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Loyyal’s Xpand Point Partners with Easyrewardz to bring Loyalty Points Exchange for Programs across Middle East, India, Europe and APAC

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Partnership to offer loyalty points exchange for travel, hospitality, and lifestyle rewards for banking customers beyond borders

DUBAI, UAE, Nov. 7, 2024 /PRNewswire/ — Easyrewardz, a leading provider of cloud-based CRM and loyalty platform, has announced a strategic partnership with Loyyal, a UAE-based pioneer in blockchain-powered loyalty solutions. This collaboration is set to redefine the loyalty landscape by introducing enhanced point conversion capabilities and offering unique, experiential redemption options, giving customers more flexible and engaging ways to use their loyalty points.

The collaboration will bring Loyyal’s innovative loyalty points exchange platform, Xpand Point to India’s BFSI (Banking, Financial, and Insurance) sector, integrating it with Easyrewardz Loyalty Management System (LMS) to provide businesses with tools that enhance customer retention and drive deeper engagement. Through this partnership, millions of banking members will unlock a new world of benefits, both within India and globally, with exciting opportunities to earn, redeem, and exchange points across various categories of offers.

This alliance brings together two industry leaders, creating a powerful synergy that enhances their value propositions and sets the stage for a transformation in the loyalty market. The partnership also taps into growth opportunities in the Middle East, Europe and APAC region, with a focus on high-demand markets like Saudi Arabia, UAE, UK, Germany, Turkey, Singapore, Hong Kong and Australia where the need for advanced loyalty programs is rapidly increasing. These opportunities will be harnessed through a comprehensive redemption catalogue and Loyyal’s Xpand Point platform, enabling seamless integration and enhanced member experiences.

Ashish Kumar Singh, CEO of Loyyal, quoted, “We are thrilled to partner with Easyrewardz to bring our blockchain-powered loyalty ecosystem to the BFSI sector in India. This collaboration represents a significant opportunity for both companies to innovate and redefine customer engagement across multiple markets, leveraging our combined strengths to deliver personalized and rewarding experiences.”

The partnership aims to create additional growth opportunities for both companies by establishing them as channel partners. Together, Easyrewardz and Loyyal will promote each other’s services, collaborate on marketing initiatives, and offer cross-platform solutions that amplify customer loyalty and engagement. This partnership will enable Easyrewardz to leverage Loyyal’s network of merchants and points exchange partners in India to its clients and prospects in the GCC region through a redemption catalogue and the Loyyal Points Exchange platform.

Soumya Chatterjee, Co-Founder & CEO of Easyrewardz, highlighted the broader impact of this collaboration, saying, “At Easyrewardz, we have always been committed to creating exceptional customer experiences by understanding and anticipating the needs of businesses.

Our partnership with Loyyal will not only allow us to deepen our presence in the BFSI sector but also open doors to new possibilities in the GCC region. Easyrewardz has always had a customer-centric approach and thus by integrating Loyyal’s innovative Points Exchange platform – Xpand Point, into our existing reward offering we are further enhancing our affluent offerings and catering to the growing demand in premium segments for outbound travel and experiences.  Together, we will reshape the way businesses approach loyalty, focusing on delivering exceptional value and driving sustainable growth for our clients across industries.”

This partnership is set to deliver significant benefits for businesses by enabling them to adopt more flexible, personalized, and data-driven loyalty programs. With the ability to engage customers at multiple touchpoints and simplify redemption processes, the combined expertise of Loyyal and Easyrewardz will offer unparalleled loyalty solutions that foster deeper customer relationships and generate long-term value.

Gunjan Kumar, Chief Revenue Officer of Loyyal, expressed the significance of this collaboration, stating, “Our partnership with Easyrewardz marks a pivotal step in redefining customer loyalty. By integrating Loyyal’s cutting-edge Xpand Point platform with Easyrewardz extensive expertise in the BFSI sector, we are crafting a robust solution that not only meets current demands but also anticipates future trends in customer engagement. Together, we are moving beyond mere transactional loyalty to foster deeper, lasting relationships that enhance member retention.”

As industries increasingly focus on retaining loyal customers and nurturing brand advocates, this partnership positions Loyyal and Easyrewardz at the forefront of innovation, offering businesses the tools and strategies they need to remain competitive in the rapidly evolving loyalty landscape.

About Loyyal

Loyyal is renowned for its innovative Enterprise SAAS Suite for Loyalty & Payments powered with patented blockchain technology, based in UAE, US and India. Loyyal SAAS disrupts loyalty industry with metrics of incremental revenue, rapid growth and scalability at the lowest possible cost. Xpand Point, the world’s first blockchain enabled loyalty points exchange platform leverages Loyyal’s unique USP to empower every program with interoperable exchange facility across different programs, categories both locally and internationally. For more information, please visit www.loyyal.com for PR related queries contact Janis.dsouza@loyyal.com.

About Easyrewardz

Easyrewardz is an industry-agnostic cloud-based CRM & Loyalty platform that enables seamless omnichannel customer experience. Easyrewardz innovative ways to engage new customers & retain existing ones by leveraging technology are helping businesses embrace digital disruption leading to excellent customer experiences. Easyrewardz has more than a decade experience in managing BFSI, Retail and B2B loyalty & CRM programs to provide a seamless & rewarding experience to their customers, enabling consistent engagement.

More than 180 brands, including RBL Bank, Kotak Bank, J&K Bank, Bajaj Finserv, IIFL, Muthoot Fincorp, Bata (India & APAC), BESTSELLER, The Belgian Waffle, The Body Shop, Levi’s, Soch, Senco, and Motherhood Hospitals have trusted Easyrewardz to create brand markers and delight customer. For more information, please visit www.Easyrewardz.com

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Storage Empowers an Intelligent World: Longsys to Debut Dual-Brand Innovations and PTM Business Model at Electronica 2024 in Munich

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SHENZHEN, China, Nov. 7, 2024 /PRNewswire/ — From November 12-15, 2024, Longsys(301308.SZ), a branded semiconductor memory enterprise, will be unveiling its latest innovations in memory technology at Electronica in Munich. As an innovative memory solution manufacturer that integrates R&D, design, packaging and testing, manufacturing, and sales services, Longsys has been recognized for its exceptional product performance and market leadership, selected for the 2024 Fortune China’s Top 50 Tech Companies as the only storage enterprise on the list.

PTM Business Model Makes Overseas Debut

At Electronica, Longsys will introduce its groundbreaking PTM (Product Technology Manufacturing) business model to global customers. PTM is designed to provide high-end, flexible, and efficient full-stack customization services, empowering industries like automotive and industrial to embrace smart transformation and supporting global trends in intelligent development.

FORESEE and Lexar Brands Introduce New Products

Longsys, together with its dual brands—the industrial storage brand FORESEE and the high-end consumer storage brand Lexar—will introduce a range of innovative products at the exhibition, featuring solutions for industrial-grade, automotive-grade, and consumer-grade smart applications. These products are designed to meet the storage needs of diverse global industries advancing in digital transformation.

Germany, as a hub for automotive and industrial sectors, will see specific high-reliability products from FORESEE, including SPI NOR Flash and Grade 2 LPDDR4x for industrial and automotive applications. The FORESEE SPI NOR Flash offers versatile packaging options—WSON8, BGA24, and SO16—to suit varied applications, supporting data widths from x1 to x8 with storage capacities up to 256Mb. Additionally, the Grade 2 LPDDR4x, manufactured with a 1y nm process, offers capacities from 2GB to 8GB and data transfer speeds up to 4266Mbps, ensuring reliable performance across a wide automotive temperature range of -40°C to 105°C. Compared to the previous-generation LPDDR3, this new LPDDR4x improves performance by 128% and reduces power consumption by more than 50%, making it ideal for intelligent automotive systems.

Lexar will also present products like the Lexar® JumpDrive® USB 3.2 Flash Drive and PCIe Gen5 SSD, targeting a broad consumer market in automotive applications. The Lexar® JumpDrive® USB 3.2 Flash Drive, with its compact design and powerful USB 3.2 Gen 1 performance, offers a durable and convenient storage solution for in-car monitoring systems. Available in capacities from 64GB to 256GB, it supports read speeds up to 200MB/s, ensuring smooth video recording. With years of market experience, Lexar’s automotive-grade storage solutions, including car USB drives and Micro SD cards, have gained recognition from many leading global new energy vehicle manufacturers and have become standard equipment in some well-known car brands.

With subsidiaries and branches in Europe, the Americas, and Asia, Longsys’ global footprint provides efficient local support and services to customers worldwide. This expansive network also sets a strong foundation for implementing the PTM business model internationally.

At Electronica 2024, Longsys will showcase its extensive expertise and continuous innovation in storage technology. Through the PTM business model and a wide range of products from its two brands, Longsys looks forward to exploring new opportunities in industrial and automotive storage applications, contributing to the global transformation toward smarter industries. We warmly invite all attendees to visit our booth to experience the future of intelligent storage innovation firsthand.

About Longsys

Longsys is a globally leading branded semiconductor memory brand founded in 1999. As an innovative memory solution manufacturer that integrates R&D, design, packaging and testing, manufacturing, and sales services, Longsys upholds the corporate vision of “Everything for memory.” With memory technology innovation at its core, Longsys provides high-end, flexible, and efficient full-stack customized services to global customers. For more information please visit https://www.longsys.com/, and follow Longsys on LinkedIn, Facebook and Twitter.

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HashKey Global to Initially List HSK, the HashKey Platform Token

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HAMILTON, Bermuda, Nov. 7, 2024 /PRNewswire/ — HashKey Global, the licensed digital asset exchange, is proud to announce the initial listing of the HashKey Platform Token (HSK). As the platform token of HashKey Group, HSK will be integral to the entire HashKey ecosystem, and enhance mass adoption from the global Web3 community. HashKey Global will open deposits on November 7, with HSK/USDT spot trading opening on November 26.

HSK is the platform token of HashKey Group, and will be used across all HashKey businesses, covering global licensed exchanges, investment and asset management, tokenization, infrastructure services, and more. Additionally, HSK is the native token and gas token of HashKey Chain, an L2 public chain, empowering long-term growth of the ecosystem.

As a fully compliant Web3 infrastructure provider across Asia, HashKey Group is dedicated to the connection of traditional finance and crypto space. Founded in 2018, HashKey Group has built an established one-stop digital asset platform involving millions of users worldwide. As the sole core asset of HashKey Group, HSK will integrate and drive the entire ecosystem, fostering synergies and community engagement while creating value for users globally.

Ben El-Baz, Managing Director of HashKey Global, comments: “HSK is not just a token but a bridge between Asia and the global financial infrastructure. HashKey Global, as an important business of HashKey Group, will not only provide robust liquidity support and a stable trading environment for HSK, but will also continue to support the global expansion of the HSK ecosystem, safeguarding the development of a premier compliant Web3 ecosystem.”

HSK deposits will open on November 7 at 07:00 (UTC). HSK/USDT spot trading will start on November 26 at 10:00 (UTC), followed by the opening of HSK withdrawals on November 27 at 10:00 (UTC).

About HashKey Global

HashKey Global is the flagship digital asset exchange under HashKey Group, offering licensed digital asset trading services to users worldwide, and becomes one of the fastest-growing crypto exchanges in 2024. HashKey Global has obtained a license from the Bermuda Monetary Authority providing mainstream trading and service products such as LaunchPad, contracts, leverage, etc. HashKey Global does not service users from Hong Kong, United States, Mainland China and certain other jurisdictions in compliance with laws and regulations. Certain services, features, and campaigns may not be available in your jurisdiction.

Please read our latest Disclaimer.

For more details, please visit global.hashkey.com. Follow us on X, Telegram, and Discord.

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SOURCE HashKey Global

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Marosa secures investment from Aquiline to accelerate growth and expand VAT compliance solutions

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VIGO, Spain and LONDON, Nov. 7, 2024 /PRNewswire/ — Marosa 2024 S.L. (“Marosa”), a leading provider of VAT compliance and e-invoicing technology solutions, today announced it has secured a €12 million investment from Aquiline, a private investment firm specializing in financial services and technology. This funding represents Marosa’s first external capital raise and will help accelerate its growth strategy, expand compliance software and e-invoicing offerings, and support its global expansion.

Founded in 2016 by Pedro Pestana da Silva, Marosa is a tech-enabled provider of mission-critical VAT compliance technology and services, catering to large multinational business customers with VAT filing obligations across Europe. With over 1,200 enterprise and eCommerce customers, Marosa’s flagship software, VATify, offers a cloud-based, end-to-end solution that centralizes e-invoicing, VAT registration, and reporting. The company also provides real-time reporting of e-invoices in response to regulatory requirements in various EU countries.

The investment from Aquiline will enable Marosa to further accelerate product development, go-to-market approach, and international expansion, while capitalizing on significant regulatory and market momentum across Europe. Recent regulatory shifts, such as the adoption of mandatory e-invoicing and real-time reporting across Europe, have underscored the importance of digital VAT compliance solutions. Marosa is at the heart of these requirements, as it helps large multinational enterprises seeking to get ahead of regulatory changes by digitizing e-invoicing and VAT processes.

Pedro Pestana da Silva, Founder and CEO of Marosa, commented:

“I am delighted to welcome Aquiline as our first external investor. Over time, we have built a trusted relationship with their team, and they truly understand our vision, technology, and the needs of our clients. With this investment, we are well prepared to accelerate our R&D, enhance our product offerings, and expand our reach in a complex and evolving market.”

Giovanni Nani, Principal at Aquiline, added:

“Since our first meeting in 2020 we have admired the software and services that Pedro and the Marosa team have been developing for their growing customer base in an increasingly complex regulatory environment. Aquiline has a strong track record of backing bootstrapped financial services and technology entrepreneurs. We are excited to partner with Marosa on its next phase of growth and support the team on its journey of becoming a pan-European VAT compliance and e-invoicing leader.”

Notes to Editors

About Marosa

Marosa is a leading provider of fully integrated VAT compliance and e-invoicing technology solutions, serving enterprise and eCommerce clients across Europe. Headquartered in Vigo, Spain, Marosa’s flagship software, VATify, centralizes e-invoicing, VAT registration, and reporting, and automates communication with tax authorities, helping businesses stay ahead of regulatory changes and streamline their VAT compliance processes.

For more information, visit www.marosavat.com.

About Aquiline

Aquiline Capital Partners LP (“Aquiline”) is a private investment firm based in New York, London, and Philadelphia, that is dedicated to financial services and technology. As of September 30, 2024, Aquiline has approximately $11.3 billion of assets under management and has deployed approximately $7.0 billion of capital across the firm’s three strategies in private equity, venture, and credit.

For more information about Aquiline, its investment professionals, and its portfolio companies, visit www.aquiline.com.

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