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Whitney Hoversten’s Impactful Design Features Elation Lighting For Bruno Mars

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LOS ANGELES, Oct. 25, 2024 /PRNewswire/ — Bruno Mars is undeniably captivating, and behind the scenes lighting designer Whitney Hoversten is shaping the visual spectacle of his shows using cutting-edge lighting. From his eight-year residency at Park MGM in Las Vegas to selling out stadiums worldwide, Hoversten has employed weatherproof Elation PROTEUS lighting to enhance and complement the global superstar’s dynamic performances.

For over a decade, Mars has reigned as one of the music industry’s most successful artists, with a string of hits spanning multiple genres and 15 Grammy Awards. Unsurprisingly, demand for his performances is at an all-time high. This year began with seven sold-out shows at the Tokyo Dome in Japan, followed by performances in Mexico, and Asia, the grand opening of LA’s new Intuit Dome, and regular dates at his Las Vegas residency. He played in Brazil this fall with a record-setting number of shows and will wrap up the year back in Vegas.

Always evolving
Hoversten has been along for the ride for nearly eight years and his position has evolved. Today, he wears many hats including production designer and describes this year’s journey as less of a tour and more of a series of always-evolving one-off shows. He notes that the current setup has grown from the 24K Magic World Tour, one of the most successful tours of all time.

Though Mars’ popularity has soared since his album debut in 2010, it’s only in recent years that he has filled stadiums. Following one-off stadium shows at Allianz Stadium in Sydney in late 2022 and a series of sold-out performances in Japan, Hoversten says the momentum truly skyrocketed, and stadiums quickly became the new ‘norm.’ However, with a packed schedule, the designer had to adapt the design on the fly, utilizing existing infrastructure and programming.

Stadium scale
As more stadium shows were added to the schedule, it became clear that he needed to elevate the show’s lighting design to a true stadium scale. In late 2023, Production Manager Joel Forman and Hoversten decided it was time to put an intentional stadium show design together.

“It was very clear that we needed to modernize the design, from the overall shape of things up to the fixtures we were using,” Hoversten stated. “As we played more outdoor stadiums, IP rating became critical, especially for our upcoming shows in Brazil. I found the PROTEUS RAYZOR 760 to be the perfect fit for this next phase of the show’s evolution.”

A tight schedule
Given their busy schedule, the designers knew they were never going to have a lengthy rehearsal period or extensive programming time. Indeed, they only had a couple of days of previz to clone and reprogram the show to accommodate the new fixtures. The limited time frame also meant that Hoversten was tasked with designing a show that would use existing assets and infrastructure rather than custom-fabricated pieces.

“Given the nature of the shows, and it not being a formal tour, we knew we were not going to have the luxury of 100+ shows to offset the cost of any specialty custom elements,” Hoversten remarked. “The gear and design had to fit on a plane to accommodate flying almost everywhere, so logistics played a critical role in the design.” Fuse Technical Group is the lighting vendor for Mars’ shows and the designer says they were extremely helpful and accommodating throughout the design process.

Background with impact
The design evolution involved a massive wall of 344 PROTEUS RAYZOR 760 fixtures that debuted at a series of performances at the Tokyo Dome earlier this year. The wall surrounds Mars and his band, with additional lights installed across six overhead trusses. Hoversten says the design stems from direct input from Mars who is highly particular about the aesthetics and wants to ensure that every show has its big moments. Social media’s influence also played a role, as the performer wanted a backdrop that would look good across all digital platforms from any vantage point in the stadium.

PROTEUS RAYZOR 760
The PROTEUS RAYZOR 760 is an IP65-rated wash effects light with zoom equipped with seven independently controlled 60W RGBW LEDs. Hoversten uses them for their eye-candy visuals, mid-air beams, and big wash capability. One feature of the fixture that the designer has found especially useful is the SparkLED background twinkle effect.

“SparkLED fits in naturally in our show,” he says, “and is especially effective when you have the fixture in large quantities as we do. It adds a fresh look and gives the design added expression. I find myself using it in many songs, especially ballads, where we create a star curtain or star ceiling. It’s been a great tool to have in the toolbox, and certainly another layer to help keep things feeling fresh in each song.”

PROTEUS HYBRID MAX
In phase two of the redesign, Hoversten introduced 112 PROTEUS HYBRID MAX fixtures across the wall and overhead trusses. The PROTEUS HYBRID MAX is an IP66-rated upgrade of Elation’s pioneering PROTEUS HYBRID that can be used as a beam, spot, or wash light. It houses all-new technology like Fast Advanced Features, Tri-Tier Animation, and SpinSync tracking, along with a massive toolbox of visual FX.

“We really show the range of what it can do,” Hoversten says. “Tight beams, gobo looks, animation, prism—it’s a Swiss-army-knife of a light.” In a few songs, the fixture’s continuous pan feature adds a new dynamic and feel to the show. “It’s a big look that really gets people’s attention.”

Hoversten adds that he also modified Mars’s Las Vegas residency late last year, featuring a similar design using 387 PROTEUS RAYZOR 760s and 32 PROTEUS HYBRID MAX.  

With his unique showmanship and infectious energy, Bruno Mars has a unique ability to get entire stadiums on their feet and dancing, no matter where he plays in the world. The stage production enhances the experience, creating a visually spectacular experience that complements the energy and excitement Bruno Mars brings to every performance.

Crew
Whitney Hoversten – Lighting Designer
Jorge “Soline” Velasquez – Crew Chief
Thomas Poje – Spot/Network Tech
Ryan Lecomte – Dimmer Tech
Dominic Hickman – FOH Tech
Jeremy Dehn – Lighting Tech
Juan Velasquez – Lighting Tech
Brian “Bubba” Bukovinski – Lighting Tech
Victor Cruz – Lighting Tech

Photos:  Daniel Ramos

About Elation
At Elation, we represent the elite in the lighting industry. We design and manufacture a comprehensive range of best-in-class entertainment lighting products valued by production/rental houses and lighting designers the world over. Our dedication to extraordinary quality and creative solutions has established us as the go-to choice for professionals. With a storied legacy of brilliance, our influence extends from iconic stages to cutting-edge studios across the globe. We also offer an advanced line of lighting control products through Obsidian Control Systems, as well as a full range of dependable specialty effects called Magmatic. We invite you to take a closer look at www.elationlighting.com

 

 

SOURCE Elation Lighting

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Waters Corporation to Host Investor Day on March 5, 2025

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MILFORD, Mass., Jan. 10, 2025 /PRNewswire/ — Waters Corporation (NYSE:WAT) announced that it will host an Investor Day on Wednesday, March 5th, 2025, in New York City, starting at 8:30 AM ET.

The event will feature presentations by members of the senior management team, who will discuss business initiative achievements, new strategic priorities, and our vision for future shareholder value creation. A Q&A session will follow.

In-Person Attendance
To request in-person attendance at this event, please click here or visit the Waters Investor Relations website at https://ir.waters.com, under ‘Events’.

Webcast
A live webcast will be available the day of the event. To register for the webcast, please click here or visit the Waters Investor Relations website at https://ir.waters.com, under ‘Events’. A replay of the webcast will be available shortly after the event concludes.

About Waters Corporation
Waters Corporation (NYSE:WAT), a global leader in analytical instruments and software, has pioneered chromatography, mass spectrometry, and thermal analysis innovations serving the life, materials, food, and environmental sciences for more than 65 years. With approximately 7,500 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, and with products available in more than 100 countries.

Caspar Tudor, Head of Investor Relations
investor_relations@waters.com

View original content:https://www.prnewswire.com/news-releases/waters-corporation-to-host-investor-day-on-march-5-2025-302348226.html

SOURCE Waters Corporation

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As Retail Cybercrime Surges, Plank Road Ventures To Present Technology Solutions At NRF 2025 Big Show

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HOBOKEN, N.J., Jan. 10, 2025 /PRNewswire/ — Credit cards and other non-cash payment methods now account for some 80% of purchasing activity, according to some reports. It’s convenient for consumers, but each retail transaction may expose vital shopper information to nation-state and other cybercriminals. Consumers are inconvenienced, while retailers may suffer reputational and financial damage.

To combat the upsurge in digital incursions, Plank Road Ventures — an eMazzanti Technologies company — will present artificial intelligence, cybersecurity best-practice and other retail solutions at the NRF (National Retail Federation) 2025 Retail’s Big Show at Booth 2306, in the Startup Hub of New York City’s Jacob K. Javits Convention Center from January 12 through January 14, 2025.

“The rise in credit card, digital and other payment methods have made retailers a rich target for cyberthieves,” warns eMazzanti Technologies President Carl Mazzanti. “POS systems, for example, can store customer information and purchase history, enabling retailers to capture the information they need to inform targeted marking campaigns and personalized shopping experiences. But POS transactions also pose an attractive target for cybercriminals, and a successful data breach will have far-reaching consequences.”

Plank Road Ventures, a global managed services provider, partners with leading companies like Microsoft, Watchguard, HP, and I3 Communications to help retailers deploy technology that improve and secure their operations and store strategies, while enhancing customer experience and engagement. Retailers can meet with trained professionals from Plank Road Ventures at the NRF 2025 Retail’s Big Show, and learn about leading-edge POS and other solutions.

About eMazzanti Technologies
eMazzanti’s team of trained, certified IT experts deliver rapid response, increased revenue growth, data security, and productivity for organizations of all sizes. The firm offers cloud and mobile solutions, multi-site technology implementations, outsourced network management, 24 x 7 support, digital marketing services, and cyber security assessments and protection services.

About Plank Road Ventures
Our team of experienced retail experts works with clients to understand their specific requirements and recommend the best options. Specializing in store operations and support, the team is available 24x7x 365.

View original content:https://www.prnewswire.com/news-releases/as-retail-cybercrime-surges-plank-road-ventures-to-present-technology-solutions-at-nrf-2025-big-show-302348181.html

SOURCE Plank Road Ventures

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Kevin Lanouette Named Senior Vice President and General Counsel

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BEDFORD, Mass., Jan. 10, 2025 /PRNewswire/ — iRobot Corp. (NASDAQ: IRBT), a leader in consumer robots, today announced that Kevin Lanouette has been named Senior Vice President and General Counsel, effective January 17, 2025. Tonya Drake, the Company’s Executive Vice President and General Counsel, will transition to an advisory role ending March 7, 2025.

“I’d like to thank Tonya for her many years of service to iRobot,” said Gary Cohen, iRobot CEO. “Her legacy of tenacity and rigor in protecting the iRobot Company and our brand has been exemplary.”

“Kevin is a seasoned and highly skilled attorney whose experience in advising on complex corporate and securities, commercial, M&A and IP protection matters will be invaluable as we execute our strategic initiatives and work toward a return to profitable growth,” said Cohen.

Formerly, Mr. Lanouette was a Partner at OutsideGC, a Boston-based law firm, where he specialized in providing strategic legal counsel to clients at all stages of development and across a broad range of industries, including technology development, software and services and healthcare. Previously, he served as Assistant General Counsel at Analog Devices, Inc., a leading global semiconductor manufacturer, from 2006 to 2020, where he had responsibility for several critical legal functions, including corporate, SEC and securities matters, IP licensing and technology transfers, M&A and investments, global commercial transactions, and governance and compliance issues.

He is a graduate of the University of Maine and Harvard Law School.

About iRobot Corp.
iRobot is a global consumer robot company that designs and builds thoughtful robots and intelligent home innovations that make life better. iRobot introduced the first Roomba robot vacuum in 2002. Today, iRobot is a global enterprise that has sold more than 50 million robots worldwide. iRobot’s product portfolio features technologies and advanced concepts in cleaning, mapping and navigation. Working from this portfolio, iRobot engineers are building robots and smart home devices to help consumers make their homes easier to maintain and healthier places to live. For more information about iRobot, please visit www.irobot.com

For iRobot Investors
Certain statements made in this press release that are not based on historical information are forward-looking statements which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. This press release contains express or implied forward-looking statements relating to iRobot Corporation’s expectations concerning executive transitions and execution of the company’s strategy. These statements are neither promises nor guarantees, but are subject to a variety of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those contemplated in these forward-looking statements. Existing and prospective investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. iRobot undertakes no obligation to update or revise the information contained in this press release, whether as a result of new information, future events or circumstances or otherwise. For additional disclosure regarding these and other risks faced by iRobot, see the disclosure contained in our public filings with the Securities and Exchange Commission including, without limitation, our most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/kevin-lanouette-named-senior-vice-president-and-general-counsel-302348314.html

SOURCE iRobot Corporation

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