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Journey Foods Drives Urgent Innovation Amid Growing Kellogg’s Froot Loops Dye Controversy

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Journey Foods is responding to the growing controversy over artificial dyes in Kellogg’s Froot Loops by driving rapid innovation in the food industry. With growing consumer disdain, Journey Foods is investing more heavily its AI-powered platform to accelerate food dye data. Under CEO Riana Lynn’s leadership, the company is enabling food manufacturers to swiftly develop and scale natural, sustainable products that meet evolving consumer demands. Lynn emphasizes that companies no longer need to choose between profit and consumer health—Journey Foods’ insights makes both possible.

ATLANTA, Oct. 23, 2024 /PRNewswire-PRWeb/ — As Kellogg’s faces increasing scrutiny over the use of artificial dyes in Froot Loops, food tech pioneer Journey Foods is stepping up to transform how the food industry tackles such crises. With a protest led by “Food Babe” and supported by activists, doctors, and food leaders that took place on October 15 in Battle Creek, Michigan outside of the Kellogg’s Headquarters. The issue of artificial food dyes has reached a tipping point, demanding immediate action from an industry notorious for its slow pace of change.

“Our AI-driven platform is uniquely equipped to deliver speed and precision, allowing companies to respond to challenges like artificial dyes much faster.” – Riana Lynn, CEO and Founder of Journey Foods

Froot Loops, the 6th best-selling dyed cereal in the U.S., represents just how deep the problem runs. With 12 million boxes sold annually—75% consumed by children under 12—this controversy is highlighting the urgent need for healthier, natural alternatives that can be swiftly scaled across the market.

Journey Foods: Spearheading Rapid Change in the Food Industry

While the food industry has historically struggled with sluggish adaptation, Journey Foods is revolutionizing the process with its cutting-edge AI platform designed to inject speed and efficiency into every aspect of product development and supply chain management.

“The slow pace of innovation in the food sector is no longer acceptable in today’s fast-evolving consumer market,” says Riana Lynn, CEO and Founder of Journey Foods. “Our AI-driven platform is uniquely equipped to deliver speed and precision, allowing companies to respond to challenges like artificial dyes much faster.”

Journey Foods’ approach focuses on key generative solutions such as:

Rapid Ingredient Analysis: AI algorithms evaluate thousands of natural dye alternatives in a fraction of the time compared to traditional research methods.Predictive Formulation: Machine learning models predict ingredient performance in different food products, drastically cutting down development time.Agile Supply Chain Optimization: Real-time data helps companies pivot quickly in sourcing and production, keeping up with fast-changing demands.Scalable Solutions: Cloud-based infrastructure allows for rapid rollout of new formulations across various product lines and global markets.

Data-Driven Impact for Good

Beyond speed, Journey Foods is committed to using its data and technology for meaningful impact:

Nutritional Optimization: The platform recommends healthier ingredients without sacrificing taste or texture.Sustainability Metrics: Every ingredient is assessed for its environmental footprint, helping brands make more sustainable decisions.Cost Insights: Data-driven modeling keeps healthier options affordable for both companies and consumers.

“We’re not just making the industry faster—we’re making it better,” emphasizes Lynn. “By leveraging our AI capabilities, we’re creating a more transparent, sustainable, and health-conscious food system. But it’s crucial to remember that data is only as powerful as the intention behind it.”

As the debate over Froot Loops’ and other product dyes shows, consumer demand for healthier options is reaching a breaking point. Journey Foods offers the solution food giants like Kellogg’s need, enabling them to meet these demands with unmatched speed and accuracy.

“Attending the protest showed us how much more serious this issue is beyond social media—it’s a wake-up call for the entire industry,” Lynn adds. “With our technology, companies don’t have to choose between profit and people. We’re enabling them to rapidly create products that meet consumer preferences while maintaining the taste people love.”

For more information on how Journey Foods is reshaping the future of food through AI and data, visit journeyfoods.com or contact press@journeyfoods.com or journeyfoods@bambybig.agency.

About Journey Foods: Journey Foods is a leading AI-driven food science and supply chain optimization platform, leveraging over 40 billion ingredient insights to help companies make informed decisions about nutrition, sustainability, and cost.

About Riana Lynn: Riana Lynn is the Founder and CEO of Journey Foods. As a patented AI scientist, entrepreneur, and global supply chain leader in food and tech, Riana has been recognized as a Google Entrepreneur in Residence and named an MIT 35 Under 35 Innovator for her work in advancing the food industry. Lynn is an advocate for diversity in tech and creating impactful food systems.

Media Contact

Alicia Ortiz, Journey Foods, 1 5127109748, press@journeyfoods.io, journeyfoods.com

BAM Agency, BAM Agency, 1 5127109748, journeyfoods@bambybig.agency, bambybig.agency

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SOURCE Journey Foods

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