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Hoot Interactive Launches HootVid, a Dynamic Video Creation Platform

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Easy-to-use, low-cost platform enables quick, customizable video editing; available for free trial

AUSTIN, Texas, Nov. 4, 2024 /PRNewswire/ — Hoot Interactive, a cutting-edge digital advertising technology provider, has introduced HootVid—a revolutionary platform for creating dynamic video ads.

HootVid is a fully automated video advertising creative solution with the ability to instantly reflect video ad changes across all distribution channels such as OTT/CTV, Meta, and more. The HootVid platform is easy to use and requires no special skills, big investments, or extensive resources. HootVid is ready-made for grocery stores, home improvement, sports betting, sporting events, real estate, automotive, retail and more. This solution is a game-changer for agencies and media companies across all sectors who want to create high-quality, dynamic video ads.

Key features include: 

Increased Speed-to-Market: Create video with unmatched ease and speed-to-market. HootVid enables agencies to render videos in minutes vs. days, and instantly reflect changes across their distribution channels.Fast Customization: Our template library makes it fast and easy to produce professional video content with infinite customization opportunities. Data-Source Ready: Sync ads to any type of data feed (website, API, data sheet, etc.) to mirror and display accurate/relevant content. Advertisers can keep pace with frequently changing details/prices or revolving offers and content. Geo-Specific with GeoVast: With GeoVast, advertisers can effortlessly manage and display geo-specific offers.Easy Editing with VAST Tag Technology: HootVid’s VAST tags allow ads to stay live while enabling instant changes (swap a scene, change a key message, voiceover, background, seasonal theme, etc.).

“By leveraging our platform, businesses can save on production costs and focus on what truly matters—engaging their audience with relevant, timely content,” says Miles Olson, CEO of Hoot Interactive. “I encourage marketers to sign up for our free trial and see how easy it really is.”

Hoot Interactive already has approximately 150 agencies successfully using HootVid to run dynamic creative campaigns for over 500 unique advertisers. With Hoot’s GeoVast feature, any local business can now target specific zip codes to dominate their neighborhood or territory.

To experience the benefits of dynamic video advertising, businesses can sign up for a free trial of HootVid here.

For more information about HootVid and its features, please visit https://www.hootinteractive.com/

About Hoot Interactive: Hoot Interactive is dedicated to empowering businesses with innovative digital advertising solutions. With a focus on video, search, and display advertising, Hoot Interactive partners with media companies and agencies to deliver effective, targeted campaigns that drive results.

For media inquiries, please contact:
Nicole Borland
nicole@hootinteractive.com

View original content:https://www.prnewswire.com/news-releases/hoot-interactive-launches-hootvid-a-dynamic-video-creation-platform-302295759.html

SOURCE Hoot Interactive

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First season of NWSL on ION: 50 matches, 53 studio shows, 130+ hours of content, 20.5 million unique viewers

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CINCINNATI, Nov. 7, 2024 /PRNewswire/ — The first season of National Women’s Soccer League on ION broadcasts – matches and studio shows – reached more than 20.5 million total unique viewers, including 13.5 viewers unique to ION.

Scripps Sports televised Saturday night doubleheaders on ION throughout the season, a total of 50 matches – more than any other network – and 53 studio shows. ION was among the networks involved in a landmark multi-year distribution agreement announced in November 2023 that included CBS Sports, ESPN and Prime Video.

ION, the only network to have a weekly studio show with documentary-style features on players and coaches, delivered more than 130 hours of NWSL content during the season. ION is a national sports and entertainment broadcast network that reaches every U.S. TV household over-the-air and on all major pay TV and connected TV services. ION is owned by The E.W. Scripps Company (Nasdaq: SSP).

Highlights of NWSL on ION Season 1*:

ION delivered the largest female percentage audience of any network (57% of the P25-54 audience, 55% of the P2+ audience).50% of all NWSL viewers watched matches on ION, the highest percentage of all linear broadcast partners.Matches drew an average audience of 145,000 P2+ per game with a high of 234,000 on July 6 for the OrlandoKansas City match.NWSL matches on ION delivered more than 3.6 million hours of viewing across free ad-supported television (FAST) channels, including Roku, Samsung TV, LG, Vizio, Xumo, Plex, Amazon Fire TV Channels, Pluto, CW and Tablo.Scripps Sports formed more than two dozen advertising partnerships, including Capital One as presenting sponsor of NWSL on ION Saturday Night soccer.

“NWSL fans consistently showed up to watch ION every week,” Scripps Sports President Brian Lawlor said. “It was an incredible first year. We expect to continue growing the audience and helping the league grow its fan base.”

“Our matches on ION brought incredible NWSL content to fans everywhere,” said Brian Gordon, NWSL senior vice president of broadcast. “Beyond the matches, the ability to go in depth with our athletes and give them a platform to amplify their own stories helped our fans grow an even deeper affinity for the players, clubs and league. We are very proud of our collaboration with Scripps Sports and look forward to continuing our work together next season.”

*Sources for data: Nielsen L+SD national panel one-minute qualifier for reach. Data for NWSL+, Prime Video and Paramount+ is not available.

Scripps media contact: Michael Perry, (513) 259-4718, michael.perry@scripps.com
NWSL contact: Jennifer Levine, (917) 921-7806, jlevine@nwslsoccer.com

Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach. Scripps Sports currently has partnerships with the Women’s National Basketball Association (WNBA), the National Women’s Soccer League (NWSL), the National Hockey League’s (NHL) 2024 Stanley Cup champion Florida Panthers, the 2023 Stanley Cup champion Vegas Golden Knights, the new Utah Hockey Club and the NCAA’s Big Sky Conference. Scripps Sports is a division of The E.W. Scripps Company (NASDAQ: SSP), a Fortune 1000 American media company. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/first-season-of-nwsl-on-ion-50-matches-53-studio-shows-130-hours-of-content-20-5-million-unique-viewers-302298952.html

SOURCE The E.W. Scripps Company

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Jaime L. Cook Appointed Vice President of Operations and Market Development at Linear Integrated Systems, Inc.

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FREMONT, Calif., Nov. 7, 2024 /PRNewswire/ — Linear Integrated Systems, Inc. is pleased to announce the appointment of Jaime L. Cook as Vice President of Operations and Market Development. In this pivotal role, Ms. Cook will oversee all operational functions and spearhead market development initiatives.

Jaime Cook has been a valued member of the Linear Systems team since 2009. Before assuming her new role, Ms. Cook served as Sales Manager, Director of Sales, and VP of Operations, gaining extensive experience across multiple facets of the company. Ms. Cook brings a wealth of knowledge and expertise to her position as VP of Operations & Market Development. She holds bachelor’s degrees in Real Estate and Land Use, as well as Strategic Management. Her education, certifications, and work experience have honed her skills in strategic planning, negotiation, and relationship building—qualities that significantly contribute to her expanded responsibilities at Linear Systems.

“I’m incredibly proud to have built my career at Linear Systems and to be part of a team of exceptional individuals committed to producing the industry’s best specialty linear semiconductors while consistently meeting the highest standards of performance and reliability,” said Cook. “I am excited to expand my responsibilities, drive operational excellence, and lead efforts to explore new market opportunities.”

Cindy L. Johnson, CEO of Linear Systems, stated, “Jaime’s leadership in operations and market development is pivotal as we aim to expand our product reach and strengthen customer relationships. Her strategic vision is vital to our mission of delivering ultra-reliable JFETs and other components that enable our clients to achieve outstanding performance in their designs.”

Founded 37 years ago by John M. Hall, Cindy L. Johnson, and John H. Hall, Linear Integrated Systems, Inc. is a privately held designer and manufacturer of small-signal discrete semiconductors based in Fremont, CA. John H. Hall, a co-founder of Intersil and the founder of Micro Power Systems, brought significant expertise and innovation to the company.

Linear Systems offers a diverse product line, including Dual JFET Amplifiers, Single JFET Amplifiers, JFET Switches, DMOS High Speed Switches, Low Leakage Diodes, Current Regulating Diodes, Bipolar Transistors, MOSFETs, Voltage Controlled Resistors and BIFET Amplifiers. Visit www.linearsystems.com to download our 2024 Data Book, Cross Reference Guide, datasheets, SPICE models, application notes, and more.

Stay connected and join our growing LinkedIn community for updates and insights. You can also follow us on YouTube, Facebook, Instagram and X.

Contact:
Laura Madonna

laura@linearsystems.com
Phone: (510) 490-9160
Website: www.linearsystems.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/jaime-l-cook-appointed-vice-president-of-operations-and-market-development-at-linear-integrated-systems-inc-302298015.html

SOURCE Linear Integrated Systems

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Mammotome Introduces the First Ever, Single Insertion, Spring-Loaded Core Biopsy System

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CINCINNATI, Nov. 7, 2024 /PRNewswire/ — Mammotome is excited to unveil the Mammotome AutoCore™ Single Insertion Core Biopsy System, the first automated spring-loaded core needle device on the market.1 This innovative launch highlights the company’s unwavering dedication to pioneering breast biopsy technology and improving patient care.

The Mammotome AutoCore™ system offers significant advantages over traditional core needle devices, saving valuable time for physicians and improving the patient experience.2 Developed with efficiency and ergonomics in mind, the single insertion design simplifies ultrasound-guided biopsies by reducing procedural steps.3,4

The system features single-button functionality with automated arming, allowing the user to perform all sampling steps with one button. This eliminates manual arming and enables easy one-handed operation. Designed for touchless tissue transfer, samples are automatically collected in a clear, illuminated cup positioned in front of the user’s hand. A wiper arm moves each sample from the aperture to the cup, eliminating the need to remove and reinsert the needle between samples. Once all samples are obtained, the tissue collection cup can be removed and placed directly into formalin. This innovation reduces procedural steps and time while allowing physicians to maintain visual focus on the lesion, ensuring precise sampling.2,3,4

“Mammotome is dedicated to providing innovative solutions that improve the biopsy experience for both patients and physicians,” said Karen Isaacs, Vice President of Engineering and R&D at Mammotome. “The Mammotome AutoCore™ system is the first core needle device of its kind, bringing in a new era of efficiency for ultrasound core needle breast biopsies. The launch of this device is a testament to our ongoing dedication to innovation and excellence in breast care.”

The Mammotome AutoCore™ system is now FDA cleared in the United States and will be available to clinicians domestically in early 2025, with plans to expand to other select countries across the globe.

To learn more about the Mammotome AutoCore™ system, click here.

About Mammotome
At Mammotome, our expertise and compassion for breast care makes us the indispensable partner to physicians, clinicians and patients. Our drive for innovation is rivaled only by our compassion for the people we serve, from the clinicians and surgeons who demand consistently precise solutions, to the patients and families seeking peace of mind. We boast a comprehensive range of products that create better outcomes in breast care and provide physicians and patients with educational resources that guide their journey. Headquartered in Cincinnati, Ohio, Mammotome is proud to be a part of Danaher. Danaher is a global science and technology leader. Together we combine our capabilities to accelerate the real-life impact of tomorrow’s science and technology to improve human health. The Mammotome brand of products is sold in over 65 different countries throughout the world.

Automated means automatic arming and tissue collection at the press of a button.As compared to market leading, spring-loaded core needle or multiple insertion devices. Based on IFU analysis in ultrasound-guided breast biopsy procedures. Total procedure steps savings based on biopsy procedure taking five tissue samples including setup and post-procedure steps. On average, based on internal study using varied customer tissue handling techniques. Tissue handling techniques determined by user interviews. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/mammotome-introduces-the-first-ever-single-insertion-spring-loaded-core-biopsy-system-302298945.html

SOURCE MAMMOTOME

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