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Benefit Cosmetics Partners with Obsess to Launch ‘The Benemart’ Virtual Holiday Gift Store

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New Immersive Online Experience Features Benefit’s Iconic Gift Sets and Gaming Elements to Make Your Holiday Shopping Easy and Entertaining

SAN FRANCISCO, NEW YORK, Nov. 4, 2024 /PRNewswire-PRWeb/ — The Benemart is open for beauty! Benefit Cosmetics today announced the launch of its first virtual 3D shopping experience, “The Benemart”, in partnership with immersive experience company Obsess. Step into The Benemart (virtually!) where Benefit’s grocery-inspired concept offers an interactive digital space where visitors can shop bestsellers and holiday favorites all from home. The experience is available in four countries including the United States, United Kingdom, Germany, and France beginning November 4th. Shoppers will have a chance to add Benefit’s ultra-collectible sets packed full of bestsellers to their digital cart, virtually try on their favorite products, shop with friends, play games with a chance to win discounts at checkout and more!

“The virtual Benemart sets a new standard for gaming-inspired commerce, cementing Benefit as a leader in connecting with the next generation of shoppers.”

“The Benemart is our very first 3D virtual shopping experience, and we are thrilled to welcome visitors inside to experience beauty like never before. This immersive shopping adventure blends our unique brand storytelling with the unforgettable, grocery-inspired world that only Benefit can offer. Making people feel good and having fun is part of our DNA, so leading with entertainment to bring our holiday collection to life was a no-brainer,” said Toto Haba, SVP Global Omnichannel Marketing at Benefit Cosmetics. “Obsess has been a strong partner in creating a branded world that blends storytelling with play-driven discovery in a way that elicits the same kind of thrill as the in-store shopping experience. The virtual experience mimics a video game, which we know is something that will resonate with young digital shoppers.”

Within the experience, shoppers can grab a cart and browse the aisles of The Benemart as avatars, which can be customized with a variety of outfits and makeup looks inspired by Benefit’s bestselling products across brows, pores, lashes, cheeks and more. Gather your friends for a virtual shopping day with the ‘shop with friends’ feature that allows groups of shoppers to voice chat, play games and shop together as avatars in real time. This experience sets a new standard for gaming-inspired commerce, introducing play-centric elements throughout the customer’s shopping journey, from personalized avatars to product recommendation quizzes and virtual scratch-off games.

“We know that a majority of Gen Z and younger shoppers consider gaming as ‘the new social,’ which is why it’s so imperative that brands like Benefit tap into commerce initiatives that essentially turn the traditional website into a full-on branded video game,” said Neha Singh, Founder and CEO at Obsess. “The virtual Benemart sets a new standard for gaming-inspired commerce, cementing Benefit as a leader in connecting with the next generation of shoppers.”

Don’t know which Benemart gift sets you need? The site will also help shoppers find personalized product recommendations through Benefit’s Holiday Gift Guide, which features a quiz to match users with the perfect products based on their answers. Shoppers will also have the opportunity to virtually try-on the #1 Brow Brand Worldwide’s bestselling brow products and add them to their cart directly from the virtual experience. Throughout the holiday season, shoppers can also join in on scavenger hunts to collect virtual “grocery baskets” hidden throughout the experience for rewards and discounted sets. Likewise, in a lottery-inspired scratch-off game, visitors can scratch and play to match cards and win a prize.

The Benemart holiday collection features uniquely Benefit gift sets filled with fan-favorites and bestsellers all priced at holiday-special deals. The collection takes inspiration from everyday grocery store items, such as chocolate bars, snack bags, and tinned fish, all with a fun, imaginative twist. The décor of the virtual Benemart shop follows suit and allows shoppers to experience Benefit’s unique spirit from the comfort of their own home. Benefit is also bringing The Benemart in person via store pop-ups throughout the United Kingdom for those that want to stroll the aisles in real life.

The Benemart Virtual Holiday Gift Store is available via web and mobile browser at: https://www.benefitcosmetics.com/en-us/virtual-store.html#/en_US/.

About Benefit

Since 1976, Benefit has been at the forefront of making beauty radically feel-good with inventive solutions that pack a punch and serve a smile. Today, Benefit is the #1 Brow Brand Worldwide, with one brow product sold every 1.8 seconds, and is known for iconic products including Benetint, The POREfessional primer and BADGal BANG! mascara. Operating under leading luxury products group LVMH Moët Hennessy Louis Vuitton, Benefit is in more than 60 countries, with 2,500 boutiques & service destinations (and growing!) and employs more than 5,000 Brow & Beauty Experts around the globe.

About Obsess

Obsess is the leading virtual experience platform enabling brands to create highly visual, discovery-driven 3D digital stores and experiences on their websites. The company has launched over 350 AI-powered experiences for brands and retailers such as Ralph Lauren, L’Oréal, Crate & Barrel, Corona, Mattel, NBCUniversal and more. Obsess is creating the next-generation online shopping interface, setting a new standard for customer engagement and brand building. Every Obsess virtual experience is built for cross-platform distribution, so that brands can increase ROI and extend their virtual footprint across the web, mobile, Roblox and Apple Vision Pro. The company is headquartered in New York City, with additional offices across the U.S. and Europe. For more information, please visit ObsessAR.com or email contact@obsessAR.com.

Media Contact

Danielle Poggi, Berns Communications Group, 1 2129944660, dpoggi@bcg-pr.com

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SOURCE Obsess

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Specified Technologies Inc. Unveils Firestop Clash Management and Locator Updates

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3 hours ago

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November 23, 2024

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SOMERVILLE, N.J., Nov. 23, 2024 /PRNewswire/ — Specified Technologies Inc. has announced their latest Firestop Clash Management (FCM) and Firestop Locator (FSL) releases. FCM automates the process of locating and assigning firestop solutions to conditions within Autodesk® Revit®, enabling firestop novices to find firestop solutions like a firestop expert. In this latest release, STI has further expanded the capabilities of FCM by integrating it with their firestop documentation and compliance tool, Firestop Locator (FSL). FSL enables contractors and facilities’ teams to document the status, location, and products used for any and all fire life safety services across a building.

In the latest update for FSL, teams can now create custom items to track any service on their project beyond the base six (Penetration, Joint, Extinguisher, Door, Damper, and Barrier). Teams can also modify the base six items to include project specific inspection and maintenance requirements and any other details that they would like to be tracked.

With this new integration, decisions made during the design phase of a building using FCM are seamlessly passed into FSL during the construction phase, giving implementation teams a jump start on work to be done. This integration also improves data integrity and eliminates the guesswork in the field of determining what firestop systems and products are to be used where.

“We’re proud of the latest releases of FCM and FSL and look forward to continuing to support the fire life safety community,” says Justin Pine, Sr. Manager of Software & Services.

Specified Technologies Inc. promotes life and building safety by developing innovative fire protection systems and accompanying digital tools that help stop the spread of fire, smoke, and hot gases. Our SpecSeal® and EZ Path® product lines are engineered for easy installation and deliver powerful performance, often resulting in lower installed costs. Since firestopping is our only business, we concentrate all our resources on providing the highest quality, fully tested, innovative firestopping solutions.

Contact: Jess Bern; jbern@stifirestop.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/specified-technologies-inc-unveils-firestop-clash-management-and-locator-updates-302314629.html

SOURCE Specified Technologies, Inc.

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ZICC: Internet Experts Pay Attention to the Development of Artificial Intelligence

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4 hours ago

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November 23, 2024

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BEIJING, Nov. 23, 2024 /CNW/ — During the Wuzhen Summit of the World Internet Conference, ZICC interviewed Internet experts from all over the world.

Lampros Sterg, UNESCO Chair in AI & Data Science, said that AI can accelerate social progress, but it needs to be used properly to avoid its negative effects in order to benefit citizens and society. Latif Ladid, the president of the IPv6 Forum, called for the establishment of a global governance system to allow artificial intelligence technology to serve humanity for good. South Korean computer scientist Kilnam Chon shared insights on AI’s positive role in healthcare. He urged global efforts to ensure AI safety and prevent its misuse in weapons. Indian entrepreneur Bibin Babu said he believes that AI will not replace humans, but will create more new jobs.

View original content to download multimedia:https://www.prnewswire.com/news-releases/zicc-internet-experts-pay-attention-to-the-development-of-artificial-intelligence-302314745.html

SOURCE ZICC

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Hankyung.com introduces: MecKare, Leading the AI-powered Innovation in Health Monitoring Solution

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4 hours ago

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November 23, 2024

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– Leading efficient care management for the elderly with unimpeded smartcare

https://img.hankyung.com/pdsdata/pr.hankyung.com/uploads/2024/11/image01-1.png

SEOUL, South Korea, Nov. 23, 2024 /PRNewswire/ — JCF Technology is a startup that independently developed ‘MecKare’, a radar sensor that measures biological signals in a non-contact manner, and provides a platform service that automatically connects users and guardians in two-way emergency situations through an artificial intelligence analysis system. Since its establishment in 2016, it has developed a highly accurate non-contact multi-biological radar sensor through many years of technology accumulation, and succeeded in commercializing the product for the first time in 2021.

MecKare uses microwave radar and micro-Doppler signal processing technology to measure the user’s heart rate, respiratory rate, and skin temperature within 16.4 ft in real time. The sensor can measure human body movement patterns using precise and highly responsive thermal infrared rays and can detect falls through pattern analysis based on changes in human movement. In particular, the movement and change of thermal infrared rays within the measurement range are detected in real time, and the trend of biomarkers that appear as advance signs before a person falls can be checked through differential motion detection that measures the user’s movement pattern. It provides an alarm in advance by predicting before a person falls, enabling accuracy and quick response to accidents. As a result, it is possible to prevent safety accidents in the elderly by detecting emergency situations such as lonely death, cardiac arrest, breathing difficulties, and falls. Additionally, unlike other existing wearable devices such as smart watches or bands, MecKare does not need to be worn or attached to the body, so it can be used remotely via Wi-Fi without causing stress to the user.

https://img.hankyung.com/pdsdata/pr.hankyung.com/uploads/2024/11/image02.png

MecKare can be installed in the bedroom, bathroom, living room, or entrance of a home or facilities(Assisted Living, Nursing Home, etc) to provide 24-hour monitoring without a camera and detect abnormal signs in advance using a biometric information analysis algorithm and deliver them to the guardian.

MecKare’s radar biometric sensor is recognized in the global market for its technology as a device that obtains precisely customized biometric information while overcoming spatial constraints and without risk of privacy infringement. MecKare is being supplied to senior care facilities in Australia, Germany, Poland, Saudi Arabia, and China. In 2025, MecKare plans to conduct verification of vital signs such as attendance, fall prevention, and asthma of elderly people living in hospitals or assisted living in conjunction with local PPOs/HMOs in the United States.

In summary, MecKare is a system that reduces user inconvenience and enables management of multiple patients. By being able to provide personalized health data analysis results, it will serve as an opportunity to change the market paradigm towards preventive smart care. We expect MecKare’s A.I to play a role as an innovator that complements, rather than replaces, humans in care settings.

View original content:https://www.prnewswire.com/news-releases/hankyungcom-introduces-meckare-leading-the-ai-powered-innovation-in-health-monitoring-solution-302310743.html

SOURCE Hankyung.com

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