Technology

HILTI UNVEILS NEW BRAND CAMPAIGN HIGHLIGHTING THE WORK OF CONSTRUCTION PROS

Published

4 hours ago

October 16, 2024

The brand celebrates the craftsmanship and kinship at the heart of the construction industry

PLANO, Texas , Oct. 16, 2024 /PRNewswire/ — Hilti North America, a global leader providing innovative tools, technology, software, and services to the commercial construction industry, is debuting a fresh brand campaign that honors the grit and know-how of unsung heroes who take on the most challenging of jobs, day in and day out.

Built on direct experience from working with construction professionals, Hilti’s “Pros Know” campaign digs into what really matters to jobsite workers. The campaign, which has rolled out across social media, radio, search and display ads, recognizes the caliber it takes to push through bad weather, slog through mud, and meet relentless deadlines in harsh conditions and a chaotic environment. The campaign speaks directly to those who endure and never back down, underlining the resilience and determination that define the industry.

Hilti aims to generate excitement and pride in being part of an industry that shapes the world. The creative approach is based on an understanding and admiration of the construction industry, that experts recognize the pros, and pros see the best in the field. The message spotlights the bonds that are central to the industry and shows why Hilti is a trusted partner that provides certainty in even the most uncertain of conditions—so that contractors can focus on mastering the build.

The “Pros Know” campaign also emphasizes Hilti’s unique boots-on-the-ground approach. The company’s direct sales model enables its team members to work closely with customers. That real-world insight drives Hilti’s innovation and helps the company connect with pros on the jobsite—as a productivity partner who understands the demands and pace of the job. Hilti is committed to making jobsites run more smoothly, safely, and productively, backed by the reliability of its 20-year limited warranty, 2-year wear & tear coverage, and 1-day turnaround on tool repairs.

“Through this campaign, we aim to shine a light on the contributions of construction workers to society,” said Muthu Manohar, Senior Vice President of Marketing and Engineering, Hilti North America. “Hilti honors your hard work and stands by you every step of the way, providing unwavering support to help you be more productive and safer—with a unique offering that goes beyond power tools.”

Hilti’s premium offerings transcend the anchors, firestop, and power tools for which it is most well-known. The company helps to optimize and streamline construction processes from start to finish, from the office to the jobsite.

For more information, visit hilti.com/prosknow.

About Hilti
Hilti is a leading provider of high-quality tools, fastening systems and software-based solutions for the professional user. With over 4,000 highly trained Hilti account managers, engineers, and employees throughout North America, Hilti’s expertise covers the areas of powder-actuated fastening, drilling and demolition, diamond coring and cutting, measuring, firestopping, screw fastening, adhesive and mechanical anchoring, strut and hanger systems, and solutions for tool crib productivity. Adding greater efficiencies to customers’ businesses, Hilti has tools with integrated features for improved worker and jobsite safety, advanced technologies and software for smoother workflows, and services that simplify construction management—ultimately making construction better. Hilti’s North American headquarters are in Plano, Texas.

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SOURCE Hilti, Inc.

Technology

TIER IV and Hitachi Astemo join hands on autonomous driving systems: Introducing SOAFEE-compliant SDV architecture

Published

24 mins ago

October 17, 2024

TOKYO, Oct. 16, 2024 /PRNewswire/ — TIER IV, the pioneering force behind Autoware*, the world’s first open-source software for autonomous driving, is excited to announce the launch of a joint initiative with Hitachi Astemo to advance autonomous driving systems and software-defined vehicles (SDVs). This collaboration, leveraging Autoware’s capabilities, builds on both companies’ engagement with the Autoware Foundation (AWF) and Scalable Open Architecture for Embedded Edge (SOAFEE) initiative. With their sights set on 2030, the companies are intensifying their efforts to deliver innovative solutions for mass production vehicle models.

Amid major shifts in the automotive industry, a new class of suppliers dubbed Tier 0.5 is emerging, offering value-added solutions that go beyond conventional Tier 1 models. Positioned as a Tier 0.5 supplier, Hitachi Astemo provides comprehensive system solutions that consider the entire vehicle’s architecture. In line with this goal, the company is developing a reference system (Internet of Vehicles Platform: IoV PF) for system development tailored to the needs of automakers. Hitachi Astemo is also pioneering a cloud-native software architecture that facilitates development and standardizes specifications on the cloud. These innovations will significantly enhance development efficiency, elevate product quality, reduce costs, and enable faster time-to-market. The architecture will integrate Autoware as the core autonomous driving software.

TIER IV has been actively collaborating with key members of AWF and SOAFEE to define industry-standard and expand the reach of the Open AD Kit, a comprehensive referential development kit for autonomous driving systems built on Autoware. Looking forward, TIER IV plans to enhance clound-native environments for the kit and support the development of autonomous driving systems based on the SOAFEE-compliant SDV architecture. This collaboration will leverage Hitachi Astemo’s reference system to accelerate the next-generation Open AD Kit project.

In addition to these efforts, TIER IV is accelerating the development of a large-scale, cooperative machine learning operations (MLOps) infrastructure and embedded edge AI models specifically designed for autonomous driving systems. With the launch of the Co-MLOps project in January 2024, TIER IV will spearhead the creation of a global framework that allows companies worldwide to collaborate and share data, accelerating advancements in machine learning and edge AI development. These capabilities will be integrated into the Open AD Kit and will also be aligned with Hitachi Astemo’s reference system.

Through this joint development with Hitachi Astemo, TIER IV is committed to driving the development of autonomous driving systems that add significant value to automakers’ mass production models, shaping the future landscape of the automotive industry.

*Autoware is a registered trademark of the Autoware Foundation.

About TIER IV

TIER IV stands at the forefront of deep tech innovation, pioneering Autoware, the world’s first open-source software for autonomous driving Harnessing Autoware, we build scalable platforms and deliver comprehensive solutions across software development, vehicle manufacturing, and service operations. As a founding member of the Autoware Foundation, we are committed to reshaping the future of intelligent vehicles with open-source software, enabling individuals and organizations to thrive in the evolving field of autonomous driving.

Media Contact

pr@tier4.jp

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SOURCE TIER IV, Inc.

Technology

INFINITIX ventures into Japan’s AI market by establishing INFINITIX Japan and attracting significant attention by showcasing its core product AI-Stack at Tokyo CEATEC 2024.

Published

24 mins ago

October 17, 2024

TOKYO, Oct. 17, 2024 /PRNewswire/ — Taiwan’s AI infrastructure solutions leader, INFINITIX, has officially launched its Japanese subsidiary, INFINITIX Japan, to expand its presence in Japan’s AI market. This move aims to provide cutting-edge AI solutions, helping local businesses drive digital transformation, improve AI ROI, and foster innovation.

INFINITIX’s flagship product, AI-Stack, has seen great success in Taiwan, supporting businesses with AI infrastructure and partnering with top tech firms to launch Taiwan’s leading AI computing center, AICC. AI-Stack has earned NVIDIA’s Solution Advisor – Preferred Level certification as the preferred solution for AI infrastructure and GPU resource scheduling. With INFINITIX Japan, these successes will now extend to the Japanese market, helping businesses meet growing AI demands. As generative AI rises, companies face challenges like high GPU costs and increased hardware investments. INFINITIX addresses these with flexible GPU management, no-code setup, and automated workflows, boosting efficiency and AI ROI. The launch of INFINITIX Japan ensures fast, local support for business needs and system maintenance.

At Tokyo CEATEC from 2024 October 15 to 18, INFINITIX debuted its next-generation AI-Stack solution, drawing considerable attention from attendees. Through this event, INFINITIX aims to enhance its visibility in Japan, leveraging its strong AI capabilities to provide groundbreaking solutions for Japanese businesses, helping them gain a competitive edge in digital transformation.

The establishment of INFINITIX Japan marks another significant milestone in the company’s international expansion. This strategic move allows Infinitix to further penetrate the Asian market and continue its commitment to leading the AI industry, collaborating with Japanese businesses to create an intelligent future.

INFINITIX Inc.
Beyond AI, to infinity

INFINITIX specializes in AI GPU resource scheduling and management, helping businesses maximize GPU efficiency. As a global NVIDIA Inception Program partner since 2019 and Taiwan’s only AI software provider with NVIDIA Solution Advisor – Preferred Level certification, INFINITIX delivers top-tier AI infrastructure solutions with its AI-Stack platform, driving AI industry innovation.

For more information, please visit our official website: https://infinitix.co/

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SOURCE Infinitix Inc.

Technology

Trip.com Obtains IATA GoGlobal Accreditation

Published

24 mins ago

October 17, 2024

Trip.com’s IATA GoGlobal accreditation strengthens its recognition across the airline industry. Helps Trip.com access support services provided by IATA.

SINGAPORE, Oct. 17, 2024 /PRNewswire/ — Trip.com has received the International Air Transport Association’s (IATA) GoGlobal accreditation, the gold standard for travel agency validation and a milestone that recognises Trip.com’s ability to operate and work with global airlines across multiple markets.

IATA GoGlobal Certification

IATA’s multi-country accreditation (also known as GoGlobal) is highly regarded and well-recognised as an accreditation model within the Passenger Sales Agency Rules. It recognises that the company has met rigorous global standards for handling international travel services within aviation, including ticketing and sales. Achieving IATA GoGlobal accreditation brings greater credibility and recognition to Trip.com, and helps simplify interaction with global airlines.

Building on a Strategic Partnership

This achievement follows Trip.com’s recent entry into IATA’s Strategic Partnership Program, strengthening relationships with key industry stakeholders. The decision to join was driven by Trip.com’s commitment to enhancing customer experience and staying at the forefront of product development and new technologies in the travel industry.

Looking ahead, Trip.com is excited to deepen cooperation with IATA to support industry innovation and shape the future of travel, creating a more connected and convenient journey for all.

“We welcome Trip.com on converting to the GoGlobal accreditation level. IATA accreditation allows travel agents to connect more conveniently with a wide range of travel industry partners, simplify their business relationship with airlines, and enhances their credibility with airlines and their customers. Given the scale of their operations around the world, we are delighted that Trip.com recognised the value in converting from multiple GoStandard accreditations to one at the GoGlobal level. We look forward to working with Trip.com and supporting them as they grow their business,” said Juan Antonio Rodriguez, IATA’s Director for Financial Settlement Operations.

Chee Teong Ooi, Trip.com Group’s VP of Global Flights Business and CEO of Travix said, “We are thrilled to have obtained IATA’s GoGlobal Accreditation as it affirms our capability to comply with multi-country financial criteria. As we continue to innovate and collaborate with IATA, we aim to enhance connectivity and convenience, providing an exceptional travel experience for everyone.”

About Trip.com

Trip.com is an international one-stop travel service provider, available in 24 languages across 39 countries and regions in 35 local currencies. Trip.com has an extensive hotel and flight network consisting of more than 1.7 million hotels and flights from over 600 airlines covering 3,400 airports in 220 countries and regions around the globe. Trip.com‘s world-class 24/7 multilingual customer service, as well as additional centres in Edinburgh, Tokyo and Seoul, help to ‘create the best travel experience’ for its millions of customers worldwide. To book your next trip, visit Trip.com.

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SOURCE Trip.com