Region, Country, Segment, and Key players of your market. Present your Market Report & findings with an inbuilt presentation feature saving over 70% of your time and resources for Investor, Sales & Marketing, R&D, and Product Development pitches. VMI enables data delivery In Excel and Interactive PDF formats with over 15+ Key Market Indicators for your market.

About Us

Verified Market Research® stands at the forefront as a global leader in Research and Consulting, offering unparalleled analytical research solutions that empower organizations with the insights needed for critical business decisions. Celebrating 10+ years of service, VMR has been instrumental in providing founders and companies with precise, up-to-date research data.

With a team of 500+ Analysts and subject matter experts, VMR leverages internationally recognized research methodologies for data collection and analyses, covering over 15,000 high impact and niche markets. This robust team ensures data integrity and offers insights that are both informative and actionable, tailored to the strategic needs of businesses across various industries.

VMR’s domain expertise is recognized across 14 key industries, including Semiconductor & Electronics, Healthcare & Pharmaceuticals, Energy, Technology, Automobiles, Defense, Mining, Manufacturing, Retail, and Agriculture & Food. In-depth market analysis cover over 52 countries, with advanced data collection methods and sophisticated research techniques being utilized. This approach allows for actionable insights to be furnished by seasoned analysts, equipping clients with the essential knowledge necessary for critical revenue decisions across these varied and vital industries.

Verified Market Research® is also a member of ESOMAR, an organization renowned for setting the benchmark in ethical and professional standards in market research. This affiliation highlights VMR’s dedication to conducting research with integrity and reliability, ensuring that the insights offered are not only valuable but also ethically sourced and respected worldwide.

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