A Step-by-Step Guide for Seamless Integration with Salesforce, HubSpot, and Other Key Platforms

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PLEASANTON, Calif., Oct. 23, 2024 /PRNewswire/ — ZINFI Technologies Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced the launch of its latest guidebook, “Mastering PRM Integration Guide”. This essential resource is designed to help businesses seamlessly integrate their PRM software with leading platforms such as Salesforce, HubSpot, and Microsoft Dynamics while avoiding common integration pitfalls.

The guidebook offers practical strategies for organizations to streamline PRM software integration, optimize data migration, and foster cross-departmental collaboration, ensuring a successful implementation.

The new guidebook covers the following key areas:

Seamless Integration with Leading Platforms
Detailed guidance on integrating PRM software with major CRM platforms such as Salesforce, HubSpot, SAP, and Microsoft Dynamics. This section includes actionable steps for ensuring a smooth integration process that minimizes disruption and maximizes efficiency.

Common Pitfalls and How to Avoid Them
A comprehensive look at the challenges organizations frequently encounter during PRM integration projects, including data silos, compatibility issues, and lack of stakeholder buy-in. Practical strategies are provided to help organizations overcome these hurdles and avoid costly mistakes.

The Hidden Costs of Poor Planning
An exploration of the financial and operational impacts of inadequate integration planning, including extended project timelines, increased IT support costs, and lost revenue opportunities. This section highlights the importance of careful planning and foresight.

Best Practices for Data Migration
Guidelines for ensuring accurate and secure data migration during integration projects. Topics covered include data auditing, standardization, mapping, and validation to maintain data integrity across systems.

Cross-Departmental Collaboration for Success
Insights into fostering collaboration between departments such as IT, sales, and marketing to ensure alignment and successful integration outcomes. This section emphasizes the importance of communication and shared objectives across teams.

“Our new PRM Integration Guidebook results from years of experience and expertise in partner relationship management. It provides actionable insights and clear strategies that any organization can implement to ensure a seamless PRM integration,” said Sugata Sanyal, CEO of ZINFI Technologies. “In today’s connected world, effective PRM software integration is crucial for business success, and this guide helps businesses navigate the complexities of that process.”

The Mastering PRM Integration Guide is now available for download on ZINFI’s website.

ZINFI has consistently been named a PRM “leader” by G2, the world’s leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2’s Fall 2024 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of genuine, verified users and data aggregated from online sources and social networks.

ZINFI offers its potential customers a 30-day free trial (no credit card required), which provides access to its entire Unified Partner Marketing (UPM) automation platform. This will allow prospective buyers to test-drive its industry-leading channel management applications before purchasing.

About ZINFI Technologies

ZINFI Technologies, Inc. a company leading the definition and creation of Unified Partner Management (UPM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly worldwide. Headquartered in Silicon Valley, USA, and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive, and innovative state-of-the-art SaaS Unified Partner Management automation platform that streamlines and manages the entire partner lifecycle. ZINFI provides six core SaaS solution sets: “Onboard, Enable, Market, Sell, Incentivize, and Accelerate” with tools and applications that span management of partner relationships, marketing, and incentives with additional tools for affiliate management. These solutions enable channel organizations to integrate all partner ecosystem management activities. In 26 countries, these core UPM SaaS solutions are also locally supported by ZINFI’s global marketing services team members.

To access more information about ZINFI’s Unified Partner Management platform or to download a copy of ZINFI’s best practices guide on partner relationship management, please visit our website at https://www.zinfi.com/. You can also follow ZINFI Technologies on LinkedIn and the ZINFI Channel Marketing Best Practices blog.

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SOURCE ZINFI Technologies, Inc.

NEW YORK and BOCA RATON, Fla., Oct. 23, 2024 /PRNewswire/ — Branford Castle Partners, a North American-focused private equity firm, today announced that it has acquired Hoffman Engineering, a leading provider of proprietary situational awareness solutions for mission-critical aerospace and defense applications, from Trident Maritime Systems (“Trident”). Terms of the transaction were not disclosed.

Hoffman marks the sixth platform investment and eleventh acquisition overall for Branford Castle’s Fund II, which closed in 2021. Over the last few months, Branford Castle has also announced the successful exits of its investments in Clean Solutions Group, the first exit from Fund II, and Earthlite Massage Tables, the fourth exit from Fund I.

Based in Stamford, CT, Hoffman is a global leader in the development and manufacturing of night vision test equipment, night vision imaging lighting systems and commercial aviation LED specialty lighting products. Since its inception in 1955, the Company has developed a strong brand reputation within the night vision sector and its products are utilized by the U.S. military, aerospace and defense OEMs, as well as by commercial airlines. Hoffman CEO Ron Hayward and the rest of the existing management team will remain with the Company going forward.

Ceon Francis, Managing Director at Branford Castle, said, “We are excited to partner with Ron and the entire Hoffman team. We see attractive opportunities in this market as the aerospace and defense industry continues to expand, creating increased demand for the most advanced, mission-critical products available. The Company’s leading position in the night vision market, along with its proprietary capabilities, makes it a terrific platform for growth.”

Eric Korsten, Senior Managing Director at Branford Castle, said, “This important transaction would not have been possible without our long-time financing partners, O2 Sponsor Finance and Brookside Capital Partners, whose continued support of our growing portfolio is greatly valued.”

Mr. Hayward added, “Today’s milestone is a validation of the trusted innovative solutions and customer-focused culture that we have worked tirelessly to achieve. We are extremely grateful for the support of our previous owner, Trident, and look forward to continuing to deliver on future growth opportunities with our new partners at Branford Castle Partners.”

Branford Castle was advised by its legal counsel, Akerman LLP, and RSM served as its accounting/tax advisor.  Hoffman was advised on the sell-side by Philpott Ball & Werner, LLC. O2 Sponsor Finance is providing senior debt financing and Brookside Capital Partners is providing mezzanine debt financing for the transaction.

ABOUT BRANFORD CASTLE PARTNERS
Branford Castle is a private market investor focused on lower middle-market investments, with more than 35 years of helping to grow businesses. The Firm typically makes control investments in companies with up to $15 million of EBITDA and a leadership position in a niche industry. Branford Castle is particularly keen on the strong relationships it develops with its portfolio company managers. Branford Castle has particular expertise in industrials/specialty manufacturing, consumer products, business services and logistics. For more information, please visit branfordcastle.com.

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SOURCE Branford Castle Partners

JERUSALEM, Oct. 23, 2024 /PRNewswire/ — Joyned, an award-winning social revenue pioneer, has announced the appointment of Asi Ginio as its new Chairman of the Board. He brings over 20 years of expertise in travel and hospitality, as well as a proven track record of leadership experience. Having built and managed excellent global teams from the founding stage to scale-ups, Ginio will play a key role in shaping the strategy for the company’s continued growth.

Asi Ginio co-founded Tourico Holidays Inc., a global travel wholesaler, where he held the roles of Chief Operating Officer and Chief Executive Officer. During his time at the company, he was responsible for managing the global distribution and driving revenue, overseeing over 35,000 direct hotel contracts and serving 4,500 clients worldwide, including OTAs, airlines, tour operators, travel clubs, rewards programs, and more.

Under his leadership, Tourico Holidays has become the third-largest player in the bed bank sector, employing 850 people in 26 locations globally and generating more than $1 Billion in sales. In 2017, the business was acquired by two prominent private equity firms to consolidate the space, while Ginio was appointed as Hotelbeds Commercial Strategy Director and Tourico Holidays’ CEO.

Passionate about offering opportunities for young people, Ginio was the driving force behind establishing the Tourico Holidays Travel Academy “THTA”, which offered an exclusive opportunity for ambitious university graduates who wanted to start a career in the travel industry. In 1999, he set up Tourico Holidays’ product development team and deployed its unique Permanent Room Block “PRB” strategy, to create a new industry standard, significantly improving the company’s value proposition and profit margins.

“We are thrilled to welcome Asi on board as our new Chairman,” said Michael Levinson, CEO and Co-Founder of Joyned. “His extensive experience coupled with visionary leadership will be invaluable as Joyned continues its expansion and delivers exceptional results for travel and hospitality vendors. I am confident that Asi’s contributions will further propel our growth.”

Commenting on his appointment, Asi Ginio added: “The future travel buyer is very experience-driven and communicates mostly on social media. Travel booking needs to reflect that by offering a more social and collaborative experience. This is where Joyned comes into play, with its out-of-the-box social revenue technology that gives a groundbreaking loyalty advantage to travel brands. I am excited to work with their forward-thinking team and contribute to advancing travel innovation to new heights.”

Editor’s Notes

About Joyned
Joyned enables customers to book trips, vacations, and holidays together, making the travel booking experience collaborative. It provides a cross-website, live experience for online shoppers, empowering travel sites of all sizes to own their shoppers’ natural social engagements directly on-site. The company’s AI-based social revenue platform analyzes and identifies consumer group-buying intent from previously unavailable data. Coupled with actionable insights, it provides visibility into buyers’ decision-making process, intent, group dynamics, conversations, and activities to maximize revenue. Global online travel agencies, hotel chains, booking sites, and travel tech providers rely on Joyned to uncover hidden opportunities and optimize their offering thereby maximizing revenue, conversions, and customer lifetime value.

For more information visit www.joyned.co.

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