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Sound of Tan Dun: How a Hunan villager grew into Academy and Grammy Award winner

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BEIJING, Oct. 21, 2024 /PRNewswire/ — Tan Dun is not a new face at the Beijing Music Festival. The Academy Award and Grammy Award winner for his music score in Ang Lee’s Crouching Tiger, Hidden Dragon has been a frequent visitor to one of the biggest classic music fests in China over the past 30 years.

What is new for the 2024 event is the Ancient Bells of Peking’s Central Axis composed by Tan, who was inspired by Beijing’s Central Axis – the 7.8-kilometer-long north-south line through the capital’s historical center that was inscribed on the UNESCO World Heritage List on July 27.

The world-renowned artist has made an indelible mark on the world’s music scene with a creative repertoire that spans the boundaries of classical music, multimedia performances and Eastern and Western traditions.

The Global Times talked with Tan about his musical messages to the world and the future, and his belief in the magic of music connecting the world as well as his legendary journey from a village boy standing in the field to a great musician standing in the world’s top music halls.

At the Beijing Music Festival’s opening concert on October 5, Tan led the China National Symphony Orchestra in a performance of his music piece Passacaglia: Secret of Wind and Birds, during which the orchestra members held up their phones to play recordings of traditional Chinese instruments imitating birds chirping. The traditional Chinese composition Hundreds of Birds Worshiping the Phoenix and Stravinsky’s The Firebird were also staged. The two are also set to be performed in France in the China National Symphony Orchestra’s tour later in October.

“Music is an ambassador to the world and the best language that can be shared by different kinds of people from different cultural backgrounds,” Tan told the Global Times.

“The world needs peace, friendship and dialogue now. We are excited to share music and the specific voice of today, the voice of nature, the voice of peace and the voice of friendship.”

Linking past and future

Looking for a bridge to link everyone in the world and also link the world’s future and the past, Tan decided to turn to the music of birds, from ancient times to the modern era, and further on to the future with cell phones and digital birds.

The birds in the Hundreds of Birds Worshiping the Phoenix and Stravinsky’s The Firebird have been introduced to “link China’s ancient culture about the phoenix and others, as well as Passacaglia.”

Chinese national music piece Hundreds of Birds Worshiping the Phoenix is a masterpiece that often demonstrates the excellent sound of the suona, a loud, high-pitched traditional Chinese musical instrument.

In 2015, the Carnegie Hall commissioned Tan to write a new piece for the National Youth Orchestra of the US’s tour of China. With the goal of combining the ancient with the modern, Passacaglia: Secret of Wind and Birds was born. The piece incorporates recordings of traditional Chinese instruments imitating bird songs played back on the smartphones of the musicians and selected audience members. 

Throughout the piece, the orchestra emulates the sounds of birds, the wind, and the ocean. Tan’s piece honors both the mankind’s desire to communicate with nature and optimism for the future.

“Birds, as Da Vinci said, are a reflection of our future, the mirror of our soul, and the mirror of our today and tomorrow.”

‘Shaman’ of sound 

To be one of the shamans in his village in Central China’s Hunan Province has long been Tan’s dream during his childhood.

“They can see all the spirits of life; they can see the wind, talk to the birds, hear stone talking to leaves, and the violin can even talk to the river,” he told the Global Times, adding that being a shaman means you can always be treated with a bowl of noodles after each “performance,” a great thing for any young boy living in rural areas back then.

The ghost operas that inspired him in some of his works often “have three acts: You welcome the ghost, you entertain the ghost, and you leave with the ghost.” In Buddhist terms, it is about “the last life, our present life and the next life.” Ghost operas are a mix of Taoism, Buddhism and folk beliefs, which mostly have to do with nature worship; and in the rural area where Tan grew up, they are mediated by people in touch with the spiritual world.

Nature is always part of our symphony as sound and music of these ceremonies always remind Tan of “where I came from.”

“I always want to compose for the China National Symphony Orchestra a great field with all kinds of natural sound. Classic music is so absorbing as it bridges the ancient past and the future,” said Tan.

His music does emerge from his experiences with nature, from the ghost stories, prayers and village shamans of his youth. One of his most striking pieces, a multimedia event for cello, video and orchestra, called The Map, was actually performed in Xiangxi, or western Hunan Province, where Tan once met a shaman known as “the stone man” who could talk to the wind and the clouds. 

When composing folk songs, Tan becomes that village musician, playing on anything he can find: a pot as a drum, even farm tools. His gift for improvisation and making music out of anything at hand is still evident in much of his works. Bowls of water, sheets of rice paper, rocks, stones and anything can be used to express Tan’s musical imagination.

“The sound of nature always attracted me to be a musician. Like when I was a child, all those shamans attracted me. I want to be a shaman of the future. I want to be a shaman of sound,” he said.

Dialogue with Beethoven

In 1973, the Philadelphia Orchestra completed a historic tour performance to China, the first by a US orchestra. The music they played during the trip was heard not just by thousands of audience members in Beijing, but millions of people across the country through radio broadcasts on village loudspeakers.

Among them was a 16-year-old boy working in the rice fields in Hunan Province. One day in 1973, he heard beautiful but strange music filtering across the fields from a loudspeaker – a broadcast of the Philadelphia Orchestra playing in Beijing. The teenager paused in his work as they played Beethoven’s Fifth. That boy was Tan Dun.

“The symphony was like a silver light, emitting the sound of the future,” recalled Tan, noting that it was the first time he had heard about a “symphony orchestra.”

At that time, Tan thought Beethoven as a shaman too, “a foreign shaman.” “I didn’t know him as a great composer. So I thought the symphony must have a bigger stage than the ghost ceremonies. I must learn it,” he said, noting that he made up his mind to learn about the thing called symphony.

Aiming for that, he had to pass the entrance examination of the Central Conservatory of Music, China’s best music institute. The competition was fierce, but he was accepted. He said he was always lucky to meet good teachers “who advised him to head in the correct direction and establish clear goals.” Tan then flew to New York to further study music. Twenty years after hearing the Philadelphia Orchestra in the field, he received an invitation from the Philadelphia Orchestra itself to join it.

‘One home’

In September 2024, 200 years after the deaf Beethoven conducted the premiere of his Ninth Symphony, Tan conducted in Bonn, Beethoven’s hometown, his commissioned work Choral Concerto: Nine, in which he rediscovers Beethoven’s music in the sounds of modern urban life.

He expanded Nine into three movements, respectively titled Nine, Wine, and Time (Ode to Peace), which juxtapose Chinese texts alongside the words of Ode to Joy by Friedrich Schiller

“These three words, Nine, Wine and Time… in Chinese they are all ‘jiu,'” wrote Tan, who also used poetry from two great Chinese poets Qu Yuan and Li Bai.

In Tan’s eyes, he is not a great musician at all, but just a farmer.

“The same as Beethoven, who came to the world with the air he breathed and the soil he stood upon, I still remember I came from that village in Hunan, hoping to be a music wizard,” he said, noting that what he learned from music masters was no different from what he learned from local shamans in Hunan. Musicians actually have to be loyal to the land they live in.

“A Bing [a blind Chinese musician specializing in the erhu and pipa] is no different from Paganini. For me, the world is one home,” as music has the magic to “connect people, the past and the future.”

The ancestors of the Chinese today invented many instruments. Behind every instrument, there is a story. If the instruments are forgotten, then the story goes untold and history stops.

“That’s why I thought it’s always very important to bring ancient instruments to life and play ancient music,” said Tan, who once shared the stage with young Chinese suona player Liu Wenwen to play the suona piece Hundreds of Birds Worshiping the Phoenix in recent tours.

As the nation’s first student in the doctoral program of suona at the Shanghai Conservatory of Music, Liu, a 13th-generation suona player, is also one of the most active young players in China.

In Tan’s mind, music is like a flowing river and a continuous, ­ever-evolving force that transcends time. Just as a river never stops moving, music flows from generation to generation, carrying the contributions of countless musicians across eras.

The world is changing, so “we always need to discover new languages to communicate with future young people” and express for them what they want, what they dream and what they hope for.

“The Beijing Music Festival, over nearly 30 years, has carried stories, emotions and historical contexts, acting as a bridge between the past and the present, the East and the West. Many great musicians from around the world perform during the festival. Just like a river connecting different lands and people, the festival connects generations of cultures,” Tan says.

After all, it is a stage for sharing music with the world.

 

View original content:https://www.prnewswire.com/news-releases/sound-of-tan-dun-how-a-hunan-villager-grew-into-academy-and-grammy-award-winner-302281456.html

SOURCE Global Times

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Omoda and Google Cloud Partner to Revolutionize Online Fashion Shopping with Generative AI

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New AI-powered conversational shopping experience brings boutique personalization to the digital retail spacePersonalized style searches powered by Google Cloud’s gen AI transform online shopping into a boutique experience

AMSTERDAM and SUNNYVALE, Calif., Jan. 13, 2025 /PRNewswire/ — Omoda, a leading Dutch fashion retailer, and Google Cloud today announced a collaboration to transform Omoda’s online shopping experience with AI. Leveraging Google Cloud’s cutting-edge generative AI tools, Omoda launched ‘Omoda Stylist’, a conversational AI agent and ‘Discover the Look’, a feature that reimagines online fashion browsing by helping customers find entire outfits rather than individual items. This approach aims to make fashion exploration more inspiring by enabling shoppers to visualize different styling options.

Omoda believes that showcasing complete outfits sparks creativity and inspires customers to see how individual pieces can work in a variety of looks. With the help of Google Cloud’s Vertex AI platform, and using Gemini models, multimodal embeddings, and Vector Search, Omoda has created a shopping experience similar to having a personal stylist at hand. By using natural language search, customers can effortlessly describe their ideal outfit—such as “a bohemian wedding look” or “smart casual workwear”—and receive curated suggestions that reflect their preferences, body type, and favorite brands. This holistic approach not only improves discoverability but also provides richer insights into styling, fit, and occasions.

“With this collaboration, we’re taking a major step toward fulfilling our vision of bringing the warmth and personalization of boutique shopping to the online world,” said Ewoud Friedlink, CTO, Omoda. “Google Cloud’s generative AI tools are helping us go beyond transactions to inspire our customers, making online shopping an engaging and highly personalized experience. By the end of 2024, we anticipate that 90% of product content—such as descriptions and recommendations—will be AI-generated.”

Innovation driving conversion and loyalty
Omoda’s newly launched conversational AI feature is just the first phase of a broader vision to create a fully immersive and personalized fashion shopping experience. Results from recent tests demonstrate the significant impact generative AI can have on customer engagement:

Higher conversion rates: Customers who engage with the ‘Discover the Look’ feature convert at a rate 2.5 times higher than those who don’t.Enhanced customer inspiration: The new feature, supported by Google Cloud, provides customers with intuitive, natural language searches to deliver personalized outfit recommendations.Intelligent brand matching: Recommendations include items from favorite or complementary brands, ensuring a tailored shopping experience that aligns with customers’ brand preferences.

“By combining Google Cloud’s generative AI with Omoda’s structured data and deep retail expertise, we’re enabling the next era of personalized retail,” said Joost Smit, Head of Benelux, Google Cloud. “This partnership exemplifies how AI can enhance consumer experiences while driving tangible business outcomes for retailers. We’re thrilled to support them on their journey, driving longer-term customer loyalty while bridging the gap between convenience, sustainability, and personalization.”

At the heart of Omoda’s transformation is its robust data infrastructure, powered by Google Cloud’s BigQuery and Looker Studio. These tools ensure structured, real-time data availability, enabling AI-driven recommendations and insights. While the conversational search feature is already live, Omoda is working on next steps, including avatar-based outfit visualization and wardrobe integration.

About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated, and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models, and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

About Omoda
Omoda, established in 1875, is the inspiring fashion retailer of the Netherlands. Combining a personalized boutique experience with the convenience of a large retailer, Omoda is the ultimate destination for fashion enthusiasts. With 33 physical stores, the Omoda app, and online shops in the Netherlands, Belgium, and Germany, there is always a store nearby for customers. Since August 2021, Omoda has evolved into a full-fledged fashion retailer, offering not just shoes, bags, and accessories but also clothing for men, women, and children. Omoda, the fashion store that loves you back.

 

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SOURCE Google Cloud

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BankShift Files International Patents to Revolutionize Embedded Banking Technology

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PORTLAND, Ore., Jan. 13, 2025 /PRNewswire/ — ShiftCents, Inc., also known as BankShift, an emerging leader in embedded banking innovation, is proud to announce the submission of an international patent application for its revolutionary Brand On Banking technology. This milestone builds on the company’s success in securing non-provisional patent-pending status in the United States in early 2024, further underscoring BankShift’s commitment to protecting its intellectual property on a global scale while addressing the growing demand for embedded banking solutions that enable financial institutions and brands to deepen consumer engagement and foster loyalty.

 

BankShift empowers financial institutions to white-label their consumer banking products for brands, driving new engagement, value, and loyalty. By leveraging this proprietary solution, financial institutions can distribute banking products within traditionally non-financial experiences, delivering modernized customer experiences while maintaining regulatory compliance.

The market for embedded banking is primed for transformation, representing a $1.5 trillion global fintech opportunity. Traditional financial institutions and brands are actively seeking solutions to seamlessly integrate banking services into their consumer ecosystems, creating deeper relationships and actionable data insights. BankShift is uniquely positioned to meet this need, offering a full-stack, turnkey solution that stands apart from conventional banking-as-a-service providers by enabling direct customer experience management while ensuring regulatory fidelity.

“We’re excited to take this next step in securing our innovation internationally,” said Rob Thacher, Founder and CEO of BankShift. “Our technology, already patent-pending in the United States, positions financial institutions and brands to build stronger, more personalized consumer relationships while driving significant growth together. This international patent filing reinforces our mission to modernize embedded banking and protect the value we bring to our partners.”

BankShift’s Market Impact

Problem: Brands seek to stand out and deepen their connection with consumers by building financial relationships that provide valuable data and insights, ultimately driving sales and retention. However, financial institutions often lack the modern infrastructure and expertise needed to enable embedded banking.Solution: BankShift is a turnkey solution for financial institutions to distribute banking products within traditionally non-financial experiences, maintaining regulatory fidelity while enabling third parties to grow their business and enhance customer experiences to foster loyalty.

BankShift invites financial institutions and popular brands to explore the possibilities unlocked by its embedded banking technology. Consult with them today to learn more about how BankShift can revolutionize your embedded banking offering and elevate your brand presence.

About BankShift:

BankShift is an embedded banking platform built on a banking-as-a-platform model, designed by experts in digital-first innovation. Featuring patent-pending technology, BankShift enables financial institutions to seamlessly integrate banking products into traditionally non-financial experiences. The platform empowers financial institutions and third-party brands to unlock new revenue streams, maintain regulatory compliance, and foster authentic customer loyalty. By redefining the way financial services blend with brand experiences, BankShift creates lasting connections that enhance consumer engagement and elevate everyday financial interactions.

For media inquiries, please contact:
Bernice Gardner
Public Relations
BankShift
bernice@bankshift.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/bankshift-files-international-patents-to-revolutionize-embedded-banking-technology-302348484.html

SOURCE ShiftCents, Inc.

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Vantage Markets Extends Deposit Bonus to Copy Trading Accounts

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PORT VILA, Vanuatu, Jan. 13, 2025 /PRNewswire/ — Vantage Markets, a leader in online trading solutions, has expanded its popular Deposit Bonus promotion to include Copy Trading Accounts, enhancing opportunities for Signal Providers and Copiers to boost their trading potential. With a thriving community of over 69,000 copy traders as of December 2024, this initiative underscores Vantage’s dedication to empowering traders globally.

The Deposit Bonus rewards new and existing users with additional credit on their first and subsequent deposits. Upon deposit, users in selected countries may be awarded complimentary credits, the maximum amount varies regionally, ranging from $5,000 to $20,000.

This initiative allows traders, both Signal Provider and Copies, to:

Ability to select and copy strategies from our diverse range of traders with a wide array of products in their portfolio.Access greater market exposure with enhanced capital via additional credits on the first and subsequent deposits.Develop trading skills through increased market participation.Unlock opportunities for higher potential profits.

Getting started with the Deposit Bonus is simple:

Open a Copy Trading Account: Available for both Signal Providers and Copiers.Make Your First Deposit: Receive up to $500 in complimentary bonus credits (base currency).Make Subsequent Deposits: Enjoy a bonus on additional deposits, capped based on your region.

Austin Law, Vantage Markets Copy Trading Project Manager, shared, “The growth in our Copy Traders is a testament to the strength of our app offerings. We are excited to give users even greater potential to trade their favorite products. This enhancement underscores our commitment to fostering a vibrant and rewarding trading community.”

The program will be a permanent feature in Vantage Markets’ expanding suite of benefits, providing both seasoned and beginner traders with the tools they need to succeed.

For Beginner Traders: Ultra-low barriers to entry, advanced copy modes, and access to a thriving community of over 86,000 traders.For Seasoned Traders: Profit-sharing options up to 50%, strategy flexibility, and seamless MT4/MT5 integration.

Start Your Copy Trading Journey Today

Download the Vantage Markets app now and unlock a world of robust trading features and benefits.

For more information, visit Vantage Markets Copy Trading.

About Vantage

Vantage Markets (or Vantage) is a multi-asset CFD broker offering clients access to a nimble and powerful service for trading Contracts for Difference (CFDs) products, including Forex, Commodities, Indices, Shares, ETFs, and Bonds.

With over 15 years of market experience, Vantage transcends the role of broker, providing a trusted trading ecosystem, an award-winning mobile trading app, and a user-friendly trading platform that empowers clients to seize trading opportunities. Download the Vantage App on App Store or Google Play.

trade smarter @vantage

RISK WARNING: CFD trading carries significant risks. You could lose more than your initial investment.

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