Technology

Peloton Launches New Multi-Phase Creative Campaign to Drive Demand Among New Audiences

Published

3 weeks ago

November 1, 2024

The first phase of the Find your push. Find your power. campaign features football player brothers T.J. and J.J. Watt

NEW YORK, Nov. 1, 2024 /PRNewswire/ — Peloton (NASDAQ: PTON) today announced the launch of its new multi-phase creative campaign: Find your push. Find your power. The campaign acknowledges how motivation looks differently for everyone and celebrates Peloton’s role in helping people find what pushes them to show up and reach their goals in fitness. In the first North America-based phase of Find your push. Find your power., Peloton targets millennial males by leveraging the ‘friendly’, real-life sibling rivalry between US football player brothers T.J. and J.J. Watt.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/peloton/9205451-en-peloton-launches-multi-phase-creative-campaign-drive-demand-new-audiences

As part of Peloton’s evolving go-to-market strategy, the company is taking a more balanced marketing approach to how it creates demand among new audiences. Today, two-thirds of Peloton Members are women, which provides an opportunity for the company to attract more men to the platform by using targeted messaging that resonates with their fitness needs.

“Our brand research has shown that more than 70 percent of millennial males engage with running, but many in that same audience set are either not aware of our Tread and running offerings or are unsure if we’ll deliver a challenging enough fitness experience for them,” said Lauren Weinberg, Peloton Chief Marketing Officer. “Enter T.J. and J.J. Watt, Peloton Members who already compete against each other on the Peloton Leaderboard. Partnering with them is an organic way to counter these misperceptions by showcasing that we have challenging workout options that are hard enough, even for elite athletes.”

Motivation has long been an important part of the Peloton experience, but Find your push. Find your power. taps into a deeper human power that energizes people to stay on track with their fitness routines. Produced in partnership with creative agency Special London, the first phase of the campaign demonstrates how sibling rivalry fuels both T.J. and J.J. to push harder in their workouts, competing against each other across many different fitness disciplines on the Peloton Leaderboard. The brothers rotate through various workouts, including running on the Peloton Tread, cycling on the Peloton Bike, and doing strength training and yoga with the Peloton App. Regardless of the activity, the innate competitive nature of the brothers pushes them to their maximum effort.

The first phase of the Find your push. Find your power. campaign launches globally, with 0:30, 0:15, and 0:06 spots featuring the Watt brothers airing in North America on various channels in both English and Spanish (in the US only), including television, digital, social and over-the-top streaming content.

The work represents the first campaign from a new agency relationship with Special London. David Day, Chief Creative Officer, Special London, said of the work: “The sibling rivalry that lies at the heart of this first campaign is not only something most of us can instantly relate to, but there was no better duo than NFL legends T.J. and J.J. Watt to bring that idea to life. Their natural competitive spirit and sense of humor helped us to encapsulate Peloton’s motivational power – the power to engage and encourage people to work out and to get them to come back for more.”

For more information, visit onepeloton.com and follow the brand on Instagram, Facebook and TikTok.

Peloton Credits:
Lauren Weinberg – Chief Marketing Officer
Joanna Lee – Senior Vice President, Global Consumer and Brand Marketing
Sam Walter – Senior Director, Brand and Integrated Marketing
Cindy De La Rosa – Senior Manager, Consumer Marketing
Erick Rodriguez – Creative Director
Ayorinde Iranlowo-Ifatunji – Assistant Brand Manager

Special London Credits:
Cade Heyde – Global Partner
Richard Sweetman – General Manager
David Day – Chief Creative Officer
Devon Hong – Creative Director
Thomas Worthington – Senior Art Director
Gregory Fazal – Senior Copywriter
Emily Harlock – Chief Strategy Officer
Kelsey Karson – Head of Strategy
Izzy Dixon – Business Director
Linda Rafoss and Cara Brophy – Agency Producer
Nader Abushhab – Photographer
Michel + Nico / Merman – Director/Production Co
Kira Carstensen, EP – Producer
Ross Hallard/Trim Edit – Editor
Cosmo Street Editorial – Post Production
Starr Whitesides – DoP

Press Contact:
Letena Lindsay, press@onepeloton.com

About Peloton
Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.

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SOURCE Peloton Interactive, Inc.

Technology

Africa Exclusive: Bybit Promotes Crypto Education with P2P Security Webinar

Published

29 minutes ago

November 22, 2024

DUBAI, UAE, Nov. 22, 2024 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, sets out to raise awareness of P2P security and to equip users with the latest anti-fraud knowledge and tools in a new learn and earn event exclusively for users in Africa. Hosting a P2P security Webinar on Nov. 25, Bybit P2P will also be announcing a prize pool valued at 10,000 USDT for a new Africa-exclusive deposit event.

P2P Security Webinar
On Nov. 25, the live webinar on P2P security will be broadcast in the Bybit Africa Telegram group from 7 to 9PM UTC. Attendees may benefit from a comprehensive session on tips and the latest know-how on asset safety and counterparty risks. The free webinar will cover the following topics:

Fraud detection: users will learn about signs of common scams and steps to verify payment authenticity.Staying safe with Bybit P2P: users get to discover Bybit’s security tools and the latest features to combat fraudulent attempts.Trading with confidence: users will gain practical advice and practical tips on how to trade safely.

The floor will be open for a live Q&A session after the sharing by Bybit P2P experts. Ahead of the webinar, attendees are invited to submit questions and the lucky ones will win 10 USDT if their questions are chosen by the speakers.

10,000 USDT Rewards for First-Time Deposits
From Nov. 25 to Dec. 15, 2024, new users who successfully sign up for a Bybit account and complete Identity Verification Level 1 may be eligible to share in a 10,000 USDT prize pool reserved for eligible users in Africa only. Users must sign up for the event and make a deposit via Bybit P2P to qualify and win up to 10 USDT, terms and conditions apply.

“Financial fraud is an age-old challenge and users must stay vigilant as scammers and fraudsters evolve. Bybit is constantly investing in our hardware and software to build the necessary guardrails for our platform. It does not take away the importance of user education, however, and we hope through engagements of this kind, we can help elevate the community on a path of growth,” said Joan Han, Sales and Marketing Director at Bybit.

P2P is an organic part of the crypto economy and helps to promote inclusivity in emerging economies. With Bybit P2P, users of all levels may access the user-friendly peer-to-peer trading platform to trade between themselves at an optimal, agreed-upon price. The service minimizes the need for the middleman, improving cost effectiveness while providing exchange-backed platform security.

Find out more about the event and eligibility at Bybit P2P.

#Bybit / #TheCryptoArk

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving over 50 million users. Established in 2018, Bybit provides a professional platform where crypto investors and traders can find an ultra-fast matching engine, 24/7 customer service, and multilingual community support. Bybit is a proud partner of Formula One’s reigning Constructors’ and Drivers’ champions: the Oracle Red Bull Racing team.

For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For more information, please visit: https://www.bybit.com
For updates, please follow: Bybit’s Communities and Social Media

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View original content:https://www.prnewswire.co.uk/news-releases/africa-exclusive-bybit-promotes-crypto-education-with-p2p-security-webinar-302314163.html

Technology

EliTe Solar: Realizing Our Mission and Standing by Our Core Values

Published

29 minutes ago

November 22, 2024

Written by Arndt Lutz, CEO of EliTe Solar

SINGAPORE, Nov. 22, 2024 /CNW/ — EliTe Solar is dedicated to advancing technology with a strong focus on quality, sustainability, and meaningful partnerships. For nearly two decades, EliTe Solar has led the solar industry by adapting to changing market demands and setting standards in customer service and quality as evidenced by third party reviews. The company‘s comprehensive strategy starts with ingots and wafers to cells and modules, supported by a global supply chain. This vertical integration underscores EliTe Solar’s commitment to excellence.

EliTe Solar’s core principles of honesty and transparency drives the company’s growth and actions. By upholding these values, EliTe Solar consistently goes above and beyond for their clients. Open communication is central to their work, fostering trust and loyalty. EliTe Solar ensures their clients are informed every step of the way—from production to customs clearance, and final delivery.

EliTe Solar offers a diverse range of products tailored to different needs. The company’s goal is to optimize module performance and achieve a low Levelized Cost of Electricity (LCOE), delivering lasting value for customers while minimizing costs and environmental impact. This approach supports their partners’ energy goals and contributes to a broader sustainability mission.

EliTe Solar’s supply chain is meticulously designed to meet high standards and market demands. The company sources all materials outside China to ensure traceability from raw material to final product. With ingot and wafer production in Vietnam, cell and module production in Indonesia, and manufacturing in Egypt and soon, the U.S., EliTe Solar maintains compliance and uphold supply chain integrity.

EliTe Solar’s project management expertise sets them apart, especially in challenging environments. Currently, the company is transporting one million solar panels to a remote site in Utah with EV trucking from Hight Mobility, working closely with their client and partners to ensure timely delivery and smooth communication. This demonstrates EliTe Solar’s dedication to reliability and strong partnerships.

EliTe Solar prioritizes inland and ocean transportation management, timely customs clearance, and comprehensive post-sales support to deliver reliability and customer satisfaction.

The company’s commitment to sustainability extends beyond eco-friendly energy options. EliTe Solar actively engages with communities to foster positive social impact. For example, the company recently awarded $50K in scholarships with Utah universities to support future solar industry professionals. This investment in education strengthens the sector’s future and contributes to global sustainability.

In the coming months, EliTe Solar is preparing to expand in Egypt and establish solar cell production in the U.S., creating jobs and reinforcing a dependable supply chain. With a track record of reliable service and top-tier solar technology, the company is proud to have supplied over 10 GW of solar modules worldwide, playing a vital role in the shift to sustainable energy. As EliTe Solar continues to grow, the company’s principles of quality, transparency, and sustainability will guide every member, positioning EliTe Solar as a leader in the global solar industry.

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SOURCE EliTe Solar

Technology

Atomic-6 Secures Development Contract with Starpath Robotics for Deployable Lunar Boom

Published

29 minutes ago

November 22, 2024

ATLANTA, Nov. 22, 2024 /PRNewswire/ — Atomic-6, a leader in advanced composite structures, has signed a development contract with lunar infrastructure company, Starpath Robotics, to create a deployable composite boom for their innovative solar power generation system.

The partnership combines Starpath’s lunar mining and infrastructure expertise with Atomic-6’s proprietary composite manufacturing technology. Starpath’s lunar development program aims to establish robotic mining operations capable of producing hundreds of tons of Liquid Oxygen annually for refueling and space industrial applications, with a path to scale power and production capacity past tens-of-thousands of tons annually.

“The Power Tower’s deployable mast is a challenging component to manufacture,” said Saurav Shroff, CEO of Starpath Robotics. “A stiff, reliable and lightweight mast is important in optimizing power-per-mast and, equally importantly, increasing the visible land area on the Moon that can be serviced by high-data-rate long-range communication systems at the top of the tower. In the not so distant future tens, and then hundreds, and then thousands, of Power Towers establish cislunar capabilities suited for a multiplanetary species. To give a size perspective, the Power Tower will be a colossal structure, equivalent to almost one and a half NBA regulation size basketball courts!”

Atomic-6’s Space Mast™ technology offers 15% higher specific strength than conventional composites, making it ideal for applications requiring high stiffness and minimal weight. The company has demonstrated this capability through successful USAF STTR contracts and its Light Wing™ solar array product line.

Upon conclusion of the contract, Starpath will evaluate the Atomic-6 composite mast’s performance, with the potential for a follow-on contract to build, launch, demonstrate, and rapidly scale advanced deployment systems on the lunar surface, anticipated for 2026. This partnership supports Starpath’s objective to vastly reduce the cost of deep space missions and lay the foundation for a multi planet future, and NASA’s $93B Artemis Program goal of establishing a sustainable human presence on the Moon.

To learn more about Space Mast™ structures, Light Wing™ solar array, other Atomic-6 innovations, and/or submit a Request for Proposal (RFP), please contact our team at sales@atomic-6.com.

About Atomic-6

Atomic-6 is leading the materials revolution by designing, engineering and manufacturing the finest composites in the world. Everything we touch gets lighter, stronger and smarter. Visit our website atomic-6.com or contact us directly to learn more.

About Starpath

Starpath designs and manufactures robotic propellant production factories for the Moon and Mars, reducing the cost of deep space transport, and enabling humans to be a multi planet species.

Media Inquiries

Atomic-6, Inc.

media@atomic-6.com

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SOURCE Atomic-6