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Amplifying the Power of Creatives with AI

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Yahoo Creative Unites Three Key Elements to Transform Ad Creatives and Achieve Marketing Goals

TAIPEI, Oct. 25, 2024 /PRNewswire/ — Artificial Intelligence (AI) is reshaping the creative landscape of digital advertising and revolutionizing the interaction between brands and consumers. But what do advertisers and consumers think about AI? How can it “build trust” and “enhance the consumer experience” in digital advertising? According to a study by Yahoo and Publicis Group, a significant gap exists between advertisers and consumers regarding their understanding and perception of AI. Notably, 77% of advertisers believe AI will positively impact society and view it as the next major wave of technology. While AI tools are widely used for marketing applications, including creative development and performance optimization, most advertisers acknowledge that AI contributes to business growth. In contrast, consumers are more cautious, with only 38% believing AI will have a positive societal impact. Most consumers feel that AI requires better regulation and fact-checking, though they recognize its potential in advancing scientific development.

As a company driven by innovation, Yahoo has long utilized AI extensively across its services and continues to explore new ways to enhance the customer experience. This includes the seamless integration of AI into products such as Yahoo Mail and Yahoo News, which significantly improves the accuracy of news recommendations and optimizes content through concise summaries. This allows users to receive information tailored to their interests. In the realm of digital advertising, Yahoo leverages its comprehensive Yahoo Creative solutions to enhance ad creativity with AI, making ads more appealing and helping advertisers achieve their marketing goals.

78% of Marketers Believe AI Will Make Ads More Impactful

AI not only assists teams in developing creative advertising tools, improving efficiency and generating higher-quality content, but it also helps advertisers produce more creative elements in less time to meet consumers’ demands for diverse and personalized ad experiences. Roger Li, Senior Director of Yahoo Creative APAC, explained that AI’s ability to handle repetitive, routine tasks allows creatives to focus on more critical, innovative, and strategic work, such as brainstorming, idea generation, and exploring more effective applications of AI. Moreover, AI enhances data analysis, predictive insights, and optimization capabilities through machine learning and deep learning, resulting in improved ad performance. According to study, 78% of marketers believe AI can help deliver the right ad content to the target audience at the right time and place, transforming interactions between brands and consumers. Additionally, AI enables real-time content adjustments and ultra-personalized ads, fostering deeper emotional connections with audiences and effectively increasing consumer engagement while achieving a better return on investment (ROI). Furthermore, 50% of consumers are open to AI recommending products and providing ads relevant to their interests.

As consumers’ perceptions of AI continue to evolve, advertisers must use AI responsibly to build consumer trust. Research shows that opinions on the use of AI-generated images in advertising vary significantly. The least accepted are AI-generated “human likenesses,” with only 37% of consumers expressing comfort with these images. Following this, 50% of consumers are receptive to “AI copywriting,” indicating that content quality is more important than the creator or method. The most accepted category is “background images,” with 60% of consumers feeling comfortable with AI-generated backgrounds. However, only 44% of consumers are comfortable with fully AI-generated visuals, highlighting ongoing skepticism about visual storytelling driven entirely by AI. This study underscores the importance consumers place on balancing innovation with authenticity.

Next-Generation AI Marketing Tools: The Three Key Elements of Yahoo Creative Are Changing the Face of Ad Creatives 

Yahoo continues to explore AI in all aspects of creative development, integrating it into the Yahoo ecosystem to provide unique advertising services tailored to brands’ needs. In 2024, Yahoo Creative was launched globally as an all-in-one solution featuring three key components: AI-powered creative tools, expert human services, and a modern advertising platform that ensures unrestricted creative delivery. The generative AI capabilities within Yahoo Creative can quickly produce creative copy and dynamic content, streamlining workflows and accelerating development. Leveraging deep learning, Yahoo Creative also analyzes and optimizes personalized ad experiences. Yahoo is committed to balancing AI-driven solutions with human creativity, maintaining quality and relevance, and ensuring that creative ads are trusted by both advertisers and consumers.

Yahoo Creative enables the creation of flexible and adaptable ads while supporting various formats, including long videos and multi-image carousel ads. It tailors ads to meet diverse marketing needs, effectively connecting messages with consumers and delivering excellent ad performance for brands. This Valentine’s Day, Yahoo Creative helped brands in Taiwan achieve remarkable results. Bulgari Taiwan promoted its special Valentine’s Day products using carousel ad images, recommending suitable items and incorporating 3D interactions to enhance user experience, resulting in a 26% increase in click-through rate (CTR) and more than double the interaction rate compared to previous campaigns. Meanwhile, Yahoo Taiwan Shopping utilized Yahoo Creative’s AI tools to select the most appropriate products and precisely target audiences for high-end Valentine’s Day items, doubling the CTR compared to traditional multi-image carousel ads.

AI has become a crucial tool for enhancing creativity and marketing efficiency in today’s digital landscape. Brands and advertisers should collaborate with trusted partners to accelerate the creation of creative ad content, strengthen emotional connections with audiences, and make ads more adaptable and personalized. This approach can effectively shorten the distance between brands and consumers, increase interaction and satisfaction, and help achieve marketing goals.

 

 

 

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SOURCE Yahoo

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Quarterhill Awarded High-Speed Weigh-In-Motion Prescreening Contract in Belgium

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The new WIM station will assist Brussels Mobility in achieving its goals of improving road safety and creating a fair regulatory environment by reducing the number of overloaded vehicles on the roads of the Brussels region.Traffic data provided by the system will support Brussels Mobility’s mission to foster economic growth and improve quality of life through the development of transport infrastructure.

TORONTO, Jan. 10, 2025 /PRNewswire/ – Quarterhill Inc. (“Quarterhill” or the “Company”) (TSX: QTRH) (OTCQX: QTRHF), announced today a contract to provide weigh-in-motion (“WIM”) technology to Brussels Mobility through a joint project with Belgium-based technology integrator Jacops NV (“Jacops”). Quarterhill will be responsible for the design and supply of the WIM subsystem, technical support, and training. Quarterhill will also provide Jacops with the software necessary for commercial vehicle monitoring and enforcement.

Quarterhill will supply the WIM system for the Brussels-Capital Region weigh station, which will be used to pre-select overloaded vehicles for enforcement. The dynamic weighing station will promote and improve the efficiency of inspections by screening vehicles at highway speeds in advance of the law enforcement inspection site. In addition, the weigh station will generate data that provides an accurate, real-time picture of the vehicles on the E19 highway.

The system’s goal is to reduce the number of overloaded vehicles on the Brussels Region’s roads. Overloading causes many problems, such as rapid road deterioration, more serious accidents, and unfair competition between transport companies. Quarterhill’s technology mitigates these issues by screening for overweight vehicles while optimizing the use of enforcement resources.

“We are excited at the prospect of introducing our advanced enforcement technology to Brussels Mobility and expanding our presence in Europe,” said Chuck Myers, CEO of Quarterhill. “Together with Jacops, we will deploy a state-of-the-art high-speed WIM system that will make Belgian roads safer and more sustainable. We have a longstanding relationship with Jacops as a customer for our microwave sensor products, and this project demonstrates how having a broad portfolio of traffic technologies and established relationships with traffic system integrators leads to further opportunities.”

The weigh station will monitor four lanes of one-way traffic on the highway and record data on vehicle classification and vehicle tax without impeding traffic. An overview camera provides images to help enforcement personnel clearly identify vehicles flagged by the system. An Automated Number Plate Reader system will photograph, recognize, store, process, and transmit the number plates of vehicles approaching the dynamic weighing station.

Quarterhill’s iSINC WIM controller was selected for the project as it offers preselection of overweight vehicles, creates comprehensive vehicle records, classifies vehicles, and meets the desired standards for continual uptime monitoring and ease of service. iSINC’s versatility allows it to control a wide array of sensors, cameras, dimensioning systems, communication systems, and custom equipment.

WIM sensors that comply with the accuracies outlined in the Nmi International WIM standard Specification and test procedures for WIM Systems will be installed at the site. The WIM sensors meet the lane width specifications and provide high durability, stable output over time, and IP68 water resistance.

Quarterhill will advise Jacops on the design and placement of the WIM system components to ensure optimal operation, including onsite technical support for installation, testing, and initial calibration. Quarterhill will also provide Jacops with thorough training on the WIM components and system calibration. Over the 2-year warranty period, Quarterhill will provide remote diagnostics and technical support to ensure continuous uptime and optimal performance.

“This project shows that Quarterhill’s technology is well suited to the precise needs of European agencies. We are set to elevate road safety and integrity in the region, reinforcing our expanding footprint in this important market,” stated Heimo Haub, Managing Director, Quarterhill Europe.

About Quarterhill
Quarterhill is a leading provider of tolling and enforcement solutions in the Intelligent Transportation System (ITS) industry. Our goal is technology-driven global leadership in ITS, via organic growth of our tolling and enforcement businesses, and by continuing an acquisition-oriented investment strategy that capitalizes on attractive growth opportunities within ITS and its adjacent markets. Quarterhill is listed on the TSX under the symbol QTRH and on the OTCQX Best Market under the symbol QTRHF. For more information: www.quarterhill.com.

Forward-looking Information
This news release contains forward-looking information and forward-looking statements within the meaning of applicable Canadian securities laws (collectively, “forward-looking statements”). Such forward-looking statements relate to future events, conditions or future financial performance of ‎Quarterhill based on future economic conditions and courses of action. All statements other ‎than statements of historical fact may be forward-looking statements. Such forward-looking statements ‎are often, but not always, identified by the use of any words such as “seek”, “anticipate”, “budget”, ‎‎”plan”, “goal”, “expect” and similar expressions.

Forward-looking statements involve known and unknown risks, assumptions, ‎uncertainties and other factors that may cause actual results or events to differ materially from those ‎anticipated in such forward-looking statements. Material risk factors that could cause actual results to differ materially from the forward-looking statements contained in this news release include, among others, demand for Quarterhill’s products and services; general economic and market conditions; competition; risks relating to technological advances and cyber-security; and other risks set forth in the Company’s most recent annual information form available on SEDAR+ at www.sedarplus.ca. The Company believes the expectations reflected in ‎the forward-looking statements are reasonable, but no assurance can be given that these expectations ‎will prove to be correct and such forward-looking statements included in this news release should not be ‎unduly relied upon.‎ Material factors and assumptions used to develop the forward-looking statements contained in this news release include, among others: Quarterhill’s ability to execute on its business plan; demand for Quarterhill’s products and services; operating assumptions; and financial projections and cost estimates. Quarterhill has no intention, and undertakes no obligation, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

View original content:https://www.prnewswire.com/news-releases/quarterhill-awarded-high-speed-weigh-in-motion-prescreening-contract-in-belgium-302347610.html

SOURCE Quarterhill

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ez1099 2024 Edition Tax Preparation Software for 2025 Tax Season Is Available for Electronic Filing

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REDMOND, Wash., Jan. 10, 2025 /PRNewswire/ — Designed for US business owners, tax professionals and entrepreneurs, the latest ez1099 tax form software from Halfpricesoft.com is easy to navigate and streamline processing unlimited forms for multiple companies for one flat rate.  The latest edition of ez1099 supports paper form printing, pdf printing and efile feature. It also comes with a recipient data import feature from the spreadsheet and QuickBooks IIF file.

 

“ez1099 2024 software is now available for business owners and tax professionals to print and file 1098’s and 1099’s, seamlessly.” Dr. Ge, Founder of Halfpricesoft.com, says.

ez1099 software streamlines the preparation, printing, and e-filing of essential IRS forms, including W2G, 1097BTC, various 1098 forms (1098, 1098C, 1098E, 1098F, 1098Q, 1098T), numerous 1099 forms (1099A, 1099B, 1099C, 1099CAP, 1099DIV, 1099G, 1099INT, 1099K, 1099LTC, 1099MISC, 1099NEC, 1099OID, 1099PATR, 1099Q, 1099QA, 1099R, 1099S, 1099SB, 1099SA), 5498 forms (5498, 5498ESA, 5498QA, 5498SA), as well as 8935, 3921, 3922, and 1096 forms.

Cost is only $79 per installation for the basic version of ez1099 Software or $139 per installation for the advanced version with bulk printing feature, import feature, PDF file creation and electronic filing capability. Also offered in a network version for two or more installations starting at $199 to enable sharing data between computers or offices.

ez1099 is compatible with Windows 11, 10, and 8.  It can also run on Windows Vista system, 7, and MAC machines (Mac can run the system only if installed with Bootcamp).

The features in the latest version ez1099 software include but are not limited to:

electronically file unlimited forms to the IRS with one flat rateez1099 blank paper prints out recipient copiesPrint in bulk for faster processingQuick data importing featureCustomers can save even more time by compiling and saving form data for later use and modificationSupport unlimited accounts and unlimited recipients at no additional chargeGo green with optional PDF document converting and e-file (electronic filing) featuresFeature to process correction forms included

Starting at $79.00 for the print and mail version and $139.00 to electronically file. Halfpricesoft.com welcomes all clients to begin the no obligation thirty-day test drive today at https://www.halfpricesoft.com/1099_software.asp#purchase

About halfpricesoft.com

Halfpricesoft.com is a leading provider of small to midsize business software, including online and desktop payroll software, online employee attendance tracking software, accounting software, in-house business and personal check printing software, W2, software, 1099 software, 1095 ACA form software and ezACH direct deposit software. Software from halfpricesoft.com is trusted by thousands of customers for over 20 years and will assist business owners simplify payroll processing and streamline business management.

View original content to download multimedia:https://www.prnewswire.com/news-releases/ez1099-2024-edition-tax-preparation-software-for-2025-tax-season-is-available-for-electronic-filing-302340859.html

SOURCE Halfpricesoft.com

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The New York Stem Cell Foundation Research Institute Enters Agreement to Accelerate Precision Drug Discovery for Neurodegenerative Disease

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Partnership Will Harness NYSCF’s Automated Cell Culture Systems and Artificial Intelligence Capabilities to Study Disease at an Unprecedented Cellular Level

NEW YORK, Jan. 10, 2025 /PRNewswire/ — The New York Stem Cell Foundation (NYSCF) Research Institute today announced they have entered into an agreement with Janssen Research & Development, LLC, a Johnson & Johnson company, to use NYSCF’s AI-powered platform for drug discovery to target neurodegenerative disease. This initiative brings together NYSCF’s advanced robotic systems for stem cell research and J&J’s expertise in drug discovery and data science to unlock novel disease insights and accelerate the development of more effective and tailored treatments.

NYSCF has developed proprietary automation technology that enables large-scale, reproducible disease modeling and drug screening using patient-derived stem cells. By combining high-content cell imaging with machine learning-driven analysis, NYSCF’s platform can reveal previously undiscovered disease phenotypes and therapeutic targets leading to the development of novel therapeutic approaches. This versatile platform is adaptable to a wide range of cell types and diseases, making it uniquely positioned to advance precision medicine for patients.

“This work with Johnson & Johnson allows us to integrate our cutting-edge stem cell automation and AI platform with their deep expertise in therapeutic development,” said Jennifer J. Raab, President and CEO of NYSCF. “Together, we look forward to accelerating the discovery of innovative treatments for patients affected by devastating neurodegenerative disease.”

About The New York Stem Cell Foundation Research Institute
The New York Stem Cell Foundation (NYSCF) Research Institute is an independent non-profit organization accelerating cures and better treatments for patients through stem cell research. The NYSCF Research Institute is an acknowledged world leader in stem cell research and in the development of pioneering stem cell technologies, including the NYSCF Global Stem Cell Array®, which is used to create cell lines for laboratories around the globe. NYSCF focuses on translational research in an accelerator model designed to overcome barriers that slow discovery and replace silos with collaboration. For more information, visit nyscf.org.

CONTACTS:
David McKeon
212-365-7440
dmckeon@nyscf.org

Chris Taylor
chris@christaylorpr.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/the-new-york-stem-cell-foundation-research-institute-enters-agreement-to-accelerate-precision-drug-discovery-for-neurodegenerative-disease-302347569.html

SOURCE The New York Stem Cell Foundation

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