Yahoo Creative Unites Three Key Elements to Transform Ad Creatives and Achieve Marketing Goals

TAIPEI, Oct. 25, 2024 /PRNewswire/ — Artificial Intelligence (AI) is reshaping the creative landscape of digital advertising and revolutionizing the interaction between brands and consumers. But what do advertisers and consumers think about AI? How can it “build trust” and “enhance the consumer experience” in digital advertising? According to a study by Yahoo and Publicis Group, a significant gap exists between advertisers and consumers regarding their understanding and perception of AI. Notably, 77% of advertisers believe AI will positively impact society and view it as the next major wave of technology. While AI tools are widely used for marketing applications, including creative development and performance optimization, most advertisers acknowledge that AI contributes to business growth. In contrast, consumers are more cautious, with only 38% believing AI will have a positive societal impact. Most consumers feel that AI requires better regulation and fact-checking, though they recognize its potential in advancing scientific development.

As a company driven by innovation, Yahoo has long utilized AI extensively across its services and continues to explore new ways to enhance the customer experience. This includes the seamless integration of AI into products such as Yahoo Mail and Yahoo News, which significantly improves the accuracy of news recommendations and optimizes content through concise summaries. This allows users to receive information tailored to their interests. In the realm of digital advertising, Yahoo leverages its comprehensive Yahoo Creative solutions to enhance ad creativity with AI, making ads more appealing and helping advertisers achieve their marketing goals.

78% of Marketers Believe AI Will Make Ads More Impactful

AI not only assists teams in developing creative advertising tools, improving efficiency and generating higher-quality content, but it also helps advertisers produce more creative elements in less time to meet consumers’ demands for diverse and personalized ad experiences. Roger Li, Senior Director of Yahoo Creative APAC, explained that AI’s ability to handle repetitive, routine tasks allows creatives to focus on more critical, innovative, and strategic work, such as brainstorming, idea generation, and exploring more effective applications of AI. Moreover, AI enhances data analysis, predictive insights, and optimization capabilities through machine learning and deep learning, resulting in improved ad performance. According to study, 78% of marketers believe AI can help deliver the right ad content to the target audience at the right time and place, transforming interactions between brands and consumers. Additionally, AI enables real-time content adjustments and ultra-personalized ads, fostering deeper emotional connections with audiences and effectively increasing consumer engagement while achieving a better return on investment (ROI). Furthermore, 50% of consumers are open to AI recommending products and providing ads relevant to their interests.

As consumers’ perceptions of AI continue to evolve, advertisers must use AI responsibly to build consumer trust. Research shows that opinions on the use of AI-generated images in advertising vary significantly. The least accepted are AI-generated “human likenesses,” with only 37% of consumers expressing comfort with these images. Following this, 50% of consumers are receptive to “AI copywriting,” indicating that content quality is more important than the creator or method. The most accepted category is “background images,” with 60% of consumers feeling comfortable with AI-generated backgrounds. However, only 44% of consumers are comfortable with fully AI-generated visuals, highlighting ongoing skepticism about visual storytelling driven entirely by AI. This study underscores the importance consumers place on balancing innovation with authenticity.

Next-Generation AI Marketing Tools: The Three Key Elements of Yahoo Creative Are Changing the Face of Ad Creatives 

Yahoo continues to explore AI in all aspects of creative development, integrating it into the Yahoo ecosystem to provide unique advertising services tailored to brands’ needs. In 2024, Yahoo Creative was launched globally as an all-in-one solution featuring three key components: AI-powered creative tools, expert human services, and a modern advertising platform that ensures unrestricted creative delivery. The generative AI capabilities within Yahoo Creative can quickly produce creative copy and dynamic content, streamlining workflows and accelerating development. Leveraging deep learning, Yahoo Creative also analyzes and optimizes personalized ad experiences. Yahoo is committed to balancing AI-driven solutions with human creativity, maintaining quality and relevance, and ensuring that creative ads are trusted by both advertisers and consumers.

Yahoo Creative enables the creation of flexible and adaptable ads while supporting various formats, including long videos and multi-image carousel ads. It tailors ads to meet diverse marketing needs, effectively connecting messages with consumers and delivering excellent ad performance for brands. This Valentine’s Day, Yahoo Creative helped brands in Taiwan achieve remarkable results. Bulgari Taiwan promoted its special Valentine’s Day products using carousel ad images, recommending suitable items and incorporating 3D interactions to enhance user experience, resulting in a 26% increase in click-through rate (CTR) and more than double the interaction rate compared to previous campaigns. Meanwhile, Yahoo Taiwan Shopping utilized Yahoo Creative’s AI tools to select the most appropriate products and precisely target audiences for high-end Valentine’s Day items, doubling the CTR compared to traditional multi-image carousel ads.

AI has become a crucial tool for enhancing creativity and marketing efficiency in today’s digital landscape. Brands and advertisers should collaborate with trusted partners to accelerate the creation of creative ad content, strengthen emotional connections with audiences, and make ads more adaptable and personalized. This approach can effectively shorten the distance between brands and consumers, increase interaction and satisfaction, and help achieve marketing goals.

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SOURCE Yahoo

BEIJING, Oct. 24, 2024 /PRNewswire/ — Artificial intelligence (AI), climate change, smart manufacturing… The major concerns of the current international science and technology community were extensively discussed during the three-day World Science and Technology Development Forum (WSTDF) held from Tuesday to Thursday in Beijing. 

With the theme “Science and Technology for the Future,” the forum attracted more than 350 scientists from 33 countries and regions, including Nobel Prize laureates, officials, and representatives from the United Nations and other international organizations, to exchange insights on solutions for global sustainable development.

The forum was initiated by the China Association for Science and Technology (CAST) in 2019. That year, Chinese President Xi Jinping sent a congratulatory letter to the inaugural forum, expressing his hope that the forum would evolve into a platform that facilitates consensus-building, idea exchanges, and deepened cooperation among global scientists, educators and entrepreneurs, contributing to global development.

Chinese Vice Premier Ding Xuexiang on Wednesday met with a group of foreign scientists attending this year’s forum. Ding said that China will steadfastly advocate and practice open, fair, just and non-discriminatory international cooperation in the field of science and technology.

Deepened international exchange and cooperation, and the promotion of sustainable development through sci-tech innovation are urgently needed to address important global issues, and to meet the expectations of the global sci-tech community and people in all countries, Ding said.

“The more complex the international environment is, the more open China will be,” Ding said.

“Over the last five years, the forum has actively built a platform for civil technological exchanges and continuously helped expand international technological cooperation. This platform not only embodies the world’s shared vision for technological progress, but also carries the global common dream for the diversity of global civilizations and the sustainable development of humanity,” President of CAST Wan Gang, who is also the chairman of WSTDF 2024, said in his speech at the opening ceremony of the forum on Tuesday.

Looking into the future, we hope that everyone will continue to share insights and wisdom in the spirit of “working together for a common goal,” with a philosophy of win-win cooperation and open and inclusive mindset, contributing technological strength and solutions for global sustainable development, and jointly promoting the construction of a community of shared future for mankind, Wan noted.

Executive Vice Chairman of WSTDF 2024 and Executive President of CAST He Junke hosted the opening ceremony.

Innovative governance for AI

AI governance was one of the two major topics of global attendees at this year’s forum.

On the first day of the forum, a thematic session on “AI Governance Innovation: Building an International Trust Foundation for Cultivating the Ecology of Science and Technology Governance” was held to share the latest technological trends, industrial applications, and scenario expansions. The session also focused on technology governance, enhancing consensus and mutual trust, and promoting the formation of a collaborative effort for global AI governance.

The session coincided with newly heightened global attention on the regulation and ethical use of AI, reflecting the deep contemplation of various countries, regions, and international organizations on the balance between technological innovation and security.

In his speech, Wan urged the international science and technology community to prioritize research on AI-driven science. He emphasized the importance of leveraging AI to foster high-quality development and called for collaborative efforts to enhance the convergence and coordination of relevant laws, regulations, standards, and norms.

“Innovation drives development. The world is currently experiencing an unprecedented period of technological innovation. In particular, AI technologies, represented by large models, are advancing rapidly and leading a new round of technological revolution and industrial transformation. The WSTDF brings together experts and scholars from the fields of science, industry, and education to exchange ideas and build consensus. This is of great significance for promoting cooperation and sharing, as well as jointly advancing innovative development,” Wang Haifeng, chief technology officer of Baidu and head of the National Engineering Research Center of Deep Learning Technology and Application, told the Global Times.

The recent announcement of the 2024 Nobel Prizes marked a historical moment, as both awards in Physics and Chemistry were awarded to achievements related to AI, heralding the dawn of an AI-driven era in scientific discovery.

As AI continues to engage with and empower various industries, its intersection and integration with an increasing number of disciplines are poised to bring about transformative changes in scientific research paradigms. I believe that future Nobel Prizes will increasingly recognize contributions related to AI. This prestigious acknowledgment will draw greater attention and resources to the field, further accelerating the rapid advancement of AI technology. Ultimately, this progress will yield more sophisticated technologies that enhance human life and promote societal advancement, Wang noted.

Executive Vice President of the World Federation of Engineering Organizations Ashok Kumar Basa echoed Wang while emphasizing security management over AI technologies.

“The benefits of AI are innumerable. AI can drastically transform lifestyles. The life will be much easier. But what I am rather emphasizing is, when we are excited about the help from AI, let us not forget the danger it can pose with the example of a nuclear bomb. That’s a word of caution,” Basa told the Global Times.

Interdisciplinary cooperation for climate change

Jiao Nianzhi, an academician at the Chinese Academy of Sciences and chief scientist at the Global Ocean Negative Carbon Emissions (Global ONCE), introduced the indispensable role of oceans in regulating the Earth’s climate, and the Global ONCE program’s aim and prospects during a thematic session on Interdisciplinary Science-Based Solutions Towards Sustainable Development on Wednesday.

Covering 71 percent of the Earth’s surface and possessing a carbon reservoir nearly 50 times larger than the atmospheric carbon reservoir, oceans are crucial in mitigating global warming through carbon absorption and heat regulation. However, intensified human activities are putting unprecedented pressure on marine ecosystems, leading to issues such as ocean acidification and biodiversity loss, which directly affect the ocean’s carbon absorption capacity. Therefore, protecting and restoring the ocean’s negative emission capacity has become a critical direction in addressing climate change, according to Jiao.

Against this backdrop, the interdisciplinary integration of marine disciplines with others has become an inevitable trend. Cross-disciplinary research among marine science, environmental science, ecology, economics, engineering, and other fields can not only broaden and deepen our understanding of marine negative emission mechanisms, but also drive technological innovation, leading to more efficient and sustainable carbon reduction and carbon sequestration solutions. This interdisciplinary collaboration mode can not only foster the creation of new productive forces but also provide new ideas for global sustainable development.

Empowered by the idea of “interdisciplinary integration to create new productive forces,” the Global ONCE program aims to gather the wisdom of top scientists and engineers worldwide, leveraging the advantages of interdisciplinary integration to deeply explore the processes and mechanisms of ocean negative emissions and develop a comprehensive ocean negative emission solution based on Chinese practices, while aiming for global promotion. This solution will cover various aspects such as pollution reduction, carbon reduction, carbon sequestration, actively promoting the establishment and implementation of international standards, achieving international consensus, and striving for an international voice, seeking synergistic effects to provide powerful scientific and technological support for a global response to climate change, according to Jiao.

The Global ONCE program, launched by Jiao, is part of the UN Decade of Ocean Science for Sustainable Development (2021-30).

Addressing climate change and achieving global sustainable development are long-term and arduous tasks. The Global ONCE is not only a scientific exploration process, but also carries the expectations and responsibilities of all sectors of society for the protection of the shared future for mankind. I believe that through joint efforts, we will overcome many difficulties and jointly create a better, harmonious, and sustainable future, Jiao stressed.

International coordination for shared tomorrow

Since its establishment in 2019, the WSTDF has continuously played a positive role in promoting international technological exchanges and enhancing technological innovation capabilities.

In recent years, the unstable trade environment and escalating political tensions within the international community have hindered prospects for international technological cooperation. In this context, countries around the world must enhance open collaboration in science and technology. With its timing, the WSTDF 2024 is playing an active role in global governance, fostering international technological exchange and cooperation, and collectively addressing both opportunities and challenges. It offers valuable insights into current trends in technological development and exemplifies China’s commitment to an innovation-driven development strategy, as well as its vision of building a community of shared future for mankind, guests told the Global Times.

Director of the United Nations Educational, Scientific and Cultural Organization (UNESCO) Regional Office for East Asia Shahbaz Khan deemed that this year’s WSTDF could help promote science and technology for sustainable development, especially for the International Decade of Sciences for Sustainable Development (2024-33) proclamation the UN announced in August, while also promoting shared prosperity and people-to-people exchanges around the world.

As a leading country in science and technology, China has engaged in extensive exchanges and cooperation with numerous countries and international organizations, striving to ensure that technology benefits all of humanity and demonstrating an open and inclusive attitude along with a determination to tackle global challenges together.

These efforts help provide what is absolutely necessary to build a base for developing countries in the Global South to progress to the next level of development. UNESCO is very proud to partner with China, Khan told the Global Times.

The forum will further enhance the international community’s consensus on technological cooperation and promote the in-depth sustainable development of international technological cooperation. At this stage, it is especially important to help the international scientific and technological community better understand China’s concept of international scientific and technological cooperation. A China-hosted event like the WSTDF will further promote China’s “three global initiatives” and the concept of building a community of shared future for mankind, thereby forming a better atmosphere for international scientific and technological collaboration, Liang Huaixin, an expert in international relations from the University of International Business and Economics, told the Global Times.

https://www.globaltimes.cn/page/202410/1321791.shtml

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SOURCE Global Times

Nationally known author, TEDx speaker and 3M Chief Science Advocate Jayshree Seth, Ph.D. was in Chicago today sharing life lessons from her new book with fellow engineers at the Society of Women Engineers Annual Meeting.

CHICAGO, Oct. 24, 2024 /PRNewswire-PRWeb/ — Noted National Engineering Author Jayshree Seth Shares Life Lessons from a Career in STEM at Society of Women Engineers Annual Meeting in Chicago
(Chicago – October 24, 2024) – Nationally known author, TEDx speaker and 3M Chief Science Advocate Jayshree Seth, Ph.D. was in Chicago today sharing life lessons from her new book with fellow engineers at the Society of Women Engineers Annual Meeting.

The book, “The Heart of the Science: Engineering Blueprint,” covers a wide range of STEM-related topics in four main sections and is the last in the SWE published trilogy with Seth, which includes “The Heart of Science: Engineering Fine Print,” and “The Heart of Science: Engineering Footprints and Imprints.” The book provides guidance to those in STEM or those considering a career in STEM.

The interactive format of the book provides an immersive experience for the reader with each chapter addressing practical topics, real-life application of the topic from Seth’s career, infographics providing a visual representation of the chapter, and a workbook for the reader to apply the lessons learned in their life. The book serves as the reader’s personal mentoring session with Seth.

In her introduction to her latest book, Seth sets forth her intention for readers.

“I didn’t start my career knowing how to think in ways that empowered me. I had to come into it through transition, reflection, and empowered action,” she writes. “A lot of these exercises ask you to stretch to places and roles you have only encountered in your imagination. It will plant the seeds in your head that will help you cultivate your specific way of thinking.”

Some of the topics addressed include:

    Influencing others to impact change    Managing opposition to diversity initiatives    Driving a sustainability leadership mindset    Viewing everyone as a mentor

Unique to this book is the workbook at the end of every chapter, which Seth aptly calls “Draft Blueprints” as they provide readers with their personal draft that they can implement using key points gleaned from Seth’s insights and real-life experiences, crafting a dynamic publication that the reader will find engaging and practical.

“SWE is honored to support Jayshree’s book and her commitment to helping young women entering the engineering field,” said Karen Hortin, executive direct and CEO of SWE. “The latest book serves as the perfect capstone course to her trilogy of invaluable teachings.”

Seth, a corporate innovator, and first-ever chief science advocate, is a prolific inventor, author, speaker and thought leader. She holds 80 patents and provides unique and practical perspectives on innovation, leadership, culture, and careers. Seth was featured in the 3M docuseries, “Not the Science Type,” which premiered during Tribeca Film Festival in 2021. She also received The Society of Women Engineers Achievement Award in 2020.

All proceeds go toward the Jayshree Seth Scholarship for Women of Color in STEM, administered by the Society of Women Engineers. The Scholarship is aimed at helping underrepresented minorities advance in STEM education and professionals related to engineering and technology. The scholarship has awarded $29,000 to five individuals since its inception in 2021.

To order “The Heart of Science: Engineering Blueprint,” visit https://a.co/d/bR3NgIN.

About SWE

The Society of Women Engineers (SWE), founded in 1950, is the world’s largest advocate and catalyst for change for women in engineering and technology. The not-for-profit educational and service organization is the driving force that establishes engineering as a highly desirable career aspiration for women. To ensure SWE members reach their full potential as engineers and leaders, the Society offers unique opportunities to network, provides professional development, shapes public policy and provides recognition for the life-changing contributions and achievements of women engineers. As a champion of diversity, SWE empowers women to succeed and advance in their personal and professional lives. For more information about the Society, please visit http://www.swe.org or call 312.596.5223. 

Media Contact

Christopher David Martin, The Society of Women Engineers, 6306702745, cmartin@davidjamesgroup.com, www.swe.org

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SOURCE The Society of Women Engineers