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Benefit Cosmetics Partners with Obsess to Launch ‘The Benemart’ Virtual Holiday Gift Store

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New Immersive Online Experience Features Benefit’s Iconic Gift Sets and Gaming Elements to Make Your Holiday Shopping Easy and Entertaining

SAN FRANCISCO, NEW YORK, Nov. 4, 2024 /PRNewswire-PRWeb/ — The Benemart is open for beauty! Benefit Cosmetics today announced the launch of its first virtual 3D shopping experience, “The Benemart”, in partnership with immersive experience company Obsess. Step into The Benemart (virtually!) where Benefit’s grocery-inspired concept offers an interactive digital space where visitors can shop bestsellers and holiday favorites all from home. The experience is available in four countries including the United States, United Kingdom, Germany, and France beginning November 4th. Shoppers will have a chance to add Benefit’s ultra-collectible sets packed full of bestsellers to their digital cart, virtually try on their favorite products, shop with friends, play games with a chance to win discounts at checkout and more!

“The virtual Benemart sets a new standard for gaming-inspired commerce, cementing Benefit as a leader in connecting with the next generation of shoppers.”

“The Benemart is our very first 3D virtual shopping experience, and we are thrilled to welcome visitors inside to experience beauty like never before. This immersive shopping adventure blends our unique brand storytelling with the unforgettable, grocery-inspired world that only Benefit can offer. Making people feel good and having fun is part of our DNA, so leading with entertainment to bring our holiday collection to life was a no-brainer,” said Toto Haba, SVP Global Omnichannel Marketing at Benefit Cosmetics. “Obsess has been a strong partner in creating a branded world that blends storytelling with play-driven discovery in a way that elicits the same kind of thrill as the in-store shopping experience. The virtual experience mimics a video game, which we know is something that will resonate with young digital shoppers.”

Within the experience, shoppers can grab a cart and browse the aisles of The Benemart as avatars, which can be customized with a variety of outfits and makeup looks inspired by Benefit’s bestselling products across brows, pores, lashes, cheeks and more. Gather your friends for a virtual shopping day with the ‘shop with friends’ feature that allows groups of shoppers to voice chat, play games and shop together as avatars in real time. This experience sets a new standard for gaming-inspired commerce, introducing play-centric elements throughout the customer’s shopping journey, from personalized avatars to product recommendation quizzes and virtual scratch-off games.

“We know that a majority of Gen Z and younger shoppers consider gaming as ‘the new social,’ which is why it’s so imperative that brands like Benefit tap into commerce initiatives that essentially turn the traditional website into a full-on branded video game,” said Neha Singh, Founder and CEO at Obsess. “The virtual Benemart sets a new standard for gaming-inspired commerce, cementing Benefit as a leader in connecting with the next generation of shoppers.”

Don’t know which Benemart gift sets you need? The site will also help shoppers find personalized product recommendations through Benefit’s Holiday Gift Guide, which features a quiz to match users with the perfect products based on their answers. Shoppers will also have the opportunity to virtually try-on the #1 Brow Brand Worldwide’s bestselling brow products and add them to their cart directly from the virtual experience. Throughout the holiday season, shoppers can also join in on scavenger hunts to collect virtual “grocery baskets” hidden throughout the experience for rewards and discounted sets. Likewise, in a lottery-inspired scratch-off game, visitors can scratch and play to match cards and win a prize.

The Benemart holiday collection features uniquely Benefit gift sets filled with fan-favorites and bestsellers all priced at holiday-special deals. The collection takes inspiration from everyday grocery store items, such as chocolate bars, snack bags, and tinned fish, all with a fun, imaginative twist. The décor of the virtual Benemart shop follows suit and allows shoppers to experience Benefit’s unique spirit from the comfort of their own home. Benefit is also bringing The Benemart in person via store pop-ups throughout the United Kingdom for those that want to stroll the aisles in real life.

The Benemart Virtual Holiday Gift Store is available via web and mobile browser at: https://www.benefitcosmetics.com/en-us/virtual-store.html#/en_US/.

About Benefit

Since 1976, Benefit has been at the forefront of making beauty radically feel-good with inventive solutions that pack a punch and serve a smile. Today, Benefit is the #1 Brow Brand Worldwide, with one brow product sold every 1.8 seconds, and is known for iconic products including Benetint, The POREfessional primer and BADGal BANG! mascara. Operating under leading luxury products group LVMH Moët Hennessy Louis Vuitton, Benefit is in more than 60 countries, with 2,500 boutiques & service destinations (and growing!) and employs more than 5,000 Brow & Beauty Experts around the globe.

About Obsess

Obsess is the leading virtual experience platform enabling brands to create highly visual, discovery-driven 3D digital stores and experiences on their websites. The company has launched over 350 AI-powered experiences for brands and retailers such as Ralph Lauren, L’Oréal, Crate & Barrel, Corona, Mattel, NBCUniversal and more. Obsess is creating the next-generation online shopping interface, setting a new standard for customer engagement and brand building. Every Obsess virtual experience is built for cross-platform distribution, so that brands can increase ROI and extend their virtual footprint across the web, mobile, Roblox and Apple Vision Pro. The company is headquartered in New York City, with additional offices across the U.S. and Europe. For more information, please visit ObsessAR.com or email contact@obsessAR.com.

Media Contact

Danielle Poggi, Berns Communications Group, 1 2129944660, dpoggi@bcg-pr.com

View original content to download multimedia:https://www.prweb.com/releases/benefit-cosmetics-partners-with-obsess-to-launch-the-benemart-virtual-holiday-gift-store-302295365.html

SOURCE Obsess

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Technology

Edsol Communications Celebrates 14 Years of Service Excellence

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52 mins ago

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November 6, 2024

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Company has thrived by placing “People First, Then Technology” at the heart of its operations

FREDERICK, Md., Nov. 6, 2024 /PRNewswire-PRWeb/ — Edsol Communications, a premier IT solutions provider, is proud to mark 14 years of delivering top-tier technical support and services to small businesses, non-profits, educational institutions and government agencies. The company has thrived by placing “People First, Then Technology” at the heart of its operations. Since its conception, Edsol Communications’ impeccable work ethics and customer-focused culture have earned them a loyal client base. Their clients know they can rely on Edsol to provide dependable support whenever needed. The company’s dedication to customer service is evident in its availability and quick response to client needs, and its flexibility and commitment go above and beyond industry norms, making it a trusted partner to their clients.

“We’re very thankful for our clients, partners, and team members for their support and trust”, said Oscar Herrera, President & CEO of Edsol. “We know how important technology is for small businesses and organizations, and how our clients trust us and rely on us for running their organizations…”

Founded in 2010 by Oscar Herrera, Edsol has grown to serve its clients in the DMV area each year, including embassies, non-profits, educational institutions, government agencies, and commercial clients from a wide range of industries. Operating from its office in downtown Frederick, Edsol specializes in IT Managed Services, Help Desk Support, Network Administration, Cabling Infrastructure, Network Assessments, VoIP and Cloud Solutions, and Cybersecurity, offering services to ensure optimal performance for their clients’ systems. Unlike companies that branch out into unrelated fields, Edsol stays true to its core mission—delivering the best in IT support. By specializing exclusively in IT services, they remain at the forefront of industry trends, ensuring their clients receive top-quality support. As a small business, Edsol avoids the overhead costs that burden larger IT companies, passing those savings onto their clients while still delivering superior service.

“We are very thankful for our clients, partners, and team members for all their support and trust”, said Oscar Herrera, President and CEO of Edsol. “We know how important technology is for small businesses and organizations, and how our clients trust us and rely on us for running their organizations. We don’t take that lightly”.

As an SBA-certified 8(a), HUBZone small business and Minority Business Enterprise (MBE), Edsol Communications is dedicated to excellence and inclusion, contributing to economic growth in underutilized business zones. Their GSA 8(a) STARS III and Multiple Award Schedule (MAS) contract vehicles demonstrate their capability to deliver IT solutions that meet the rigorous demands of government and commercial clients alike.

For more information on Edsol Communications’ services, visit edsolcom.com or contact them directly at 301-802-9295.

Media Contact

Patricia Mir, Edsol Communications, LLC, 240-560-5990, patricia.mir@edsolcom.com, edsolcom.com

View original content to download multimedia:https://www.prweb.com/releases/edsol-communications-celebrates-14-years-of-service-excellence-302297718.html

SOURCE Edsol Communications, LLC

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OHRC and LCO release new tool to help organizations assess AI technologies to ensure they uphold human rights

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52 mins ago

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November 6, 2024

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TORONTO, Nov. 6, 2024 /CNW/ – Today, the Ontario Human Rights Commission (OHRC) and the Law Commission of Ontario (LCO) launched the Human Rights Impact Assessment for AI Technologies (“HRIA” or “the tool”), a tool to help assess and mitigate human rights impacts of AI systems in a broad range of applications.

“AI offers many benefits, but also has well-documented risks. The AI impact assessment released today is a practical, step-by-step tool that will help organizations identify and manage AI risks to human rights.  The LCO and OHRC have worked together to develop the first human rights impact assessment based on Canadian human rights law,” said Raj Anand, Chair of the Law Commission of Ontario Board of Governors.      

“While we are eager to harness the opportunities and benefits presented by the potential of AI, its use by public sector entities around the world has resulted in serious harms to individuals and communities. Thus, it is imperative that human rights protections be built into the foundation of any governing framework or regulation,” said Patricia DeGuire, Chief Commissioner, Ontario Human Rights Commission. “We are proud to have worked with the Law Commission of Ontario to create this tool that will help guide organizations in ensuring that their use of AI aligns with their human rights obligations.”

The HRIA is a step-by-step guide with examples and explanations, created for AI designers, developers, operators, and owners to identify, assess, minimize, or prevent discrimination and uphold human rights obligations throughout the lifecycle of an AI system.

The HRIA aims to:

Strengthen knowledge and understanding of human rights impacts;Provide practical guidance on human rights impacts, particularly in relation to non-discrimination and equality of treatment; andIdentify practical mitigation strategies and remedies to address bias and discrimination from AI systems.

The OHRC and the LCO call on the Ontario government, employers, and all other duty-holders to use the HRIA to ensure that the opportunities, benefits, and protections associated with the use of AI are available to all Ontarians without discrimination.

Quick Facts

The HRIA is based on internationally established guardrails on AI, which recognize the importance of human rights due diligence in use of these technologies.The Canadian Human Rights Commission (CHRC) also contributed to the development of the HRIA.The HRIA has two parts: Part A is an assessment of the AI system for human rights implications. In this section, organizations are asked questions about the purpose of the AI, the significance of the AI system, and the treatment of individual Canadians and communities. Part B is about mitigation. Once the AI system has been categorized, Part B provides a series of questions to assist organizations to minimize identified human rights issues in the given AI system. The HRIA does not constitute legal advice and does not provide a definitive legal answer regarding any adverse human rights impacts, including violations of federal or provincial human rights law or other relevant legislation.

SOURCE Ontario Human Rights Commission

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Technology

[Dynamax Pokémon] Best Pokémon GO Spoofer 2024 for iOS without Computer

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52 mins ago

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November 6, 2024

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NEW YORK, Nov. 6, 2024 /PRNewswire/ — Tenorshare has released version 2.10.2 of its iAnyGo iOS App, offering one-click access to Dynamax and Gigantamax Pokémon, enhancing the Pokémon GO experience. Optimized for iOS 18, the update enables users to quickly find shiny Gigantamax Pokémon, and join Max Battles. With Pokémon GO Spoofer iAnyGo, users can easily navigate the game world, copy GPS coordinates, and team up with friends to challenge Dynamax Pokémon, offering an enriched experience for all trainers.

“With iAnyGo iOS App version 2.10.2, users can now easily locate Dynamax and Gigantamax Pokémon with a single click and quickly share their locations using longitude and latitude coordinates. Trainers can quickly join forces for Max Battles, making it easier to catch gargantuan Pokémon and earn Max Particles to boost their skills for future challenges. These updates enhance gameplay, helping users find shiny Gigantamax Pokémon they might not see locally,” said Tenorshare’s CEO when discussing the new features.

How to Install the iAnyGo iOS App

For new users, the iAnyGo installation process is simple. Here’s a quick overview of the steps:

Go to the official website to download and install the iAnyGo iOS Assistant on your computer.Sign in using Apple ID and click “Install iAnyGo iOS App” button. You can extend its validity every seven days by signing in with your Apple ID on iAnyGo App—no computer is needed after the initial setup.

How to Get Dynamax and Gigantamax Pokémon on new Max Battles

The iAnyGo iOS App enhances your Pokémon experience by allowing you to explore any location virtually. Follow these steps to find and battle Dynamax and Gigantamax Pokémon in the new Max Battles in Pokémon GO.

Open the iAnyGo iOS App and tap the fifth button “D-Max” on the right to view Dynamax and Gigantamax Pokémon. You can view these gargantuan Pokémon by zooming in or out on the screen.Tap the “Go” button, and you can go over to catch Dynamax and Gigantamax Pokémon. You can also click the “copy” button to copy longitude and latitude coordinates and share them with your friends.

Additionally, with its features like Change Location, PokeStop Mode, and Single-Spot Movement, users can spoof Pokémon GO on iPhone without physically moving. iAnyGo iOS App is a reliable Pokémon GO Spoofer for iOS 18.

Pricing for iAnyGo iOS App

The iAnyGo iOS App is available in multiple packages designed to fit users’ needs:
1 Month/1 Device: $14.99
1 Quarter/1 Device: $39.99
1 Year/1 Device: $79.99
Lifetime/1 Device: $99.99

For more details on purchasing, please visit iAnyGo iOS App Pricing.

About Tenorshare

Tenorshare specializes in iOS, Android, Windows, and Mac platforms, focusing on core technology research. It is a leading software provider with millions of users that use its tools related to data transfer, data recovery, system repair, unlocking phones, and many more.

More information: https://www.tenorshare.com/

Facebook: https://www.facebook.com/TenorshareOfficial/

Twitter: https://twitter.com/Tenorshare_Inc

YouTube: https://www.youtube.com/user/TenorshareOfficial/videos

TikTok: https://www.tiktok.com/@tenorshare_tech_tips

This release was issued through Send2Press® on behalf of the news source. For more information, visit Send2Press Newswire at https://www.send2press.com/.

View original content to download multimedia:https://www.prnewswire.com/news-releases/dynamax-pokemon-best-pokemon-go-spoofer-2024-for-ios-without-computer-302297721.html

SOURCE Tenorshare Co. Ltd.

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