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Zefr + TikTok Pilot Video Exclusion Controls and Expand Brand Suitability Placement Availability

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Industry-leading brand safety partner expands measurement and video exclusion capabilities as TikTok introduces new brand ad placements

LOS ANGELES, Oct. 8, 2024 /PRNewswire/ — Zefr, a global leader in brand suitability and content measurement, today announced the expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok, as well as support TikTok’s new Video Exclusion List product. This development comes as TikTok continues to expand third party transparency across Profile Feed, Following Feed, Search Feed, and TikTok Lite (in supported markets), in addition to the existing For You Feed placement.

Industry-leading brand safety partner Zefr expands measurement and video exclusion capabilities on TikTok

Announcing Video Exclusion List via Alpha
Since April of 2024, Zefr and TikTok have partnered with leading advertisers to pilot incremental video exclusions on top of TikTok’s best-in-class brand safety inventory filters. In this next phase of development, Zefr will work to expand the availability of TikTok’s new Video Exclusion List product to additional global enterprise clients. This new innovation allows brands the ability to choose TikTok’s best-in-class Inventory Filter, and further customize brand specific exclusions through Zefr’s AI-powered technology. 

Traditionally, brand safety tactics can be limiting to advertisers, forcing them to choose between a third-party pre-screen approach (which can limit scale), or a first party-only approach, which does not allow for brand-specific customization. This new innovation allows brands to maximize the scale and efficacy of TikTok’s Inventory Filter, while benefiting from customizable brand exclusions powered by Zefr. 

Brands benefit from customized, dynamic video exclusions, which are updated on a daily basis, allowing them to react and respond to current events, corporate crises, and localized trends that are unique to their businesses and often span beyond traditional risk categories.

The product alpha, which started in Q2 of 2024, has seen strong results, with brands directly able to take action on content that was unsuitable for their unique brand guidelines, while maintaining 99%+ brand safety ratings.

The next phase of availability for TikTok’s Video Exclusion List product can be activated by reaching out to your Zefr representative to determine eligibility criteria, with wider adoption to be announced in early 2025.

“We are thrilled to extend our measurement and exclusion capabilities to TikTok,” said Rich Raddon, Co-Founder & Co-CEO of Zefr. “As the digital advertising ecosystem continues evolving, it’s critical that enterprise brands have access to independent third-party measurement and exclusion capabilities, ensuring their ads appear in suitable environments. Combined with TikTok’s native Inventory Filters, this expansion provides advertisers with the transparency and confidence they need to leverage TikTok’s growing variety of ad placements.”

Expanded Placement GA
Today, Zefr also announced expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok. This development comes as TikTok introduces advertising opportunities on Profile Feed, Following Feed, Search Feed, and TikTok Lite (in supported markets), in addition to the existing For You Feed placement.

In initial testing, the results showcase strong safety and suitability ratings, providing confidence to brands for more holistic coverage when expanding to these placements across TikTok. Zefr’s enhanced measurement offerings will provide insights into brand safety and suitability across all TikTok newly launched brand ad placements in addition to the existing For You Feed placement.

This expansion reinforces Zefr’s commitment to supporting responsible marketing practices in the rapidly evolving digital landscape.

Zefr will also support the launch of TikTok’s newest suitability controls, Category Exclusion and Vertical Sensitivity, to these new placements. This collaboration aims to offer brands enhanced control and visibility over their ad placements across TikTok.

The new measurement capabilities for Profile, Search, and Following Feeds will be available globally in all TikTok brand auction markets, and Lite in supported markets, with full availability expected by late 2024. This includes new regions coming soon via TikTok Auction, including: Algeria, Azerbaijan, Bolivia, Bulgaria, Croatia, Cyprus, Estonia, Kenya, Latvia, Lithuania, Paraguay, Puerto Rico, Serbia, Slovakia, Slovenia, Sri Lanka.

For more information about Zefr’s expanded measurement and exclusion capabilities on TikTok, please visit https://zefr.com/atrium, or contact press@zefr.com.

About Zefr:

Zefr’s products put brands in control of their content adjacency on scaled platforms including YouTube, Meta and TikTok, based on brand and industry standard frameworks. Rather than rely on broad semantic tools like keywords, Zefr leverages a patented AI technology combining human cognition and review with machine learning models to offer brands and agencies more accurate and transparent targeting and measurement solutions on scaled platforms.

Zefr has also made investments in technology solutions for misinformation avoidance with their 2022 acquisition of Adverifai, an Israeli-based AI company that integrates misinformation into Zefr’s AI tech stack through global fact-checking organizations, providing training data to inform scalable misinformation identification and measurement.

To learn more about Zefr, please visit: http://www.zefr.com

For media inquiries, contact:
Hank Kim
hank@m8media.net 

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SOURCE Zefr

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Waters Corporation to Host Investor Day on March 5, 2025

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MILFORD, Mass., Jan. 10, 2025 /PRNewswire/ — Waters Corporation (NYSE:WAT) announced that it will host an Investor Day on Wednesday, March 5th, 2025, in New York City, starting at 8:30 AM ET.

The event will feature presentations by members of the senior management team, who will discuss business initiative achievements, new strategic priorities, and our vision for future shareholder value creation. A Q&A session will follow.

In-Person Attendance
To request in-person attendance at this event, please click here or visit the Waters Investor Relations website at https://ir.waters.com, under ‘Events’.

Webcast
A live webcast will be available the day of the event. To register for the webcast, please click here or visit the Waters Investor Relations website at https://ir.waters.com, under ‘Events’. A replay of the webcast will be available shortly after the event concludes.

About Waters Corporation
Waters Corporation (NYSE:WAT), a global leader in analytical instruments and software, has pioneered chromatography, mass spectrometry, and thermal analysis innovations serving the life, materials, food, and environmental sciences for more than 65 years. With approximately 7,500 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, and with products available in more than 100 countries.

Caspar Tudor, Head of Investor Relations
investor_relations@waters.com

View original content:https://www.prnewswire.com/news-releases/waters-corporation-to-host-investor-day-on-march-5-2025-302348226.html

SOURCE Waters Corporation

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As Retail Cybercrime Surges, Plank Road Ventures To Present Technology Solutions At NRF 2025 Big Show

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HOBOKEN, N.J., Jan. 10, 2025 /PRNewswire/ — Credit cards and other non-cash payment methods now account for some 80% of purchasing activity, according to some reports. It’s convenient for consumers, but each retail transaction may expose vital shopper information to nation-state and other cybercriminals. Consumers are inconvenienced, while retailers may suffer reputational and financial damage.

To combat the upsurge in digital incursions, Plank Road Ventures — an eMazzanti Technologies company — will present artificial intelligence, cybersecurity best-practice and other retail solutions at the NRF (National Retail Federation) 2025 Retail’s Big Show at Booth 2306, in the Startup Hub of New York City’s Jacob K. Javits Convention Center from January 12 through January 14, 2025.

“The rise in credit card, digital and other payment methods have made retailers a rich target for cyberthieves,” warns eMazzanti Technologies President Carl Mazzanti. “POS systems, for example, can store customer information and purchase history, enabling retailers to capture the information they need to inform targeted marking campaigns and personalized shopping experiences. But POS transactions also pose an attractive target for cybercriminals, and a successful data breach will have far-reaching consequences.”

Plank Road Ventures, a global managed services provider, partners with leading companies like Microsoft, Watchguard, HP, and I3 Communications to help retailers deploy technology that improve and secure their operations and store strategies, while enhancing customer experience and engagement. Retailers can meet with trained professionals from Plank Road Ventures at the NRF 2025 Retail’s Big Show, and learn about leading-edge POS and other solutions.

About eMazzanti Technologies
eMazzanti’s team of trained, certified IT experts deliver rapid response, increased revenue growth, data security, and productivity for organizations of all sizes. The firm offers cloud and mobile solutions, multi-site technology implementations, outsourced network management, 24 x 7 support, digital marketing services, and cyber security assessments and protection services.

About Plank Road Ventures
Our team of experienced retail experts works with clients to understand their specific requirements and recommend the best options. Specializing in store operations and support, the team is available 24x7x 365.

View original content:https://www.prnewswire.com/news-releases/as-retail-cybercrime-surges-plank-road-ventures-to-present-technology-solutions-at-nrf-2025-big-show-302348181.html

SOURCE Plank Road Ventures

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Kevin Lanouette Named Senior Vice President and General Counsel

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BEDFORD, Mass., Jan. 10, 2025 /PRNewswire/ — iRobot Corp. (NASDAQ: IRBT), a leader in consumer robots, today announced that Kevin Lanouette has been named Senior Vice President and General Counsel, effective January 17, 2025. Tonya Drake, the Company’s Executive Vice President and General Counsel, will transition to an advisory role ending March 7, 2025.

“I’d like to thank Tonya for her many years of service to iRobot,” said Gary Cohen, iRobot CEO. “Her legacy of tenacity and rigor in protecting the iRobot Company and our brand has been exemplary.”

“Kevin is a seasoned and highly skilled attorney whose experience in advising on complex corporate and securities, commercial, M&A and IP protection matters will be invaluable as we execute our strategic initiatives and work toward a return to profitable growth,” said Cohen.

Formerly, Mr. Lanouette was a Partner at OutsideGC, a Boston-based law firm, where he specialized in providing strategic legal counsel to clients at all stages of development and across a broad range of industries, including technology development, software and services and healthcare. Previously, he served as Assistant General Counsel at Analog Devices, Inc., a leading global semiconductor manufacturer, from 2006 to 2020, where he had responsibility for several critical legal functions, including corporate, SEC and securities matters, IP licensing and technology transfers, M&A and investments, global commercial transactions, and governance and compliance issues.

He is a graduate of the University of Maine and Harvard Law School.

About iRobot Corp.
iRobot is a global consumer robot company that designs and builds thoughtful robots and intelligent home innovations that make life better. iRobot introduced the first Roomba robot vacuum in 2002. Today, iRobot is a global enterprise that has sold more than 50 million robots worldwide. iRobot’s product portfolio features technologies and advanced concepts in cleaning, mapping and navigation. Working from this portfolio, iRobot engineers are building robots and smart home devices to help consumers make their homes easier to maintain and healthier places to live. For more information about iRobot, please visit www.irobot.com

For iRobot Investors
Certain statements made in this press release that are not based on historical information are forward-looking statements which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. This press release contains express or implied forward-looking statements relating to iRobot Corporation’s expectations concerning executive transitions and execution of the company’s strategy. These statements are neither promises nor guarantees, but are subject to a variety of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those contemplated in these forward-looking statements. Existing and prospective investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. iRobot undertakes no obligation to update or revise the information contained in this press release, whether as a result of new information, future events or circumstances or otherwise. For additional disclosure regarding these and other risks faced by iRobot, see the disclosure contained in our public filings with the Securities and Exchange Commission including, without limitation, our most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q.

 

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SOURCE iRobot Corporation

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