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Open Banking Market to Grow by USD 57.66 Billion (2024-2028) as Demand for Fast Seamless Payments Rises, AI-Driven Market Evolution Report – Technavio

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NEW YORK, Oct. 31, 2024 /PRNewswire/ — Report on how AI is driving market transformation – The global open banking market size is estimated to grow by USD 57.66 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  27.2%  during the forecast period. Increased demand for fast and seamless payments is driving market growth, with a trend towards integration of AI into open banking services. However, implementation of strict guidelines in handling personal financial data  poses a challenge.Key market players include Airwallex, American Express Co., Australia and New Zealand Banking Group Ltd, Banco Bilbao Vizcaya Argentaria SA, Bank of Ireland, Caixa Geral de Depósitos SA, Citigroup Inc., Credit Agricole SA, Finastra, HSBC Holdings Plc, ING Groep NV, Jack Henry and Associates Inc, Mambu BV, Nationwide Mutual Insurance Co., NCR Voyix Corp., Qwist GmbH, Revolut Ltd., Royal Bank of Scotland plc, Societe Generale SA, and Wise Payments Ltd..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Service (Banking and capital markets, Payments, and Digital currencies), Deployment (On premise and Cloud), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Airwallex, American Express Co., Australia and New Zealand Banking Group Ltd, Banco Bilbao Vizcaya Argentaria SA, Bank of Ireland, Caixa Geral de Depósitos SA, Citigroup Inc., Credit Agricole SA, Finastra, HSBC Holdings Plc, ING Groep NV, Jack Henry and Associates Inc, Mambu BV, Nationwide Mutual Insurance Co., NCR Voyix Corp., Qwist GmbH, Revolut Ltd., Royal Bank of Scotland plc, Societe Generale SA, and Wise Payments Ltd.

Key Market Trends Fueling Growth

The open banking market is undergoing a major shift with the incorporation of artificial intelligence (AI) into its offerings. This trend is fueled by the demand for improved user experiences and sophisticated financial management tools. In June 2024, neobank bunq, Europe’s second-largest with 12.5 million users, partnered with Mastercard. This collaboration utilizes Mastercard’s open banking platform, enabling users to consolidate accounts from multiple banks into the bunq app. By integrating AI, bunq’s advanced money assistant, Finn, enhances these insights with transaction data from various sources. For instance, users can request a comprehensive summary of their travel expenses over the past year, and Finn will gather this information from both bunq and external accounts. In February 2024, Bud Financial (Bud) and Fintech Galaxy formed a strategic alliance to strengthen the open banking ecosystem. This partnership combines Bud’s data intelligence capabilities with Fintech Galaxy’s open Finance FINX Platform, employing AI-driven data enrichment techniques. This integration empowers financial institutions to deliver personalized financial experiences by offering in-depth insights into customer behavior and financial requirements. Both parties share a common goal to maximize the potential of open banking and data intelligence, fostering innovation and customer-focused solutions within the financial sector. The integration of AI in open banking is set to disrupt the industry by providing more customized, efficient, and insightful financial services. As more institutions adopt these technologies, the global open banking market is anticipated to experience heightened competition and innovation throughout the forecast period, ultimately benefiting consumers with more targeted and intelligent financial solutions. 

Open banking is revolutionizing the payment ecosystem by enabling secure access to financial data through APIs. Broadband connectivity and advanced technologies like AI and machine learning power big data analytics, enhancing personalized financial services. This trend is transforming traditional banking by providing real-time data for informed decisions and customer-centric services. E-commerce and venture capital are driving the adoption of open banking solutions. Security is paramount, with open API frameworks and security measures protecting sensitive customer data from online fraud. Open banking platforms offer innovative financial services, including insurance products and automated savings. Banks and financial institutions collaborate with third-party service providers to offer on-premise and cloud-based financial management tools. Open banking APIs facilitate seamless payment initiation and account information solutions, enhancing customer retention. Mobile banking benefits from these advancements, offering convenient and secure transactions. Despite these advantages, data security remains a concern. Open banking solutions must prioritize security measures to ensure trust and compliance with regulatory requirements. Retail and commercial banks are embracing open banking to stay competitive and meet evolving customer expectations. 

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Market Challenges

The global open banking market is confronting a major hurdle in implementing stringent guidelines for managing personal financial data. This challenge is accentuated by recent regulatory advancements geared towards ensuring data security and adherence. In September 2024, the Financial Data Exchange (FDX) petitioned the Consumer Financial Protection Bureau (CFPB) for recognition as an authorized standard-setting organization for financial firms offering open banking services. This recognition would bolster the credibility and influence of FDX’s standards, offering a benchmark for the industry. The CFPB has finalized a rule detailing the qualifications necessary for an organization to secure recognition as a standard-setting body. This rule is part of the broader Personal Financial Data Rights Rule, which aims to safeguard consumer financial data. The new rule stipulates the attributes that standard setters must adhere to for CFPB recognition, including transparency, inclusiveness, and the capacity to create consensus standards that can be widely adopted by the industry. Compliance with these guidelines poses significant challenges for financial institutions. First, meeting the new standards necessitates substantial investment in technology and processes. Financial institutions must modernize their systems to satisfy the rigorous data protection specifications, an undertaking that can be both time-consuming and expensive. Furthermore, the necessity for consensus among various stakeholders can slow down the standard-setting process, potentially delaying the implementation of new guidelines. Despite these challenges, the implementation of strict guidelines for handling personal financial data is crucial for the global open banking market. These guidelines are essential for safeguarding consumer data and fostering trust, but they also necessitate considerable effort and resources from financial institutions to achieve compliance.Open Banking is revolutionizing the financial industry by enabling banks and financial institutions to share customer data with third-party service providers through APIs. This trend is driving the development of personalized financial services, real-time data, and innovative solutions. However, challenges persist. Banks must choose between on-premise and cloud-based Open Banking platforms, ensuring customer-centric services, and maintaining security measures for sensitive customer data. Retail and commercial banks are embracing Open Banking Solutions for improved customer retention and digital transformation. Open Banking APIs facilitate the exchange of financial data, enabling informed financial decisions and the integration of insurance products. With the rise of mobile banking and payment initiation solutions, API management, identity verification, and authentication solutions are essential. Data sharing and data analytics are key to unlocking the full potential of Open Banking. Security measures remain a top priority to protect financial institutions and their customers.

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Segment Overview 

This open banking market report extensively covers market segmentation by

Service 1.1 Banking and capital markets1.2 Payments1.3 Digital currenciesDeployment 2.1 On premise2.2 CloudGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Banking and capital markets-  Open Banking is a financial system that enables customers to securely share their financial data with third-party providers. This system allows for more efficient and convenient financial management. Banks provide access to customers’ account information through Application Programming Interfaces (APIs), enabling seamless data exchange. This innovation benefits consumers by offering personalized financial services and improved financial management tools. Additionally, it fosters competition among financial institutions and fintech companies, driving innovation and better services for customers.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data (2018 – 2022) 

Research Analysis

Open banking is revolutionizing the payment ecosystem by enabling customers to share their financial data with third-party service providers through APIs. This innovative approach is transforming the way we manage our money and access financial services. With broadband connectivity becoming more widespread, open banking is making personalized financial services more accessible than ever before. Artificial intelligence and machine learning are key technologies driving the open banking revolution. They enable real-time data analysis, informed financial decisions, and automated savings. Big data analytics is used to identify trends and patterns in financial data, leading to the development of new insurance products and customer-centric services. Security is a top priority in open banking. Advanced encryption and multi-factor authentication are used to protect sensitive customer data from online fraud. Venture capital is pouring into the open banking market, fueling the development of new and innovative financial services. Banks and financial institutions are embracing open banking solutions to improve customer retention and stay competitive. Open Banking APIs provide access to real-time data, enabling e-commerce transactions and mobile banking services. Overall, open banking is transforming the financial industry, offering a more efficient, personalized, and secure way to manage money.

Market Research Overview

Open banking is a payment ecosystem that leverages Open API Frameworks to enable third-party service providers to access financial data from banks and financial institutions in real-time. This revolutionary approach to financial services is driven by broadband connectivity, artificial intelligence (AI), and machine learning, enabling personalized financial services, informed financial decisions, and customer-centric solutions. Open banking goes beyond traditional banking by offering innovative financial services, including payment initiation, account information, and API management solutions. E-commerce and venture capital industries benefit from open banking by streamlining transactions and enhancing customer experience. However, open banking also presents challenges such as online fraud and data security. Financial institutions must implement security measures to protect sensitive customer data. Open banking platforms offer identity verification and authentication solutions to mitigate risks. Open banking solutions encompass financial management tools, insurance products, and real-time data analytics. Cloud-based and on-premise solutions offer flexibility and scalability. Open Banking APIs provide access to financial data, enabling automated savings, mobile banking, and digital transformation. Open banking’s data-sharing capabilities enable financial institutions to offer more informed financial decisions and innovative services, enhancing customer retention and satisfaction. Security measures are essential to ensure trust and confidence in the open banking ecosystem. Retail and commercial banks, as well as financial institutions, are embracing open banking to stay competitive and meet evolving customer needs.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ServiceBanking And Capital MarketsPaymentsDigital CurrenciesDeploymentOn PremiseCloudGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Technology

Data Catalog Market is expected to generate a revenue of USD 5.72 Billion by 2031, Globally, at 22.61% CAGR: Verified Market Research®

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The Data Catalog Market presents strong growth potential driven by rising data complexity, cloud adoption, and compliance needs. However, high implementation costs and legacy system challenges demand careful planning. North America’s dominance highlights the importance of targeting mature markets with established digital ecosystems. For successful market entry, vendors should focus on scalable, secure solutions with seamless cloud integration, while offering flexible pricing models to appeal to mid-sized enterprises.

LEWES, Del., May 19, 2025 /PRNewswire/ — The Global Data Catalog Market Size is projected to grow at a CAGR of 22.61% from 2024 to 2031, according to a new report published by Verified Market Research®. The report reveals that the market was valued at USD 1.28 Billion in 2024 and is expected to reach USD 5.72 Billion by the end of the forecast period.

The Data Catalog Market is witnessing robust growth due to surging demand for streamlined data discovery, metadata management, and self-service analytics across industries.

Key Highlights of the Report:

Market Size & Forecast – In-depth analysis of current value and future projections.Segment Analysis – Detailed study across Component, Deployment Mode, and End-User.Regional Insights – Comprehensive coverage of North America, Europe, Asia-Pacific, and more.Competitive Landscape – Profiles of top players and their strategic initiatives.Technology Trends: Analyzes adoption of AI, ML, and automation in enhancing catalog functionalities.Regulatory Impact – Assessment of global and regional compliance frameworks.Investment Opportunities: Identifies hot spots for M&A, product innovation, and emerging use cases.

Why This Report Matters:

This report offers strategic insights into the rapidly evolving Data Catalog Market, equipping decision-makers with actionable intelligence on growth opportunities, emerging technologies, and competitive dynamics that directly impact data management investments.

Who You Should Read This Report:

CIOs & CTOs – For shaping enterprise data architecture and governanceData Analysts & Scientists – To enhance data discovery and usabilityIT Leaders – For integrating catalog solutions into cloud or hybrid infrastructureB2B Buyers & Consultants – Seeking in-depth vendor and segment evaluationsInvestors & Strategists – Exploring market entry and portfolio expansion opportunities

For more information or to purchase the report, please contact us at: https://www.verifiedmarketresearch.com/download-sample?rid=26914

Browse in-depth TOC on “Global Data Catalog Market Size

202 – Pages
126 – Tables
37 – Figures

Report Scope

REPORT ATTRIBUTES

DETAILS

STUDY PERIOD

2021-2031

GROWTH RATE

CAGR of ~22.61% from 2024 to 2031

BASE YEAR FOR VALUATION

2024

HISTORICAL PERIOD

2021-2023

FORECAST PERIOD

2024-2031

QUANTITATIVE UNITS

Value (USD Billion)

REPORT COVERAGE

Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Competitive Landscape, Key Players, Segmentation Analysis

SEGMENTS COVERED

By ComponentBy Deployment ModeBy End-User

 

REGIONS COVERED

North AmericaEuropeAsia PacificLatin AmericaMiddle East & Africa

 

KEY PLAYERS

Alation, Inc., Collibra NV, Informatica Inc., IBM Corporation, TIBCO Software Inc., Hitachi Vantara LLC, Alteryx, Inc., Datawatch Corporation, Microsoft Corporation, and Amazon Web Services, Inc.

CUSTOMIZATION

Report customization along with purchase available upon request.

Global Data Catalog Market Overview

Market Driver

Surge in Data Volume and Complexity: The exponential proliferation of data produced by IoT devices, enterprise systems, customer interactions, and third-party platforms has resulted in heightened data complexity. Organizations are currently compelled to extract useful insights from extensive, sometimes siloed and unstructured datasets. Data catalog systems provide centralized metadata stores that facilitate data search, lineage tracking, and classification, enabling expedited access to reliable data and enhancing analytical productivity across departments.

Rising Adoption of Cloud-Based Solutions: Organizations are progressively transitioning to cloud, multi-cloud, and hybrid IT infrastructures to enhance scalability and minimize infrastructure expenses. This transfer frequently results in fragmented data environments, causing difficulties in data visibility and control. Data catalogs provide effortless connectivity across several cloud platforms, facilitating cohesive perspectives of dispersed data assets. This not only improves agility and decision-making but also enables firms to optimize cloud investments and facilitate real-time analytics.

Demand for Regulatory Compliance & Data Governance: The emergence of data privacy legislation like GDPR, CCPA, and HIPAA has necessitated that enterprises establish comprehensive data governance frameworks. Non-compliance may lead to significant monetary fines and harm to reputation. Data catalogs provide automated data classification, policy enforcement, and the production of audit trails, so enhancing compliance efficiency and reliability. Businesses are progressively using catalog solutions to mitigate legal risks, implement access restrictions, and ensure transparency in data utilization.

To Purchase a Comprehensive Report Analysis: https://www.verifiedmarketresearch.com/select-licence?rid=26914

Market Restraint

High Implementation and Integration Costs: Implementing a comprehensive data catalog solution typically necessitates significant financial expenditure, encompassing software license, infrastructure enhancements, personnel training, and consultancy services. Moreover, incorporating new tools into legacy systems can be laborious and resource-demanding. For numerous mid-sized and budget-conscious organizations, substantial initial expenses and ambiguous return on investment may serve as impediments, postponing adoption despite the clear necessity for enhanced data management.

Data Silos and Legacy System Constraints: Numerous companies continue to function with antiquated or isolated systems that fail to accommodate contemporary metadata frameworks. The disjointed systems hinder the centralization and standardization of metadata, complicating the establishment of a singular source of truth. The efficacy of data catalog solutions is markedly diminished when integration is impracticable. This limitation impedes data democratization initiatives and constrains the complete attainment of analytical and operational advantages.

Concerns Over Data Privacy and Security: Although data catalogs enhance data accessibility, they also pose risks if stringent access controls and security measures are not established. Inadequate metadata disclosure may result in unauthorized access to sensitive or classified material. In sectors like finance and healthcare, where data sensitivity is paramount, apprehensions around security breaches and compliance infractions may impede adoption. Organizations must meticulously balance transparency with security, hence increasing implementation complexity.

Geographical Dominance

North America leads the Data Catalog Market owing to its early embrace of advanced analytics, significant presence of major IT firms, and rigorous legislative frameworks that promote data governance. Businesses in the U.S. and Canada are swiftly allocating resources to metadata management and cloud integration, hence increasing the demand for catalog solutions. The region’s developed IT infrastructure and innovation-centric economy establish it as the leader in market expansion and technological progress.

Key Players

The “Global Data Catalog Market” study report will provide a valuable insight with an emphasis on the global market. The major players in the market are Alation, Inc., Collibra NV, Informatica Inc., IBM Corporation, TIBCO Software Inc., Hitachi Vantara LLC, Alteryx, Inc., Datawatch Corporation, Microsoft Corporation, and Amazon Web Services, Inc.

Data Catalog Market Segment Analysis

Based on the research, Verified Market Research has segmented the global market into Component, Deployment Mode, End-User, and Geography.

Data Catalog Market, by Component:SolutionsServices

Data Catalog Market, by Deployment Mode:Cloud-BasedOn-Premises

Data Catalog Market, by End-User:HealthcareManufacturing

Data Catalog Market, by GeographyNorth AmericaU.SCanadaMexicoEuropeGermanyFranceU.KRest of EuropeAsia PacificChinaJapanIndiaRest of Asia PacificROWMiddle East & AfricaLatin America

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Visualize Data Catalog Market using Verified Market Intelligence -:

Verified Market Intelligence is our BI Enabled Platform for narrative storytelling in this market. VMI offers in-depth forecasted trends and accurate Insights on over 20,000+ emerging & niche markets, helping you make critical revenue-impacting decisions for a brilliant future.

VMI provides a holistic overview and global competitive landscape with respect to Region, Country, Segment, and Key players of your market. Present your Market Report & findings with an inbuilt presentation feature saving over 70% of your time and resources for Investor, Sales & Marketing, R&D, and Product Development pitches. VMI enables data delivery In Excel and Interactive PDF formats with over 15+ Key Market Indicators for your market.

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Verified Market Research® stands at the forefront as a global leader in Research and Consulting, offering unparalleled analytical research solutions that empower organizations with the insights needed for critical business decisions. Celebrating 10+ years of service, VMR has been instrumental in providing founders and companies with precise, up-to-date research data.

With a team of 500+ Analysts and subject matter experts, VMR leverages internationally recognized research methodologies for data collection and analyses, covering over 15,000 high impact and niche markets. This robust team ensures data integrity and offers insights that are both informative and actionable, tailored to the strategic needs of businesses across various industries.

VMR’s domain expertise is recognized across 14 key industries, including Semiconductor & Electronics, Healthcare & Pharmaceuticals, Energy, Technology, Automobiles, Defense, Mining, Manufacturing, Retail, and Agriculture & Food. In-depth market analysis cover over 52 countries, with advanced data collection methods and sophisticated research techniques being utilized. This approach allows for actionable insights to be furnished by seasoned analysts, equipping clients with the essential knowledge necessary for critical revenue decisions across these varied and vital industries.

Verified Market Research® is also a member of ESOMAR, an organization renowned for setting the benchmark in ethical and professional standards in market research. This affiliation highlights VMR’s dedication to conducting research with integrity and reliability, ensuring that the insights offered are not only valuable but also ethically sourced and respected worldwide.

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From Web3 to Wall Street: Bybit Becomes the First Crypto Exchange to Offer Direct Global Stock Trading with USDT

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DUBAI, UAE, May 19, 2025 /PRNewswire/ — In a landmark move bridging traditional and decentralized finance, Bybit, the world’s second-largest crypto exchange by trading volume, has launched direct trading of top global stocks with USDT. This innovation—part of Bybit’s expanding Gold & Forex (MT5) product suite— unlocks direct trading of 78 of the most sought-after global equities—including Apple ($AAPL), Tesla ($TSLA), Meta ($META), Nvidia ($NVDA), and Amazon ($AMZN)—all powered by USDT. Users can now tap into traditional markets like stocks, gold, oil, indices, and forex, without fiat onboarding or leaving the crypto ecosystem.

With this launch, Bybit became the first and only major crypto exchange to unify crypto, stocks, and traditional assets under one roof, enabling seamless trading across asset classes from a single account and wallet. Whether you’re chasing earnings, hedging exposure, or responding to global macro shifts, this upgrade delivers crypto-native speed, simplicity, and flexibility to global markets.

From Bitcoin to Wall Street and beyond, Bybit traders can now move fluidly between digital and traditional markets—leveraging the power of stablecoins to access a full spectrum of global opportunities in real time.

Why This is a Game Changer

Access Top Global Stocks: Including Apple ($AAPL), Tesla ($TSLA), Meta ($META), Nvidia ($NVDA), Amazon ($AMZN), and more—all now live on Bybit Gold & FX (MT5).One Platform, All Trading: Trade crypto, stocks, gold, oil, indices, and forex—all using USDT.Seamless, Crypto-Native Execution: No fiat required. No barriers. Just pure trading freedom.

Whether you’re hedging crypto volatility with gold, speculating on oil or forex, or investing in tech stocks, Bybit’s enhanced Gold & FX offering opens the door to a truly unified financial experience.

Wall Street Meets Web3: Limited-Time Launch Offer

To celebrate this milestone, Bybit is launching the “Wall Street meets Web3” campaign. From June 2 to June 15, 10:00 (UTC), all users will receive a 50% discount on trading fees for stock trades made through Bybit Gold & FX. It’s your chance to explore the future of finance—where the flexibility of crypto meets the legacy of Wall Street—at half the cost.

#Bybit / #TheCryptoArk

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open, and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press
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Comcast Supports Military Veterans with Laptop Giveaway and Lift Zone Opening

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Tech leader launches newest Lift Zone to expand digital access

KNOXVILLE, Tenn., May 19, 2025 /PRNewswire/ — Comcast has partnered with the Liberty Place Housing Complex to launch a new Lift Zone aimed at promoting digital literacy and increasing access to technology for its residents. The opening ceremony and laptop giveaway, held at Liberty Place H, featured City of Knoxville Mayor Indya Kincannon, Knox County Mayor Glenn Jacobs, Comcast Vice President of Government Affairs Melinda Little, and Knoxville’s Community Development Corporation Chief Strategy Officer Marisa Moazen.

Comcast’s Veteran-focused employee resource group (ERG), VetNet, played a key role in the event by providing each resident with a personal letter of appreciation. VetNet members include Comcast employees who are veterans, active military, military family members and other supporters of the military community.

Comcast Investing in the Veteran Community

The event began with an opening ceremony announcing the launch of the new Lift Zone, followed by the presentation of 35 laptops to the residents of Liberty Place. 

“The residents of Liberty Place have made countless sacrifices in service to our country,” said City of Knoxville Mayor Indya Kincannon. “This act of generosity by Comcast helps to remind them that we are grateful, recognize their sacrifice, and are committed to their growth.” 

Since 2015, Comcast has hired more than 21,000 veterans, National Guard and reserve service members and military spouses, and the Veteran Network ERG has over 9,000 members. In 2024, Comcast earned recognition for the third consecutive year as a top three overall employer in the Military Times’ “Best for Vets” rankings.

Expanding Access to Digital Resources

“Providing internet access and laptops to our veterans is a major step in showing them the importance of technology and the impact these tools have on our lives,” said Knox County Mayor Glenn Jacobs. “Thank you to Comcast for this contribution to our veterans.”

The newly launched Lift Zone provides free high-speed internet access for residents at Liberty Place. This housing complex features 32 fully furnished units for veterans who have experienced homelessness or are at risk of homelessness.

“Creating Lift Zones and providing resources that encourage digital access are a major part of Comcast’s commitment to the communities we serve,” said Melinda Little, Vice-President of Government Affairs at Comcast. “The laptops, and reliable, high-speed internet provided by Comcast today will be instrumental in helping these veterans begin their next chapters.”

Comcast’s Longstanding Commitment to Knoxville

Comcast has served Knoxville for nearly three decades through Project UP, a 10-year, $1 billion effort launched in 2021 to foster digital opportunity. As part of this initiative, the Internet Essentials program has helped over 680,000 Knoxville residents connect to affordable home internet since its launch in 2011. Additionally, Comcast has established WiFi-connected “Lift Zones” at local community centers, providing safe spaces for students and families to engage in distance learning, complete homework, acquire digital skills, and search for employment.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations Experiences. Visit www.comcastcorporation.com for more information.

Media Contact
Donnie Hannah
donald_hannah@comcast.com
(470) 322-8272

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