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Window Films Market to Grow by USD 3.14 Billion from 2024-2028, Driven by Rising Auto Demand and AI’s Impact on Market Trends- Technavio Report

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NEW YORK, Oct. 14, 2024 /PRNewswire/ — Report on how AI is redefining market landscape- The global window films market  size is estimated to grow by USD 3.14 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 5.4%  during the forecast period.  Increasing demand for automobiles is driving market growth, with a trend towards increasing demand for biodegradable window films. However, limitation on visible light transmission  poses a challenge. Key market players include 3M Co., ADS Window Films Ltd., Arlon Graphics LLC, Avery Dennison Corp., Compagnie de Saint-Gobain S.A., Eastman Chemical Co., Erickson International LLC, FILMTACK Pte. Ltd., Garware Hi Tech Films Ltd., Pet Films Inc., HEXIS SAS, Johnson Window Films Inc., Konica Minolta Inc., LINTEC Corp., Maxpro Window Films, MiraTint LLC, NEXFIL Co. Ltd., ORAFOL Europe GmbH, Rayno Window Film, and Toray Industries Inc..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Product (Sun-control, Decorative, Safety and security, and Privacy), Application (Automotive, Residential, Commercial, Marine, and Others), and Geography (APAC, North America, Europe, South America, and Middle East and Africa)

Region Covered

APAC, North America, Europe, South America, and Middle East and Africa

Key companies profiled

3M Co., ADS Window Films Ltd., Arlon Graphics LLC, Avery Dennison Corp., Compagnie de Saint-Gobain S.A., Eastman Chemical Co., Erickson International LLC, FILMTACK Pte. Ltd., Garware Hi Tech Films Ltd., Global Pet Films Inc., HEXIS SAS, Johnson Window Films Inc., Konica Minolta Inc., LINTEC Corp., Maxpro Window Films, MiraTint LLC, NEXFIL Co. Ltd., ORAFOL Europe GmbH, Rayno Window Film, and Toray Industries Inc.

Key Market Trends Fueling Growth

The construction industry’s shift towards eco-friendly buildings, driven by concerns over climate change and human health, has fueled the demand for biodegradable window films. Strict regulations on materials used in construction and the phasing out of non-renewable resources have made biodegradable compostable, a polymer material used in making window films, an attractive alternative. Extracted from plant material, this non-toxic and non-irritating material decomposes naturally into carbon dioxide and water, minimizing environmental impact. European regulations limiting emissions from buildings are expected to further drive demand for green buildings and biodegradable window films. This trend, with its positive environmental footprint, is a significant growth driver for the global window films market. 

The Window Films Market is experiencing significant growth due to increasing trends in energy efficiency and environmental consciousness. Anti-glare and anti-graffiti films are popular choices for both residential and commercial spaces, providing comfort and reducing energy consumption. Automotive protective films, also known as automotive films or automotive protective window films, are in high demand for fuel-efficient passenger cars and electric vehicles (EVs), contributing to lower CO2 emissions and a smaller carbon footprint. Durability is a key factor in the market, with polymer materials like polyester being preferred for their longevity. Decorative films add aesthetic value to buildings, while safety & security films ensure protection against break-ins and vandalism. Regulations, such as those related to green building constructions and energy-efficient window films, are driving demand for energy-efficient solutions like insulating films and high VLT films. The market also caters to industrial applications, offering infrared rejection and heat loss solutions. Logistics and police attention films are other niche areas of the market. Bio-based window films and e-films are emerging trends, offering eco-friendly alternatives to traditional window films. Overall, the window films market is a dynamic and growing industry, catering to various sectors and applications. 

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Market Challenges

The use of tinted window films in the automobile industry has become prevalent, yet it poses challenges related to visibility. Tinted glass reduces the amount of visible light transmission (VLT), causing issues for drivers, particularly during nighttime. The International Window Film Association (IWFAA) highlights that the degree of tinting depends on the glass location in vehicles. While windshields require higher VLT levels for safe driving, front-side windows with less than 35% VLT can hinder driver visibility. This reduces the ability to spot other vehicles and see alongside at intersections, increasing the risk of accidents. The concern intensifies in shaded areas or daylight where oncoming headlights are absent, as VLT drops to 12% in many vehicles. This limitation on VLT may pose significant obstacles for the expansion of the global window films market during the forecast period.The Window Films Market faces several challenges in various sectors. In the automotive industry, the rise of electric vehicles (EV) and fuel-efficient passenger cars necessitates the development of energy-efficient window films for reducing energy consumption. In the industrial sector, regulations on energy efficiency and environmental impact push for the use of lightweight, energy-efficient, and insulating films. In food processing, temperature control through solar control and infrared rejection films is crucial. For green building constructions, high VLT, UV protection, and glare reduction films are essential for energy-efficient window systems. In the residential sector, privacy, safety & security, and solar control are key concerns. Logistics and police attention require tinted films for vehicle aesthetics and privacy. Raw materials, such as polyester and polymer, and regulations impact production costs. Heat loss in winter and solar heat gain in summer necessitate the use of insulating and solar control films. Ultimately, the market must balance energy efficiency, cost, and consumer preferences while addressing regulations and environmental concerns.

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Segment Overview 

This window films market report extensively covers market segmentation by

Product 1.1 Sun-control1.2 Decorative1.3 Safety and security1.4 PrivacyApplication 2.1 Automotive2.2 Residential2.3 Commercial2.4 Marine2.5 OthersGeography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Sun-control-  The Window Films Market has experienced consistent growth due to increasing demand for energy efficiency and solar control solutions. Businesses and homeowners seek to reduce energy costs and improve comfort levels, driving market expansion. Major players focus on product innovation and strategic partnerships to meet this demand. The market is expected to continue growing, offering significant opportunities for investors and manufacturers.

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Research Analysis

Window films are a popular solution for enhancing energy efficiency in both residential and commercial buildings, as well as in vehicles. These films help reduce heat loss in the winter and solar heat gain in the summer, contributing to a more comfortable ambiance and lower energy consumption. Energy-efficient window films are made of polymer materials and can block up to 99% of harmful ultraviolet (UV) radiation, providing excellent UV protection. In the context of green building constructions, energy-efficient window films play a crucial role in reducing carbon dioxide emissions by minimizing the need for heating and cooling. The logistics of manufacturing, transporting, and installing window films should also be considered, as the carbon footprint of these processes can impact the overall environmental sustainability of the product. Solar control window films are another type of energy-efficient film that can significantly reduce solar radiation and heat gain, making them ideal for hot climates. Decorative films are also available, offering aesthetic benefits while maintaining energy efficiency. In the automotive industry, protective films are used to shield vehicles from solar radiation and UV rays, reducing interior heat buildup and protecting against fading and damage. The Auto Care Association advocates for the use of energy-efficient automotive protective films to reduce energy consumption and CO2 emissions. E-films and automotive protective films are essential components of energy-efficient buildings and green buildings, contributing to a more sustainable and eco-friendly construction industry.

Market Research Overview

The Window Films Market encompasses a range of films designed to enhance the functionality and aesthetics of windows in various applications. These films include Anti-glare and sun control films that reduce glare and solar heat gain, providing a comfortable ambiance and energy efficiency in both commercial and residential spaces. Decorative films add visual appeal, while safety & security films ensure protection against break-ins and accidents. Durability is a key factor, with films available in lightweight and materials like polyester and polymers. Eco-conscious options, such as Bio-based window films, help reduce carbon footprint and CO2 emissions. Automotive films and protective coatings, including Anti-graffiti and Privacy films, are essential for vehicle aesthetics and safety. Industrial applications include insulating films, UV protection, and infrared rejection for energy efficiency and temperature control. Regulations and environmental concerns continue to drive innovation in energy-efficient window films, solar control, and fuel-efficient passenger cars. Logistics and police attention are addressed through customized solutions.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductSun-controlDecorativeSafety And SecurityPrivacyApplicationAutomotiveResidentialCommercialMarineOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Introducing TuniTuni to Malaysia: Korea’s No. 1 Storytelling Play Gym Now Open in Kuala Lumpur

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KUALA LUMPUR, Malaysia, Oct. 15, 2024 /PRNewswire/ — With the arrival of TuniTuni, Korea’s No. 1 storytelling play gym, a world of adventure and learning awaits young children in Malaysia. Launching its first center in Malaysia on October 13th, TuniTuni brings a fresh approach to early childhood education for children ages 1 to 5, combining movement, imagination, and real-life scenarios to foster physical development, emotional intelligence, and a lifelong love for activity.

With a rich history since 2003, TuniTuni has become a key part of early childhood education in Korea. In fact, one in six Korean children has experienced its unique blend of learning and play. What sets TuniTuni apart, is its ever-changing weekly program, which ensures children stay engaged and excited with new topics and activities each week.

At TuniTuni Malaysia, children develop gross and fine motor skills through carefully crafted play materials and guided activities. Each session is designed to encourage kids to try new movements, explore creative topics, and learn through hands-on play. Storytelling is at the heart of every activity, helping children retain knowledge while keeping their curiosity alive.

TuniTuni’s mission is simple: to build confidence in physical activity and explore movement as a natural part of children’s lives. Through step-by-step exercises designed for success, TuniTuni helps children cultivate a positive attitude toward physical activity from an early age. At the same time, TuniTuni creates meaningful connections between parents and children, fostering shared experiences that strengthen family bonds. The joyful memories made during these early years will last a lifetime.

Parents eager to discover more about TuniTuni Malaysia can take advantage of the special Opening Promotion, which includes a Free Trial Class, a Registration Fee Waiver, and exclusive gifts like a TuniFriends Doll or Ball and a TuniTuni T-shirt (while stocks last). To sign up, contact +6012-227 1670 or message TuniTuni Malaysia on Instagram and Facebook.

The TuniTuni center is located at United Point Mall, Unit 1-08 & 1-09, First Floor, No. 10, Jalan Lang Emas, 51200 Kuala Lumpur. Parents are welcome to visit anytime. For more details, visit the TuniTuni global website at tunituniglobal.com.

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SOURCE TuniTuni Malaysia

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UnionPay International Signs MOU with Vietnam’s NAPAS

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China-Vietnam QR code interoperability speeds up

HANOI, Vietnam, Oct. 15, 2024 /PRNewswire/ — On October 13, UnionPay International (UPI) and the National Payment Corporation of Vietnam (NAPAS) signed a Memorandum of Understanding (MOU) in Hanoi. Both parties agree to deepen the collaboration on cross-border QR code interoperability and enable QR payments by UnionPay and Vietnamese local bank applications/e-wallets on each other’s networks, so as to enhance the experience of users from both countries. Mr. Dong Junfeng, Chairman of UnionPay International, and Mr. Nguyen Quang Hung, BOD Chairman of NAPAS, attended the signing ceremony.

Mr. Dong Junfeng said that UnionPay, as China’s important financial infrastructure and a leading global card scheme, while improving its own acceptance network, has been actively driving interoperability with payment networks in international markets to build an open and inclusive ecosystem. This partnership model has been widely implemented in ASEAN countries. The collaboration in Vietnam, as the latest achievement, will provide convenient payment services for the Chinese and Vietnamese as they travel across borders, help both countries promote the high-quality cooperation of the Belt and Road Initiative, and contribute to China’s high-standard opening up.

On August 19, 2024, the central banks of China and Vietnam signed an MOU to further promote collaborative efforts in areas including cross-border payment interoperability. In line with this framework, UPI has been deepening collaboration with NAPAS and will open up the UnionPay network to Vietnamese wallets on a large scale. In the future, Vietnam’s local banking app and e-wallet users will be able to scan UnionPay QR for payment in China’s mainland.

The collaboration is significant in that it enhances UnionPay’s service capability to support both inbound and outbound payments, making payments easier for Vietnamese visitors to China. In addition, it helps drive the transformation of the payment industry in Vietnam by supporting local banking apps and e-wallets to expand their use only in domestic but also in the partner country. Moreover, it sets an example of payment network collaboration for the neighboring countries and brings network linkages between China and ASEAN countries to a new level.

Network interoperability is UnionPay’s innovative collaboration model for QR networks, which allows UnionPay and its international partners to quickly enable mutual acceptance on a large scale through simple integration. The model has been widely recognized by international industry stakeholders since its launch. Up to now, UnionPay’s partnerships with QR code networks in South Korea, Sri Lanka, Cambodia, Malaysia and Laos have increased the number of UnionPay QR merchants to 8 million outside China’s mainland, proving to be increasingly effective as it scales up.

UnionPay’s acceptance network has been extended to 183 countries and regions. Outside China’s mainland, over 69 million online and physical merchants support UnionPay cards, and nearly 250 million UnionPay cards have been issued in 83 countries and regions. In Southeast Asia in particular, UnionPay has been enabled for over 90% ATMs and POS terminals, and UnionPay mobile payment is available in all ten ASEAN countries. A total of nearly 50 million cards have been issued in the region and 30+ UnionPay-powered wallets launched. In Vietnam, more than 90% of merchant POS terminals take UnionPay cards, over 60,000 merchants support QR payments, and multiple local organizations have issued UnionPay cards on a large scale and launched UnionPay-powered wallets.

View original content:https://www.prnewswire.com/apac/news-releases/unionpay-international-signs-mou-with-vietnams-napas-302275800.html

SOURCE UnionPay International

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The Enterprise Asia Linchpin of Asia Awards 2024 commemorates Taiwan Alpha Electronic Co., Ltd.

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SINGAPORE, Oct. 15, 2024 /PRNewswire/ — The prestigious Enterprise Asia Linchpin of Asia Awards 2024 showcased the pinnacle of excellence among Asia’s most distinguished industry leaders and enterprises, with a grand celebration at the Bangkok Marriott Hotel The Surawongse, Thailand. Organized by regional NGO Enterprise Asia, the Linchpin of Asia Awards is a premier recognition program dedicated to honoring only the most excellent and elite industry leaders and enterprises exclusively selected across Asia.

Taiwan Alpha Electronic Co., Ltd. (Taiwan Alpha) embarked on its journey in 1970 as the pioneering potentiometer manufacturer in Taiwan that specializes in designing and manufacturing potentiometers, switches, and encoders, which are widely utilized in professional audio, lighting, and home appliances. Over the years, Taiwan Alpha has solidified its position as a key player in this field, establishing a robust presence in the market.

Despite its market position in industry, Taiwan Alpha remains committed to challenging itself, embracing competition, and pursuing growth. Through strategic planning and consistent investments in research and development, the company has successfully integrated flexible membrane sensors—including force, stretch, bend and position sensing—into its core business, while also tapping into emerging markets such as wearable devices and rehabilitation.

In recent years, Taiwan Alpha has experienced significant growth and development. Despite maintaining a consistent number of offices, the company strategically expanded its manufacturing capabilities to meet the growing demand for membrane sensors. Through initiatives like automation, which streamlines operations, boosts production capacity, and cuts lead times, demonstrating the company’s commitment to operational excellence. This has resulted in a more efficient workforce, increased competitiveness, and enhanced overall customer satisfaction.

Financially, Taiwan Alpha has consistently been profitable even during the COVID-19 pandemic. This enduring profitability is attributed not only to operational excellence initiatives but also to comprehensive asset management practices, including a thorough inventory assessment and the effective utilization of existing assets. These ensure the company’s resource optimization and provide a healthy financial structure for sustainable growth.

To expand its international presence, Taiwan Alpha has implemented various strategies. These include participation in overseas exhibitions and the formation of active partnerships with distributors, aiming to diversify its customer base and establish a stronger foothold in new markets. Moreover, by analyzing customer inquiries and product interest levels during exhibitions, Taiwan Alpha refines its investment focus on areas with the most potential, further enhancing its market penetration strategy.

As a company spanning over 50 years, Taiwan Alpha recognizes the importance of a succession plan for sustained success. The company prioritizes nurturing internal talent and grooming future leaders through investments in professional development and advancement opportunities. This strategic approach aims to build up a robust leadership pipeline, positioning Taiwan Alpha for enduring success.

This recipient of the prestigious Linchpin of Asia Award has established its position as a leading force in the manufacturing industry. This recognition underscores the company’s significant influence on the Asian business landscape.

PR Newswire is the Official News Release Distribution Partner of the Enterprise Asia Linchpin of Asia Awards 2024.

About Enterprise Asia

Enterprise Asia is a non-governmental organization in pursuit of creating an Asia that is rich in entrepreneurship as an engine towards sustainable and progressive economic and social development within a world of economic equality. Its two pillars of existence are an investment in people and responsible entrepreneurship. Enterprise Asia works with governments, NGOs, and other organizations to promote competitiveness and entrepreneurial development, uplift the economic status of people across Asia, and ensure a legacy of hope, innovation, and courage for future generations. Please visit www.enterpriseasia.org for more information.

About Enterprise Asia Linchpin of Asia Awards

The prestigious Enterprise Asia Linchpin of Asia Awards is a premier recognition program dedicated to honoring only the most excellent and elite industry leaders and enterprises exclusively selected across Asia. The award honors the best business leaders and enterprises in Asia who have triumphed in the ever-changing waters of business, forging success at the peak of their respective industries. For further information, please visit www.apea.asia/linchpinofasiaawards.

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SOURCE Enterprise Asia

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