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ITA announces partnerships in the MENA region to advance green industry

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The Industrial Transition Accelerator (ITA) announces partnerships with the UAE and Bahrain as it ramps up activity in the Middle East and North Africa (MENA) region, where it will work directly with industry, investors and local governments to accelerate investment by 2026

First country partners of the ITA MENA Project Support Programme are the United Arab Emirates (UAE) and the Kingdom of Bahrain.The ITA is working with the UAE’s Ministry of Industry and Advanced Technology and with the Ministry of Industry and Commerce in Bahrain to ensure efforts align with national climate objectives.

ABU DHABI, United Arab Emirates , Nov. 11, 2024 /PRNewswire/ — The Industrial Transition Accelerator (ITA) has announced partnerships with governments of the UAE and Bahrain to expand its efforts in industrial decarbonisation across the Middle East and North Africa (MENA) region. This is the ITA’s second region of focus, following the early success of its Brazil programme, announced in a partnership with Brazil’s Ministry of Development, Industry, Trade and Services in July this year.

 

The industrial sector contributes 40% to MENA’s GDP, surpassing the global average of 26%, and with advantages in both conventional energy and renewable energy generation, the MENA region is well-positioned to lead the global decarbonisation of heavy industry1.

The UAE’s Ministry of Industry and Advanced Technology and Bahrain’s Ministry for Industry and Commerce are the ITA’s first partners in the MENA region, with further country partners expected to be announced in the coming months. The ITA will collaborate with regional governments, industry leaders, and financial institutions to bolster the investment case for MENA’s emerging green industries and mobilise the critical capital needed to advance regional and global decarbonisation efforts.

The ITA’s analysis, using the Mission Possible Partnership (MPP) Global Project Tracker shows a pipeline of announced green industrial projects in the MENA region.  These projects are awaiting billions of dollars of investment to start production of green commodities but require a stronger demand signal from the market to give businesses and investors the confidence to act2.

H.E. Abdulla Bin Adel Fakhro, Minister of Industry and Commerce of the Kingdom of Bahrain, said: “We are delighted to be the first partner to join the ITA along with the UAE in the MENA Project Support Programme in this critical initiative to expand green industry in the region. Being part of this reaffirms our commitment towards promoting sustainable manufacturing inline with our Industrial Sector Strategy (2022-2026). The opportunities are vast and exciting and the need to advance this industry is urgent to accelerate our efforts to achieve carbon neutrality.” 

Faustine Delasalle, Executive Director of the ITA, said: “Unlocking the existing pipeline of green industrial projects in the region would make a significant contribution to the region’s green growth agendas and help the scale-up of green markets globally. This new partnership with the governments of the UAE and Bahrain will showcase how the MENA region can speed up its energy and industry transition.” 

The road to Final Investment Decision (FID) in the UAE  

The ITA is working to identify and support large-scale industrial projects that can be accelerated toward FID by 2026 and operational by 2030.  

To get on track with Paris-aligned climate targets, a critical mass of large-scale projects that have the potential to drive a deep reduction in emissions, must reach FID in the next two years and be brought online by 2030. The MPP Global Project Tracker has identified more than six announced net-zero aligned industrial plants in the UAE which, if brought to FID and combined with those already operating or at FID, would represent a total of approximately 30% of UAE’s 2030 climate target. 

Targeted Regional Support  

To help mature the project pipeline in the MENA region, the ITA will provide on-the-ground, practical, tailored implementation support. Specifically, the ITA is partnering with project developers to identify and help overcome their barriers to investment by, for example, helping to stimulate demand for green goods by addressing policy and regulatory needs at a regional level, while building low-emissions value chains and identifying mechanisms to de-risk regional project investment. 

Corporate partnerships 

The following companies from the UAE are the first to sign formal agreements to work with the ITA as part of the MENA program: EMSteel, Emirates Global Aluminium, and Arabian Gulf Steel Industries.

Eng. Saeed Ghumran Al Remeithi, Group Chief Executive Officer of EMSTEEL, said: “As one of the largest publicly traded steel and building materials manufacturers in the region, we are honoured to be working with the ITA to accelerate the decarbonisation of heavy industries in the UAE and beyond. EMSTEEL has been actively driving low-carbon products and setting sustainable benchmarks for the region, and our pilot project with Masdar demonstrating the use of green hydrogen to produce green steel is a clear testament to our efforts. It is essential for us to work with the wider ecosystem to effectively address viability concerns of commercial scale decarbonisation projects, and we are confident that our partnership with the ITA will help in overcoming those obstacles and in driving the wider adoption of sustainable solutions.”

Abdulnasser Bin Kalban, Chief Executive Officer of Emirates Global Aluminium, said: “Many decarbonisation challenges are shared between industries, and we must work together to solve them. The Industrial Transition Accelerator is a forum to advance this cooperation.”

Asam Hussain, CEO of AGSI, stated: “As a signatory to the ITA, and the world’s first carbon neutral steel plant, we are excited to see the opportunities for advancing net-zero goals in the MENA region. We are committed to being an innovation leader in industry on the ground, actively implementing sustainable solutions and driving decarbonisation across the sector.  In order to drive progress effectively, we need a clear path to scale demand, clarity in industry definitions and confidence in policy frameworks that support project scalability.”

Notes to Editors

About the ITA: The ITA is a global multistakeholder initiative to catalyse decarbonisation across heavy-emitting industry and transport sectors, that represent a third of global emissions. With expansive networks across industry, financial institutions, and governments, the ITA brings together global leaders to unlock investment at scale, for the rapid deployment of decarbonisation solutions. Within three years, it aims to significantly grow the pipeline of commercial-scale, clean industrial projects to reduce emissions by 2030 and enable delivery of Paris Agreement-aligned ambition for these sectors. https://ita.missionpossiblepartnership.org/ 

1 https://data.worldbank.org/indicator/NV.IND.TOTL.ZS?most_recent_value_desc=true
2 https://www.missionpossiblepartnership.org/tracker/ 

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Typeform Delivers New Solutions to Empower B2C Businesses to Better Engage Customers

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Brands can now use video, data enrichment, and AI-powered capabilities to create interactive, hyper-personalized experiences and uncover deeper insights

SAN FRANCISCO, Nov. 14, 2024 /PRNewswire/ — Typeform, the intuitive form builder and conversational data collection platform, today announced new features that provide business-to-consumer (B2C) businesses with the context, clarity, and convenience needed to better engage and understand their customers. Now businesses can further enhance the respondent experience, all while gathering richer, actionable data. 

Today, 70% of consumer decisions are based on emotion, including brand preference.¹ Buyers expect brands to tailor experiences to their personal preferences more than ever, but at the same time, they’re also becoming more cautious about sharing personal information. Typeform’s latest features help brands collect data directly from customers through interactive, personalized experiences they trust, then automatically enhance it with third-party insights to deepen their understanding. This empowers companies to deliver more targeted, data-driven marketing.

“Businesses can’t thrive on surface-level insights,” said Aleks Bass, Chief Product Officer, Typeform. “Our latest innovations give you the ability to dig deeper into truly knowing your customers by providing dynamic data collection experiences that encourage quality responses. Whether boosting conversions with a personalized product recommendation quiz or gathering feedback through video surveys, the common denominator is that your customers enjoy the experience.”

The offerings were unveiled at Typeforum 2024, Typeform’s first-ever virtual product spotlight event, designed to showcase the latest innovations from the company. Newly released features include: 

Enhanced Video Capabilities: Typeform now allows customers to respond with video, providing businesses deeper insights through voice and expressions, not just text. This builds on Typeform’s existing feature that enables creators to record, edit, and embed personalized videos into forms, boosting engagement and conversions. Typeform research found that 65% of marketers believe video is an effective tool for engaging and interacting with customers in ways that feel more human and create connection and loyalty.²Clarify with AI: Typeform’s Clarify with AI acts as a virtual interviewer, prompting follow-up questions based on customer responses. When a customer is asked about their experience and answers vaguely, like “good,” the AI encourages more detailed feedback, asking, “Good, how? What stood out?” For customers, it feels like a personalized conversation. For brands, it delivers more insights. Automated B2C Data Enrichment: Earlier this year, Typeform introduced automated B2B data enrichment, making it easier than ever to understand customers at a deeper level without needing to ask additional questions. Now, consumer-level enrichment is available in the Typeform platform. With just a personal email address, companies can pull in key data points from trusted third-party sources, providing a more complete picture of who’s on the other side of the screen.AI-powered Qualitative Analysis: With this feature, businesses can instantly analyze large volumes of text and video responses to surface key themes and insights, saving hours of manual work. Data Quality Tools: Invisible reCAPTCHA ensures data integrity by blocking bots and automated submissions, allowing only genuine responses to be collected. This safeguard enhances data reliability, helping teams make accurate, data-driven decisions.Klaviyo Integration: Typeform will soon be launching a new integration with Klaviyo, designed for B2C and direct-to-consumer (DTC) marketers. It will ensure that every insight gathered flows seamlessly into Klaviyo. Manual data transfers are eliminated as segments automatically update with Typeform data, enabling hyper-targeted campaigns customized to each customer’s unique profile. This integration combines Typeform’s interactive data collection with Klaviyo’s automation, facilitating more natural, personalized customer connections while driving business growth.

“We built a powerful product recommendation quiz not just to help our customers, but to generate invaluable data that allows us to better segment and engage them with relevant marketing,” said Addison Wennar, Digital Communications Manager, OGEE. “With the holiday shopping season approaching, these insights will be key. Typeform already delivers the highest response rates for us, and I’m excited to see how the new features will amplify that impact.”

The features are available today in Typeform for Growth plans. Watch the Typeforum 2024 recordings and learn how to use Typeform to better understand and engage customers here

About Typeform
Typeform is a distinctly intuitive form builder that helps over 150,000 customers collect and validate the data they need to grow their businesses. Designed with striking visuals, a conversational flow, and powerful data capabilities, Typeform empowers brands to give and get more with each form. Typeform drives more than 500 million responses each year and integrates with essential tools including Zapier, HubSpot, and Slack. For more information, visit www.typeform.com.

1         Pendell, R. (2024, October 15). Customer brand preference and decisions: Gallup’s 70/30 principle. Gallup.com. https://www.gallup.com/workplace/398954/customer-brand-preference-decisions-gallup-principle.aspx#:~:text=70%25%20of%20decisions%20are%20based,Making%20Process:%20Rational%20or%20Emotional?

2          Data from a survey of 105 Typeform customers conducted on September 30, 2024.

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SOURCE Typeform S.L.

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Electronic Drives and Controls Celebrates Impressive Growth and Strong Demand for Industrial Automation Solutions

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EDC has announced 39% revenue growth over the past year and a strengthened presence in the metals converting and composites industries. The company has also maintained key certifications, including CSIA, UL508A, Rockwell Automation, Siemens, and Ignition.

PARSIPPANY, N.J., Nov. 14, 2024 /PRNewswire-PRWeb/ — Electronic Drives and Controls, Inc. (EDC), a leading control system integrator and field service company for industrial automation and drive technology, today announced that the company has experienced a year of growth and success, achieving a 39% increase in revenue year-over-year. To meet the growing demand for automation and drive solutions, EDC has expanded its team, hiring Ricky Arcky as human resources manager and Tyler Schaberick as systems engineer. EDC attributes this growth to maintaining industry certifications, digital marketing efforts, a dedicated team, and strong, long-term partnerships.

“We are proud of the growth we’ve achieved this year, which is a testament to the hard work of our team and our commitment to delivering exceptional service to our clients.”

“We are proud of the growth we’ve achieved this year, which is a testament to the hard work of our team and our commitment to delivering exceptional service to our clients,” said Chuck Dillard, Vice President of EDC. “Our recent hires and increased project load reflect our strategy to grow both wider and deeper with our existing clients, as well as entering new industries.”

“We’ve put in years of preparation and invested heavily in digital marketing to get the word out about our services, knowing that growth was inevitable,” Dillard added. “Our team has worked tirelessly and the results speak for themselves: clients continue to return to us because of our technical expertise and the strong results we deliver.”

EDC’s expertise in coating & laminating, wire and cable, PLC programming and upgrades, as well as drive service, has allowed the company to strengthen its presence in the metals converting industry, securing new and expanded projects across multiple client plants. EDC has also successfully completed upgrades for a new client in the composites industry, widening the portfolio of industries it caters to.

In addition to recent growth, EDC remains committed to maintaining the highest industry standards through its CSIA certification, which ensures adherence to best practices in control system integration. Several certifications, including UL508A recertification and certifications from Rockwell Automation, Siemens, and Ignition, further emphasize EDC’s dedication to safety, technical proficiency, and continuous improvement.

About Electronic Drives and Controls, Inc.
Founded in 1968, Electronic Drives and Controls, Inc. (EDC) is a CSIA Certified control system integrator with deep domain expertise in the coating and laminating, and converting industries. The company’s large field service team specializes in AC and DC drives, PLCs and factory automation. Family owned and operated for more than 50 years, EDC’s team of engineers and technicians has a vast experience integrating new control systems and breathing life into older equipment. EDC has the engineering capability to design, build, start-up and service projects from the sophisticated to the simple and the service support team on call 24/7/365 to keep it all running at peak efficiency from day one and for years to come. In addition to the company’s certification as a Siemens Solution Partner and a Rockwell Automation Recognized System Integrator, EDC is a factory authorized/factory trained service center for over 40 drive brands. For more information, visit the company’s website, LinkedIn, Twitter, Facebook, and YouTube.

Media Contact

Georgia Whalen, Rivergate Marketing, (978) 697-2664, Gwhalen@rivergatemarketing.com, www.electronicdrives.com/home/

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SOURCE Electronic Drives and Controls, Inc. (EDC)

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Allstate Financial Services Selects Covr to Provide Life Insurance, Long-Term Care, and Disability Insurance Solutions

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Covr’s Digitally Enabled Insurance Platform Will Simplify the Buying Process

HARTFORD, Conn., Nov. 14, 2024 /PRNewswire/ — Covr, a leading digital insurance provider, has partnered with Allstate Financial Services, LLC to offer a streamlined suite of life, long-term care (LTC), and disability income insurance solutions through Covr’s digital platform. This partnership provides Allstate Financial Services customers with a simple, connected experience, featuring an intuitive, paperless process that makes it easier than ever to purchase insurance tailored to their diverse needs.

Covr’s platform offers an easy-to-use, self-guided experience to efficiently compare and recommend insurance products. Additionally, Allstate Financial Services will offer a range of products through Covr’s platform, including guaranteed issue life insurance through Gerber Life and disability insurance through Assurity, Ameritas, MassMutual, Mutual of Omaha and Principal. Traditional long-term care will also be available through Mutual of Omaha.

“We are extremely pleased to add Allstate’s network of 7,000+ representatives to our insurance platform,” said Michael Kalen, CEO of Covr. “Their business owners and individual customer base fits perfectly with our portfolio of simplified life, LTC, and disability income solutions for agents and their customers.”

“We’re committed to expanding solutions that better meet our customers’ protection needs,” said Scott Delaney, President and CEO, Allstate Financial Services. “With Covr’s digital platform, our representatives can deliver a more connected experience and offer a broader range of insurance options tailored to each customer’s unique needs.”

Allstate representatives will collaborate closely with Covr’s sales team to ensure ongoing support. Allstate Financial Services will also benefit from Covr’s top-tier case management services, providing end-to-end support throughout the entire insurance process.

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SOURCE Covr Financial Technologies

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