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Peloton Launches New Multi-Phase Creative Campaign to Drive Demand Among New Audiences

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The first phase of the Find your push. Find your power. campaign features football player brothers T.J. and J.J. Watt

NEW YORK, Nov. 1, 2024 /PRNewswire/ — Peloton (NASDAQ: PTON) today announced the launch of its new multi-phase creative campaign: Find your push. Find your power. The campaign acknowledges how motivation looks differently for everyone and celebrates Peloton’s role in helping people find what pushes them to show up and reach their goals in fitness. In the first North America-based phase of Find your push. Find your power., Peloton targets millennial males by leveraging the ‘friendly’, real-life sibling rivalry between US football player brothers T.J. and J.J. Watt.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/peloton/9205451-en-peloton-launches-multi-phase-creative-campaign-drive-demand-new-audiences

As part of Peloton’s evolving go-to-market strategy, the company is taking a more balanced marketing approach to how it creates demand among new audiences. Today, two-thirds of Peloton Members are women, which provides an opportunity for the company to attract more men to the platform by using targeted messaging that resonates with their fitness needs.

“Our brand research has shown that more than 70 percent of millennial males engage with running, but many in that same audience set are either not aware of our Tread and running offerings or are unsure if we’ll deliver a challenging enough fitness experience for them,” said Lauren Weinberg, Peloton Chief Marketing Officer. “Enter T.J. and J.J. Watt, Peloton Members who already compete against each other on the Peloton Leaderboard. Partnering with them is an organic way to counter these misperceptions by showcasing that we have challenging workout options that are hard enough, even for elite athletes.”

Motivation has long been an important part of the Peloton experience, but Find your push. Find your power. taps into a deeper human power that energizes people to stay on track with their fitness routines. Produced in partnership with creative agency Special London, the first phase of the campaign demonstrates how sibling rivalry fuels both T.J. and J.J. to push harder in their workouts, competing against each other across many different fitness disciplines on the Peloton Leaderboard. The brothers rotate through various workouts, including running on the Peloton Tread, cycling on the Peloton Bike, and doing strength training and yoga with the Peloton App. Regardless of the activity, the innate competitive nature of the brothers pushes them to their maximum effort.

The first phase of the Find your push. Find your power. campaign launches globally, with 0:30, 0:15, and 0:06 spots featuring the Watt brothers airing in North America on various channels in both English and Spanish (in the US only), including television, digital, social and over-the-top streaming content.

The work represents the first campaign from a new agency relationship with Special London. David Day, Chief Creative Officer, Special London, said of the work: “The sibling rivalry that lies at the heart of this first campaign is not only something most of us can instantly relate to, but there was no better duo than NFL legends T.J. and J.J. Watt to bring that idea to life. Their natural competitive spirit and sense of humor helped us to encapsulate Peloton’s motivational power – the power to engage and encourage people to work out and to get them to come back for more.”

For more information, visit onepeloton.com and follow the brand on InstagramFacebook and TikTok.

Peloton Credits:
Lauren Weinberg – Chief Marketing Officer
Joanna Lee – Senior Vice President, Global Consumer and Brand Marketing
Sam Walter – Senior Director, Brand and Integrated Marketing
Cindy De La Rosa – Senior Manager, Consumer Marketing
Erick Rodriguez – Creative Director
Ayorinde Iranlowo-Ifatunji – Assistant Brand Manager

Special London Credits:
Cade Heyde – Global Partner
Richard Sweetman – General Manager
David Day – Chief Creative Officer
Devon Hong – Creative Director
Thomas Worthington – Senior Art Director
Gregory Fazal – Senior Copywriter
Emily Harlock – Chief Strategy Officer
Kelsey Karson – Head of Strategy
Izzy Dixon – Business Director
Linda Rafoss and Cara Brophy – Agency Producer
Nader Abushhab – Photographer
Michel + Nico / Merman – Director/Production Co
Kira Carstensen, EP – Producer
Ross Hallard/Trim Edit – Editor
Cosmo Street Editorial – Post Production
Starr Whitesides – DoP

Press Contact:
Letena Lindsay, press@onepeloton.com

About Peloton
Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.

 

View original content:https://www.prnewswire.com/news-releases/peloton-launches-new-multi-phase-creative-campaign-to-drive-demand-among-new-audiences-302293539.html

SOURCE Peloton Interactive, Inc.

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Drones: The Game-Changer in Global Market Dynamics

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“Drone technology refers to flying machines that operate without a pilot on board. They can take pictures, deliver packages, monitor crops, and perform various tasks. Drones are useful for saving time and reaching difficult places, but there are rules to ensure they are used safely.”

BOSTON, Nov. 1, 2024 /PRNewswire/ — “According to the latest study from BCC Research, Drone Technology and Global Markets was valued at $30.4 billion in 2023. The market is projected to grow from $33.9 billion in 2024 to $61.2 billion by the end of 2029, at a compound annual growth rate (CAGR) of 12.6% from 2024 through 2029.”

This report looks at drone technology, covering the three types of drones: fixed-wing, rotary-blade, and hybrid models. It categorizes drones into unmanned aerial vehicles (UAVs), unmanned underwater vehicles (UUVs), unmanned ground vehicles (UGVs) and unmanned surface vehicles (USVs).

It also explores how drones are used in defense, business, government, and personal settings. The report analyzes the market by region, including North America, Europe, Asia-Pacific, Latin America and the Middle East.

Additionally, it examines the drivers of the drone market, focusing on current trends. Finally, the report profiles leading companies in the drone industry. The study uses 2023 as the base year for data and includes forecasts for 2024 to 2029.

Interesting and surprising facts:

Three Ways Drones Are Changing the World

Drone Racing: The New Thrill Sport
Drone racing is becoming increasingly popular. Pilots wear special goggles to fly drones at speeds over 100 mph through obstacle courses, usually indoors. This thrilling sport has gained global attention, with professional leagues and players vying for big cash prizes.Uncovering Ancient Secrets with Drones
Archaeologists are using drones to find and explore ancient sites. Equipped with special sensors, drones can detect hidden structures beneath vegetation or soil. This technology has led to discoveries of unknown historical sites and revolutionized archaeological surveys.Drone Teams: Working Together
Technology inspired by nature enables drones to work together, like birds or insects, to complete tasks. These “drone swarms” can help with search-and-rescue missions, and can also monitor the environment. This innovative technology is changing the way drones are used.

To further explore the subject matter and to attain a deeper understanding of the market’s dynamics and growth opportunities, click here.

Factors contributing to the growth of the drone market include:

Technological advances in drone technology.: Technological advances are making drones faster, smarter and more capable. These improvements include better cameras for clearer images, advanced sensors for detecting obstacles, longer battery life for extended flying time, and software that allows drones to fly autonomously or follow specific paths. These advancements extend the ways in which drones can be used in delivery, agriculture and surveillance.Increasing cost efficiency.: Using drones can reduce the amount of labor and time needed for tasks like surveying land or delivering packages. This helps businesses spend less while improving their services.Proliferation of 5G technology and cloud computing.: Faster internet (5G) and online storage and services (cloud computing) are becoming widely available. This allows enables drones, to connect and share data quickly and easily. It improves communication, enhances real-time processing, and enables more advanced applications for technology in everyday life.Enhanced public perception and awareness.: More people are becoming informed about drones and their uses. As people learn about the benefits of drones including delivering packages, monitoring crops, and helping in emergencies—they are more likely to view them positively and accept their use in everyday life.Strategic investments and partnerships.: Companies are increasingly working together and investing money to achieve shared goals. For example, a tech company might partner with a drone manufacturer to develop new technology. These collaborations help businesses grow, innovate, and access new markets more effectively.

 

Request a Sample Copy of the Drone Technology and Global Markets

Report Synopsis

Report Metrics

Details

Base year considered

2023

Forecast period

2024-2029

Base year market size

$30.4 Billion

Market size forecast

$61.2 Billion

Growth rate

CAGR of 12.6% from 2024 to 2029

Segments covered

By offering, product segment, Drone Type, Application,
and Region

Regions covered

North America, Europe, Asia-Pacific, and Rest of the
World, which consists of the Middle East and Africa, and
Latin America

Countries covered

U.S., Canada, Germany, France, Italy, U.K., China, Taiwan,
South Korea, and India

Key market drivers

•  Technological advances in drone technology

•  Increasing cost efficiency

•  Proliferation of 5G technology and cloud computing

•  Enhanced public perception and awareness

•  Strategic investments and partnerships

 

This report answers the following questions:

What is the projected market size and growth rate of the market?
The market is projected to reach $61.2 billion by 2029, growing at a CAGR of 12.6%.What segments are covered in the market?
The drone market is segmented by:
Offering.
Product.
Type of drone.
Application.
Region.Which type of drone will dominate the market by the end of 2029?
Unmanned aerial vehicles (UAVs) are expected to dominate the market by the end of 2029.

Some of the Key Market Players Are:

AEROVIRONMENT INC.AIRBUSBOEINGDELAIRDJIDRAGANFLY INNOVATIONS INC.DRONE DESTINATION LTD.DRONE HARMONY AGDRONEVOLTEHANGFREEFLY SYSTEMSHUBSANIDEAFORGE TECHNOLOGY LTD.INSITUINSIDEFPV VENTURES PVT. LTD.KESPRYMMCPARROT DRONE SASPOWERVISION INC.SKYDIO INC.YUNEEC

Other related reports

Robotics: Technologies and Global Markets: This study of robotic systems explores how they are used around the world in manufacturing, healthcare and entertainment. The market looks at trends, demand, and how much money is being spent on robots, highlighting their growing importance in everyday life.

Delivery Drones: Global Markets and Technologies: This report focuses on drones designed for delivering packages. It examines how these drones work, the technology behind them, and their increasing use in many countries. The market analysis shows how much people and businesses are investing in delivery drones and explores their potential to change how we receive goods in the future.

Directly Purchase a copy of the report from BCC Research.

For further information on the subject matter or to purchase the report, please contact info@bccresearch.com.

About BCC Research
BCC Research market research reports provide objective, unbiased measurement and assessment of market opportunities and help readers make informed business decisions, free of noise and hype.

Contact Us
Corporate HQ: 50 Milk St. Ste 16, Boston, MA 02109, USA

Email: info@bccresearch.com,

Phone: +1 781-489-7301

For media inquiries, email press@bccresearch.com or visit our media page for access to our market research library.
Any data and analysis extracted from this press release must be accompanied by a statement identifying BCC Research LLC as the source and publisher.

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REDARC to Showcase Sandy Vans Adventure Van with Advance Electrical Systems at 2024 SEMA Show

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REDARC to showcase new rig by Sandy Vans at 2024 SEMA Show.

LAS VEGAS, Nov. 1, 2024 /PRNewswire-PRWeb/ — Sandy Vans, a leader in luxury adventure van builds and innovative van products, is excited to announce that REDARC Electronics will be showcasing one of their fully outfitted adventure vans at the 2024 Specialty Equipment Market Association (SEMA) Show. The event is set to take place from November 5th to November 8th at the Las Vegas Convention Center. This Sandy Vans custom build features REDARC’s complete suite of advanced electrical systems, highlighting their seamless integration and performance in a high-end adventure van.

“We are thrilled that REDARC has chosen to showcase our build at their booth, and we’re proud to see our designs paired with their industry-leading electrical systems.”

Located in the West Hall booth #60123, REDARC will be exhibiting this collaborative build, demonstrating how their cutting-edge electrical solutions enhance the ultimate outdoor experience in a Sandy Vans adventure van.

“SEMA is the premier stage for innovative partnerships and leading-edge products,” said Alan Mondus, Co-Founder and CEO of Sandy Vans. “We are thrilled that REDARC has chosen to showcase our build at their booth, and we’re proud to see our designs paired with their industry-leading electrical systems.”

Discover the Ultimate Adventure Van Experience at SEMA

Attendees are encouraged to stop by REDARC’s booth in the West Hall for an up-close look at the collaborative van build and to learn more about the advanced electrical integration. Experience first-hand how Sandy Vans and REDARC bring together design and technology for the ultimate adventure experience.

To learn more about Sandy Vans and their latest builds, visit www.sandyvans.com.

For wholesale inquiries, please email contact@sandyvans.com or call the Sandy Vans Team at 619-812-1903.

About Sandy Vans

Sandy Vans, based out of San Diego, specializes in crafting luxury adventure vans and products that fuse comfort, freedom, and adventure. Known for their meticulous designs and top-quality materials, Sandy Vans is committed to a lifestyle that’s “Focused on Living.” Their offerings include expertly converted adventure vans and innovative products such as the Boost Box. Sandy Vans consistently delivers high-quality solutions for adventurers who seek comfort and reliability on the open road. Learn more at www.sandyvans.com.

About REDARC

For over 45 years, REDARC has been a trusted name in towing and power management solutions, allowing adventurers to bring the comforts of modern living to the most remote locations. With products engineered, tested, and manufactured in Australia, REDARC delivers power systems that charge and manage batteries through vehicle, solar, or utility power. These systems power everything from essential safety equipment to household appliances, making outdoor adventures safer, longer, and more enjoyable. Whether you’re camping, towing, overlanding, or working, REDARC ensures that you have the power to enjoy your outdoor experience with confidence.

About SEMA and the SEMA Show

The SEMA Show, organized by the Specialty Equipment Market Association (SEMA), is an annual event that brings together manufacturers, buyers, and industry leaders within the automotive specialty equipment industry. Since 1967, the SEMA Show has been the premier platform for showcasing products that enhance the styling, functionality, comfort, and safety of vehicles. More information is available at www.semashow.com or www.sema.org.

Media Contact

Alan Mondus, Sandy Vans, 1 619-812-1903, Marketing@sandyvans.com, Sandyvans.com

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SOURCE Sandy Vans

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Gestalt and Paige Partner to Enhance Digital Pathology Workflows with Integration of Advanced AI Algorithms

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SPOKANE, Wash. and NEW YORK, Nov. 1, 2024 /PRNewswire/ — Gestalt, a leader in digital pathology solutions, and Paige, the leader in next-generation AI technology for pathology, are excited to announce a strategic partnership to integrate Paige’s advanced AI applications within Gestalt’s award-winning PathFlow solution. This collaboration aims to streamline the delivery of integrated workflows, optimizing the pathologist’s experience while ensuring patient accuracy and safety by working in a single environment.

“This partnership underscores our dedication to enhancing the pathologist’s experience.”

Gestalt’s PathFlow is widely recognized for its robust capabilities in primary diagnosis, education, resident training, and research workflows. By incorporating Paige’s cutting-edge algorithms, the PathFlow solution will now offer an even broader range of tools to support pathologists in delivering precise and efficient diagnoses.

All of Paige’s AI applications will be made available in PathFlow, enabling both current and new users to seamlessly access AI-powered diagnostic capabilities. This integration supports more efficient case reviews, accelerates diagnostic timelines, and promotes a comprehensive approach to cancer detection.

Key Highlights of the Partnership:

Enhanced Diagnostic Confidence: The integration of Paige’s AI applications will provide pathologists with powerful tools to improve diagnostic confidence and patient outcomes.Streamlined Workflows: The combined technologies will ensure seamless workflows, reducing the time and effort required for pathologists to reach diagnoses.Comprehensive Support: PathFlow’s expanded algorithm library will cater to a wide range of use cases, benefiting both current and future customers.Paige’s availability through PathFlow’s platform will allow easy access to Paige AI solutions for any Gestalt user.

“By partnering with Paige to include their AI applications in PathFlow, we are reinforcing our commitment to providing pathologists with the best tools available,” said Lisa-Jean Clifford, COO & Chief Strategy Officer of Gestalt. “This partnership underscores our dedication to enhancing the pathologist’s experience and ensuring the highest standards of patient care.”

“Leveraging Paige’s AI-powered applications, PathFlow users can experience an enhanced workflow that supports efficient case review, accelerates time to diagnosis, and allows for a more comprehensive approach to cancer detection, enabling pathologists to focus on what matters most—delivering precise and actionable insights for patient care,” said Peter Hamilton, General Manager for Diagnostics at Paige.

For more information about this partnership and the respective solutions, please visit Gestalt at booth #107 and Paige at booth #113 during the Pathology Visions Conference November 3-5, 2024.

About Gestalt Gestalt Diagnostics transforms pathology through an intelligent, configurable, vendor-neutral, and AI-driven digital workflow that provides true interoperability enabling pathologists to diagnose* diseases faster and more efficiently. Our PathFlow solution consists of professional, education, and research modules for ease of mixing and matching the digital needs of your facility in a single solution, freeing pathologists from tedious, repetitive, and manual tasks, allowing them to focus on their expertise – providing invaluable experience where it matters most. To learn more, visit www.gestaltdiagnostics.com and follow @Gestalt on LinkedIn.

About Paige
Paige is pushing the boundaries of AI to solve cancer’s most critical issues, revolutionizing cancer care with next-generation technology. By leveraging exclusive access to millions of digitized pathology slides, clinical reports, and genomic data, Paige gains a holistic understanding of cancer, encompassing diverse factors such as gender, race, ethnicity, and geographical regions. This comprehensive data enables Paige to create advanced AI solutions that redefine cancer detection, diagnosis, and treatment. With a unique, intricate understanding of tissue, Paige sets new standards in precision diagnostics, earning the distinction of being the first FDA-approved AI application in pathology. Paige has also developed the first million-slide foundation model for cancer, continuing to lead the way in uncovering novel insights and transforming them into life-changing products. For more information, visit www.paige.ai.

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SOURCE Gestalt Diagnostics

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