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Jasper Launches the Industry’s First AI Knowledge Layer Built Specifically for Marketing

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2 weeks ago

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Jasper furthers its leadership in AI marketing with its new proprietary Brand IQ and Marketing IQ technologies, delivering enhanced brand control and marketing intelligence to enterprise marketing teams

SAN FRANCISCO, Nov. 12, 2024 /PRNewswire/ — Jasper, the world’s leading AI marketing platform, today at Web Summit announced the release of the industry’s first AI knowledge and context layer built specifically for marketing, powered by the company’s new Brand IQ and Marketing IQ technologies. Together, these proprietary technologies enable marketers to scale content and campaigns that are on-brand and optimized for marketing best practices. As the first and only platform to automatically ensure brand compliance across both text and visual content, Jasper’s new technologies represent a significant step forward in fulfilling the company’s mission to elevate marketers with the power of AI.

The new purpose-built AI capabilities address a clear gap in the market, where enterprise marketing organizations have struggled with horizontal AI solutions that lack marketing-specific intelligence and brand control capabilities. As an LLM-agnostic vendor, Jasper runs 39 different LLMs across its customer base, all curated to specific AI use cases. By layering marketing knowledge and each company’s specific brand guidelines onto each model, Jasper delivers a powerful platform that thinks like a marketer and acts like a brand guardian.

“Marketers don’t have time to teach AI about marketing fundamentals or train it on every aspect of a brand’s guidelines,” said Timothy Young, CEO of Jasper. “Brand IQ and Marketing IQ ensure that marketing expertise is built in, so teams can focus on strategy and creativity while AI handles the heavy lifting of scaling content and brand compliance. This is game-changing technology built specifically to help marketers be the best at what they do.”

Brand IQ: Advanced Brand Control for Marketing Teams

Brand IQ delivers comprehensive brand control that spans both text and visual content. Built using each company’s unique brand guidelines, the proprietary technology enables marketers to:

Embed brand guidelines directly into the AI model for both text and image outputs – Jasper is the first and only AI platform to support images in this way. Specifically, Brand IQ’s new Visual Guidelines capability gives marketers no code and API-based tooling that allows them to universally apply rules from a Brand Book.Access a sophisticated brand control UI layer for easy fine-tuning of voice, tone, style, and visual guidelinesEnsure brand consistency across all content formats without manual interventionScale content creation while maintaining brand standards

Brand IQ is particularly valuable for B2C companies managing vast amounts of product and promotional imagery, enabling them to maintain brand consistency even when producing content at scale. For example, a global retail customer is already using Brand IQ to ensure brand consistency across thousands of product images; while a global media & entertainment customer is using Brand IQ to scale social media and ad content across multiple brand franchises, in multiple brand voices. Brand IQ saves these customers hundreds of hours on brand compliance reviews, accelerating the time it takes to get campaigns on market. 

Marketing IQ: Enhanced Marketing Intelligence Layer

Marketing IQ introduces a proprietary marketing knowledge layer that sits atop the LLM, significantly improving how AI supports marketing-specific use cases. Jasper is the only AI platform with marketing knowledge built-in, and now it will also include multimodal knowledge which allow for images, videos, PowerPoint files, and other visual media formats to serve as knowledge and context when delivering marketing outputs.

This innovative approach includes:

Versatile multimodal outputs such as text to image and image to textMarketing best practices built directly into the model (i.e. blog posts are optimized for search; email subject lines are optimized for open rates)Improved quality and accuracy for marketing-specific outputsReduced time spent on prompt engineering

This year, Jasper has seen growing demand for its AI-powered marketing solutions, with enterprise revenue doubling year over year. Now trusted by nearly 20% of the Fortune 500 – including Prudential, Ulta Beauty, and Wayfair – Jasper has become the world’s largest marketing AI community at 125,000 strong, including more than 850 enterprise customers.

About Jasper

Founded in 2021, Jasper is a global Enterprise AI marketing company with offices in the US, Australia and France. Jasper’s platform enables the world’s most innovative companies to reimagine their end-to-end marketing workflows, driving increased brand consistency, efficiency and personalization at scale. Jasper has been recognized as “one of America’s fastest-growing private companies” by Inc. 5000. Customers include WalkMe, VMware, iHeartMedia, Harper Collins, Cushman Wakefield and more. Learn more at jasper.ai.

 

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SOURCE Jasper

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Comviva appoints Raja Mansukhani to accelerate growth and transformation

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19 minutes ago

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November 27, 2024

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NEW DELHI, Nov. 27, 2024 /PRNewswire/ — Comviva, a global leader in digital transformation solutions, specializing in customer experience management, data monetization, and mobile financial services, today announced the appointment of Raja Mansukhani as its Chief Strategy, Technology, and Transformation Officer. In this key role, Raja will drive the execution of strategic initiatives that are central to Comviva’s transformation and the realization of its ambitious Comviva 2.0 vision.

Raja brings over two decades of leadership experience across IT, telecommunications, fintech, and digital platforms. He has led organizations through large-scale business and operational transformations, market expansions, and the launch of innovative products and technologies in diverse global markets. Prior to joining Comviva, Raja was the CEO of a Digital Platforms company within the Axiata Group.

Welcoming Raja to the Comviva leadership team, Rajesh Chandiramani, Chief Executive Officer at Comviva, said, “We are thrilled to have Raja on board during this transformative phase for Comviva. His deep industry knowledge and proven ability to drive growth and innovation align perfectly with our vision for Comviva 2.0. Raja’s leadership will be instrumental in shaping our strategic direction and technology roadmap, as we continue to deliver cutting-edge digital solutions for our customers worldwide.”

Raja Mansukhani shared his enthusiasm about joining the Comviva team, stating, “I am honored to be part of Comviva, a company renowned for its pioneering solutions and steadfast commitment to a customer-centric approach. As the industry undergoes rapid transformation, this is an exciting opportunity to lead strategic initiatives alongside a talented team that will unlock new opportunities and accelerate Comviva’s growth while delivering differentiation and significant value creation for our customers. As a team, we will drive innovation, foster value-driven transformation, and work towards achieving the bold objectives of Comviva 2.0.”

With Raja’s appointment, Comviva reaffirms its commitment to delivering innovative, customer-first solutions while accelerating its transformation efforts to stay ahead in the rapidly evolving digital economy.

As part of its strategic growth, Comviva is enhancing its capabilities in digital commerce, data monetization, and customer experience solutions. By focusing on partnerships with technology leaders and hyperscalers, and advancing operational excellence across MarTech, FinTech, DigiTech, and RevTech, Comviva is positioning itself as a catalyst for innovation. These initiatives align with the company’s vision to lead the digital transformation journey, empowering businesses to unlock new revenue streams and deliver exceptional customer value.

Photo: https://mma.prnewswire.com/media/2568506/Raja_Mansukhani.jpg
Logo: https://mma.prnewswire.com/media/995982/Comviva_Logo.jpg 

 

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SOURCE Comviva

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Waterdrop Inc. to Report Third Quarter 2024 Financial Results on December 11, 2024

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19 minutes ago

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November 27, 2024

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BEIJING, Nov. 27, 2024 /PRNewswire/ — Waterdrop Inc. (NYSE: WDH) (“Waterdrop” or the “Company”), a leading technology platform dedicated to insurance and healthcare service with a positive social impact, today announced that it will report its unaudited financial results for the third quarter ended September 30, 2024, before U.S. markets open on Wednesday, December 11, 2024.

Waterdrop’s management team will hold a conference call on December 11, 2024 at 7:00 AM U.S. Eastern Time (8:00 PM Beijing/Hong Kong Time on the same day) to discuss the financial results. Dial-in details for the earnings conference call are as follows:

International:

1-412-317-6061

United States Toll Free:

1-888-317-6003

Hong Kong Toll Free:

800-963976

Hong Kong:

852-58081995

Mainland China:

4001-206115

Chinese Line (Mandarin) Entry Number:

4533234

English Interpretation Line Entry Number:

2061532

Participants can choose between the Chinese and the English interpretation lines. Please note that the English interpretation option will be in listen-only mode. Please dial in 15 minutes before the call is scheduled to begin and provide the Elite Entry Number to join the call.

Telephone replays will be accessible two hours after the conclusion of the conference call until December 18, 2024 by dialing the following numbers:

United States Toll Free:

1-877-344-7529

International Toll:

1-412-317-0088

Chinese Line Access Code:

6305770

English Interpretation Line Access Code:

9765426

Additionally, live and archived webcasts of the conference call will be available at the Company’s investor relations website at http://ir.waterdrop-inc.com/.

About Waterdrop Inc.

Waterdrop Inc. (NYSE: WDH) is a leading technology platform dedicated to insurance and healthcare service with a positive social impact. Founded in 2016, with the comprehensive coverage of Waterdrop Insurance Marketplace and Waterdrop Medical Crowdfunding, Waterdrop aims to bring insurance and healthcare service to billions through technology. For more information, please visit www.waterdrop-inc.com.

For investor inquiries, please contact

Waterdrop Inc.
IR@shuidi-inc.com

View original content:https://www.prnewswire.com/news-releases/waterdrop-inc-to-report-third-quarter-2024-financial-results-on-december-11-2024-302317243.html

SOURCE Waterdrop Inc.

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Qareeb Data Centres and Gcore Forge Strategic Partnership to Elevate GCC AI and Cloud Infrastructure

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19 minutes ago

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November 27, 2024

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MANAMA, Bahrain, Nov. 27, 2024 /PRNewswire/ — Qareeb Data Centres, the Middle East’s first edge data centre provider, and Gcore, a global leader in edge AI, cloud, network, and security solutions, signed a Memorandum of Understanding (MoU) at the Touchdown Middle East 2024 conference in Bahrain. This strategic partnership is set to boost digital infrastructure in the Gulf Cooperation Council (GCC) and support the region’s journey to becoming a hub of innovation, with a special focus on delivering cutting-edge AI and cloud computing services.

 

Qareeb will leverage its edge data centre infrastructure to deliver Gcore solutions to customers across the GCC market, fostering local digitalisation and supporting Gcore’s expansion in the region. By integrating Gcore’s advanced AI, cloud, and edge solutions with Qareeb’s data centre capabilities, this collaboration aims to enable innovation and scalability as well as provide reliable and secure cloud solutions to address the growing demand from businesses and public sector organisations throughout the GCC.

“Partnering with Gcore aligns with our vision to drive digital innovation across the GCC region,” said Annemarie Van Zadelhoff, Chief Strategy Officer at Qareeb Data Centres. “With the data centre market experiencing rapid growth, particularly in the demand for local edge colocation facilities, this partnership provides a strong foundation for our ambitious expansion across the Middle East while delivering advanced AI and cloud computing solutions to meet the shifting needs of organisations today and into the future.”

“We are thrilled to partner with Qareeb Data Centres to deliver cutting-edge AI and cloud services to the GCC,” said Fabrice Moizan, Chief Revenue Officer at Gcore. “Together, we will empower businesses with robust infrastructure solutions, driving innovation, economic growth, and technological advancement across the region.”

 

About Qareeb Data Centres
Qareeb Data Centres is on a mission to deliver world-class Edge Data Centre solutions in the Middle East, enabling businesses in their digital transformation through delivering best in class infrastructure tailored for cloud and AI-driven growth, with transparency and a customer-first approach at the core. Headquartered in Bahrain, Qareeb fuses international and local expertise to ensure a consistent exceptional customer experience tailored to regional needs.
To find out more, visit www.qareebdc.com/

About Gcore
Gcore is a global edge AI, cloud, network, and security solutions provider. Headquartered in Luxembourg, with a team of 600 operating from ten offices worldwide, Gcore provides solutions to global leaders in numerous industries. Gcore manages its global IT infrastructure across six continents, with one of the best network performances in Europe, Africa, and LATAM due to the average response time of 30 ms worldwide. Gcore’s network consists of 180 points of presence worldwide in reliable Tier IV and Tier III data centers, with a total network capacity exceeding 200 Tbps.
https://gcore.com/

 

This press release has been issued by Qareeb Data Centres Corporate Communications. For further information:

Media Contact
Avenue 10
eleri@avenue-10.com

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