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Sinch Releases 2024 Black Friday and Cyber Monday Predictions

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Personalization, Conversational Commerce, and Trust Define This Year’s Shopping Season

ATLANTA  and STOCKHOLM, Sweden, Oct. 24, 2024 /PRNewswire/ — Sinch (Sinch AB (publ) – XSTO: SINCH), which is pioneering the way the world communicates through its Customer Communications Cloud, has released its predictions for the 2024 Black Friday and Cyber Monday (BF/CM) shopping season. Based on insights from Sinch’s 2024 Consumer BF/CM Survey, conducted across the US, UK, Spain, France, Germany, Brazil, and Australia, the company forecasts that this year’s shopping trends will be dominated by personalization, conversational commerce, and secure communication technologies. 

With retailers preparing for what could be another record-breaking shopping season, millions of consumers are expected to engage with brands during Black Friday and Cyber Monday. Sinch predicts a significant shift in how businesses will use communication technologies to enhance customer experiences, drive sales, and ensure security during these high-traffic sales events. 

In 2023, mobile messaging played a pivotal role in retail communications, with SMS, RCS, and WhatsApp at the forefront. Sinch processed over 4 billion messages globally during Cyber Week, including more than 800 million SMS messages on Black Friday, marking a 22.65% increase in activity compared to 2022. This rise mirrored a 7.4% increase in U.S. Black Friday spending and a 9.6% increase on Cyber Monday, highlighting the growing reliance on direct communication channels during these key shopping events. 

Sinch’s Key Predictions for 2024 Black Friday and Cyber Monday 

Omnichannel Promotions Will Drive Engagement: 

According to Sinch’s 2024 Consumer BF/CM Survey, omnichannel engagement will be crucial, with 77.9% of consumers preferring to receive promotions through two or more channels. 61.3% of shoppers expect to receive holiday promotions via email, while 44.9% favor at least one mobile messaging channel. Furthermore, 51.2% of consumers stated they are likely to engage with interactive campaigns delivered via messaging apps, demonstrating the increasing importance of immersive, mobile-first experiences. 

Elevating Holiday Engagement with AI and RCS: 

In 2024, personalization will be more about how brands can deliver tailored experiences seamlessly, and AI-driven automation will be key to making this happen. Nearly 80% of consumers want personalized recommendations during the holiday season, and with RCS adoption growing—especially with iOS 18 support—brands can elevate customer engagement like never before. RCS allows companies to offer rich media content, such as product demos and embedded payment options, directly within messaging apps, creating a frictionless experience.  

According to Sinch’s 2024 Black Friday/Cyber Monday Survey, 51.2% of respondents said they would engage with interactive holiday campaigns sent directly to their messaging application, like RCS. This combination of AI-powered targeting and RCS’s multimedia and in-message purchasing capabilities will enable brands to deliver hyper-targeted promotions and offers, boosting both interaction and conversion rates while making the customer journey smoother and more engaging. 

Consumers Demand Instant, Reliable Transactional Messaging: 
The Sinch 2024 Consumer BF/CM Survey also revealed that nearly 50% of consumers expect to receive an order confirmation immediately after making a purchase, emphasizing the importance of fast and reliable transactional messaging during peak sales periods. Additionally, 94.4% of consumers indicated that transactional messages—such as order confirmations—are somewhat or very important. Multiple channels are key, with 30% of respondents preferring to receive transactional notifications through both email (75.1%) and SMS (42.9%). 

Conversational Commerce Will Enhance Customer Engagement: 
Sinch forecasts that conversational commerce will take center stage this holiday season, with consumers increasingly engaging with AI-powered chatbots. The survey shows that 56.6% of shoppers want to use chatbots to track order status, while 45.8% want to learn more about products before making a purchase, and 43.2% value accessing customer service outside business hours. This growing preference for interactive, AI-driven support will streamline the shopping journey and foster deeper customer engagement. 

By leveraging Sinch’s suite of messaging solutions—including RCS, AI-driven automation, and verified communications—brands can deliver personalized, secure, and engaging experiences that align with 2024’s shopping trends. These tools will be instrumental in helping businesses build long-term customer loyalty and achieve success during peak sales periods. 

“Retailers need to be prepared for the evolving expectations of today’s digitally savvy shoppers,” said Virginie Debris, SVP of Messaging Product. “Our predictions for 2024 emphasize the growing importance of omnichannel, personalized, and secure communications in driving customer engagement and sales. Sinch is dedicated to providing the cutting-edge tools businesses need to excel in this competitive landscape.” 

For more information about Sinch’s Global 2024 Consumer BF/CM survey or to learn more about Sinch please visit sinch.com 

For more information please contact:
Janet Lennon, Director of Global PR & Communications
janet.lennon@sinch.com |1.206.914.6175

 

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/sinch-ab/r/sinch-releases-2024-black-friday-and-cyber-monday-predictions,c4055767

 

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ExpertusONE Launches Fully Integrated Skills Platform to Enhance Award-Winning Learning Management System

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ExpertusONE, a global leader in enterprise learning, today announced a milestone in learning management with the launch of a new integrated skills platform.

SANTA CLARA, Calif., Oct. 24, 2024 /PRNewswire-PRWeb/ — ExpertusONE, a global leader in enterprise learning, today announced a milestone in learning management with the launch of a new integrated skills platform. The platform, which integrates seamlessly with the award-winning ExpertusONE LMS, adds intelligent skill-to-job and course-mapping capabilities supported by a proprietary library of more than 25,000 skills spanning multiple industries.

“We’ve designed this integrated skills platform to empower organizations to take a proactive, strategic approach to their workforce development,” said Ramesh Ramani, CEO of ExpertusONE.

This launch marks the next stage in the company’s mission to bring fully integrated, organization-led learning to enterprises, allowing them to intentionally shape their workforce by identifying training needs and delivering on those needs with targeted learning modules and courses. The World Economic Forum states that, between 2024 and 2027, more than 44% of workers’ core skills will be heavily disrupted because technology is advancing faster than companies can design and scale-up their training programs. The combined power of the ExpertusONE LMS and Skills Platform will enable businesses to proactively assign training to learners based on the specific skills gaps that are emerging within the organization.

News of the launch comes just months after the company released the latest version of the ExpertusONE learning platform, combining decades of industry expertise with advanced AI technology to offer a comprehensive solution for development-focused HR officers, talent leaders, and heads of enterprise learning.

Summary of new features:

New holistic skills platform that allows organizations to strategically upskill their employees and shape their future workforceA library of more than 25,000 skills that span industries with the ability to tag courses and training modules using AIAutomatic generation of skills assessments for leaders to verify skills in actionThe ability to create skill cohorts using profile data or manual lists (or a combination) to help organizations manage the upskilling or reskilling of identified learnersSkills based learning recommendations, and learning-paths

“There’s an emerging gap between training and the needs of organizations, particularly when it comes to the last-mile delivery and acquisition of key skills,” said Ramesh Ramani, CEO of ExpertusONE. “We’ve designed this integrated skills platform to empower organizations to take a proactive, strategic approach to their workforce development. By combining our exhaustive skills library with the power of AI, we’re enabling companies to identify and address skill gaps in real-time so that they can shape the future of their workforce with precision and purpose.”

The ExpertusONE platform offers a responsive UI for mobile access, including an adaptive content player and AI-driven recommendations tailored to individual needs. Learners can discover a personalized learning experience with integrations into popular tools like Slack and Salesforce, while managers benefit from one-click access to team learning, streamlined recommendations, approvals, and verifications. For administrators, the platform provides smart shortcuts for efficiency, and granular control to support complex requirements. AI analytics also offer up-to-date training insights, and the platform can also leverage AI to turn videos from any source into engaging, interactive courses.

For more information about ExpertusONE, including the newly integrated skills platform, visit www.expertusone.com.

About ExpertusONE

ExpertusONE is a leading unified learning platform provider, revolutionizing corporate training with its award-winning solution. Blending elegant design, intuitive functionality, and mobile-ready solutions, ExpertusONE caters to employees, customers, and partners for a diverse range of training needs including product, sales, compliance, and skills development. Its cloud-based system combines LMS, LXP, and Skills Management into a single platform, supporting various training formats from SCORM to virtual reality. The platform interoperates seamlessly with applications like Salesforce, Slack, and Microsoft Teams, while AI enhances the learning experience with personalized content, interactive modules, and actionable insights for performance management. For more info, visit expertusone.com, call 877-827-8160, or email info@expertusone.com.

Media Contact

Chevaan Seresinhe, ExpertusONE, 1 (415) 996-0384, chevaan.seresinhe@sonuspr.com

View original content:https://www.prweb.com/releases/expertusone-launches-fully-integrated-skills-platform-to-enhance-award-winning-learning-management-system-302286069.html

SOURCE ExpertusONE

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Macon, GA the best small city in the US for online dating, survey shows

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ATLANTA, Oct. 24, 2024 /PRNewswire/ — The Georgia city of Macon is the best small city in the United States for finding a compatible partner online, according to exclusive data given to TravelMag.com by online dating app Tinder.

The data recorded the Match Right Rate (MRR) – the number of people who both swiped right on each other’s Tinder profiles – in over 650 cities across the country. For the purpose of compiling the data, only cities with populations of between 50,000 and 200,000 were taken into account.

According to the data, Macon emerged top of the rankings, with an impressive 13.73% of Tinder users in the city sufficiently liking each other’s digital profiles to both swipe right.

The city with the second highest MRR is Casper in Wyoming at 11.15% based on the recorded data., while completing the podium is Billings in Montana, with an MMR of 10.03%.

The smallest city to feature in the top 10 is Muncie in Indiana. With a population of just over 56,000 and an MRR of 8.44%, anyone planning to dip their toe in the city’s online dating scene can do so with high hopes. The largest city to feature is Shreveport, Louisiana, which has a population of over 187,000 and an MRR of 9.64%. Other cities to appear in the top ten include Flagstaff, Arizona; Jonesboro, Arkansas; and Rapid City, South Dakoka.

Below are the top 10 small cities in the U.S. for online dating, based on their respective MRRs, which are shown in brackets. The list was compiled by online dating App Tinder and is based on data recorded in over 650 small U.S. cities. Only cities with populations of between 50,000 and 200,000 were considered.

Macon, Georgia (13.73% MMR)Casper, Wyoming (11.15% MMR)Billings, Montana (10.03% MMR)Shreveport, Louisiana (9.64% MMR)Flagstaff, Arizona (9.07% MMR)Jonesboro, Arkansas (8.87% MMR)Rapid City, South Dakota (8.45% MMR)Muncie, Indiana (8.44% MMR)Grand Junction, Colorado (8.43% MMR)Jackson, Mississippi (8.35% MMR)

For the full results of the survey, please visit:
https://www.travelmag.com/articles/best-small-cities-usa-dating/

Press Contact
Paul Joseph, pauljoseph@travelmag.com +1-805-308-9660
(for all questions related to our survey, please email)

View original content:https://www.prnewswire.com/news-releases/macon-ga-the-best-small-city-in-the-us-for-online-dating-survey-shows-302286315.html

SOURCE TravelMag.com

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LG RECOGNIZED WITH 2025 AHR INNOVATION AWARD

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Residential Cold Climate Heat Pump Delivers Efficiency in Cold Climate Regions

ALPHARETTA, Ga., Oct. 24, 2024 /PRNewswire/ — LG Electronics, a leading global player in air conditioning technologies, has been awarded the 2025 AHR Innovation Award in the Sustainable Solutions category for its advanced LG Residential Cold Climate Heat Pump. LG was chosen by an independent panel of ASHRAE member judges, who assessed entries based on their innovative design, creativity, application, value, and market impact potential.

The LG Residential Cold Climate Heat Pump, which will be featured at booth #6643 at AHR Expo 2025 in Orlando next February, offers opportunities to reduce energy consumption and carbon emissions while improving inhabitants’ comfort.

Designed specifically for cold regions, it retains full heating capacity at -13°F (-25°C) and functions at 70 percent capacity even at -31°F (-35°C). The heat pump incorporates a refrigerant cycle to prevent frost accumulation on the outdoor heat exchanger, enhancing its heating performance. It uses a high-capacity, high-efficiency twin rotary inverter compressor with low Global Warming Potential (GWP) R32 (GWP 675) refrigerant, available with HSPF2 13.4 Btu/Wh and 13.6 kBtu/h.

“The recognition from ASHRAE and AHR reflects LG’s ongoing dedication to technological innovation and electrification in the HVAC industry,” said Steve Scarbrough, Senior Vice President and General Manager for LG Air Conditioning Technologies USA. “The Residential Cold Climate Heat Pump represents a reliable and efficient choice when faced with the difficulties posed by cold weather conditions. Our focus remains on creating more environmentally responsible solutions that align with consumer needs.”

LG’s comprehensive suite of heating and cooling solutions, catering to commercial, light-commercial, and residential applications, continues to receive industry recognition. This is largely due to LG’s consistent efforts in expanding its HVAC solution offerings, with a focus on innovation decarbonization and advancing electrification.

LG prioritizes heat pump advancement as a key component of the US’s climate improvement efforts. Several states have committed to improving decarbonization, setting a goal for heat pumps to constitute at least 65 percent of all new HVAC and hot water heating systems by the end of the decade.

LG’s commitment to these broader goals is further demonstrated by LG’s leadership in the Consortium for Advanced Heat Pump Research, founded in collaboration with the University of Alaska to establish an Advanced Cold Climate Heat Pump Laboratory in Alaska. Its goal is to drive HVAC innovation through specialized R&D and confront the complex issue of enhancing heat pump performance in regions subjected to severe cold, where low temperatures can result in reduced refrigerant circulation.

Understanding the necessity to develop and validate products under cold conditions, LG’s technology incorporated into the award-winning Residential Cold Climate Heat Pump is a testament to these ongoing research and development efforts, according to Scarbrough. “By minimizing reliance on fossil fuel-driven heating systems and reducing the need for supplementary back-up heating, the heat pump can contribute to more environmentally friendly solutions that support the larger decarbonization and electrification movements,” he said.

“To be recognized as an award winner is a true honor within our industry,” said AHR Expo Show Manager, Mark Stevens. “We are thrilled to highlight the dedication of manufacturers and team members as they work to create real solutions. The Innovation Awards aim to highlight companies, professionals and their innovation trajectory and to celebrate those that are pushing the bar.”

For more information about LG’s air conditioning business, visit www.lghvac.com.

About LG Air Conditioning Technologies USA
LG Electronics USA’s Air Conditioning Technologies business is based in Alpharetta, Ga. LG is a leading player in the global air conditioning market, manufacturing both commercial and residential air conditioners and building management solutions. From consumer and individual units to industrial and specialized air conditioning systems, LG provides a wide range of products for heating, ventilating, air conditioning, water heating, and building controls. Eleven-time ENERGY STAR® Partner of the Year, LG Electronics USA (based in Englewood Cliffs, N.J.), is the North American subsidiary of LG Electronics Inc., a $60-billion-plus global technology and manufacturing. For more information, please visit lghvac.com

Media Contacts:                     

LG Electronics USA             

LG Air Conditioning Technologies USA

Kim Regillio                             

Joslyn Fagan                   

+1 815 355 0509

+ 1 404 388 3687

kim.regillio@lge.com               

joslyn.fagan@lge.com

www.LG.com                

www.LGhvac.com 

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/lg-recognized-with-2025-ahr-innovation-award-302286322.html

SOURCE LG Electronics USA

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