Connect with us

Technology

Infobip Research Projects A2P RCS Revenue in Asia to Hit $2.2 Billion by 2029

Published

on

KUALA LUMPUR, Malaysia, Oct. 14, 2024 /PRNewswire/ — A new whitepaper commissioned by global communications platform Infobip shows Application-to-Person (A2P) Rich Communication Services (RCS) growth in Asia and Oceania region will generate $2.2 billion in revenue by 2029, with India leading the charge as the most promising market. Undertaken by tech analyst Omdia, RCS traffic will quadruple over the next five years globally. The RCS Application to Person (A2P) and Person to Person (P2P) traffic will increase from 1.5 trillion messages this year to more than 6 trillion messages in 2029. As a result, A2P RCS will generate revenues of $4.2 billion by 2029.

RCS is the next iteration of SMS, enabling consumers and businesses to send and receive rich messages via a data connection or Wi-Fi using the standard SMS inbox. Following Apple’s adoption of the telco messaging service in its latest iOS 18 update, Omdia expects RCS to have a cross-platform reach of an estimated 2.5 billion monthly active users by end-2024.

The research shows that the Americas and Asia & Oceania will be the primary drivers of A2P RCS traffic and revenue over the coming years:

Region

Revenue 2024

Revenue 2029

Traffic 2024

Traffic 2029

Asia & Oceania

$169m

$2.2bn

5.6bn

64bn

Americas

$113m

$1.5bn

4.7bn

54bn

Europe

$22m

$324m

800m

11bn

Middle East & Africa

$13m

$220m

545m

8bn

Source: Omdia

In Asia & Oceania, India’s large Android user base, which stands at a staggering 90% in 2024, makes it the region’s focal point for future growth in messaging services. As per the findings, of the $2.2 billion in revenue and the 64 billion messages generated by A2P RCS in Asia and Oceania in 2029, $544m (25%) and 21 billion messages (33%), respectively, will come from India alone. By 2029, India will have an installed base of 254 million A2P RCS users.

Ivan Ostojic, Chief Business Officer at Infobip, said: “RCS has many benefits, and with the Apple upgrade, it now has universal availability. Consumers do not need to download a chat app to send and receive photos or videos. Meanwhile, enterprises can take consumers through the entire customer journey from initial marketing pitch to purchase and support. This is also a significant opportunity for telcos to seize the benefits of RCS Business Messaging and deliver rich conversational messaging for customers.” 

Charlotte Palfrey, Senior Analyst, Advanced Messaging and Communications at Omdia, said: “RCS offers significant benefits for enterprises and telcos. Enterprises should leverage Gen AI to enhance RCS experiences, making campaigns more personalized, engaging and effective in driving conversion. At the same time, telcos must work with the messaging ecosystem to raise RCS awareness among enterprises and consumers. Additionally, telcos should utilize RCS internally for marketing and customer care functions to demonstrate RCS’s capabilities and benefits.”

Infobip enables enterprises and telcos to benefit from RCS Business Messaging through its Messaging-as-a-Platform (MaaP) service. Infobip’s MaaP solution provides messaging benefits, including throughput control, content and spam control, while Infobip’s CPaaS offering enables connectivity with other Mobile Network Operators. Benefits include detailed billing and reporting, faster brand and partner approval, additional user control, and managed service options.

Learn more about the research here: https://bit.ly/4dJMMAv 

About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/infobip-research-projects-a2p-rcs-revenue-in-asia-to-hit-2-2-billion-by-2029–302274992.html

SOURCE Infobip

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

LB Technology Partners with Motorq to Integrate OEM Data Services

Published

on

By

MEMPHIS, Tenn., Jan. 13, 2025 /PRNewswire/ — LB Technology, a leader in fleet management and telematics solutions, is pleased to announce a strategic partnership with Motorq, a leading connected vehicle data platform, to integrate OEM data services into LB Technology’s suite of fleet solutions. This collaboration enhances LB Technology’s ability to provide real-time insights, streamline operations, and offer data-driven decision-making capabilities to its clients using factory-installed OEM telematics hardware from some of the world’s leading automakers, including General Motors, Ford, Toyota, Stellantis, Volkswagen, Volvo, BMW and more.

Integrating Motorq’s cutting-edge OEM data services will enable LB Technology to deliver richer, more accurate vehicle data, including diagnostics, driver behavior analytics, and predictive maintenance insights across many different vehicle manufacturers to deliver actionable insights on one single platform without needing external devices.

“Integrating Motorq’s OEM data services into our platform represents a significant step forward in our mission to deliver smarter, more efficient solutions on one single platform for fleet operators,” said Matt Courts, CTO of LB Technology. “This partnership empowers our customers with the tools and data they need to operate more safely, cost-effectively, and sustainably. We are excited about the possibilities this collaboration brings.”

“We’re thrilled to partner with LB Technology, a company that shares our vision of harnessing data to drive smarter fleet management,” said Matt Naiman, Senior Vice President of Sales at Motorq. “Our OEM data services bring unparalleled accuracy and depth, providing LB Technology’s customers with the insights they need to optimize their operations and achieve their goals.”

The partnership between LB Technology and Motorq is poised to set a new standard in fleet management. It will enable businesses to unlock the full potential of mixed fleet-connected vehicle data while enhancing safety, efficiency, and productivity.

For more information about this partnership and its benefits, please visit www.fleettrack.com.

About LB Technology
LB Technology is a leading provider of fleet management solutions, delivering cutting-edge telematics technology and data-driven insights to businesses worldwide. By leveraging innovative tools and expertise, LB Technology empowers fleet operators to improve safety, efficiency, and sustainability.

About Motorq
Motorq is a leading connected vehicle data platform that helps businesses unlock the power of OEM data to optimize fleet performance and operations. With a focus on accuracy, security, and actionable insights, Motorq is revolutionizing how organizations manage their fleets.

View original content:https://www.prnewswire.com/news-releases/lb-technology-partners-with-motorq-to-integrate-oem-data-services-302349476.html

SOURCE LB Technology, Inc.

Continue Reading

Technology

InventHelp Inventor Develops New Set of Audio Accessories (BDH-351)

Published

on

By

PITTSBURGH, Jan. 13, 2025 /PRNewswire/ — “I wanted to create a way to use either earphones or open-air speakers with one accessory,” said an inventor, from Deridder, La., “so I invented the RACHAL – JOHNSON INVENTION. My design increases options when listening to music or other digital content.”

The patent-pending invention provides a new set of accessories for digital music/media consumers. In doing so, it allows for wireless earphone and speaker use. As a result, it increases convenience. It also offers uninterrupted listening, even when charging the earphones. The invention features a versatile design that is easy to use so it is ideal for the general population. Additionally, a prototype is available.

The original design was submitted to the National sales office of InventHelp. It is currently available for licensing or sale to manufacturers or marketers. For more information, write Dept. 23-BDH-351, InventHelp, 100 Beecham Drive, Suite 110, Pittsburgh, PA 15205-9801, or call (412) 288-1300 ext. 1368. Learn more about InventHelp’s Invention Submission Services at http://www.InventHelp.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/inventhelp-inventor-develops-new-set-of-audio-accessories-bdh-351-302347421.html

SOURCE InventHelp

Continue Reading

Technology

Proper Good, Inc. Successfully Secures New Funding to Fuel Growth

Published

on

By

AUSTIN, Texas, Jan. 13, 2025 /PRNewswire/ —  Proper Good, Inc., a leader in ready-to-eat meal solutions, announced today that it successfully secured additional funding in the fourth quarter of 2024 to support the expansion of its 19 affordable meal options, which include oats, soups, and pastas. This milestone underscores the company’s ongoing growth and dedication to providing accessible, ready-made meal choices to a broader audience.

Available in thousands of Walmart locations for under $5 each, Proper Good meals are designed to make healthy and convenient eating accessible to all. The funding round was primarily backed by internal investors and board members, with a strategic focus on driving retail growth and introducing Proper Good to new households in 2025.

“We’re absolutely thrilled to have the incredible backing of our investors as we deepen our retail partnerships,” said Christopher Jane, Co-Founder & CEO of Proper Good. “This support empowers us to bring an even wider variety of delicious, easy meals to Walmart shelves in 2025—making mealtime a breeze for everyone!”

These funds will be strategically deployed to accelerate product development, expand operations, and enhance customer offerings, ensuring Proper Good continues to innovate and lead in the ready-to-eat food space

With a proven track record, innovative solutions, and visionary leadership, Proper Good has garnered significant interest from the investment community. The company remains dedicated to making wholesome, affordable, and convenient meals a staple for households across the nation.

For more information about Proper Good, Inc or to inquire about this offering, please contact:

Media Contact
Jenelle Hamilton PR
Jenelle Hamilton
388645@email4pr.com
+1 646.421.9139

View original content to download multimedia:https://www.prnewswire.com/news-releases/proper-good-inc-successfully-secures-new-funding-to-fuel-growth-302349494.html

SOURCE Proper Good Inc.

Continue Reading

Trending