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UScellular Launches “Life in US Mode” NIL Program to Amplify Voices of Female Athletes

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CHICAGO, Oct. 29, 2024 /PRNewswire/ — UScellular is expanding its “Life in US Mode” content series to amplify the voices of six female collegiate athletes and promote healthy digital habits. The Name, Image, and Likeness (NIL) program aims to spark meaningful discussions and drive awareness about the importance of maintaining a healthy balance between online and real-life connections, especially among female athletes.

UScellular is amplifying the voices of six female collegiate athletes to help promote healthy digital habits.

The increased attention on women’s sports has had an overwhelmingly positive impact, inspiring more young women to envision a future in sports. At the same time, it has also brought additional scrutiny and occasional negativity to the athletes themselves. According to a report conducted by Loughborough University, up to 1/3 of social posts aimed at athletes are negative, and female athletes are disproportionately affected.*

The “Life in US Mode” content series will explore a very topical and inspiring group of female college athletes to share their stories on how they connect with fans online and in real life, block out negativity and stay present in their daily lives. They may also participate in UScellular events during the year to engage with fans. These athletes include:

Brooke Alban, West Virginia University GymnasticsCourtney Colarullo, University of Maine HockeyAudi Crooks, Iowa State University BasketballLia Howard, University of Illinois SoccerDevyn Robinson, University of Wisconsin VolleyballHannah Stuelke, University of Iowa Basketball

“Mental health plays a huge role in the lives of student-athletes. With so many factors out of our control in today’s digital world, practicing healthy habits and sharing our personal stories can make a huge impact,” shared Stuelke. “UScellular’s ‘Life in US Mode’ offers a platform for female student-athletes like me to drive this mission forward, encouraging current and future athletes to set a positive example.”

The series kicks off with an Instagram post from Robinson talking about the importance of connecting with her teammates off the court.

“Through the highs and lows of being a student athlete, I can lean on the connections I’ve made with my teammates to help support me on and off the court,” said Robinson. “I’m really excited to be working with UScellular to help share my story to inspire young female athletes to do the same: to be confident, to cut out the noise, and to achieve their dreams, no matter what.”

UScellular has been a longtime proponent of creating healthier digital habits and launched its “Built For US” platform with “US Mode” in Spring of 2023. This is the third year it has supported collegiate athletes through Name, Image and Likeness opportunities, and this year’s program expands on the “Life in US Mode” series that also includes stories from musicians Chase Rice and Alanis Morissette.

“Sports can be instrumental in young people’s lives, and having athletes to admire can inspire them to confidently follow their own path,” said Verchele Roberts, vice president of brand management at UScellular. “We are in awe of these athletes every day – not only by their in-game performances, but by how they carry themselves outside of competition. Our ‘Life in US Mode’ NIL program is about amplifying their unique voices and understanding the need to be intentional about creating the time and space for the important people in our lives.”

Fans can get in on the action by following UScellular social media accounts or the athletes’ Instagram, TikTok or YouTube accounts.

*Safeguarding Online Sporting Spaces: Examining Virtual Maltreatment, Abuse and Toxic Social Media Practices Experienced by Olympic Athletes – Loughborough University

About UScellular
UScellular is the fourth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to help customers stay connected to the things that matter most. The Chicago-based carrier provides a strong, reliable network supported by the latest technology and offers a wide range of communication services that enhance consumers’ lives, increase the competitiveness of local businesses and improve the efficiency of government operations. Through its After School Access Project, the company has donated more than $23 million in hotspots and services to help youth connect to reliable internet. To learn more about UScellular, visit one of its retail stores or www.uscellular.com. To get the latest news, visit newsroom.uscellular.com.

For more information, contact:
uscdlmediarelations@uscellular.com

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BingX Introduces ALTCOIN Index Futures Trading: One Click, Countless Trends

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VILNIUS, Lithuania, Dec. 27, 2024 /PRNewswire/ — BingX, a global leading cryptocurrency exchange, is excited to announce the launch of ALTCOIN Index, the first futures trading pair involving top altcoins. This innovative trading product offers users a one-click solution to efficiently track and trade major cryptocurrency trends with ease.

Traditionally used in stock markets, a futures index is a financial derivative that tracks the performance of a group of assets, such as stocks of commodities. These instruments were first introduced to simplify trading by allowing investors to speculate on or hedge against the collective movements of selected market sectors. Instead of purchasing individual stocks, traders are able to access broad market exposure in a single transaction, saving time and reducing costs.

In the cryptocurrency market, this new ALTCOIN/USDT futures trading pair works similarly by bundling the performance of the top mainstream cryptocurrencies by market capitalization, excluding Bitcoin (BTC) and stablecoins. The current index includes ETH, XRP, SOL, BNB, DOGE, ADA, TRX, AVAX, and SHIB. This approach is more efficient compared to buying individual cryptocurrencies or ETFs as this allows for direct speculation using tiered leverage options without the need to manage multiple positions, effectively diversifying trading risks associated with individual asset volatility.

Vivien Lin, Chief Product Officer of BingX, commented on the new offering: “By aggregating a range of leading cryptocurrencies into a single trading instrument, we’re giving users a practical and efficient way to better capture market trends. This index trading pair should help our less experienced users with their trading goals more easily, particularly when they are unsure which asset to trade and just want to trade major altcoins in general with leverage.”

BingX users can take advantage of tiered leverage options and competitive rates consistent with the platform’s perpetual futures terms, simplifying open order management and enhancing trading efficiency. The platform also ensures that the index composition remains current, with regular quarterly adjustments and temporary updates in response to market conditions.

About BingX
Founded in 2018, BingX is a leading crypto exchange, serving over 10 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals. BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency. In 2024, BingX proudly became the official crypto exchange partner of Chelsea Football Club, marking an exciting debut in the world of sports.

For more information please visit: https://bingx.com/

 

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Lyric’s first solid-state battery front-end equipment is shipped to customer in United States

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BEIJING, Dec. 26, 2024 /PRNewswire/ — Recently, Lyric’s first solid-state battery front-end equipment has been shipped to a customer in the United States. Relying on its deep accumulation in the field of solid-state battery technology, Lyric has achieved strategic development on the global stage.

As of now, Lyric’s Z-shape stacking machine has reached the forefront of the industry, achieving an efficient stacking speed of 0.1s/pcs and ultra-high precision alignment of ≤ ± 0.3mm, setting an industry benchmark. At the same time, with the innovative design, the double planetary mixer realizes the efficient mixing of various viscosity materials, showing extraordinary flexibility, and significantly enhances the safety and efficiency of the production process through the iterative upgrade of automation technology, and provides customized services to accurately meet customer needs.

Looking to the future, Lyric will continue to expand its global footprint, based on the deep accumulation in the field of solid-state batteries since 2020, and its patented technology of dry electrode and stacking process and self-developed equipment advantages, Lyric not only demonstrates excellent capabilities in the manufacture of solid-state battery production equipment, but also provides a full range of solutions. Covers customized delivery from a single station to the entire production line. In terms of international cooperation, Lyric is actively seeking cooperation opportunities with more overseas enterprises, aiming to promote China’s solid-state battery equipment technology and solutions to the global market, further enhance its influence and competitiveness in the global renewable energy industry chain, and jointly explore unlimited possibilities in the field of renewable energy.

 

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Life-Space Wins Prestigious 62nd Australian Export Awards

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MELBOURNE, Australia, Dec. 27, 2024 /PRNewswire/ — At the prestigious 62nd Australian Export Awards held at Parliament House in Canberra, Life-Space, Australia’s No. 1 probiotic brand, proudly claimed the title of ‘E-commerce Winner of the Australian Export Awards 2024’. This incredible achievement underscores Life-Space’s unwavering commitment to delivering world-class health solutions to global consumers, fuelled by innovative digital strategies and a robust e-commerce presence.

Celebrating Australian Export Excellence

The Australian Export Awards, established in 1963 and presented by the Australian Trade and Investment Commission (Austrade) in collaboration with State and Territory awards programs, is a premier national program. It recognises the achievements of Australia’s most outstanding, innovative, and inspiring exporters, highlighting their significant contributions to the nation’s economy.

A Global Leader in Consumer Health

Life-Space has established itself as a trusted name in probiotics, offering products that support gut microbiome and whole-body health. Exporting to over 20 countries, including China and key Southeast Asian markets, Life-Space continues to redefine the global consumer health landscape. The brand’s dedication to scientific innovation, high-quality manufacturing, and consumer education has made it a household name worldwide. 

Driving E-commerce Excellence

The award recognises Life-Space’s exceptional ability to adapt to the ever-evolving digital marketplace. Through strategic collaborations, robust online platforms, and consumer-centric marketing campaigns, Life-Space has consistently delivered value to its customers while expanding its global footprint. Notably, Life-Space has seen explosive growth in China’s cross-border e-commerce market, alongside outstanding performance in Southeast Asian countries such as Singapore, Vietnam, and Malaysia. The Singapore market, in particular, has recorded an impressive 140% annual growth rate for three consecutive years.

‘This recognition is a testament to the passion and hard work of the entire Life-Space team,’ said Alan Yi, Life-Space Group’s General Manager – Global Business, ‘We are proud to represent Australia on the global stage and remain dedicated to bringing the best in probiotics to consumers worldwide.’

Looking Ahead

As Life-Space celebrates this milestone, the brand is focused on forging new market opportunities, advancing health education, and introducing cutting-edge products that enhance everyday health and well-being.

“Our vision for 2025 includes expanding our export capacity and preparing to introduce our products to the U.S. market,” added Yi. “This achievement further reinforces our position as a global leader in consumer health.”

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