Connect with us

Technology

Southern Comfort Unveils the SoConsole: the First-Ever Gaming Accessory that Can Dispense Shots

Published

on

The future of adult gaming has arrived, and it can be stocked with 50ml shooters of SoCo Sour!

LOUISVILLE, Ky., Oct. 21, 2024 /PRNewswire/ — Southern Comfort – affectionately known as SoCo by fans worldwide – today unveils the SoConsole, the only gaming console cover in the world that can store and dispense shooters of the new SoCo Sour 50ml straight to adult gamers age 21+ IRL. This innovative device is part gaming accessory, part celebration (or commiseration) tool, offering fans an epic way to upgrade their gaming experience.

Engineered for those over the age of 21 who crave excitement and the latest in tech disruption, the SoConsole seamlessly integrates exclusively with the Xbox Series X. This innovative console shell elevates gameplay by allowing players to “order” a 50ml shooter from the SoConsole when they are in the throes of a heated battle and need it most. Whether dominating a couch co-op campaign or navigating the rollercoaster of competitive gaming solo, the SoConsole provides a fun-filled break when the stakes are high and the vibes are vibing.

“SoCo wants every experience to be fun and social, and that includes gaming. But listen, we’re a whiskey brand and not a gaming brand, so we focused not on redefining existing tech gamers’ love, but instead on infusing the gaming experience with more excitement,” said David Binder, Global Brand Director at Southern Comfort. “Avid players are craving a more interactive and social experience with friends, whether they’re celebrating a hard-fought victory or unwinding after an epic fail. And, what could be better than a SoCo Sour Up before a power up?”

How it works:

Attach the SoConsole to the Xbox Series X, plug it in and press the button to light up the device. The unit is green, black and yellow with a large Sour Up front that lights up when ON.Lift the top plate and find three slots where three SoCo Sour Shooters can be inserted (the shooters can be replenished between games, of course).After loading the shooters, put the top back on. To dispense a shot, press the button on the remote or the button on the unit to dispense.The remote feature works at a distance of up to 80 yards in optimal conditions. It’s perfect for keeping the fun going without needing to get up or sending a shot to friends while you’re in another room!

“Celebrating a big win, just unlocked a new score or hit an all-time gaming milestone? Just add SoCo. The gaming world will never be the same,” said Binder.

A very limited number of SoConsoles will be available to gamers 21+ at sazerachouse.com/southern-comfort-soconsole.com starting October 25 at 10 AM EST. Priced at $50 in celebration of Southern Comfort’s new SoCo Sour 50mL shooters, this one-of-a-kind innovation is available for purchase nationwide. Alcohol and Xbox Series X not included.

SoCo Sour 50ml pre-mixed shooters are now available for purchase in Baton Rouge, LA, Tucson, AZ, Austin, TX and Cleveland, OH with plans for nationwide rollout slated for later this year.

For more information be sure to follow Southern Comfort on Instagram, Facebook and X. To find Southern Comfort near you be sure to visit our product locator.

*Xbox is not affiliated with this program or Southern Comfort.

About Southern Comfort
Southern Comfort Spirit Whiskey was created by M.W. Heron in 1874 and is one of the world’s largest whiskey brands with sales in over 100 countries. Southern Comfort is available in Original 70pf, Black 80pf and in a 100pf offering. Southern Comfort is owned by the Sazerac Company of New Orleans. For more tasteful updates and information, visit www.southerncomfort.com and follow @SouthernComfort on Instagram and Facebook.

View original content to download multimedia:https://www.prnewswire.com/news-releases/southern-comfort-unveils-the-soconsole-the-first-ever-gaming-accessory-that-can-dispense-shots-302281839.html

SOURCE Sazerac

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

L’Oréal Hong Kong Wins Prestigious Gold Award at the Hong Kong Awards for Environmental Excellence

Published

on

By

Company Recognised for Outstanding Sustainability Achievements in the “Shops and Retailers” Sector

HONG KONG, Jan. 13, 2025 /PRNewswire/ — L’Oréal Hong Kong received the Gold Award in the “Shops and Retailers” sector at the annual Hong Kong Awards for Environmental Excellence (HKAEE). This esteemed award, organised by the Hong Kong Environmental Campaign Committee in collaboration with the Environment and Ecology Bureau and major chambers of commerce, highlights the company’s exceptional achievements in sustainability under its “L’Oréal For the Future” commitment.

As the beauty market leader in Hong Kong, L’Oréal has been accelerating sustainable transformation across its entire value chain, from product innovation, sourcing, transportation to retail and consumption.

Eva Yu, President and Managing Director of L’Oréal Hong Kong, expressed her gratitude for the recognition, “We are deeply honoured to receive the Gold Award at the Hong Kong Awards for Environmental Excellence. This is a testament to our unwavering commitment to sustainability. As the market leader, it is our responsibility to not only provide the best in beauty, but also lead in meaningful actions to protect the environment and contribute to the community we serve.”

The assessment of HKAEE award covered stringent criteria from green leadership, sustainability programs and performance, to partnerships. L’Oréal Hong Kong was recognised for the following sustainability achievements in the past year:

Green Office: L’Oréal Hong Kong’s office is LEED Platinum certified, uses 100% renewable energy, and has been reducing energy consumption year on year with different energy efficiency features.

Green Operations: All local packaging of L’Oréal products is plastic-free and all disposals from warehouse are recycled. The company also aims to minimise CO2 emissions in transportation by using sea and rail shipment as well as electric vehicle in local transport.

Green Retail: 100% of new stores under L’Oréal Hong Kong are eco-designed. The stores use sustainably sourced and certified materials, as well as reusable and recyclable materials.

Green Consumption: Through joint efforts by L’Oréal Hong Kong’s 17 brands, and its partnership with Watsons stores across the city, over 600,000 empty beauty bottles have already been collected from consumers for recycling. To further reduce packaging waste, the company is introducing more refillable beauty products to the Hong Kong market. Refillable products use less packaging, thus providing more sustainable options for environmentally conscious consumers.

L’Oréal Hong Kong continues to lead the beauty industry in sustainability efforts, proving that environmental responsibility and business success can go hand in hand.

For high-res photos, please see it here.

About L’Oréal

For 115 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality. With more than 90,000 committed employees, a balanced geographical footprint and sales across all distribution networks (e-commerce, mass market, department stores, pharmacies, perfumeries, hair salons, branded and travel retail), in 2023 the Group generated sales amounting to 41.18 billion euros. With 20 research centers across 11 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 6,400 Digital talents, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse. More information on https://www.loreal.com/en/mediaroom

About L’Oréal For the Future

“L’Oréal For the Future” is L’Oréal’s global sustainability programme that outlines the company’s vision and commitments for 2030. The initiative focuses on transforming L’Oréal’s operations to respect planetary boundaries by addressing key environmental challenges. Commitments include achieving 100% renewable energy for all operated sites by 2025, ensuring that by 2030 all water used in industrial processes will be recycled and reused, and that 100% of biobased ingredients for formulas and packaging materials will be traceable and sourced sustainably, with none linked to deforestation. L’Oréal also aims to reduce greenhouse gas emissions across all scopes by 50% per finished product by 2030.

For more information on “L’Oréal For the Future,” please visit: www.loreal.com/en/commitments-and-responsibilities/for-the-planet/    

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/loreal-hong-kong-wins-prestigious-gold-award-at-the-hong-kong-awards-for-environmental-excellence-302348856.html

SOURCE L’Oréal Hong Kong

Continue Reading

Technology

Pollo AI Releases Multi-Model Support, Offering All-in-One Video Generation Capabilities

Published

on

By

SINGAPORE, Jan. 12, 2025 /PRNewswire/ — Pollo AI, an innovative leader in AI-powered video generation, today announced the launch of a new feature that allows users to select from a range of well-known AI video models, making it an all-in-one AI video generation platform.

With the introduction of multi-model support, users can now choose from popular AI video models on Pollo AI, including Kling AI, Hailuo AI, Runway, Vidu AI, Luma AI, and PixVerse. The multi-model support is available on Pollo AI’s text to video and image to video generators. These model options enhance the versatility and customization of the Pollo AI platform, empowering creators to experience different technologies to produce their videos.

Camille Sawyer, CEO of HIX.AI, the parent company of Pollo AI, expressed her enthusiasm for the new feature, stating, “At Pollo AI, we believe in fostering creativity without limits. By integrating multiple AI models, Pollo AI has become an all-in-one platform enabling our users to explore diverse cutting-edge video generation technologies at one place.”

Each model offers distinct customization options that cater to various creative needs, such as output video style, video length, resolution, motion range, aspect ratio, and camera movement. This feature is designed to provide users with the flexibility to bring their visions to life in ways that best suit their projects on Pollo A.

It is seamless and intuitive to access and use the different models offered in this all-in-one AI video generator. After log in to your Pollo AI account, on the UI of the generators, you’ll find the option to select from the various available AI models. After choosing your preferred model, you can customize the settings it comes with and start your generation.

“We believe the multi-model support will ultimately enhance their storytelling capabilities,” Camille added. “This update is a testament to our commitment to innovation and our dedication to supporting creators in their artistic journeys.”

This multi-model support feature is now available to all users. For more information about this feature and to start creating with any of the models, visit https://pollo.ai/text-to-video or https://pollo.ai/image-to-video.

MEDIA CONTACT
Camille Sawyer
CEO, HIX.AI
support@pollo.ai 

View original content:https://www.prnewswire.com/news-releases/pollo-ai-releases-multi-model-support-offering-all-in-one-video-generation-capabilities-302348811.html

SOURCE Pollo AI

Continue Reading

Technology

SUS ENVIRONMENT, Global Leading WtE Corporation, Launches New Brand Identity

Published

on

By

SHANGHAI, Jan. 13, 2025 /PRNewswire/ — As the world’s population grows and industrialization accelerates, the conflict between energy and the environment is intensifying. The search for a balance between energy supply and environmental protection has become a crucial issue for global sustainable development.

In January 2025, SUS ENVIRONMENT launches new global brand identity. This renewal improves the brand image and enriches the brand connotation, bolstering its commitment to global sustainable development.

PART 1: Logo Renewal

The abbreviation “SUS”,” which is derived from “sustainable”,” emphasizes the company’s mission to create a cleaner and more friendly living environment through waste-to-energy solutions. Inspired by the traditional Chinese Tai Chi diagram, the graphic incorporates the concept of cyclic generation, shows the characteristics of energy recycling and expresses the brand endless vitality.

PART 2: Mission Connotation Expansion  

The refreshed brand highlights SUS ENVIRONMENT’S unwavering focus on stakeholder benefits:

Environmental Impact: Solving waste disposal challenges to create cleaner environments.Employee Well-Being: Promoting diversity, equity and inclusiveness to enhance employee satisfaction.Community Engagement: Building supportive environments to improve community living standards.Business Integrity: Establishing fair and transparent practices to strengthen partnerships.

PART 3: Brand Colors

The primary colors of SUS ENVIRONMENT are blue and green to symbolize technological innovation and environmental protection. They are complemented by metallic gold and technical silver to convey high quality and stability. Together, these colors embody the core values of the brand: Professionalism, Innovation, Vitality, and Trustworthiness.

The new global brand identity heralds the next chapter for SUS ENVIRONMENT. In the future, SUS ENVIRONMENT will leverage its strength to make the world a better place.

About SUS ENVIRONMENT

SUS ENVIRONMENT is the world’s largest provider of waste incineration equipment and technology, as well as one of the top three investors and operators of waste-to-energy projects (low-carbon Eco-industrial parks) globally. 

As of June 2024, SUS ENVIRONMENT has established 10 management centers worldwide, providing environmental and energy services to over 100 million people. It has invested in and constructed 84 waste-to-energy projects (low-carbon Eco-industrial parks), with a daily processing capacity 110,000 tons of municipal solid waste and annual green power generation of approximately 18,000 GWh. Its equipment and technology are applied in 277 waste-to-energy plants across the world, comprising 518 incineration lines, with a daily capacity 290,000 tons of municipal solid waste. 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/sus-environment-global-leading-wte-corporation-launches-new-brand-identity-302348819.html

SOURCE Shanghai SUS ENVIRONMENT Co.,Ltd.

Continue Reading

Trending