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Conversation is on the Menu this Thanksgiving Thanks to Butterball® and StoryCorps Studios

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Consumers are invited to contribute their Thanksgiving memories and traditions to the National Thanksgiving Archive

GARNER, N.C., Nov. 1, 2024 /PRNewswire/ — Butterball, the best known and most loved* brand of turkey in the U.S., today announced a partnership with StoryCorps Studios, the brand storytelling division of StoryCorps, the national nonprofit that records and preserves at the Library of Congress conversations between everyday Americans. Together, the two organizations are creating the National Thanksgiving Archive, a compilation of conversations about Thanksgiving memories and traditions to remind us of what we have in common this holiday season.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/butterball/9291551-en-butterball-and-storycorps-studios-invite-consumers-to-contribute-to-national-thanksgiving-archive

 

According to the Butterball Togetherness Report: 2024 Thanksgiving Outlook, when looking ahead to Thanksgiving, consumers are excited about spending time with family (70%), enjoying the food (57%) and relaxing (46%). However, they’re feeling most anxious about discussing current events or politics (67%) – even worse than cost (57%) or travel (49%).**

Beginning today, in an effort to foster togetherness through positive connection this holiday, consumers are encouraged to visit storycorps.org/nationalthanksgivingarchive and record a conversation with a loved one.

“For all the incredible ways Thanksgiving traditionally brings people together, we recognize it’s been a tough year,” said Christa Leupen, director of purpose at Butterball. “That’s why we saw a unique opportunity to partner with StoryCorps Studios to create this archive – to remind us of the conversations, memories and traditions that can bring us together, even if we’ve never felt further apart. It’s another example of Butterball’s commitment to helping people pass love on.” 

Everyone who participates will have the option to submit their recording to the StoryCorps collection in the American Folklife Center at the Library of Congress—the largest single collection of human voices ever gathered. The website features instructions, helpful recording tips, and timely conversation prompts.

“As a time for being with family and friends, and for counting our blessings, Thanksgiving is a perfect time to show loved ones how much they mean to us by recording a conversation together and preserving it for posterity in the Library of Congress,” said Caitlin Moses-Bowser, managing director of StoryCorps Studios. “StoryCorps Studios is excited to collaborate with Butterball to help people across the country find connection while preserving their treasured family traditions and memories this holiday season.”

Later this month, the stories submitted to the National Thanksgiving Archive will be unveiled on Butterball and StoryCorps social media platforms, just in time to remind us of the joys of gathering with friends and family.

Additional Holiday Resources

The Butterball® Turkey-Talk Line® is officially open and ready  to support seasoned and novice holiday hosts alike. Experts will be standing by November 1 through December 24 to support holiday hosts again this year, available via the following channels:

Call 1-800-BUTTERBALL (1-800-288-8372) or Text 844-877-3456: Turkey Talk-Line experts are ready to answer holiday hosting questions.Social Media: Help and inspiration are also available through Butterball’s InstagramFacebookYouTubeTikTok and Pinterest channels.Website: Email or chat live with the Turkey Talk-Line experts via Butterball.com, plus find trusted recipes, how-to videos and other resources.

About Butterball
Butterball, LLC, headquartered in Garner, North Carolina, is the best known and most loved* brand of turkey in the U.S. Bringing people together over wholesome homemade meals for more than 60 years, the company provides retail and foodservice products to customers in more than 30 countries. Butterball is committed to being an industry leader in quality, food safety and animal care and well-being, and was the first major turkey company to voluntarily achieve certification through American Humane. The company employs over 6,500 team members who work in production facilities, live operations and offices across Arkansas, Illinois, Kansas, Missouri and North Carolina. For consumer questions or information, visit Butterball.com or call the Butterball Turkey Talk-Line®, 1-800-BUTTERBALL (1-800-288-8372).

About the Butterball Turkey Talk-Line
One of the first national, toll-free consumer help lines, the Turkey Talk-Line has helped millions of consumers since its first season in November 1981. Each November and December, professionally trained turkey experts assist holiday cooks through the Turkey Talk-Line, Butterball.com, Facebook, Twitter, Instagram, live chat and emails in the United States and Canada. With more than 50 staff members, the Turkey Talk-Line has the resources to answer questions from both English- and Spanish-speaking callers.

About StoryCorps
Founded in 2003, StoryCorps is a national nonprofit dedicated to helping us believe in each other by illuminating the humanity and possibility in us all, one story at a time. Nearly 700,000 people, in all 50 states, have recorded interviews about their lives through StoryCorps. The award-winning organization preserves the recordings in its archive at the American Folklife Center at the Library of Congress, the largest single collection of human voices ever gathered, and shares select stories with the public through StoryCorps ‘ podcast, radio broadcasts, animated shorts, digital platforms, and best-selling books. These powerful human stories reflect the vast range of American experiences, engender empathy and connection, and remind us how much more we have in common than what divides us. StoryCorps is especially committed to capturing and amplifying voices least heard in the media. The StoryCorps MobileBooth, an Airstream trailer that has been transformed into a traveling recording booth, crosses the country year-round gathering the stories of people nationwide. 2023 marked the 20th anniversary of StoryCorps. Learn more at storycorps.org.

About StoryCorps Studios
StoryCorps Studios is the services arm of StoryCorps, bringing award-winning methodologies and more than 20 years of expertise to their work. StoryCorps Studios facilitates personal conversations between their various partners’ audiences, employees, customers, and other community members to deliver authentic content to be shared through their own channels.

Through StoryCorps’ partnership with the Library of Congress, StoryCorps Studios creates a lasting legacy for their clients. The proceeds from StoryCorps Studios help to fund StoryCorps’ mission-driven work.

* Source: 2023 Kantar Brand Tracking Oct 2023 n=351

** Butterball partnered with Circana to commission an online survey among a nationally representative sample of 1,502 U.S. adults. The survey was fielded by Circana between July 15 and 26, 2024.

Media Contact:
butterballmedia@edelman.com

 

View original content:https://www.prnewswire.com/news-releases/conversation-is-on-the-menu-this-thanksgiving-thanks-to-butterball-and-storycorps-studios-302293923.html

SOURCE Butterball, LLC

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H3C takes a deep dive into the challenges – and opportunities – AI brings

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BEIJING, Nov. 22, 2024 /PRNewswire/ — Nothing carries quite the gravitas of the Nobel Prizes, the five awards that were founded in Switzerland back in 1901 to recognize developments that have been of the “greatest benefit to humankind” in the fields of in physics, chemistry, physiology or medicine, literature, and in the promotion of peace.

These awards have traditionally noted people who have helped alter the course of human history and so it was telling when they were handed out by The Royal Swedish Academy of Sciences at the start of October that, for the first time, the work of people developing Artificial Intelligence was recognized.

This year’s winners in the sections both for physics (John Hopfield and Geoffrey Hianton) and chemistry (David Baker and joint-winners Demis Hassabis and John Jumper) have been expanding the use of AI software into science and their recognition has again shown how far this new technology’s reach has now spread, so quickly.

That’s a conversation that was carried on to GITEX Global 2024 in Dubai from October 14-18 – an event which brands itself as the “biggest tech & startup show in the world” – with the scope of the impact AI is having around the world once again on show.

At the center-point of displays and discussions were the very latest in AI advances as were the issues of where these developments are going to take the world as the digital economy continues to evolve.

On hand in Dubai was Ray Xu, senior vice-president of H3C, as well as president of the Chinese business innovation and digital transformation group’s cloud, compute, and storage product line. Based out of the eastern Chinese tech hub of Hangzhou, H3C officially launched two new H3C UniServer systems in Dubai (R5500 G7 and R5300 G7) – servers which can support more than 70 kinds of AI.

A week later, Xu sat down to reflect on that experience and on how an AI-led digital transformation, and technological innovation, are reshaping our world.

“These AI technologies are changing our lives and present a lot of new opportunities,” said Xu. “That has sparked a lot of imagination about what the future will be. On the other hand, AI applications also face some challenges in areas such as data privacy and algorithm bias. In the end, though, I’m an optimist. I think the opportunities far outweigh the challenges.”

Through its global commercial partnerships, H3C has helped expand AI technology usage across sectors including “AIGC [Artificial Intelligence Generated Content], autonomous driving in the new energy vehicle industry, and data-driven decision-making and personalized services in finance and enterprise sectors, as well as large-scale computing centers established by governments and operators.”

AIGC is one development that has had a major impact on the way work is done all over the globe. Innovations such as ChatGPT are driving new growth across industries as those industries adapt to generative technology and explore ways to expand AI’s uses.

Xu said there were a number of important challenges ahead, including developing the necessary infrastructure to support the power needed to drive this new technology, the development of more efficient power sources and servers, the building of data centers and learning how to deal with issues of privacy when it comes to data.

“At H3C we are committed to partnering with our customers when it comes to dealing with the challenges of business innovation and digital transformation,” said Xu. “With our comprehensive product line, we have solutions for cloud, computing, networking, security, and terminal issues as well as Information and Communication Technologies [ICT] solutions. With these solutions, we help a lot of our customers in their new journey of digital information transformation.”

The development of arithmetic power was another issue Xu identified, especially in terms of the Chinese market.

“I think there are four key challenges,” he said. “The first thing is computing power. We need huge amounts of computing power, so how to scale up this computing power quickly is very important. Second, how to use this arithmetic power efficiently? How to schedule this power is critical. The third challenge is about storage. We need data so how do we make this data transfer very efficiently, very quickly? 

“More computing means more data, more energy. So, how do we leverage this energy more efficiently? Making data centers more green will be the fourth challenge but in order to address these challenges, the first thing we need to do is scale up computing power more quickly.”

H3C has addressed these issues by focusing on “the upgrade and evolution of digital infrastructure to meet the needs of the AI era.” 

The company has also launched “diverse heterogeneous computing platforms for intelligent computing centers, high-performance AI servers, advanced data center network architectures, and AI storage solutions to provide strong, stable, and scalable digital infrastructure support.”

There has also been a focus on a green strategy when it comes to data center design and across the H3C production line, in keeping with the requirements of the industry. This includes such innovations as liquid cooling and box immersion, which are helping drive new growth on a global scale.

Overall, H3C has identified a “multifaceted” approach that has focused on increased investment in and construction of “computing infrastructure to rapidly scale up computing power,” the company said. 

Other focuses include “the development of more efficient and intelligent computing power allocation and data storage technologies to enhance resource utilization and ensure data security and stability”, while the company continues to explore “the promotion of innovation and application of energy-efficient technologies to reduce energy consumption during computing operations.”

That’s why, Xu said, the company is “open to different kinds of vendors.”

“We have the service capability to help customers build their ecosystem in anticipation of AI development, so they can actively embrace them,” he said. “We can always find ways to solve challenges and deliver more and more opportunities, backed by the belief that AI will bring us a bright and a smart future.”

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/h3c-takes-a-deep-dive-into-the-challenges–and-opportunities–ai-brings-302313932.html

SOURCE H3C

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IMMOTION WINS BEST VR AWARD FOR THE GREAT MIGRATION AT WCFF 2024

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MONTERREY, Mexico, Nov. 22, 2024 /PRNewswire/ — IMMOTION, the global leader in immersive edutainment, received the Best Virtual Reality Award at the Wildlife Conservation Film Festival (WCFF) last month for The Great Migration, its groundbreaking 360º VR film experience.

“What their team accomplished with their intricate and non-intrusive camerawork was previously unseen by our judges.”

The WCFF annually awards the best in conservation filmmaking that spotlight global conservation advocacy.

In The Great Migration, IMMOTION immerses viewers into the incredible journey of over 2 million animals traveling between Tanzania’s Serengeti and Kenya’s Maasai Mara reserves as part of an annual phenomenon known as the Great Migration of East Africa. This journey is filled with predators preying on vulnerable herds that instinctually cross the treacherous Mara River each year.

IMMOTION’s team of VR filmmakers, led by Creative Director Ken Musen, captured breathtaking, immersive footage of the migration using custom-built 360º VR cameras within “rock-cams,” “croc-cams,” drones, and hot air balloons.

“We placed special VR cameras in places along the migration’s paths that no one has ever tried before,” said Musen. “The footage we captured was spectacular; for the first time in VR, you can see inside a herd of wildebeest as they struggle across the river or even come face-to-face with a hippo in the Mara.”

When up for consideration, the film’s production quality and craftsmanship were apparent from start to finish.

“After watching The Great Migration, the decision to award IMMOTION was instantly unanimous,” said Mauricio De La Maza, Interim CEO at the WCFF. “What their team accomplished with their intricate and non-intrusive camerawork was previously unseen by our judges.”

This award adds to the acclaim the film has received since debuting at the Association of Zoos and Aqaurium’s Mid-Year conference in March.

“The reaction from our partners and viewers has been astounding,” said Rod Findley, President and CEO of IMMOTION. “We are honored to receive this award from the WCFF as our missions align on advocating for global wildlife conservation education.”

The Great Migration is the most powerful film in IMMOTION’s growing library, including new immersive content slated for next year.

About IMMOTION

IMMOTION offers dynamic, motion-based virtual reality experiences, featuring live-action and animated educational content guided by marine biologists, wildlife experts, and conservation organizations such as the Marine Megafauna Foundation, Bimini Shark Lab, and the Dian Fossey Gorilla Fund. With over 100 locations worldwide and more than 2M unique annual users, IMMOTION helps leading zoos, aquariums, museums, and science centers generate ancillary revenue through award-winning, on-mission immersive attractions while reinforcing the impact of their education and conservation programs.

About WCFF

The Wildlife Conservation Film Festival aims to inform, engage, and inspire audiences about the utmost need and importance of protecting global biodiversity through its annual film festivals in New York, Los Angeles, and Monterrey, Mexico.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/immotion-wins-best-vr-award-for-the-great-migration-at-wcff-2024-302313936.html

SOURCE Immotion

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CCTV+: Embarking on a Renewed Dialogue at Liangzhu Between Global Civilizations–The ‘Liangzhu: A Dialogue across World Civilizations’ Promotional Video and Documentary to Premier

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BEIJING, Nov. 22, 2024 /PRNewswire/ — Exchanges make civilizations colorful, and mutual learning makes them prosper. A documentary on the recently-concluded Portugal and Greece stops of the ‘Belt and Road Initiative’ ‘Liangzhu: A Dialogue across World Civilizations’ cultural exchanges is about to be aired. A representation of cultural exchanges between the land of divine emblems and inscriptions of Liangzhu and the realm of Athena and navigational compasses, it presents Liangzhu culture’s popularity abroad and appreciation by local youth, media outlets, as well as cultural and academic communities.

The documentary, filled with exciting moments at the Events, could serve as a preview to the upcoming second Liangzhu Forum, building up the anticipation for an even more splendid future of human civilization. Also, it features further explorations into the stories and significance behind the Events.

This event was organized by the Information Office of Zhejiang Provincial People’s Government, the Foreign Affairs Office of Zhejiang Provincial People’s Government, and Zhejiang Media Group. It was hosted by the Overseas Center, or ZTV-World, of Zhejiang Media Group and was supported by the Chinese Embassy in Portuga, the Chinese Embassy in Greece, University of Lisbon, Portugal, and Aristotle University of Thessaloniki, Greece, among other institutions.

Video – https://mma.prnewswire.com/media/2565121/2024.mp4

View original content:https://www.prnewswire.co.uk/news-releases/cctv-embarking-on-a-renewed-dialogue-at-liangzhu-between-global-civilizationsthe-liangzhu-a-dialogue-across-world-civilizations-promotional-video-and-documentary-to-premier-302313937.html

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