Technology

LG’S BRAND REINVENTION: A GLOBAL SUCCESS STORY

Published

5 hours ago

October 14, 2024

Transformation into a Smart Life Solution Company Fuels Remarkable Growth and Recognition

SEOUL, Oct. 14, 2024 /PRNewswire/ — LG Electronics (LG) has made significant strides in the global market with its innovative brand strategies, earning its place as a top global brand.

On Oct. 10, LG was ranked 97th in the Best Global Brands 2024 report by global brand consulting firm Interbrand.

On October 10, LG was ranked 97th with a brand value of approximately USD 6.5 billion in the Best Global Brands 2024 report by global brand consulting firm Interbrand.

Interbrand’s evaluation of the Best Global Brands assesses brand value through a comprehensive analysis of a company’s financial performance, role of brand and brand strength. Factors such as direction, engagement and relevance are considered. As a pioneer in the industry, Interbrand’s ISO-certified evaluation criteria are widely regarded as the most reliable methodology in branding and marketing.

LG’s brand value has surged, reflecting significant improvements in both business and brand competitiveness compared to the previous year. LG’s brand value increased by a substantial 38.7 percent year-over-year, receiving high scores in the categories of role of brand and brand strength.

Interbrand attributes this positive assessment to LG’s clear vision as a Smart Life Solution Company and its sustained growth through the exploration of new opportunities. The company has also adapted its brand strategies to ensure consistent customer engagement across diverse regions and generations, utilizing communication methods that resonate with audiences both online and offline.

In July of last year, LG unveiled its vision to evolve into a “Smart Life Solution Company,” enhancing customer experiences across various environments, including homes, commercial spaces, mobility and virtual realms. Since embarking on its transformation, LG’s brand value has skyrocketed. From approximately USD 3.1 billion in 2022, it has more than doubled to about USD 6.5 billion in 2024.

Interbrand has also praised LG’s “Brand Reinvent” initiative, which aims to establish LG as a youthful and dynamic brand that resonates with customers across generations and regions.

To achieve this, LG has unified its brand message under the brand promise of “Life’s Good,” ensuring it is embraced by all organizations globally and integrated into every customer touch point of brand experience. This includes redefining its brand identity and visual expression. “Life’s Good” encapsulates the brand’s mission to help everyone savor life’s precious moments through its products, services and communications. In the digital realm, the brand symbol “Face of the Future” engages customers with a friendly smile and wink, fostering a sense of connection through various digital expressions.

In addition, LG is launching brand campaigns and pop-up events that invite future customers, particularly Generation Z, to engage both online and offline.

The global campaign “Optimism your feed” aims to spread positivity through online algorithms, encouraging a better life with an optimistic outlook. This initiative garnered significant attention, amassing over 1.8 billion views within two months of its launch on platforms like YouTube and TikTok.

Moreover, LG is going to keep enhancing its engagement with Generation Z by creating offline customer experience spaces that reflect young customers’ interests, such as lifestyle, games and music.

LG has previously been recognized as one of the top 100 global brands for three consecutive years from 2005 to 2007.

“We are transforming from a leading home appliance and consumer electronics company into a Smart Life Solution Company. As part of this transformation, we’ve initiated our brand reinvention based on our long-standing promise, ‘Life’s Good,'” said William Cho, CEO of LG Electronics. “At this historical moment of business transformation, we are proud to be recognized as one of the top 100 global brands, a testament to our strong brand presence and growth potential.”

About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global revenue of over KRW 84 trillion in 2023. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.

Media Contacts:

LG Electronics, Inc.

Lea Lee

Jenny Shin

+82 2 3777 3981

+82 2 3777 3692

lea.lee@lge.com

jungin.shin@lge.com

www.LGnewsroom.com

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SOURCE LG Electronics USA

Technology

BlueWave Investment Partners Rallies Behind PETE’s AI Workforce Training Platform

Published

49 mins ago

October 14, 2024

ORLANDO, Fla., Oct. 14, 2024 /PRNewswire/ — PETE (pete.com), the Orlando-based edtech startup, is proud to announce BlueWave Investment Partners, led by Charlie Lewis, as the newest investor group supporting the rising startup.

PETE was founded by Jacques Fu, Co-Founder of Stax, Orlando’s first unicorn, and Luis Garcia, former Vice President of Emerging Technologies at Full Sail University. Since its launch in June 2023, PETE has quickly gained recognition as a leader in AI-powered learning solutions, working with notable customers such as Orlando City SC, the City of Orlando, and Addition Financial. These partnerships reflect the confidence and support of the local community, who see PETE as a key player in transforming workforce learning and development.

“We’re honored to have the support of Orlando’s community as we continue to push the boundaries of workforce training,” said Luis Garcia, Co-Founder and President of PETE. “The backing we’ve received from early customers like the City of Orlando and Orlando City SC, along with the investment from leaders Charlie, demonstrates confidence in our product and reflects the potential of Orlando’s tech ecosystem. We’re excited to build on this momentum and continue contributing to the growth and innovation of our local community.”

The PETE platform features a comprehensive suite of AI tools that streamline course creation and enhance learning outcomes. These include a powerful Skills Simulation Engine that offers interactive role-play scenarios and personalized feedback. From onboarding to compliance, PETE provides a complete learning solution designed to optimize training initiatives and maximize impact.

BlueWave Investment Partners Founder Charlie Lewis, an active figure in the Orlando tech scene, shared his enthusiasm for this new chapter: “PETE exemplifies what the Orlando tech community is all about—innovation, collaboration, and growth. Since founding BlueWave Investment Partners in 2014, we have focused on scaling startups and supporting new ventures. PETE is a shining example of what’s possible when great ideas meet the support of a thriving ecosystem. I’m excited to be part of their journey.”

Discover why customers and investors are excited about PETE’s innovative approach to workforce training, and book a call with the team at www.pete.com. Explore how PETE’s AI-powered solutions can revolutionize training for your organization.

For press inquiries and interview requests, kindly contact Lauren Thomas at lauren@petelearning.com.

About PETE
Founded in the heart of Orlando, Florida, PETE is a pioneering leader in AI-driven learning platforms.

PETE offers a suite of cost-effective and customizable solutions that enable organizations to deliver personalized workforce learning at scale.

PETE specializes in enabling the development of AI-powered courses tailored for diverse training needs, spanning from onboarding to regulatory compliance, product knowledge, technical skill, and more. The platform offers seamless hosting and distribution of content through PETE’s Learning Management System (LMS), and access to a suite of management tools to track learners’ progress.

PETE’s vision is to become an indispensable part of education and training through pioneering technology that enables adaptive, engaging, and effective learning.

The team at PETE is dedicated to helping organizations of all sizes to optimize their training initiatives and maximize their impact, without having to hire additional training resources.

Unlock the full potential of your team with training experiences that are engaging, personalized, and scalable. For more information about PETE, visit www.pete.com.

About Charlie Lewis
Charlie Lewis is the Founder and CEO of BlueWave Resource Partners and BlueWave Investment Partners, focusing on scaling rapid-growth startups and funding new ventures. An active figure in the Orlando tech scene, Charlie’s involvement includes the Orlando Tech Council, Downtown Orlando Partnership, and the new technology group, Project Orlando. His dedication to fostering growth in the local tech community is evident through his various initiatives and investments.

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SOURCE PETE

Technology

Renaissance Launches New RenConnect℠ Platform To Enable Quick and Seamless Connections and Data Exchanges for Customers

Published

49 mins ago

October 14, 2024

INDIANAPOLIS, Oct. 14, 2024 /PRNewswire/ — Renaissance Life & Health Insurance Company of America has launched a new technology initiative called RenConnect℠ to increase efficiency and ease of doing business for its customers. RenConnect℠ enables quick and seamless connections and data exchanges between Renaissance and its customers and partners across all its product lines, including dental, vision, life, disability and accident insurance.

Innovation, Customer-focus and Teamwork Are the Foundation of RenConnect℠

“Three primary areas of emphasis for Renaissance are innovation, customer-focus and teamwork,” said Earl Shaw, Chief Information Officer at Renaissance. “We are continually looking at ways to make the insurance process easier and more efficient for our customers, and RenConnect℠ is a prime example of how our teams are working together to apply new technology to do this.”

Using a stable, secure platform, RenConnect℠ offers a reliable way for group customers to rapidly connect and transfer data to Renaissance. It also facilitates real-time data insights that help to ensure more streamlined processes and accuracy.

“When brokers and customers sign on with Renaissance, they expect immediate results and service. So, from a technology perspective we want to be able to connect almost instantly,” added Shaw. “RenConnect℠ provides smooth integration as well as rapid setup processes.”

Ongoing Focus on Technology and Innovation Propels Success

RenConnect℠ is the latest step in the Renaissance innovation strategy, which has included significant technology enhancements in recent years. It follows the launch of new online portals for benefits administrators and customers as well as the adoption of a new cloud-based operating system that brings together all the company’s product lines on a single platform. This means benefits can be managed from one convenient system with 24/7 access, real-time eligibility updates, claim status and the ability to print ID cards, as well as receive consolidated billing statements.

“What’s going to define Renaissance as the premier insurance company over the next couple of years is our focus on technology and innovation to make sure that we’re the ‘easy-to-do-business-with’ company,” said Shaw. “That focus will strengthen our ability to deliver quality insurance products that support our clients’ health and wellbeing.”

Renaissance offers customizable ancillary insurance coverage throughout the United States and serves individuals and groups, with a special emphasis on groups of 2 to 250.

About Renaissance
Renaissance Life & Health Insurance Company of America and its sister company Renaissance Life & Health Insurance Company of New York offer ancillary benefits for employer groups and individuals nationwide. Dental, vision, life and disability insurance comprise the core lines of the companies’ ancillary benefits solutions. With headquarters in Indianapolis, Ind., Renaissance companies are focused on providing their members and partners with outstanding products and services. Visit renaissancebenefits.com, and find us on Facebook, LinkedIn and X (formerly Twitter).

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SOURCE Renaissance Life & Health Insurance Company of America

Technology

mPATH Health in the Spotlight as Part of the NCI Investor Initiatives Program

Published

49 mins ago

October 14, 2024

Winston-Salem based digital health company will showcase its technology at world-famous HLTH Conference

WINSTON-SALEM, N.C., Oct. 14, 2024 /PRNewswire/ — mPATH® Health, a digital health company dedicated to improving cancer screening, has been selected as a showcase company for the National Cancer Institute’s (NCI) Small Business Innovation Research (SBIR) Investor Initiatives program. As part of this program, mPATH has been invited to showcase its technology at the annual HLTH Conference, the world’s number one event for healthcare innovation, in Las Vegas, NC, on October 20-23, 2024.

mPATH Health selected as a showcase company for the NCI’s Investor Initiates program at HLTH in Las Vegas on 10/20/24.

Awardees were chosen through a competitive application process by a team of 60 venture capitalists and strategic partners including Johnson and Johnson and GE Healthcare. The selection committee chose 30 showcase companies out of an application pool of 100. Selection to the NCI SBIR Investor Initiatives Program provides companies with invaluable opportunities to connect with new investors, collaborate with leaders in healthcare technology and access resources in NCI’s network of healthcare innovators and strategic advisors.

“Being selected for the Investor Initiatives Program is a great honor,” said Dr. David Miller, CEO and Founder of mPATH Health. “We developed mPATH to increase the uptake of preventive screening tests and save lives. Being featured as an NCI showcase company at the HLTH Conference will help us form the strategic partnerships needed to reach this goal faster.”

As part of this program, mPATH will showcase at the NIH pavilion at the HLTH Conference October 20-23, 2024 in Las Vegas, NV. The HLTH Conference is the world’s preeminent event for healthcare innovation, with an average attendance of 12,000 from across the world of healthcare technology, investment and research.

“We are thrilled to have mPATH Health featured in the NCI Investor Initiative Program at HLTH 2024,” said Rich Scarfo, President of HLTH. “HLTH continues to connect industry leaders and serve as the global platform for healthcare innovation, and it is companies like mPATH that showcase the transformative potential of digital health technologies in saving lives and advancing preventive care.”

About mPATH Health
mPATH Health is a digital health company dedicated to transforming preventive cancer screening by integrating automation and behavioral science. By leveraging cutting-edge technology and personalized outreach, mPATH empowers individuals to prioritize their health and undergo regular screenings for early cancer detection. For more information, visit www.mpathhealth.com.

About The National Cancer Institute (NCI)
NCI is the federal government’s principal agency for cancer research and training. NCI is one of 11 agencies that make up the Department of Health and Human Services (HHS). Learn more at www.cancer.gov/about-nci.

Media contact
Cassie Allen
mPATH Head of Commercial Development
(919) 675-4949
cassie.allen@mpathhealth.com

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SOURCE mPATH Health